Jurnal Daya Saing最新文献

{"title":"PENGARUH ORIENTASI PASAR, BRAND IMAGE DAN PROMOSI TERHADAP KINERJA PENJUALAN PADA UD AGUNG KENCANA MOTOR SINGARAJA","authors":"Gusti Made, Oka Astana, I. Dewa, P. Herry, Pratama Adnyana","doi":"10.35446/dayasaing.v10i1.1495","DOIUrl":"https://doi.org/10.35446/dayasaing.v10i1.1495","url":null,"abstract":"The results of this study indicate that market orientation has a positive and significant effect on sales performance at UD Agung Kencana Motor Singaraja, this indicates that the better the market orientation process implemented by the company in an effort to improve the performance of the sales department. Brand image has a positive and significant effect on sales performance at UD Agung Kencana Motor Singaraja, this indicates that the better the company's brand image is to attract consumer interest, the company's sales performance will increase. Promotion has a positive and significant effect on sales performance at UD Agung Kencana Motor Singaraja, this indicates that the promotion process carried out by the company is able to influence the results of the sales department's performance. Based on the results of the calculation of the f test, it is known that market orientation, brand image and promotion have a joint effect on sales performance. \u0000  \u0000Abstrak. \u0000Hasil penelitian ini menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap kinerja penjualan pada UD Agung Kencana Motor Singaraja, ini menandakan bahwa semakin baik proses orientasi pasar yang diterapkan perusahaan dalam upaya meningkatkan kinerja dari bagian penjualan. Brand image berpengaruh positif dan signifikan terhadap kinerja penjualan pada UD Agung Kencana Motor Singaraja, ini menandakan bahwa semakin baik brand image yang dimiliki perusahaan untuk memancing minat konsumen maka akan meningkatkan kinerja penjualan perusahaan. Promosi berpengaruh positif dan signifikan terhadap kinerja penjualan pada UD Agung Kencana Motor Singaraja, ini menandakan bahwa proses promosi yang dilakukan perusahaan mampu memberikan pengaruh terhadap hasil kinerja bagian penjualan. Berdasarkan hasil perhitungan uji f diketahui orientasi pasar, brand image dan promosi berpengaruh secara bersama-sama terhadap kinerja penjualan.","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"14 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DESKRIPSI PRODUK PATISERI DAN ROTI DI TOKO IVARRA PATISSERIE & SUNG COFFEE PADANG","authors":"Muhammad Hasnul Mahdy, Lise Asnur","doi":"10.35446/dayasaing.v10i1.1635","DOIUrl":"https://doi.org/10.35446/dayasaing.v10i1.1635","url":null,"abstract":"This research was motivated by bakery products and bakery products and this type of research was quantitative and descriptive using survey methods. The research was conducted at Ivarra Patisserie and Sung Cafe in Padang. The sample number was 94 people using purposive sampling techniques. Likert scale questionnaires were used to collect data. Descriptive statistical analysis and classification of interval class scores using the SPSS program version 25.00 were used as technical analyses.The overall result was 85.16 in the good category. brownies proved the results of 28.58 with the category quite good, Eclair by showing results of 24.32 with the category quite good, pizza showed results of 30.78 with the category quite good It can be concluded that the patisserie and bread products at the Ivarra patisserie & Sung Coffee Padang store are quite good and able to provide satisfaction to every consumer who comes.","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"37 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140425895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI PROGRAM BANTUAN BAGI PELAKU UMKM TAHUN 2022 PADA LEMBAGA AMIL ZAKAT SWADAYA UMMAH KOTA PEKANBARU","authors":"Endah Wahyuningsih","doi":"10.35446/dayasaing.v10i1.1647","DOIUrl":"https://doi.org/10.35446/dayasaing.v10i1.1647","url":null,"abstract":"Zakat is a source of funding that is very important for helping the needs of lower class people, both related to social and economic needs. Zakat is given to those who are entitled in the form of 8 asnaf as stated in the Qur'an. One of the roles of zakat is to reduce poverty and  unemployment. Zakat funds cannot be used only for consumer needs but also increasing benefits in the form of assistance for small and micro businesses.It is hoped that the benefits will be able to increase the community's economic growth.This research aims to find out how to implement the assistance program for MSMEs in 2022 at the Amil Zakat Swadaya Ummah Institution in the city of Pekanbaru. For this, a zakat amil institution is needed, it can be coordinated to the collection and distribution of zakat funds. The research method used in this research is descriptive qualitative approach. The data collection techniques used by interview techniques and secondary data. The obstacles, implementation of zakat by helping to increase economic growth are caused by several factors, namely, knowledge about productive zakat is still minimum, understanding of muzakki is still limited to the consumptive use of zakat and the muzakki's trust is still low in Amil Zakat Institutions","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"6 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140426370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RAGAM PRODUK KULINER DI WISATA PANTAI PURUS: KAJIAN ANALISIS KUALITAS","authors":"Rima Maharani Pratitasari, Lise Asnur","doi":"10.35446/dayasaing.v10i1.1641","DOIUrl":"https://doi.org/10.35446/dayasaing.v10i1.1641","url":null,"abstract":"Penelitian ini dimaksudkan untuk mengeksplorasi beragam produk kuliner yang ditawarkan di destinasi wisata Pantai Purus, Kota Padang dengan melakukan analisis mendalam terkait kualitas produk dan preferensi konsumen. Metode penelitian mencakup survei konsumen, wawancara dengan pelaku usaha kuliner lokal, dan observasi langsung terhadap produk kuliner yang tersedia. Temuan ini didukung oleh banyaknya penyedia kuliner yang menawarkan hidangan khas, seperti langkitang, pensi, karupuak kuah, soto ceker, pisang kapik, bakso bakar, dan minuman seperti es kelapa muda dengan variasi yang beragam, yang disajikan kepada wisatawan. Analisis kualitas produk mencakup aspek-aspek seperti bahan baku, proses pengolahan, presentasi, dan cita rasa. Penelitian ini diharapkan dapat memberikan wawasan berharga bagi pelaku usaha kuliner, pemerintah setempat, dan pihak terkait guna meningkatkan kualitas produk kuliner serta mendukung pengembangan pariwisata di Pantai Purus. Selain itu, penelitian ini dapat menjadi acuan untuk strategi pemasaran yang lebih efektif dan peningkatan berkelanjutan dalam pelayanan kuliner di destinasi wisata pantai tersebut. \u0000  \u0000Kata kunci: Produk kuliner, Destinasi Wisata, Analisis Kualitas, Strategi Pemasaran.","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"35 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140432903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KUALITAS RASA KOPI ARABIKA PASAMAN DENGAN MENGGUNAKAN METODE VIETNAM DRIP","authors":"Yulzan Hendrik, Lise Asnur","doi":"10.35446/dayasaing.v10i1.1631","DOIUrl":"https://doi.org/10.35446/dayasaing.v10i1.1631","url":null,"abstract":"ABSTRACT \u0000Yulzan Hendrik, 2024. \"Taste quality of Arabika coffee using the vietnam drip method\". \u0000Final project. D4 Hospitality Management Study Program, Department of Tourism. Faculty of Tourism and Hospitality and Padang State University \u0000                                    \u0000This research purposes is to analyze the quality of the aroma and taste of Arabica coffee using the Vietnam Drip method in terms of Fruty, Nutty, Herby, Flowery, body, acidity, sweetness and bitterness. As well as knowing the quality of the taste of coffee using the Vietnam drip method, as well as providing information to the public and baristas about the quality of the taste of coffee using the Vietnam drip method. And what is the quality of Pasaman Arabica coffee using the Vietnamese drip method. \u0000This research type is an experiment by making comparisons. The comparison was carried out with 2 comparison aspects and 2 research subjects per comparison aspect, namely grind size and the ratio between coffee and water. This research was conducted at the tourism department's barista laboratory on 28 December 2023-10 January 2024. The panelists in this research consisted of 3 expert baristas. \u0000Based on the experimental results and after being tested in the organoleptic test, it was stated that the results of the organoleptic test after describing the taste and quality of Pasaman Arabica coffee using the Vietnam drip method in terms of light Fruty, strong Nutty, light Herby, light Flowery, medium body, medium acidity, moderate sweetness and strong bitterness. \u0000Keywords: Quality, Taste, Vietnam drip. \u0000ABSTRAK \u0000Yulzan Hendrik, 2024 “Kualitas cita rasa kopi Arabika dengan Metode Vietnam Drip” \u0000Tugas Akhir. Program Studi D4 Manajemen Perhotelan, Departemen \u0000               Pariwisata. Fakultas Pariwisata dan Perhotelan dan Universitas Negeri            Padang. \u0000  \u0000Penelitian ini bertujuan untuk menganalisa bagaimana kualitas Aroma dan rasa kopi Arabika dengan menggunakan metode Vietnam Drip dari segi Fruty, Nutty, Herby, Flowery, body, acility, sweetness dan bitter. Serta mengetahui kualitas Cita rasa pada kopi dengan menggunakan metode Vietnam drip, serta memberikan informasi kepada masyrakat dan kalangan barista bagaimana kualitas Cita rasa kopi dengan menggunakan metode Vietnam drip. Dan bagaimana kualitas kopi arabika pasaman dengan menggunakan metode Vietnam drip. \u0000Jenis penelitian ini adalah eksperimen dengan melakukan perbandingan. Perbandingan dilakukan dengan 2 aspek perbandingan dan 2 subjek penelitian per aspek perbandingan yaitu grind size dan rasio antara kopi dan air. Penelitian ini dilakukan di labor barista departemen pariwisata pada 28 desember 2023-10 januari 2024. Panelis dalam   penelitian ini terdiri dari 3  orang barista ahli . \u0000Berdasarkan hasil eksperimen dan setelah diujikan ke uji organoleptik menyatakan bahwa Hasil uji organoleptik setelah mendeskripsikan dan kualitas cita rasa kopi arabika pasaman dengan menggunakan metode Vietnam drip dari segi Fruty yang ","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"8 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGARUH PERTUMBUHAN PENJUALAN, PERPUTARAN MODAL KERJA DAN LEVERAGE TERHADAP PROFITABILITAS PADA PERUSAHAAN OTOMOTIF YANG TERDAFTAR PADA BURSA EFEK INDONESIA (BEI) TAHUN 2011 – 2016","authors":"Syurti Primadayani","doi":"10.35446/dayasaing.v10i1.1642","DOIUrl":"https://doi.org/10.35446/dayasaing.v10i1.1642","url":null,"abstract":"Abstract: This research aimed to find out the effect of the sales growth, working capital turnover and leverage to profitability at automotive company listed on the Indonesia stock exchange (idx). Method of analysis is used was a multiple linear analysis. Research results are obtained, sales growth and working capital turnover partially do not has significant effect to profitability, while the leverage affect significantly to profitability. Hypothesis test simultaneously do not affect significantly to profitability. \u0000Finally the author suggested to companies who are investing, so that before making an investment, investors should pay attention to the debt owned by the company. It was proved that leverage gives significant influence towards profitability, so that companies that have a good profitability, it also has good leverage, and the company deserves to be used as a place to invest.","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. INDOJAYA AGRINUSA KABUPATEN KAMPAR","authors":"N. Nurhayati","doi":"10.35446/dayasaing.v10i1.1643","DOIUrl":"https://doi.org/10.35446/dayasaing.v10i1.1643","url":null,"abstract":"This research is aimed at examining the effect of organizational commitment on employee job satisfaction at PT. Indojaya Agrinusa Kampar Regency organization on employee job satisfaction at PT. Indojaya Agrinusa, Kampar Regency. The sample obtained was 34 respondents in accordance with the research objectives. This research formulated a hypothesis for organizational analysis of employee job satisfaction at PT. Indojaya Agrinusa, Kampar Regency. To facilitate problem solving, this research was carried out using a simple linear regression analysis method with the help of SPSS Statistics version 25. Data was obtained from interviews and questionnaires using a simple linear regression formula with the formula: Y=a+Bx+e where Y= 18.647+ 0.893 X + e. The calculation results show that X represents the organizational commitment variable, giving a positive partial regression coefficient of 0.893 on the job satisfaction variable at PT. Indojaya Agrinusa, Kampar Regency. Measurements are carried out by calculating the coefficient of determination (R²) which is closer to 1, the more precise the linear line is. From the results of these calculations, an R² value of 30.4% of the employee job satisfaction variable in the production department at PT is obtained. Indojaya Agrinusa, Kampar Regency. determined by the independent variable, namely organizational commitment. Meanwhile, the remaining 69.6% is influenced by other variables.","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"79 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140433662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PRODUKSI PAVING BLOCK PADA CV. SUBUR MAKMUR SEJAHTERA PEKANBARU","authors":"Lili Erti, Murnawati Murnawati, Tasril Tasril","doi":"10.35446/dayasaing.v9i3.1403","DOIUrl":"https://doi.org/10.35446/dayasaing.v9i3.1403","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui dan menganalisis produksi Paving Block pada CV. Subur Makmur Sejahtera di Pekanbaru. Metode Pengumpulan Data menggunakan Kuesioner. Sampel yang diambil dalam penelitian ini adalah seluruh pegawai CV. Subur Makmur Sejahtera pada tahun 2022 yaitu sebanyak 9 orang responden. Dalam menganalisa data digunakan analisis kuantitatif diskriptif dan dan analisis regresi linear berganda.","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"44 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140503717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH DEBT TO EQUITY RASIO DAN LOAN TO DEPOSIT RASIO TERHADAP RETURN PADA PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA","authors":"Marlinda Saputri, Dewi Sartika","doi":"10.35446/dayasaing.v9i3.1577","DOIUrl":"https://doi.org/10.35446/dayasaing.v9i3.1577","url":null,"abstract":"The aim of this research is to determine the influence of the debt to equity ratio and loan to deposit ratio on returns or what is often also called the stock rate of return. The research population used in this research is banking companies listed on the Indonesia Stock Exchange (BEI). The sample used used a purposive sampling method with the criteria of a banking company that published complete financial reports during the research period, and had a positive equity share. The data used is secondary data obtained from financial reports and obtained from the Indonesian Capital Market of Directory. \u0000The statistical test carried out was a normality test with the results of all data having normal distribution, heteroscedasticity and multicollinearity. Hypothesis testing is carried out using quantitative analysis methods through multiple regression models and t-statistical tests. Based on the results of data processing, it can be seen that the Debt to Equity Ratio (DER) and Loan to Deposit Ratio (LDR) do not have a significant effect on stock returns","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"297 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138996779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PRODUK, HARGA DAN DESAIN TERHADAP KEPUASAN PELANGGAN DIMEDIASI KEPUTUSAN PEMBELIAN PADA UD PINTU REZEKI PERABOT PASIR PENGARAIAN","authors":"Hikmi Al Fajri, Samsir Samsir, Raden Lestari Ganarsih","doi":"10.35446/dayasaing.v9i3.1521","DOIUrl":"https://doi.org/10.35446/dayasaing.v9i3.1521","url":null,"abstract":"Di saat persaingan semakin kuat, produsen berusaha memenuhi kebutuhan dan keinginan konsumen dengan menawarkan berbagai variasi produknya, dampaknya konsumen memiliki berbagai pilihan, kekuatan tawar menawar konsumen semakin besar, yang mendorong setiap perusahaan harus menempatkan orientasinya pada kepuasan konsumen sebagai tujuan utamanya. Seiring dengan persaingan di industri perabotan dalam menarik konsumen untuk membeli furniture tentu saja mengharuskan setiap perusahaan untuk memiliki strategi yang tepat, agar dapat meningkatkan penjualan dan juga meningkatkan daya saing. 212 responden. Pengambilan sampling menggunakan purposive sampling. Variabel yang digunakan adalah Kualitas Produk, Harga, desain, keputusan pembelian dan kepuasan konsumen. Penelitian ini menggunakan metode kuantitatif dan data dianalisis dengan menggunakan analisis Structural Equation Modelling. Hasil penelitian menunjukkan bahwa Kualitas produk, harga, dan desain berperan penting dalam keputusan pembelian konsumen. Kualitas yang baik meningkatkan keputusan pembelian, harga yang sesuai mendukung kepuasan, dan desain yang menarik juga berkontribusi pada keputusan positif. Selain itu, kualitas produk dan harga juga memengaruhi langsung kepuasan konsumen, sementara keputusan pembelian yang tepat dapat meningkatkan kepuasan keseluruhan konsumen. Semua faktor ini saling terhubung dan berdampak pada pengalaman konsumen","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"163 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139006335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}