Tourism Planning and Destination Marketing最新文献

筛选

英文中文

Chapter 11 The Strategic Management of Events for Destination Marketing 第11章目的地营销活动的战略管理

Tourism Planning and Destination Marketing Pub Date : 2018-10-15 DOI: 10.1108/978-1-78756-291-220181011

A. Capriello

引用次数: 2

Chapter 12 The Use of Smart Tourism Systems to Improve the Destination’s Appeal: A Case Study from Caserta in Italy 第十二章利用智能旅游系统提高目的地的吸引力:以意大利卡塞塔为例

Tourism Planning and Destination Marketing Pub Date : 2018-10-15 DOI: 10.1108/978-1-78756-291-220181012

Clara Bassano, M. Pietronudo, Paolo Piciocchi

引用次数: 2

Chapter 4 Coopetition for Destination Marketing: The Scope of Forging Relationships with Competitors 第四章目的地营销的合作:与竞争对手建立关系的范围

Tourism Planning and Destination Marketing Pub Date : 2018-10-10 DOI: 10.1108/978-1-78756-291-220181004

Rauno Rusko

{"title":"Chapter 4 Coopetition for Destination Marketing: The Scope of Forging Relationships with Competitors","authors":"Rauno Rusko","doi":"10.1108/978-1-78756-291-220181004","DOIUrl":"https://doi.org/10.1108/978-1-78756-291-220181004","url":null,"abstract":"Abstract \u0000This chapter focuses on the coopetition features of tourism and specifically of tourism destinations. Because of the typical features of tourism destinations, coopetition might be a particularly important theme in the literature on tourism. However, the number of tourism studies that have focused on, or at least mentioned, coopetition is surprisingly small. Regarding tourism destinations, co-location causes different forms of coopetition situations, which are not very common in geographically diffused industries. Furthermore, the basic idea of one joint tourism product, such as the experiences of a tourist in a tourism destination, forces the (competing) suppliers of services in the resort to cooperate. Co-location causes a situation in which the competing firms in the area have joint branding and marketing activities. Destination marketing organisations are an important form of coopetition activities in tourism. In addition to co-location, seasonality is one of the specific features of coopetition in tourism destinations. This study combines the outcomes of several publications and other empirical materials about coopetition in tourism.","PeriodicalId":131978,"journal":{"name":"Tourism Planning and Destination Marketing","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125219638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

首页上一页