Journal of Islamic Economics Lariba最新文献_第2页

The intention of university students to donate at zakat institution through digital payment 大学生通过数字支付向天课机构捐款的意向

Journal of Islamic Economics Lariba Pub Date : 2023-10-23 DOI: 10.20885/jielariba.vol9.iss1.art12

Rakhmawati Rakhmawati, Ayu Winda Rizky

{"title":"The intention of university students to donate at zakat institution through digital payment","authors":"Rakhmawati Rakhmawati, Ayu Winda Rizky","doi":"10.20885/jielariba.vol9.iss1.art12","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art12","url":null,"abstract":"IntroductionTechnological developments have led to several changes, one of which is the massive use of digital payments as a payment method. LAZIS Unisia has the potential to raise funds from stakeholders, including lecturers, students, alumni, and partners.ObjectivesThis study analyzes factors influencing university students' intention to donate through digital payments at LAZIS Unisia. MethodThe convenience sampling technique is used to collect primary data via an online questionnaire. The respondents are 104 students of the Faculty of Islamic Studies, Universitas Islam Indonesia (UII), one of the internal stakeholders at UII. The method of data analysis is PLS-SEM using the SEMinR package in R software.ResultsThis study found that social influence and price values significantly affect the UII students' interest in donating through digital payments at LAZIS Unisia, while the rest of the independent variables are not. This study also found that intention significantly relates to actual behavior. Respondents outside the university also need to be considered for similar research. ImplicationsThe results of this study can be suggestions for LAZIS Unisia to improve engagement on donation from stakeholders in UII.Originality/NoveltyThis study is a pioneer in understanding the stakeholders' intention, especially students as internal stakeholder, to donate through digital payment at the stakeholders' institution. In addition to the UTAUT2 model, this study adds brand awareness and perceived security as independent variables.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Halal agriculture as an effort to strengthen the global halal value chain in order to increase international trade 清真农业是加强全球清真价值链以增加国际贸易的一项努力

Journal of Islamic Economics Lariba Pub Date : 2023-10-22 DOI: 10.20885/jielariba.vol9.iss1.art11

Siti Mutmainah, Muhammad Ryan Romadhon

{"title":"Halal agriculture as an effort to strengthen the global halal value chain in order to increase international trade","authors":"Siti Mutmainah, Muhammad Ryan Romadhon","doi":"10.20885/jielariba.vol9.iss1.art11","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art11","url":null,"abstract":"IntroductionIndonesia as an agricultural country with a Muslim-majority society has great potential to develop halal agriculture. The halal agricultural sector must be strengthened so that agricultural products can be exported abroad.ObjectivesThe purpose of this study is to strengthen the global halal value chain to increase international trade through the halal agriculture sector. MethodThis study employed qualitative methods using a descriptive approach. The data collection method used literature studies from various reference journals, agency reports, and online media.ResultsThis research concludes that the development of halal agriculture has great potential for development in Indonesia, so that it can increase international trade by improving the global halal value chain. With the development of halal agriculture in Indonesia, it is expected to be able to bring Indonesia to become a country with food security and the center of the halal industry in the world. ImplicationsThe results of this study can be guidelines for policymakers to improve contribution of halal agriculture in Indonesian export. Furthermore, it can contribute to further studies in global halal value chain for agriculture-based products.Originality/NoveltyThis study contributes to body of knowledge of global halal value chain with emphasize on agricultural sector in Indonesia.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Why do people pay zakah, infaq, and sadaqah (ZIS) through donation-based crowdfunding? The influence of Technology Acceptance Model and Social Presence Theory 为什么人们通过基于捐赠的众筹支付天课、因法克和萨达卡（ZIS）？技术接受模型和社会存在理论的影响

Journal of Islamic Economics Lariba Pub Date : 2023-09-29 DOI: 10.20885/jielariba.vol9.iss1.art10

Defrina Aulia, L. M. Pimada

{"title":"Why do people pay zakah, infaq, and sadaqah (ZIS) through donation-based crowdfunding? The influence of Technology Acceptance Model and Social Presence Theory","authors":"Defrina Aulia, L. M. Pimada","doi":"10.20885/jielariba.vol9.iss1.art10","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art10","url":null,"abstract":"IntroductionIndonesia has the largest Muslim population in the world and a large potential for zakat, infaq, and sadaqah (ZIS). However, in reality, ZIS revenue is only 5% of its potential. Crowdfunding was built to encourage the acceptance of ZIS to reach its potential by using only gadgets connected to the Internet. However, not all individuals are willing to use crowdfunding because of their individual considerations and preferences.ObjectivesThis study aims to identify the decision preferences of muzakki and donors to pay zakat, infaq, and alms using a crowdfunding platform. MethodThis study uses quantitative methods with PLS-SEM analysis tools with preference measurements using the Technology Acceptance Model and social presence theory framework.ResultsThe results of this study indicate that perceived usefulness, perceived ease of use, social presence, and trust have a significant positive effect on the preference decision to pay ZIS with crowdfunding. The trust variable also significantly mediates the relationship between social presence and the decision to pay ZIS through crowdfunding. ImplicationsThis research is expected to be a consideration for zakat management organizations (OPZ) for the development of a better platform to encourage community participation in channel funds to pay ZIS.Originality/NoveltyThis study is unique in its approach to crowdfunding in Indonesia’s ZIS context. It contributes to the body of knowledge on the maximization of ZIS potential in Muslim societies.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139334041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tax incentives during the Covid-19 pandemic: An Islamic economics perspective Covid-19 大流行期间的税收激励措施：伊斯兰经济学视角

Journal of Islamic Economics Lariba Pub Date : 2023-09-28 DOI: 10.20885/jielariba.vol9.iss1.art9

Ananto Triwibowo, Anggoro Sugeng, Muhammad Mujib Baidhowi

{"title":"Tax incentives during the Covid-19 pandemic: An Islamic economics perspective","authors":"Ananto Triwibowo, Anggoro Sugeng, Muhammad Mujib Baidhowi","doi":"10.20885/jielariba.vol9.iss1.art9","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art9","url":null,"abstract":"IntroductionThe economic impact of Covid-19 virus is also felt by the state revenue sector due to tax incentives.ObjectivesThis study aims to analyze the tax incentive policies implemented by the government during the Covid-19 pandemic in terms of objectives, impacts, and the concept of convenience from an Islamic economics perspective. MethodThis study uses a normative-juridical approach by examining tax incentive policies in the context of Islamic economic theory from philosophical and juridical perspectives.ResultsFrom an Islamic economic perspective, the existence of tax incentives seen from the objective of the results and benefits is appropriate because it creates maslahah in the midst of an emergency or critical situation. In addition, the convenience provided by the government in tax incentives if seen from Islamic law is rukshah, or convenience and understanding for citizens due to certain conditions, namely the Covid-19 pandemic. ImplicationsThis study contributes to the development of theoretical research in the field of macroeconomic policy from an Islamic perspective. This study can also be used as a reference by the government to provide tax incentives in times of similar crises.Originality/NoveltyThis study is unique in that it examines the problem of tax incentives from an Islamic perspective. As a country with the world's largest Muslim population, this study will enrich Islamic macroeconomic studies for policymaking in Indonesia.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139334959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Relationship between Islamic bank consumptive financing and gross regional domestic product in Indonesia, 2016-2020 2016-2020年印尼伊斯兰银行消费融资与地区生产总值的关系

Journal of Islamic Economics Lariba Pub Date : 2023-06-27 DOI: 10.20885/jielariba.vol9.iss1.art6

Cinantya Sriyono Putri, S. Herianingrum, Rifka Putri Ramadhanty, Nanda Lismatiara Zubaid, Yan Putra Timur

{"title":"Relationship between Islamic bank consumptive financing and gross regional domestic product in Indonesia, 2016-2020","authors":"Cinantya Sriyono Putri, S. Herianingrum, Rifka Putri Ramadhanty, Nanda Lismatiara Zubaid, Yan Putra Timur","doi":"10.20885/jielariba.vol9.iss1.art6","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art6","url":null,"abstract":"IntroductionPrevious literature discussed financing's impact on performance without separating the financing model.ObjectivesThis study uses the consumptive financing data of Islamic commercial banks, inflation rate, and population as independent variables, and the GRDP of 33 provinces in Indonesia as the dependent variable. MethodThe study used Indonesia and Malaysia banks for its pioneering efforts in establishing Islamic banking in Southeast Asia. The study collects data from five Indonesian and four Malaysian Islamic banks, with an observation period of 2011–2020. The data analysis used in this study was the Generalized Method of Moment (GMM).ResultsThe results of this study explain that the consumptive financing of Islamic commercial banks has a negative insignificant effect on GRDP in Indonesia, the inflation rate has a negative insignificant effect on GRDP in Indonesia, and the population has a positive and significant impact on GRDP in Indonesia. Consumptive credit in conventional banks and consumptive financing in Islamic banks account for more than 45% of total financing. ImplicationsThe Indonesian Financial Services Authority should adopt policies to maintain the growth of Islamic Bank productive financing, that is, working capital and investment financing, because Islamic bank consumptive financing has a negative effect on GRDP in IndonesiaOriginality/NoveltyThis study has a unique feature compared with previous studies that use consumptive financing at Islamic banks with inflation and population variables to analyze the contribution of the local economy to gross regional domestic product.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133791787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Do financing models in Islamic bank affect profitability? Evidence from Indonesia and Malaysia 伊斯兰银行的融资模式会影响盈利能力吗?来自印度尼西亚和马来西亚的证据

Journal of Islamic Economics Lariba Pub Date : 2023-06-26 DOI: 10.20885/jielariba.vol9.iss1.art5

Multazam Mansyur Addury

{"title":"Do financing models in Islamic bank affect profitability? Evidence from Indonesia and Malaysia","authors":"Multazam Mansyur Addury","doi":"10.20885/jielariba.vol9.iss1.art5","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art5","url":null,"abstract":"IntroductionPrevious literature discussed financing's impact on performance without separating the financing model. Additionally, previous research has used financing in the form of Loans to Total Assets (LTA); a proxy used to assess bank liquidity.ObjectivesThis study aims to analyze the influence of financing models on Islamic Banks’ performance in Indonesia and Malaysia. MethodThe study used Indonesia and Malaysia banks for its pioneering efforts in establishing Islamic banking in Southeast Asia. The study collects data from five Indonesian and four Malaysian Islamic banks, with an observation period of 2011–2020. The data analysis used in this study was the Generalized Method of Moment (GMM).ResultsIn Indonesia, debt financing has a positive and significant impact on Return on Assets (ROA), while equity financing has a negative and significant impact on ROA; debt financing significantly affects Return on Equity (ROE), while equity financing does not have a significant impact on ROE. In Malaysia, equity financing has a positive and significant impact on ROA, while debt financing does not significantly affect ROA; debt financing has a positive and significant impact on ROE, while equity financing has a negative and significant influence on ROE. ImplicationsThe results highlight the importance of considering the specific characteristics of each country's Islamic banking industry when formulating financing strategies.Originality/NoveltyThis study highlights unique aspect of financing that contribute to Islamic banks profitability in Indonesia and Malaysia.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"8 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133170211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Javanese local wisdom values for development from an Islamic perspective 爪哇地方智慧从伊斯兰的角度看待发展

Journal of Islamic Economics Lariba Pub Date : 2023-06-24 DOI: 10.20885/jielariba.vol9.iss1.art4

Soya Sobaya, Martini Dwi Pusparini, Siti Achiria

{"title":"Javanese local wisdom values for development from an Islamic perspective","authors":"Soya Sobaya, Martini Dwi Pusparini, Siti Achiria","doi":"10.20885/jielariba.vol9.iss1.art4","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art4","url":null,"abstract":"IntroductionJavanese culture was considered rich of values that are in line with Islamic teachings. However, studies on how this culture can contribute to development in Islamic perspective are still limited.ObjectivesThis study analyzes the local wisdom values in Javanses culture that support economic development from an Islamic perspective. The studied values are contained in the traditions of merti dusun, nyadran, and wiwitan. MethodThis study using an ethnographic approach with focus is on three villages in Bantul, Yogyakarta. Interviews, observation, field notes were used to gather data. Three phases were used to complete the analysis: data reduction, reporting, and conclusion-making. ResultsThe findings demonstrate that each ritual in this tradition is infused with religious and social ideals, as well as cooperation, environmental stewardship, responsibility, patience, harmony, and deliberation. It also demonstrates wisdom and social control. ImplicationsThree traditions' emphasis on tolerance should be promoted to help people in their particular communities develop a greater sense of empathy for one another, fostering harmony and peace.Originality/NoveltyThis study highlights unique aspect of development that encompass Javanese culture and Islamic teachings.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128774707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Purchase decision patterns of non-bank sharia housing in Bandar Lampung City during Covid-19: Price exploration and digital marketing 新冠肺炎期间楠堡市非银行伊斯兰教住房的购买决策模式:价格探索和数字营销

Journal of Islamic Economics Lariba Pub Date : 2023-06-23 DOI: 10.20885/jielariba.vol9.iss1.art3

Khavid Normasyhuri, S. Nurohmah

{"title":"Purchase decision patterns of non-bank sharia housing in Bandar Lampung City during Covid-19: Price exploration and digital marketing","authors":"Khavid Normasyhuri, S. Nurohmah","doi":"10.20885/jielariba.vol9.iss1.art3","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art3","url":null,"abstract":"IntroductionThe housing sector, including sharia housing, has been affected by Covid-19. Many studies have analyzed the impact of Covid-19 on the sharia housing industry, but research focusing on non-bank financing is still limited. ObjectivesThis study aims to analyze how consumer purchasing decisions for housing during Covid-19 are influenced by price and digital marketing. MethodThis study can be categorized as quantitative study by collecting data from 500 consumers selected through purposive sampling in the Bandar Lampung City. The obtained data was then analyzed using SmartPLS software. ResultsThe result shows that price and digital marketing have significant impact on consumers’ purchase decision of non-bank Sharia housing during Covid-19. ImplicationsSharia housing developers should effectively utilize digital marketing content and pricing strategy to attract potential consumers in Bandar Lampung City.Originality/NoveltyThis study highlights unique pricing and digital marketing strategies by Sharia housing developers during Covid-19. This study is also unique for its approach to non-bank Sharia housing as mode of financing.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128844512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ZChicken as a mustahik economic empowerment program by BAZNAS: A qualitative analysis ZChicken作为BAZNAS的musthik经济赋权计划:定性分析

Journal of Islamic Economics Lariba Pub Date : 2023-06-22 DOI: 10.20885/jielariba.vol9.iss1.art2

M. Fatchurrohman, Silvy Meilaeni Asifa

{"title":"ZChicken as a mustahik economic empowerment program by BAZNAS: A qualitative analysis","authors":"M. Fatchurrohman, Silvy Meilaeni Asifa","doi":"10.20885/jielariba.vol9.iss1.art2","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art2","url":null,"abstract":"IntroductionBAZNAS has launched numerous economic empowerment programs for mustahik. One of the programs that has been introduced is ZChicken, which focuses on the sale of crispy fried chicken. However, there is still a limited amount of research available on ZChicken.ObjectivesThis study aims to analyze ZChicken as an economic empowerment program for mustahik from various perspectives, including its development, the need for halal certification, and the achievements obtained.MethodThis study employed a qualitative approach to analyze the ZChicken program as an economic empowerment initiative for the mustahik by BAZNAS. The research methodology employed in this study involved conducting a content analysis of ZChicken-related materials on the BAZNAS website as well as other news websites.ResultsThe result shows that BAZNAS introduced the ZChicken as an empowerment program in the culinary sector that revolves around a fried chicken franchise concept. ZChicken has been received well in the society, has been certified halal, and has its own brand.ImplicationsBAZNAS needs to maintain quality program in ZChicken to ensure trust among muzakki and the society. ZChicken should maintain its halal and brand certification by monitoring and supervision from BAZNAS.Originality/NoveltyThis study provides insights on how ZChicken as an economic empowerment program from BAZNAS has grown to be a successful force for empowering mustahik in many locations.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115253847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of 9P’s of marketing mix strategy towards the decision to purchase halal tourism services 营销组合策略9P对清真旅游服务购买决策的影响

Journal of Islamic Economics Lariba Pub Date : 2023-06-21 DOI: 10.20885/jielariba.vol9.iss1.art1

L. Karsono, Laila Fairuz Salma

{"title":"The impact of 9P’s of marketing mix strategy towards the decision to purchase halal tourism services","authors":"L. Karsono, Laila Fairuz Salma","doi":"10.20885/jielariba.vol9.iss1.art1","DOIUrl":"https://doi.org/10.20885/jielariba.vol9.iss1.art1","url":null,"abstract":"IntroductionHalal tourism has become one of the trends in the tourism industry, including in Indonesia. However, the research on character education-based halal tourism is still limited in number. ObjectivesThis study aims to analyze the impact of the 9P's of the Marketing Mix strategy on purchasing decisions at PT Gaido Travel & Tours, Kudus Branch, a provider of character education-based halal tourism services. MethodThis quantitative study uses convenience sampling to collect data from of 100 prospective customers who expressed interest in PT Gaido Travel & Tours, Kudus Branch, services. The questionnaire utilized a five-point Likert scale, ranging from 1 to 5, to capture participants' perceptions and opinions related to the research variables. ResultsThe result shows that all the variables ie. product, price, promotion, place, physical evidence, people, processes, productivity, and priority, positively influence purchasing decisions both individually and simultanously. Furthermore, the model in this study can explain approximately 60.6% of the variation in purchasing decision of character education-based halal tourism services. ImplicationsThe company to uphold exemplary customer service and continuously enhance the execution of the 9P's of Marketing Mix strategy. This entails fostering a culture where employees are attentive to customer needs and refining the price strategy by incorporating enticing features that aligns with industry standards.Originality/NoveltyThis study provides insights on how 9Ps of the Marketing Mix strategy can be implemented for a character education-based halal tourism services provider.","PeriodicalId":134690,"journal":{"name":"Journal of Islamic Economics Lariba","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129344436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1