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Customer Needs and Solutions最新文献

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Measuring the Effects of Marketing Solicitations 衡量营销请求的效果
Customer Needs and Solutions Pub Date : 2021-09-29 DOI: 10.1007/s40547-021-00118-9
Jialie Chen, V. Rao
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引用次数: 0
Brand Voiceprint 品牌声纹
Customer Needs and Solutions Pub Date : 2021-09-13 DOI: 10.1007/s40547-021-00120-1
H. Kim, Yi Wang, M. Ding
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引用次数: 2
Strategic Product Displays Across Different Assortment Levels 策略性产品展示在不同的分类水平
Customer Needs and Solutions Pub Date : 2021-09-01 DOI: 10.1007/s40547-021-00119-8
Savannah Wei Shi, Haiqiong Che, Lang Jin
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引用次数: 0
History of the Marketing Department and Its Doctoral Program—1900 to 2021 市场营销系及其博士课程的历史- 1900年至2021年
Customer Needs and Solutions Pub Date : 2021-08-10 DOI: 10.1007/s40547-021-00117-w
H. Assael, C. Craig, Tülin Erdem, G. Menon, Priya Raghubir
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引用次数: 0
A Two-Stage Authorship Attribution Method Using Text and Structured Data for De-Anonymizing User-Generated Content 基于文本和结构化数据的用户生成内容去匿名化两阶段作者归属方法
Customer Needs and Solutions Pub Date : 2021-08-06 DOI: 10.1007/s40547-021-00116-x
Matthew J. Schneider, Shawn Mankad
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引用次数: 1
Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach 不确定条件下产品组合的保留价格:ICEPORT方法
Customer Needs and Solutions Pub Date : 2021-05-21 DOI: 10.1007/s40547-021-00115-y
Casey E. Newmeyer, R. Venkatesh, Rabikar Chatterjee
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引用次数: 0
More or Less? Consumer Goal Orientation and Product Choice 多还是少?消费者目标导向与产品选择
Customer Needs and Solutions Pub Date : 2021-03-25 DOI: 10.1007/s40547-021-00114-z
H. Chen, W. Choi, Y. Liu, Haoying Sun, Fu Liu
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引用次数: 2
Correction to: Customer Needs and Solutions, Vol 7, Issue 3–4 更正:客户需求和解决方案，第7卷，第3-4期
Customer Needs and Solutions Pub Date : 2020-12-09 DOI: 10.1007/s40547-020-00113-6
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引用次数: 0
Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments 自适应多维尺度:基于决策集和差异性判断的品牌定位
Customer Needs and Solutions Pub Date : 2020-09-25 DOI: 10.1007/s40547-020-00112-7
Tammo H. A. Bijmolt, M. Wedel, W. DeSarbo
{"title":"Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments","authors":"Tammo H. A. Bijmolt, M. Wedel, W. DeSarbo","doi":"10.1007/s40547-020-00112-7","DOIUrl":"https://doi.org/10.1007/s40547-020-00112-7","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"334 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124302859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Herding Among Retail Shoppers: the Case of Television Shopping Network 零售消费者的羊群效应:以电视购物网络为例
Customer Needs and Solutions Pub Date : 2020-08-29 DOI: 10.1007/s40547-020-00111-8
Ye Hu, Kitty Wang, Ming Chen, Sam K. Hui
{"title":"Herding Among Retail Shoppers: the Case of Television Shopping Network","authors":"Ye Hu, Kitty Wang, Ming Chen, Sam K. Hui","doi":"10.1007/s40547-020-00111-8","DOIUrl":"https://doi.org/10.1007/s40547-020-00111-8","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125605809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
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