EXAMINING THE ROLE OF STATEGIC MANAGEMENT PROCESS ON ORGANIZATIONAL AGILITY AND PERCEIVED ENVIRONMENTAL UNCERTAINTY

Abstract

Organizations may be adversely affected by environmental negativities and the conditions of the organization, and they may not be able to fight with their competitors and have to withdraw. For this reason, it is important for organizations that want to survive, maintain their existence, seize opportunities and take advantage of competitive advantage, to set goals and create strategies for these goals. Strategic management, which is expressed as the way the organization will follow in achieving its goals, can reduce the uncertainty around the organization and increase the organization's more active, fast and flexible, that is, its agility. The aim of this study is to determine the role of the strategic management process on organizational agility and perceived environmental uncertainty. Quantitative analysis method was used in the study. The sample of the study consists of managers of accommodation enterprises in Nevşehir province (n=168). The data were obtained by means of a printed questionnaire (survey). As a result of the analysis, no relationship was found between the strategic management process and organizational agility. On the other hand, it has been determined that the strategic management process affects the perceived environmental uncertainty positively. The findings were discussed and suggestions were made.