El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam最新文献_第6页

Strategi Pemasaran Islam untuk Meningkatkan Penjualan Produk Muslimah Beauty Care

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-04-21 DOI: 10.47467/elmal.v4i1.527

Wanda Natasya Putri Drajat, A. Kosim, Syarifah Gustiawati

{"title":"Strategi Pemasaran Islam untuk Meningkatkan Penjualan Produk Muslimah Beauty Care","authors":"Wanda Natasya Putri Drajat, A. Kosim, Syarifah Gustiawati","doi":"10.47467/elmal.v4i1.527","DOIUrl":"https://doi.org/10.47467/elmal.v4i1.527","url":null,"abstract":"Marketing is an important thing in the sale of a product. It takes a strategy in doing marketing so that the company can achieve its goals. To attract and retain consumers, a company must maintain consumer confidence so that a good corporate image is formed and can ultimately give rise to satisfaction and level of customer loyalty in order to maintain the company's performance in a sustainable manner. In maintaining consumer trust, a marketing strategy is needed that applies Islamic values in every stage of the company's marketing and operations. Marketing strategies determine how sales can be achieved, whether the increase is experienced or precisely stagnation and even decrease in sales turnover. This research is qualitative research with descriptive approach that aims to analyze Islamic marketing strategy conducted by Muslimah Beauty Care (MBC) and how it affects sales increase. The data collection techniques used in this study are interview methods and library studies. The marketing division is used as a respondent in digging information on how islamic marketing strategies have been carried out by the company. The results of this study show that the application of marketing strategies is very important in increasing sales at Muslimah Beauty Care companies. In the application of marketing strategy Muslimah Beauty Care has now implemented segmentation, targetting and posittioning. Muslimah Beauty Care company also uses marketing strategy 4P Marketing Mix consisting of product strategy (Product), price strategy, promotion strategy (promotion) and place strategy. Islamic marketing strategy used by Muslimah Beauty Care company is the same as that practiced by Prophet Muhammad SAW \u0000 \u0000","PeriodicalId":131028,"journal":{"name":"El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114779789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Pemasaran Online terhadap Usaha Ikan Hias Dalam Perspektif Ekonomi Syariah pada Masa Pandemi Covid-19

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-04-15 DOI: 10.47467/elmal.v4i1.526

Althafa Razena Zuhri, M. Nawawi, Syarifah Gustiawati

引用次数: 1

Analisis Rasio Keuangan untuk Menilai Kinerja Keuangan KSPPS Khairu Ummah Leuwiliang Periode 2017-2020 分析财务比，以评估KSPPS Khairu leuwi梁的财务表现

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-04-15 DOI: 10.47467/elmal.v4i1.522

Ilma Yuliyastri, Suyud Arif , Abrista Devi

{"title":"Analisis Rasio Keuangan untuk Menilai Kinerja Keuangan KSPPS Khairu Ummah Leuwiliang Periode 2017-2020 ","authors":"Ilma Yuliyastri, Suyud Arif , Abrista Devi","doi":"10.47467/elmal.v4i1.522","DOIUrl":"https://doi.org/10.47467/elmal.v4i1.522","url":null,"abstract":" \u0000 \u0000An important factor for cooperative institutions is financial performance. The company's financial performance level can be evaluated by analyzing past financial statements. The purpose of the research is to determine the financial performance of KSPPS Khairu Ummah for the period 2017-2020 based on the standard decree of the Minister of Cooperatives and Small and Medium Enterprises No.06/Per/M/KUKM/V/2006 on Health Assessment Standards. And based on the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number: 7/Per/Dep.6/IV/2016 on Guidelines for Health Assessment of Cooperatives Save Borrowing and Sharia Financing and Unit Save Borrowing And Sharia Financing Cooperatives. The method used is quantitative method. The results showed that the financial performance of KSPPS Khairu Ummah in terms of liquidity, solvency, activity and profitability is still below the standard decree of the Minister of Cooperatives and SMEs No.06/Per/M/KUKM/V/2006, and the results of research in terms of capital, efficiency, liquidity, independence and growth has been included in the standard health assessment and the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number: 7/Per/Dep.6/IV/2016.","PeriodicalId":131028,"journal":{"name":"El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130537703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Promosi, Kehalalan Produk dan Kepercayaan terhadap Minat Beli Pengguna E-Commerce Shopee pada Mahasiswa Fakultas Agama Islam Universitas Ibn Khaldun Bogor 促销、销售产品及信任度对伊斯兰大学学生伊本·哈拉顿·茂物兴趣的影响

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-04-05 DOI: 10.47467/elmal.v4i1.521

Annisa Murfadila, Hendri Tanjung, Gunawan Ikhtiono

{"title":"Pengaruh Promosi, Kehalalan Produk dan Kepercayaan terhadap Minat Beli Pengguna E-Commerce Shopee pada Mahasiswa Fakultas Agama Islam Universitas Ibn Khaldun Bogor ","authors":"Annisa Murfadila, Hendri Tanjung, Gunawan Ikhtiono","doi":"10.47467/elmal.v4i1.521","DOIUrl":"https://doi.org/10.47467/elmal.v4i1.521","url":null,"abstract":" \u0000As the technology advanves of today are among the forms of globalization that make technological advances include changes in the busiess world, one of which is characterized by easy access to internet media that makes business activities unbounded in time and space, this led to the brith of the concept of the internet-based electronic trade or most people say E-Commerce. E-Commerce is aware of marketing, sales, deliveries, services and payments to consumers from a worldwide network of business partners. The study aims to see the influence of promotion, halal product, and trust in buying user E-Commerce Shopee in Islamic Faculty Student Ibn Khaldun Bogor University. The method used in this study is the quantity. The population in the study is partial to E-Commerce Shopee at the Islamic Faculty Student Ibn Khaldun Bogor University with a Nonprobability Sampling, Sample not change Purposive Sampling and using the Slovin rule of a questionnaire collection of data analysis technique used is the Partial Least Square (PLS). The results of this study show that promotions have a positive but significant impact on purchasing interests, halal product has a positive and significant impact on purchasing interests, and trust has a positive and significant impact on purchasing interests. To the E-Commerce Shopee in order to enhance the promotional aspect, strengthen the product halal aspect and strengthen the trust aspect in order to increase the interest of the purchase.","PeriodicalId":131028,"journal":{"name":"El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125403845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Faktor Budaya dan Psikologis Terhadap Keputusan Nasabah Dalam Memilih Bank Syariah Mandiri KCP Tajur 文化和心理因素对客户选择自动扶梯银行的决定的影响

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-03-11 DOI: 10.47467/elmal.v2i1.316

Siti Rahmawati, Rio Kartika Supriyatna, Dedi Junaedi, M. Arsyad

{"title":"Pengaruh Faktor Budaya dan Psikologis Terhadap Keputusan Nasabah Dalam Memilih Bank Syariah Mandiri KCP Tajur","authors":"Siti Rahmawati, Rio Kartika Supriyatna, Dedi Junaedi, M. Arsyad","doi":"10.47467/elmal.v2i1.316","DOIUrl":"https://doi.org/10.47467/elmal.v2i1.316","url":null,"abstract":" \u0000 \u0000 \u0000Islamic banks are financial institutions that have a wide market potential in Indonesia as one of the applications of the Islamic Islamic economic system in realizing Islamic values and teachings that regulate the economic sector of the Ummah. The number of new financial institutions that have emerged as a Sharia Bank as a business entity is demanded to be able to compete with other financial institutions to survive and increase their profitability. One of the supporting factors for the development of Islamic banking is the public's interest in choosing financial institutions. This research was conducted with the aim of analyzing the influence of cultural and psychological factors partially and simultaneously on customer decisions in choosing Islamic banks at Bank Syariah Mandiri KCP Tajur. The data in this study are primary data obtained from distributing questionnaires to 100 customers of Bank Syariah Mandiri KCP Tajur. The analysis model used to test the hypothesis is simple linear regression with the t test method and the f test using the Statistical Package for the Social Sciences (SPSS) program. The results of the t test of this study indicate that cultural factors have no effect on customer decisions in choosing Bank Syariah Mandiri Tajur, while psychological factors affect customer decisions in choosing Bank Syariah Mandiri Tajur. The results of the F test of this study indicate that cultural and psychological factors have a significant effect on customer decisions in choosing Bank Syariah Mandiri Tajur. \u0000 ","PeriodicalId":131028,"journal":{"name":"El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129831141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peran Wakaf Tunai terhadap Peningkatan Kesejahteraan dan Kemaslahatan Masyarakat: 现金Wakaf对改善社会福利和改善社会的作用:

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-03-11 DOI: 10.47467/ELMAL.V2I1.314

Halim Halim, Evinovita Evinovita, S. Sukarna

{"title":"Peran Wakaf Tunai terhadap Peningkatan Kesejahteraan dan Kemaslahatan Masyarakat:","authors":"Halim Halim, Evinovita Evinovita, S. Sukarna","doi":"10.47467/ELMAL.V2I1.314","DOIUrl":"https://doi.org/10.47467/ELMAL.V2I1.314","url":null,"abstract":"The development of waqf management from land and building waqf has a cash waqf that can be a welfare value for Muslims in the management of their assets, especially in the waqf institution in charge of managing waqf or nadzir in order to be more competent in handling cash waqf issues. The purpose of this study was to determine the role of cash waqf in improving the welfare and welfare of the community. The research method used is qualitative descriptive and observation, interview and documentation data collection techniques. The results of this study indicate that the role of cash waqf in improving welfare has been held by KSPPS Khaeru Umah, this is obtained because with the benefits of cash waqf called Productive Loans generate profits or profits in business or business. From the indicators of maqashid al-shari'ah that are used there are five aspects including the assets (al-Maal) which serve as a benchmark for the well-being of al-mauquf alaih, in addition it is accompanied by an increase in religious aspects (ad-Din) which are considered to have the most important strength in among other aspects of maqashid al-shari'ah. In terms of improvement can be said to increase for the welfare of al-mauquf alayhi. In the analysis before and after receiving benefits from Productive Loans al-mauquf alaih in terms of business or business did not experience good development, but after the receipt of protab al-mauquf alaih get additional capital from the business so that it can be managed well and even develop to the results or its profit can increase significantly, this can be said that with the role of cash waqf called the Productive Loan program that has been held by the Kaeru Ummah KSPPS it has a pretty good influence or impact on al-mauquf alaih.","PeriodicalId":131028,"journal":{"name":"El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123920915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Reward dan Punishment terhadap Motivasi Kerja Karyawan di PT Antam Tbk UBPE Pongkor Departemen Process Plant 奖励和惩罚对PT Antam Tbk UBPE Pongkor食品加工部门员工动机的影响

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-03-11 DOI: 10.47467/ELMAL.V2I1.315

D. Badrudin, Sholikul Hadi, Rio Kartika Supriyatna

{"title":"Pengaruh Reward dan Punishment terhadap Motivasi Kerja Karyawan di PT Antam Tbk UBPE Pongkor Departemen Process Plant","authors":"D. Badrudin, Sholikul Hadi, Rio Kartika Supriyatna","doi":"10.47467/ELMAL.V2I1.315","DOIUrl":"https://doi.org/10.47467/ELMAL.V2I1.315","url":null,"abstract":"ABSTRACT \u0000Employee work motivation must always be maintained and improved, one way is by implementing rewards and punishments. To improve effective performance, organizational agencies can pay attention to the most important thing, namely meeting the needs of their employees. The objectives of this study include (1) to analyze the effect of reward on employee work motivation (2) to analyze the effect of punishment on work motivation (3) to analyze the effect of reward and punishment on employee motivation at PT Antam Tbk, UBPE Pongkor. The method used in this research is quantitative method with descriptive analytic type of research, data collection is done through a questionnaire, with an active employee population of PT. Antam tbk UBPE pongkor. The method of determining the sample using the tabachic and Fidell method, the number of samples used in this study is 60 PT.Antam.Tbk, UBPE Pongkor employee respondents, the data used and processed is primary data. This study uses multiple linear regression analysis using the statistical package for the social sciencess (spss) version 21 program. Based on the results of statistical calculations, it shows that (1) the reward variable has no positive and not significant effect, (2) the punishment variable has a positive and significant effect (3) the reward and punishment variables together have a significant and significant effect on the work motivation of employees at PT Antam Tbk, UBPE Pongkor. \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 ","PeriodicalId":131028,"journal":{"name":"El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122429805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Keuangan Inklusif dan Bank Syariah terhadap Konsumsi Nasional Indonesia 伊斯兰金融对印尼国家消费的包容性和伊斯兰银行的影响

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-03-10 DOI: 10.47467/elmal.v4i1.520

Arif Rachman Hakim Rangkuti, Ibdalsyah Ibdalsyah, Abrista Devi

{"title":"Pengaruh Keuangan Inklusif dan Bank Syariah terhadap Konsumsi Nasional Indonesia","authors":"Arif Rachman Hakim Rangkuti, Ibdalsyah Ibdalsyah, Abrista Devi","doi":"10.47467/elmal.v4i1.520","DOIUrl":"https://doi.org/10.47467/elmal.v4i1.520","url":null,"abstract":" This study aims to determine the effect of financial inclusion and Islamic Banks to national consumption in Indonesia. The Data used in this research is the second data obtained through the official website of the authority of the Islamic financial services banking statistics and data from the Central Statistical Office Data. The method used in this research is the analysis of panel data regression with the aid of Eviews 9 to obtain the processed results complete data concerning the relationship of one variable with the variable that the other. The sample of this study consists of 33 provinces in Indonesia with the time frames 2017-2020. The results of this study is that the variable financial inclusion has influence in a positive and partial to the variable of national consumption with the value of the probability of 0,0000 < 0,05. While the variables of islamic banks have influence in a positive and partial to the variable of national consumption with the value of the probability of 0,0460 < 0,05. Then for the regression simultaneously obtain the result that financial inclusion and islamic banks jointly affect the national consumption. For the coefficient of determination of the two independent variables against the national consumption by 91% while the remaining 9% is explained or influenced by other variables that are not incorporated into the model of this research.","PeriodicalId":131028,"journal":{"name":"El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114542099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Pelayanan terhadap Tingkat Kepuasan Nasabah pada Pembiayaan Murabahah: 服务对客户满足水平的影响:

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-03-10 DOI: 10.47467/ELMAL.V2I1.312

Siti Qodarillah, Dedi Junaedi, Bakti Toni Endaryono

引用次数: 0

Pengaruh Pendistribusian Dana Zakat Produktif terhadap Tingkat Pendapatan Mustahik di DPU Daarut Tauhid Bogor 生产性Zakat资金分配对Daarut Tauhid Bogor的可行性收入水平的影响

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pub Date : 2021-03-10 DOI: 10.47467/ELMAL.V2I1.313

Anggia Safitri, R. Riyanto, Dessy Damayanthy

引用次数: 0