{"title":"Entering Television through the Porta dos Fundos","authors":"E. L. Carter","doi":"10.2307/j.ctv11hptkh.9","DOIUrl":"https://doi.org/10.2307/j.ctv11hptkh.9","url":null,"abstract":"The present chapter begins by delving deeper into the Brazilian mediascape during the period between 1990 and 2011, revealing the early appearance of developments that challenged TV Globo’s audience shares over the two decades. This first part of the chapter sets the stage for the subsequent emergence of Porta dos Fundos, a recently formed independent production company and YouTube sensation. The remainder of the chapter explores the Pay-TV Law and the post-2011 mediascape through an analysis of Porta dos Fundos’s formation, founders, partnerships, and multimedia production.","PeriodicalId":132290,"journal":{"name":"The New Brazilian Mediascape","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117112849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Conclusion","authors":"E. L. Carter","doi":"10.5744/florida/9781683401834.003.0008","DOIUrl":"https://doi.org/10.5744/florida/9781683401834.003.0008","url":null,"abstract":"Although more changes will certainly arise as the transformations to the Brazilian mediascape continue to take hold, it is clear that the confluence of legislative, technological, economic, and creative factors during the post-2011 context have given way to the most competitive mediascape in the history of Brazil. This particular moment represents a snapshot of Brazil, where the increasingly diverse field of television and Internet fiction is altering the relationships between distributor and producer and producer and viewer, and where a hegemonic force like Globo struggles to maintain and reproduce its audiences in the face of a number of subnational, transnational, and global movements, organizations, and technologies. In short, in the new Brazilian mediascape, while Globo competes with national and international pay-television channels, YouTube, and Netflix and while telenovelas compete with series, both local and foreign, more Brazilians in more parts of Brazil are faced with more symbolic portrayals of the nation than ever before. The result is a Brazil reframed by the small screens.","PeriodicalId":132290,"journal":{"name":"The New Brazilian Mediascape","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115885919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The New Frontier","authors":"E. L. Carter","doi":"10.5744/FLORIDA/9781683401834.003.0004","DOIUrl":"https://doi.org/10.5744/FLORIDA/9781683401834.003.0004","url":null,"abstract":"This chapter explores the expansion of Internet access in Brazil since 2011 and analyzes three critically acclaimed web series: Septo (Septum, YouTube), Marcos: Uma websérie quase original (Marcos: An Almost Original Web series, Instagram and YouTube), and 3% (YouTube and Netflix). The former two were made exclusively for Internet distribution and are the products of recently formed production companies in cities far from the Rio–São Paulo axis of production: Natal and Caxias do Sul. While they differ in genre, tone, length, and themes, both Septo and Marcos stand out for representing regions of Brazil not often portrayed on the small screen during the period leading up to 2011. For its part, 3% eschews regional and national differences, focusing instead on a post-apocalyptic world. Unlike Septo and Marcos, both of which emerged within the context of the new Brazilian mediascape, the production of 3% spans the pre- and post-2011 mediascapes.","PeriodicalId":132290,"journal":{"name":"The New Brazilian Mediascape","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125141851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"List of Figures","authors":"","doi":"10.2307/j.ctv11hptkh.3","DOIUrl":"https://doi.org/10.2307/j.ctv11hptkh.3","url":null,"abstract":"","PeriodicalId":132290,"journal":{"name":"The New Brazilian Mediascape","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131257453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Globo Plays Series","authors":"E. L. Carter","doi":"10.2307/j.ctv11hptkh.11","DOIUrl":"https://doi.org/10.2307/j.ctv11hptkh.11","url":null,"abstract":"This chapter focuses on TV Globo’s efforts to reposition itself within the increasingly complex and competitive new Brazilian mediascape, particularly as those efforts pertain to strengthening its streaming service, Globo Play. With the growth of Netflix Brasil in recent years and the streaming platform’s emergence as one of Globo’s biggest threats, chapter six considers some of the tactics employed by Globo to remain competitive. Namely, such tactics center on the media conglomerate’s experimentation with its over-the-air and over-the-top businesses and an increased production in series. To illustrate Globo’s efforts in this arena, the chapter analyzes the production and rollout of two Globo original series, Supermax and Assédio.","PeriodicalId":132290,"journal":{"name":"The New Brazilian Mediascape","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126319459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Brazil Reframed","authors":"E. L. Carter","doi":"10.5744/florida/9781683401834.003.0001","DOIUrl":"https://doi.org/10.5744/florida/9781683401834.003.0001","url":null,"abstract":"This book focuses on these changes through the creation, production, distribution, and consumption of a selection of television and Internet fiction, exploring the new mediascape that has taken root in Brazil since 2011. The objective is not to predict what that mediascape will be in the coming decades but to shed light on the emergence and the consequences of the post-2011 mediascape as a particular conjuncture. Ultimately, I argue that the ongoing transition from the nearly five-decade, TV Globo–dominated Network Era (1968–2011) to the increasingly competitive and fragmented post-2011 mediascape has given way to fundamental changes to the economic models, modes of production, producers, distribution windows, and consumption that have largely defined the Brazilian mediascape since the late 1960s. Such changes, I contend, also have major implications for the symbolic construction of the national social imaginary.","PeriodicalId":132290,"journal":{"name":"The New Brazilian Mediascape","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127372742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
求助内容：
应助结果提醒方式：