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Strategic : Jurnal Pendidikan Manajemen Bisnis最新文献

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Implementasi Etika Bisnis Islam Pelaku Usaha Mikro : Studi Kasus Pada Pelaku Usaha Mikro Syariah Puspa Bank Indonesia Wilayah Jawa Barat Di Bandung Tahun 2017
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-11 DOI: 10.17509/STRATEGIC.V19I1.17663
J. Juliana, M. Faathir, M. A. Sulthan
{"title":"Implementasi Etika Bisnis Islam Pelaku Usaha Mikro : Studi Kasus Pada Pelaku Usaha Mikro Syariah Puspa Bank Indonesia Wilayah Jawa Barat Di Bandung Tahun 2017","authors":"J. Juliana, M. Faathir, M. A. Sulthan","doi":"10.17509/STRATEGIC.V19I1.17663","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V19I1.17663","url":null,"abstract":"This research is based on the phenomena of problems that exist in MSMEs including poor administration, low product competitiveness, low human resources, lack of mastery of science, quality of service and use of quality goods (Halal & Thayyib). The purpose of this study was to measure the level of implementation of Islamic Business Ethics for MSME players in the PUSPA Bank Indonesia program in West Java in Bandung in 2017. The research method used was quantitative descriptive with data analysis techniques using descriptive statistics. The number of research samples is 50 consumers from 4 MSMEs engaged in the culinary, service, fashion and craft sectors. The results of the study show that the level of implementation of Islamic Business Ethics of micro business actors guided by the PUSPA program in Bank Indonesia in West Java in 2017 was very good. This can be seen from several dimensions used, namely honesty, the use of good quality goods, Ihsan, Building good relations with Consumers and Ethics sets the price of an average value of 5.8 which means very good","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117089025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Promotion Mix Solusi Untuk Meningkatkan Keputusan Pembelian 推广混合解决方案，增加购买决策
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-11 DOI: 10.17509/STRATEGIC.V19I1.17667
A. Aisyah, Lilie Wibowo, Bambang Widjajanta
{"title":"Promotion Mix Solusi Untuk Meningkatkan Keputusan Pembelian","authors":"A. Aisyah, Lilie Wibowo, Bambang Widjajanta","doi":"10.17509/STRATEGIC.V19I1.17667","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V19I1.17667","url":null,"abstract":"The purpose of this research is to find out the influence of  promotion mix toward purchase decision on wuling confero users in Indonesia. This research used cross sectional method and descriptive approach with survey explanatory method, and the sampling is 106 respondent. The result of research indicate that the promotion mix in good category and purchase decision in the good category. The data analysis technique used to find out the correlative relationship in this study is path analysis. To test the hypothesis, where the method of analysis carried out in this quantitative research is the verification analysis method, path analysis is carried outIn the research finding if the conditions of the promotion mix is good, the it will increase purchase decision","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"149 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116628101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Minat Beli: Peran Citra Merek yang Dipersepsikan oleh Konsumen Produk Otomotif 购买感:由汽车产品消费者推出的品牌形象角色
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-11 DOI: 10.17509/STRATEGIC.V19I1.17666
Ulfha Ramadhani, Lilie Wibowo, Bambang Widjajanta
{"title":"Minat Beli: Peran Citra Merek yang Dipersepsikan oleh Konsumen Produk Otomotif","authors":"Ulfha Ramadhani, Lilie Wibowo, Bambang Widjajanta","doi":"10.17509/STRATEGIC.V19I1.17666","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V19I1.17666","url":null,"abstract":"This study aims to reveal the brand image and purchase interest in Daihatsu Terios in Indonesia. This study used a descriptive approach with explanatory survey method. The unit of analysis in this study is prospective consumers Daihatsu Terios in Indonesia as many as 120 orang.Teknik collecting data field study questionnaires. The data analysis technique used is descriptive technique using frequency distribution. Research findings showed that the image of the brand image are in the good category and description buying interest in the excellent category. Differences in this study lies in the object of research, study time, measuring tools, literature used, the theory used and the results of researchswitching barriers and customer loyalty.","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121832588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Hiking Attributes Terhadap Sport Decision Di Taman Nasional Gunung Rinjani
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-11 DOI: 10.17509/STRATEGIC.V19I1.17662
Oce Ridwanudin, Yeni Yuniawati, Y. K. Devananda
{"title":"Pengaruh Hiking Attributes Terhadap Sport Decision Di Taman Nasional Gunung Rinjani","authors":"Oce Ridwanudin, Yeni Yuniawati, Y. K. Devananda","doi":"10.17509/STRATEGIC.V19I1.17662","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V19I1.17662","url":null,"abstract":"Sport decision is a Sport Decision making process that becomes a basic consumption, mainly on Sport Tourism. TNGR os one Hiking Tour provider which is facing up the decrease in visit Decision of climb participant. On this research, thr independent variable (X) is Hikimg Attributes consisting of Physical Benefit, Mental Benefit, Facilitation of Trail and Information, the dependent variable (Y) is Sport Decision, The type of research used is descriptive varification, and the method used is explanatory survey with sample size 109 respondents. Techniques of data analysis an hypothesis testing used multiple linear regression, the result indicated the Hiking Attributes have a significant influence on Sport Decision. the most influential is Mental Benefit where TNGR has successfully made climb participant can reduce fatigue daily routines, so that make the participant feel the comfort and happy while Hiking on TNGR, the weakest factor is Facilitation Of Trail, this aspect needs tobe improved by cleanliness such as held the guidance about environment to climb participants, in addition officials can give a reward on the climbers that keep the environment","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129983142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Studi Komitmen Organisasi Karyawan Bank: Peran Job Involvement Dan Kepuasan Kerja 银行员工组织承诺研究:就业参与与工作满意度
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-11 DOI: 10.17509/STRATEGIC.V19I1.17670
Ajeng Purnama Sari, Syamsul Hadi Senen, Masharyono Masharyono
{"title":"Studi Komitmen Organisasi Karyawan Bank: Peran Job Involvement Dan Kepuasan Kerja","authors":"Ajeng Purnama Sari, Syamsul Hadi Senen, Masharyono Masharyono","doi":"10.17509/STRATEGIC.V19I1.17670","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V19I1.17670","url":null,"abstract":"Employees who are committed to the organization have a tendency to continue working in the organization. The loss of employee commitment means organizations lose support and loyalty from employees in achieving organizational goals. One of the companies that experienced a decline in employee organizational commitment was X Bank. The purpose of this study is to determine how much influence job involvement and job satisfaction on organizational commitment. The object in this study was employees of X bank, one of Indonesia's conventional banks. This study used saturated samples with 54 respondents. The data analysis technique used is Partial Least Squares (PLS) with computer software program smartPLS version 3.0. The results reveal that job involvement and job satisfaction influence organizational commitment. This shows that the higher job involvement and employee job satisfaction together, the higher the organizational commitment of X Bank employees.","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126888340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ekspektasi Pengunjung Situs Reservasi Hotel Online: E-wom dalam Menciptakan Keputusan Pembelian 在线酒店预订预期:E-wom创建购买决策
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-11 DOI: 10.17509/STRATEGIC.V19I1.17668
R. A. Hijrianti, Lilie Wibowo, Puspo Dewi Dirgantari
{"title":"Ekspektasi Pengunjung Situs Reservasi Hotel Online: E-wom dalam Menciptakan Keputusan Pembelian","authors":"R. A. Hijrianti, Lilie Wibowo, Puspo Dewi Dirgantari","doi":"10.17509/STRATEGIC.V19I1.17668","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V19I1.17668","url":null,"abstract":"The purpose of this research is to find out the influence of e-wom toward purchase decision on online hotel reservation visitors in Indonesia. A total of 200 respondents were selected using probability sampling. A questionnaire was used as a resreach instrument to collect data from respondents. The analysis tehnique by using frequency distribution.","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132030372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Lingkungan Kewirausahaan: Studi Kasus Pada Siswa Kelas XII SMK 创业环境分析:十二班学生案例研究
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-01 DOI: 10.17509/STRATEGIC.V18I2.17595
Tieke Amaluthnvie Tammie, B. Nuryanti, R. D. H. Utama
{"title":"Analisis Lingkungan Kewirausahaan: Studi Kasus Pada Siswa Kelas XII SMK","authors":"Tieke Amaluthnvie Tammie, B. Nuryanti, R. D. H. Utama","doi":"10.17509/STRATEGIC.V18I2.17595","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V18I2.17595","url":null,"abstract":"This study aims to determine the analysis of entrepreneurial environment and entrepreneurial motivastion at student grade XII in SMK Negeri 1 Cimahi. This research uses descriptive approach with explanatory survey method. The student  analysis unit is 167  people . Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distribution. The result showed that entrepreneurial environment is in average category and  entrepreneurial motivation is in average category. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126386175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Debt to Equity Ratio (DER) dan Return On Asset (ROA) untuk Meningkatkan Harga Saham
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-01 DOI: 10.17509/STRATEGIC.V18I2.17590
S. Kurniasih, A. Surachim
{"title":"Debt to Equity Ratio (DER) dan Return On Asset (ROA) untuk Meningkatkan Harga Saham","authors":"S. Kurniasih, A. Surachim","doi":"10.17509/STRATEGIC.V18I2.17590","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V18I2.17590","url":null,"abstract":"The purpose of this study is to inform impact Debt to Equity Ratio (DER) and Return On Equity (ROA) to Stock Price. The research does in range of time less of one year, in order to research design that used is time interest earned. This research that used to sampling technique time series The research is used descriptive approach and verificative with explanatory research and data analysis technique that used multiple linear regression. The results of this study is Debt to Equity Ratio (DER) and Return On Asset (ROA) has impact is significant to Stock Price. The differences is decided in independent variable object, and reaserch method. Population and research sample, research period, measure instrument and research result, and source of theory and international journal and international book. ","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121953078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Pengaruh Pembelajaran Kewirausahaan Terhadap Motivasi Berwirausaha 创业学习对创业动机的影响
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-01 DOI: 10.17509/STRATEGIC.V18I1.17583
M. R. Prawiranegara, B. Nuryanti, Hari Mulyadi
{"title":"Pengaruh Pembelajaran Kewirausahaan Terhadap Motivasi Berwirausaha","authors":"M. R. Prawiranegara, B. Nuryanti, Hari Mulyadi","doi":"10.17509/STRATEGIC.V18I1.17583","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V18I1.17583","url":null,"abstract":"This study aims to (1) know the description of entrepreneurship learning, (2) find out the description of entrepreneurship motivation, (3) find out the effect of entrepreneurial learning on entrepreneurship motivation in class XI Bandung N 9 pastry majors in Bandung and (4) the relationship between entrepreneurial learning and motivation entrepreneurship for grade XI students majoring in SMK N 9 Bandung pastry. The object that becomes the unit of analysis in this study is the class XI students majoring in pastry at SMK N 9 Bandung .. The type of research used is descriptive, verification. The method used is explanatory survey with a sample technique that is a saturated sample technique with a sample of 100 respondents. The data analysis technique used is simple linear regression with SPSS 24.0 for Windows computer software tools. The findings in this study indicate that the picture of entrepreneurial learning in a good category, a picture of entrepreneurial motivation in a good category, motivation for entrepreneurship is positively influenced by entrepreneurial learning, and there is an active relationship or correlation between entrepreneurial learning and entrepreneurial motivation. Based on the results of this study it is recommended as a basis for conducting other studies regarding entrepreneurial learning and entrepreneurial motivation with different indicators and objects","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131110767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Pengaruh Electronic Commerce Terhadap Keberhasilan Usaha Di Kawasan Tekstil Cigondewah Kota Bandung
Strategic : Jurnal Pendidikan Manajemen Bisnis Pub Date : 2019-06-01 DOI: 10.17509/STRATEGIC.V18I2.17596
A. Saputra, B. Nuryanti, R. D. H. Utama
{"title":"Pengaruh Electronic Commerce Terhadap Keberhasilan Usaha Di Kawasan Tekstil Cigondewah Kota Bandung","authors":"A. Saputra, B. Nuryanti, R. D. H. Utama","doi":"10.17509/STRATEGIC.V18I2.17596","DOIUrl":"https://doi.org/10.17509/STRATEGIC.V18I2.17596","url":null,"abstract":"This research to find out the electronic commerce description of the success of the textile area business.This research was conducted in a span of less than one year, so the research design used was a cross sectional method. This study uses a verification approach with explanatory survey method. A total of 76 respondents as samples used saturated samples. The research questionnaire was used as a research instrument to collect data from respondents and the data analysis technique used was simple linear regression. The research findings is Electronic commerce has a significant effect on business success. The differences are found in independent variables, objects and research methods, population and research samples, research periods, measurement tools and research results, as well as theoretical sources and foreign journals and books.","PeriodicalId":134343,"journal":{"name":"Strategic : Jurnal Pendidikan Manajemen Bisnis","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126696303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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