The Rise of EnglishPub Date : 2022-01-12DOI: 10.1093/oso/9780190625610.003.0013
R. Salomone
{"title":"Marketing Language","authors":"R. Salomone","doi":"10.1093/oso/9780190625610.003.0013","DOIUrl":"https://doi.org/10.1093/oso/9780190625610.003.0013","url":null,"abstract":"What is the value of language skills in the global knowledge economy? How do those skills meet needs in the domestic service economy? To what extent can technology fill those demands? This chapter examines ways of looking at language from a market perspective. It begins with “Marketing English,” moving from the treatment of call center workers in India and the Philippines to a more general discussion of English skills, the benefits and challenges for workers and companies, and the trend toward using English in multinational corporations. It then turns to “Marketing Multilingualism,” examining both the economic gains and the global need for multilingual workers. In that regard, it looks at the United States, Europe, and the United Kingdom post-Brexit. Sorting through the potential and limits of technology for translation and interpretation, it underscores the importance of the human element, especially in situations that require precision, like health care and international politics.","PeriodicalId":140962,"journal":{"name":"The Rise of English","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133464457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Rise of EnglishPub Date : 2022-01-12DOI: 10.1093/oso/9780190625610.003.0012
R. Salomone
{"title":"A Revolution in the Making","authors":"R. Salomone","doi":"10.1093/oso/9780190625610.003.0012","DOIUrl":"https://doi.org/10.1093/oso/9780190625610.003.0012","url":null,"abstract":"This chapter examines the growing interest in dual language immersion programs that, abandoning the deficit narrative, respond to demands of globalization and migration. The chapter looks at notable examples in two states and one city and the political and demographic factors that have made each one succeed. The California discussion focuses on grassroots efforts by Californians Together in building a coalition of advocates and state legislators despite a state law limiting bilingual instruction. In Utah it examines the collaboration among business interests, language advocates, and the state, with an overlay of religious pragmatism. The discussion lastly turns to New York City and the “bilingual revolution” led by French-speaking families with the support of the French embassy. The chapter reveals the challenges facing these programs in staffing, funding, and materials and in assuring that they serve the less privileged students whose bilingual potential the approach was originally designed to realize.","PeriodicalId":140962,"journal":{"name":"The Rise of English","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133601481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Rise of EnglishPub Date : 2022-01-12DOI: 10.1093/oso/9780190625610.003.0001
R. Salomone
{"title":"The English Divide","authors":"R. Salomone","doi":"10.1093/oso/9780190625610.003.0001","DOIUrl":"https://doi.org/10.1093/oso/9780190625610.003.0001","url":null,"abstract":"This chapter lays the foundation for discussing the rise of English as the world’s dominant lingua franca and its nuanced effects on educational quality, national identity, and democracy in diverse geopolitical settings. Raising the question of English dividing the world between those who speak it and those who do not, the chapter introduces recurring themes that tie the book together, including the use of language as a political and economic tool, the ways in which English intersects with globalization and the knowledge economy, and the driving force of neoliberal ideas as they shape government decisions on languages in schools and universities. It further poses related questions of whether a common world language is necessary, whether English can “do it all,” and whether English-speaking countries and others should promote multilingualism.","PeriodicalId":140962,"journal":{"name":"The Rise of English","volume":"15 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127633994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Rise of EnglishPub Date : 2022-01-12DOI: 10.1093/oso/9780190625610.003.0002
R. Salomone
{"title":"Myth or Reality?","authors":"R. Salomone","doi":"10.1093/oso/9780190625610.003.0002","DOIUrl":"https://doi.org/10.1093/oso/9780190625610.003.0002","url":null,"abstract":"To what extent is the European Union’s push toward multilingualism a reality? What impact has English had on the EU’s multilingual agenda? To answer these questions, this chapter explores the use of English within EU organizations along with official statements supporting multilingualism to promote integration, enhance job mobility, and counterbalance English. While focusing on the EU, it briefly looks at the Council of Europe’s work promoting individual plurilingualism. It further examines efforts by France to resist English and restore the status of French within EU institutions, especially post-Brexit. Critiquing the EU’s “mother tongue plus two” program for all Europeans, the chapter looks at language learning and proficiency across EU countries. Despite years of funding for language learning, including the Erasmus+ program promoting student mobility, evidence shows that most Europeans are not gaining high proficiency in multiple languages but rather concentrating on learning English for its economic value and social appeal.","PeriodicalId":140962,"journal":{"name":"The Rise of English","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124777298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
求助内容：
应助结果提醒方式：