Multimodality & Society最新文献

{"title":"Feminist multimodality: A retrospective account of an exhibition on speculative urbanism","authors":"H. Gupta","doi":"10.1177/26349795211027693","DOIUrl":"https://doi.org/10.1177/26349795211027693","url":null,"abstract":"This essay offers a retrospective account of a multimodal public exhibit at the end of a multi-year research project on speculative urbanism. While the registers of speculation are invariably forward-looking, our research presented us with the central place of memory as a frame through which urban residents in Bengaluru, India, negotiate their present and imagine the possibilities of the future. This essay examines four ways in which we created space for memory in our exhibit, understanding our approach as situating an archive-optic, drawing on approaches of critical fabulation, object perception, and submerged perspectives. I suggest that these forms of engagement are multimodal and that they offer feminist and decolonial ways to unmaster linear narratives and situate our research affectively.","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"739 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128441317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sensate memory: An introduction to the special issue","authors":"Cristina Moretti","doi":"10.1177/26349795211028039","DOIUrl":"https://doi.org/10.1177/26349795211028039","url":null,"abstract":"This issue brings together 10 anthropologists who investigate the potential of multimodality and the role of sensing, as situated social practice, in the complex working of memory. Through video, images, texts and sound—and through collage, installations, embroidery, and drawing—we invite the audience of Multimodality & Society to consider: What are some of the complex relationships between memory and the senses? How does multimodality help us approach the study of remembering and forgetting? This introduction frames our work into current debates in multimodal and sensory anthropology, discusses our approaches to memory, and draws some of the common themes that connect our contributions. Collectively, we investigate memory as sensate, emplaced, and affective, and existing in a complex relation with temporality and practices of forgetting. We are particularly interested in the links between multi-sensory approaches and the possibilities offered by multimodality. We argue that the latter can help us think of sensate memory, and vice versa, studying remembering and forgetting as multisensory can demonstrate some of the potential of multimodal scholarship.","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115088344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Saudades da festa!”: Triggering sensory memories of DIY electronic music through multimodal practices","authors":"Mihai Andrei Leaha","doi":"10.1177/26349795211027553","DOIUrl":"https://doi.org/10.1177/26349795211027553","url":null,"abstract":"DIY electronic music parties in São Paulo are deeply immersive, corporeal and sensorial. In March 2020, due to the pandemic, the parties stopped, and the scene gradually moved online manifesting itself on a new type of canvas. However, the digital manifestations of the virtual scene lost their performative and multisensorial appeal. By using multimodal elicitation methods (photos, videos, audio tracks, internet memories) this article is exploring the triggered or involuntary memory of embodied and sensorial affects that are being recalled and missed by the “clubbers.” The article intends to exhibit autoethnographic memories of party participation while problematizing the way in which the memory of this missed intense experience comes from a regular attendance to electronic music gatherings and its relationship with the complex feeling of “saudade.”","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124889544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Call for contributions to a Special Issue on TOUCH","authors":"","doi":"10.1177/26349795211014970","DOIUrl":"https://doi.org/10.1177/26349795211014970","url":null,"abstract":"","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132183711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Book review: Kinesemiotics: Modelling How Choreographed Movement Means in Space","authors":"A. Murphy","doi":"10.1177/26349795211004874","DOIUrl":"https://doi.org/10.1177/26349795211004874","url":null,"abstract":"Kinesemiotics: Modelling How Choreographed Movement Means in Space introduces and makes an argument for a new way to understand and analyse dance as movementbased communication. Maiorani pioneers this emerging field of Kinesemiotics, and explains that it differs from previous dance notations and recording styles because it understands dance as inherently social, interactive and contextual. Kinesemiotics understands dance as both physical performance and semiotic system. In Maiorani’s own words, Kinesemiotics is ‘a new linguistics-based socio-semiotic approach to the analysis of the meaning-making processes through which dance discourse is created and communicated’ (p. 2). Of course, Kinesemiotics is not the first attempt to analyse and record dance, and more specifically, ballet. Rudolf Laban’s written dance notation system offers a way of documenting the flow of movement enacted by ballet and classical dancers, yet this form of notation is complex and can only be used and understood by small numbers of people (see Laban and Lawrence, 1974). Video recordings of dance are another way to archive and reproduce choreographed movement. However, video recordings are a rudimentary tool for understanding the meanings made by individual dancers in specific contexts. Although video recordings are accessible to many, they are also highly determined by the point of view of the camera and the compilation of edits. Video recordings of dance are thus a translation of the form, and not a direct representation. Most importantly, neither Labanian notation nor video recording show the discursive interaction between dancers or between dancers and their audiences. Unlike these, Maiorani’s text maintains that dance is primarily interactive. Her Kinesemiotics positions dance as an evolving conversation rather than a pre-prepared monologue. It reads body movements in relation to objects, other bodies, and fundamentally foregrounds the expressive role of the dancer. As a trained dancer, Maioroni is well-equipped to pioneer the field of Kinesemiotics. She is a ballet dancer and linguist originally from Italy and now living in London, where she works as a Senior Lecturer in Linguistics at Loughborough University. With her dayMultimodality & Society","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130240408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FIREFLIES","authors":"Paul Elliman","doi":"10.1177/26349795211021514","DOIUrl":"https://doi.org/10.1177/26349795211021514","url":null,"abstract":"","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132609771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The birth of motion capture: Transcribing the phenomena of bodily movement through the “graphic method”","authors":"Mark Paterson","doi":"10.1177/26349795211040323","DOIUrl":"https://doi.org/10.1177/26349795211040323","url":null,"abstract":"How is the movement of bodies recorded, traced, captured? How is the perception of movement decomposed, analyzed, and then reconstructed through signs, lines, and diagrams? This article traces how, with the help of engineers and collaborators, Etienne-Jules Marey’s self-styled “graphic method” innovated upon existing instruments and photographic apparatuses in order to capture not just the movement of horses’ legs but something of the biomechanical essence of animal movement through the technique of “chronophotographie.” Although inspired by Edward Muybridge’s photographs of horses in motion, for Marey the photographs were not the end result. What he achieved were new ways of transcribing the phenomena of bodily motion. Unlike previous physiologists who thrived on vivisection in the laboratory, Marey took ever greater pains to examine the principles of animal movement in the wild, and built an open-air “station physiologique” in a Parisian park for this purpose. One legacy of Marey’s chronophotographic technique was in the documentation and dissection of human movement, and became acknowledged precursors of the wave of Taylorism which would sweep industrial research in the early 20th century. But another legacy is the capacity to transcribe the phenomena of movement into other forms, externalizing perception across other media.","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"24 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113932027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FIREFLIES 2","authors":"Paul Elliman","doi":"10.1177/26349795211021514a","DOIUrl":"https://doi.org/10.1177/26349795211021514a","url":null,"abstract":"","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123271545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identity, lifestyle, and face-mask branding: A social semiotic multimodal discourse analysis","authors":"Yilei Wang, D. Feng, W. Ho","doi":"10.1177/26349795211014809","DOIUrl":"https://doi.org/10.1177/26349795211014809","url":null,"abstract":"The massive introduction of face-masks across the world after the outbreak of the COVID-19 pandemic has transformed how they are designed and branded. Instead of merely focusing on functional qualities, face-mask producers have started to draw upon symbolic values in their branding discourse. Against this background, the present study investigates how face-masks are branded in Hong Kong by analyzing the design, packaging and websites for face-mask products, as well as the design of offline franchised stores using a social semiotic approach. Analysis of the multimodal data of four leading Hong Kong brands, with a focus on the use of verbal evaluation, iconography, typography, color, and materiality, reveals three symbolic meanings that are used in face-mask branding: (1) professionalism, which refers to the representation of face-masks as a symbol of advanced technology, (2) Hong Kong identity, which includes evoking pride in the past economy and exploiting the cultural symbol of the Lion Rock, and (3) fashion lifestyle, in which face-masks are associated with the values of stylishness, individuality, and luxuriousness. The exploitation of symbolic values and multimodal design in face-mask branding reflects the influence of the neoliberal ideology in the highly marketized Hong Kong society.","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"4 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131945522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Distant viewing and multimodality theory: Prospects and challenges","authors":"Tuomo Hiippala","doi":"10.1177/26349795211007094","DOIUrl":"https://doi.org/10.1177/26349795211007094","url":null,"abstract":"This article discusses the prospects and challenges of combining multimodality theory with distant viewing, a recent framework proposed in the field of digital humanities. This framework advocates the use of computational methods to enable large-scale analysis of visual and multimodal materials, which must be nevertheless supported by theories that explain how these materials are structured. Multimodality theory is well-positioned to support this effort by providing descriptive schemas that impose structure on the materials under analysis. The field of multimodality research can also benefit from adopting computational methods, which help to achieve the long-term goal of building large multimodal corpora for empirical research. However, despite their immense potential for multimodality research, the use of computational methods warrants caution, because they involve a number of potentially cascading risks that arise from biases inherent to the underlying data and different approaches to the phenomenon of multimodality.","PeriodicalId":134431,"journal":{"name":"Multimodality & Society","volume":"2018 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133380826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}