Agricultural Socio-Economics Journal最新文献_第5页

CHOKEPOINTS IN SUSTAINING ORGANIC RICE PRODUCTION IN NORTHERN MINDANAO, PHILIPPINES 菲律宾棉兰老岛北部维持有机水稻生产的瓶颈

Agricultural Socio-Economics Journal Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.8

K. D. J. Cosrojas, Sheila C. Poonon, Dante Q. Suminguit

引用次数: 0

THE EFFECT OF MARKETING MIX STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN GUNUNG TOAR DISTRICT, KUANTAN SINGINGI REGENCY 营销组合策略对关丹市桂东县小农胶农营销绩效的影响

Agricultural Socio-Economics Journal Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.1

Bella Fadila, Shorea Khaswarina, Y. Kusumawaty

{"title":"THE EFFECT OF MARKETING MIX STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN GUNUNG TOAR DISTRICT, KUANTAN SINGINGI REGENCY","authors":"Bella Fadila, Shorea Khaswarina, Y. Kusumawaty","doi":"10.21776/ub.agrise.2022.022.4.1","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.4.1","url":null,"abstract":"The development of the plantation sub-sector with a marketing mix strategy approach is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is used to determine the level of marketing success. The purpose of this study was to analyze the effect of marketing mix strategy consisting of differentiation of agricultural products, functionalization of elasticity of agricultural products, added value and resonance on the marketing performance of smallholder rubber farmers in Gunung Toar District, Kuantan Singingi Regency. The population in this study were smallholder rubber farmers with a sample of 34 farmers who were determined by the simple random sampling method. The data analysis method used is multiple linear regression using SPSS software. The results showed that the marketing mix strategy consisting of agricultural product differentiation (X1) and agricultural product elasticity functionalization (X2) had a significant effect, and added value (X3) and resonance (X4) had no significant effect on marketing performance. smallholder rubber farmers in Kab. Mount Toar, Kuantan Singingi Regency.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116195584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF THE EFFECT OF PRACTICE AND SUPPLY CHAIN INTEGRATION ON OPERATIONAL PERFORMANCE OF SMEs IN MALANG CITY 实践与供应链整合对马郎中小企业经营绩效的影响分析

Agricultural Socio-Economics Journal Pub Date : 2022-07-31 DOI: 10.21776/ub.agrise.2022.022.3.5

Tirta Yoga, D. Koestiono, Agustina Shinta Hartati Wahyuningtyas

{"title":"ANALYSIS OF THE EFFECT OF PRACTICE AND SUPPLY CHAIN INTEGRATION ON OPERATIONAL PERFORMANCE OF SMEs IN MALANG CITY","authors":"Tirta Yoga, D. Koestiono, Agustina Shinta Hartati Wahyuningtyas","doi":"10.21776/ub.agrise.2022.022.3.5","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.5","url":null,"abstract":"This study was conducted to evaluate the practice of implementing Supply Chain Management (SCM) and Supply chain Integration (SCI) on operational performance in Small and Medium Enterprises (SMEs) in Malang City. This study aims to determine the effect of SCM practices on supply chain integration, the effect of SCM on operational performance, and the effect of supply chain integration on operational performance. Data collection in this study was carried out by distributing 100 questionnaires to owners or managers of SMEs in Malang City which the criteria are food and beverage agro-industry SMEs located in Malang City and have carried out supply chain management (SCM) activities for at least 1 year. The analytical method used in testing the research hypothesis is using multiple regression. The results of the study found that 1) there is a positive influence of supply chain management practices on operational performance, 2) there is a negative influence of supply chain integration on operational performance, 3) supply chain management practices and supply chain integration simultaneously have a positive effect on operational performance in SMEs in the Malang City.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124934320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DEMAND AND MARKET CONCENTRATION FOR BRANDED SAUSAGE ROLLS IN OYO STATE, NIGERIA 尼日利亚奥约州品牌香肠卷的需求和市场集中度

Agricultural Socio-Economics Journal Pub Date : 2022-07-31 DOI: 10.21776/ub.agrise.2022.022.3.10

Adejoke Modinat Adedeji, F. Sowunmi

{"title":"DEMAND AND MARKET CONCENTRATION FOR BRANDED SAUSAGE ROLLS IN OYO STATE, NIGERIA","authors":"Adejoke Modinat Adedeji, F. Sowunmi","doi":"10.21776/ub.agrise.2022.022.3.10","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.10","url":null,"abstract":"Branded sausage is one of the fast foods, and the demand for it in Nigeria is increasing substantially due to growing household affluence and its availability and affordability. The study examined the market concentration and the need for branded sausage rolls in Oyo State using 290 respondents (buyers and sellers) collected through a three-stage sampling procedure. The study affirmed that Gala (small and big) had the highest percentage (41.3%) of consumers while bigi and the rite spicy had 22.7% and 21.4%, respectively. The yum-yum brand had the lowest consumers percentage (1.8%). The average amount consumers spent on gala (big and small size) per month was ₦824.18 followed by rite spicy and bigi with a moderate amount of ₦582.98 and ₦520 per month. Gala (small and big) had the highest inequality in sales revenue (0.42) while bigi had the least (0.26). The market concentration of gala was the highest (50%) while bigi had the least (40%). The market share of the gala (big and small size) was 54.4 percent followed by rite spicy and bigi with 23.9 and 21.1 percent, respectively. Monthly income, taste, quality, price, and availability influenced consumers' preference for sausage rolls while monthly payment, household size and brand consumed determined consumers' monthly expenditure on sausage rolls in the study area. The yum-yum brand had the lowest consumer’s percentages in the sausage market at 1.8%. Producers of other sausage rolls brands should develop strategies that would ensure fair competition with other brands so that the dominance of some brands can be reduced to prevent the emergence of a monopolist in the sausage rolls market. The need for market segmentation based on consumers’ income is recommended.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131345228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PROFITABILITY AND TIME CONSUMPTION AS INFLUENCED BY VARIOUS WEED CONTROL METHODS IN CURCUMA AMADA ROXB. 不同治草方法对姜黄杂草效益和时间消耗的影响。

Agricultural Socio-Economics Journal Pub Date : 2022-07-31 DOI: 10.21776/ub.agrise.2022.022.3.1

S.O. Osunleti, S. Lagoke, P. Olorunmaiye, O. Adeyemi, Elizabeth O Olatunde, Ayodeyi O Ajani, O. Olaogun

{"title":"PROFITABILITY AND TIME CONSUMPTION AS INFLUENCED BY VARIOUS WEED CONTROL METHODS IN CURCUMA AMADA ROXB.","authors":"S.O. Osunleti, S. Lagoke, P. Olorunmaiye, O. Adeyemi, Elizabeth O Olatunde, Ayodeyi O Ajani, O. Olaogun","doi":"10.21776/ub.agrise.2022.022.3.1","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.1","url":null,"abstract":"To determine the profitability and time consumption of various weed control options in mango ginger, the field trials were conducted at the Teaching and Research Farm, Federal University of Agriculture Abeokuta (07° 20 N, 3° 23 E, 159 m above sea level) in the forest – savannah transition agroecology of Nigeria in the early cropping seasons of 2016 and 2017. Randomized complete block design (RCBD) was used to evaluate ten weed control strategies and replicated three times. Data collected on weed cover, plant biomass, and rhizome yield were analyzed using ANOVA, and treatment means were separated using the least significant difference at p0.05. Results indicated that the highest man days in weeding was observed on the plots weeded five times at 4, 8, 12, 16 and 20 weeks after planting (WAP), while application of pre emergence herbicides generally reduced time spend on weeding. Despite the fact that weeding at 4, 8, 12, 16, and 20 WAP had the maximum rhizome production and yielded the highest gross return, application of oxyfluorfen (oxyf) at 0.24 kg a.i/ha as a pre and post emergence herbicide yielded the highest benefit cost ratio.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127726182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

LIVES IN DEBT AND DISTRESS: A CASE STUDY ON INDEBTEDNESS OF FARMERS IN THE DRY ZONE OF HARYANA STATE, INDIA 生活在债务和痛苦中:对印度哈里亚纳邦干旱地区农民债务的案例研究

Agricultural Socio-Economics Journal Pub Date : 2022-07-31 DOI: 10.21776/ub.agrise.2022.022.3.4

B. Jakhar, Rohtas Kait, Vijay Kumar

引用次数: 3

THE ANCILLARY PRODUCTS OF RUBBER (Hevea brasiliensis Muell. Arg.): POTENTIAL RESOURCES TO ENHANCE SUSTAINABILITY 橡胶(橡胶树)的配套产品。(例):提高可持续性的潜在资源

Agricultural Socio-Economics Journal Pub Date : 2022-07-31 DOI: 10.21776/ub.agrise.2022.022.3.3

J. Junaidi

引用次数: 1

THE ROLE OF CUSTOMER VALUE MEDIATE THE RELATIONSHIP OF MARKETING STRATEGY TO MARKETING PERFORMANCE ON RUBBER FARMERS IN SENTAJO RAYA DISTRICT, KUANTAN SINGINGI REGENCY 顾客价值在行销策略对行销绩效之中介作用

Agricultural Socio-Economics Journal Pub Date : 2022-07-31 DOI: 10.21776/ub.agrise.2022.022.3.7

Maulia Nur Afifah, Shorea Khaswarina, Y. Kusumawaty

引用次数: 0

THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE 以品牌形象为中介变量的社交媒体营销对kooka咖啡产品购买决策的影响

Agricultural Socio-Economics Journal Pub Date : 2022-07-31 DOI: 10.21776/ub.agrise.2022.022.3.9

Rishona Hanael Tauran, D. Andriani, Agustina Shinta Hartati Wahyuningtyas, Riyanti Isaskar

{"title":"THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE","authors":"Rishona Hanael Tauran, D. Andriani, Agustina Shinta Hartati Wahyuningtyas, Riyanti Isaskar","doi":"10.21776/ub.agrise.2022.022.3.9","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.9","url":null,"abstract":"This research is motivated by the increasingly high competition between coffee shops which encourages coffee shops to have more creative and innovative strategies. Some of the existing coffee shops have done social media marketing, which makes delivering product information easier, has affordable prices and has a broader market reach. Information that is shared through social media needs to be adequately packaged and attractively because it can increase customer satisfaction and brand image, which plays an essential role in the success of coffee shops during increasingly high competition. Kooka Coffee is the pioneer coffee shop that collaborates with clothing convection, producing advantages that other coffee shops do not. Kooka Coffee uses Instagram to share various marketing information that it hopes will increase its brand image in the minds of consumers and can have an impact in improving purchasing decisions. The goal of this study is to identify the most influential indicators on Kooka Coffee consumers' social media marketing, brand image, and purchasing decisions, as well as the effect of social media marketing on Instagram against brand image and purchasing decisions, and the influence of social media marketing on Kooka Coffee Malang consumers' purchasing decisions mediated by brand image.. This study used 100 respondents who were determined by the method purposive sampling. Analysis path used to calculate the effect between variables social media marketing with purchasing decision variables directly and indirectly through brand image. The analysis results show that social media marketing has a positive and significant effect on brand image, social media marketing positive and insignificant effect on purchasing decisions, brand image has a positive and significant impact on purchasing decisions, and brand image mediates with influence of social media marketing on buying decisions.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127804109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

CASHEW NUT-BASED PRODUCTION SYSTEMS IN TOGO: AGRICULTURAL PRACTICES, CONSTRAINTS, AND IMPROVEMENT LEVERS 多哥以腰果为基础的生产系统:农业实践、制约因素和改进杠杆

Agricultural Socio-Economics Journal Pub Date : 2022-07-31 DOI: 10.21776/ub.agrise.2022.022.3.8

Alèdi Assih, A. Nenonene

{"title":"CASHEW NUT-BASED PRODUCTION SYSTEMS IN TOGO: AGRICULTURAL PRACTICES, CONSTRAINTS, AND IMPROVEMENT LEVERS","authors":"Alèdi Assih, A. Nenonene","doi":"10.21776/ub.agrise.2022.022.3.8","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.8","url":null,"abstract":"This research aims to characterize cashew nut production systems in Togo and identify intervention axes to increase productivity. The method is based on a survey of 384 cashew producers in the main production areas. The results showed that 96.5% of the producers are men, and cashew plantations are mostly owned (79.9%) by indigenous peoples. The average age of producers is 48.15±11.60 years, and most farmers (91%) field is less than three (03) hectares. More than 79% of orchards are obtained by directly sowing and are rarely fertilized (6.34%). Intercropping is frequently practiced and lasts on average 5.1±2.2 years. Cashew nut yields are negatively affected by the long duration of intercropping, labor costs, and the long time between two harvests. Three major groups are distinguished among cashew producers, and ease of access to land is the factor that best discriminates them. Cashew nut yields remain low and average 345 kg/ha. Economic and technical constraints remain the main problems encountered in the field. Thus, the levers for improving cashew nut productivity are the strengthening of contract farming, strengthening of extension services and a better organization of the actors of the sector.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129156850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1