Health Communication最新文献_第5页

Health Messaging Strategies for Vaping Prevention and Cessation Among Youth and Young Adults: A Systematic Review. 在青少年中预防和戒除吸食毒品的健康信息策略：系统回顾。

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-05-14 DOI: 10.1080/10410236.2024.2352284

Jiaxi Wu, Emelia J Benjamin, Jennifer Cornacchione Ross, Jessica L Fetterman, Traci Hong

{"title":"Health Messaging Strategies for Vaping Prevention and Cessation Among Youth and Young Adults: A Systematic Review.","authors":"Jiaxi Wu, Emelia J Benjamin, Jennifer Cornacchione Ross, Jessica L Fetterman, Traci Hong","doi":"10.1080/10410236.2024.2352284","DOIUrl":"10.1080/10410236.2024.2352284","url":null,"abstract":"This systematic review evaluates health messaging strategies for the prevention and cessation of e-cigarette use among youth and young adults. Health messaging strategies were defined as the strategic process of developing messages with the intent to shape, reinforce, or change recipients' health attitudes and behaviors. McGuire's Communication/Persuasion Model guided the analysis of the messaging strategies, focusing on the model's five communication inputs (i.e. source, message, channel, audience, destination) and 14 persuasive outcomes. Nine databases were searched from January 2007 to September 2023. The inclusion criteria encompassed studies in English that presented quantitative data on messaging strategies aimed at discouraging vaping among youth and young adults. Each study was also coded for study characteristics and the utilization of theory. Out of 6,045 studies, 25 met the inclusion criteria. The reviewed studies exhibit a diverse array of research methods and a consistent integration of theories. The review emphasizes the nuanced main and interaction effects of various communication inputs, such as message features and audience characteristics, while also pointing out a research gap in message sources. In addition, the utilization of social media for effective messaging to engage the audience requires further research. Only one study specifically evaluated messaging strategies for vaping cessation. More research is imperative to develop targeted and tailored messages that effectively prevent and reduce vaping, especially among populations at higher risk of vaping-related harms, while also leveraging effective channels and innovative communication technologies to engage the audience.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"531-549"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11561163/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140922063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Validation of the Self-Efficacy Questionnaire (SE-12-Gr) Assessing the Healthcare Professionals' Self-Reported Communication Skills with Older Healthcare Users in Greece. 自我效能问卷（SE-12-Gr）的验证，评估希腊医护人员与老年医护用户沟通技能的自述。

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-05-06 DOI: 10.1080/10410236.2024.2348841

Areti Efthymiou, Argyroula Kalaitzaki, Michael Rovithis

{"title":"Validation of the Self-Efficacy Questionnaire (SE-12-Gr) Assessing the Healthcare Professionals' Self-Reported Communication Skills with Older Healthcare Users in Greece.","authors":"Areti Efthymiou, Argyroula Kalaitzaki, Michael Rovithis","doi":"10.1080/10410236.2024.2348841","DOIUrl":"10.1080/10410236.2024.2348841","url":null,"abstract":"Patients' satisfaction with their interaction with the healthcare providers has been found to correlate with adherence to therapeutic plans and better health outcomes. Healthcare providers are experiencing barriers when communicating with specific population subgroups, such as people with low health literacy, low education, and older age. Enhancing the communication skills of the healthcare providers working with older adults could facilitate their interaction with the patients. This study presents the validation of the Self-efficacy-12 (SE-12) in Greek. This is an instrument measuring healthcare providers' self-efficacy of communication skills used during their interaction with older patients. A sample of 230 healthcare providers working with older adults participated in the study. The scale showed good psychometric properties (S-CVI=.97, Cronbach a = .95, ICC = .81). A medium to high correlation was found with the generalized self-efficacy questionnaire. Exploratory Factor Analysis (EFA) yielded two factors (\"Self-efficacy in communication skills and strategies\" and \"Self-efficacy of successful interaction\") with good psychometric properties. The SE-12-GR is a brief, valid, and reliable tool for assessing self-efficacy of communication skills and it could be integrated as part of the health literacy tools for healthcare providers working with older people in Greece.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"481-491"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140858223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of Exposure to Conflicting Health Information on Topic-Specific Information Sharing and Seeking Intentions. 暴露于相互冲突的健康信息对特定主题信息共享和寻求意向的影响》（The Effects of Exposure to Conflicting Health Information on Topic-Specific Information Sharing and Seeking Intentions）。

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-05-12 DOI: 10.1080/10410236.2024.2350844

Le Wang, Sarah E Gollust, Alexander J Rothman, Rachel I Vogel, Marco C Yzer, Rebekah H Nagler

{"title":"Effects of Exposure to Conflicting Health Information on Topic-Specific Information Sharing and Seeking Intentions.","authors":"Le Wang, Sarah E Gollust, Alexander J Rothman, Rachel I Vogel, Marco C Yzer, Rebekah H Nagler","doi":"10.1080/10410236.2024.2350844","DOIUrl":"10.1080/10410236.2024.2350844","url":null,"abstract":"Despite considerable evidence that exposure to conflicting health information can have undesirable effects on outcomes including public understanding about and trust in health recommendations, comparatively little is known about whether such exposure influences intentions to engage in two communication behaviors central to public health promotion: information sharing and information seeking. The purpose of the current study is to test whether exposure to conflicting information influences intentions to share and seek information about six health topics. We analyzed data from two waves of a longitudinal survey experiment with a nationally representative sample of U.S. adults (N = 3,920). Participants were randomly assigned to either a conflict or no-conflict message condition, in which they read news stories and social media posts about three (of six) randomly selected health topics at Time 1 and the remaining three at Time 2. The dependent variables, which were measured at Time 2, asked participants whether they intended to share or seek information about the three topics they had just viewed. Linear mixed effects models showed that exposure to conflict reduced intentions to share and seek information, regardless of health topic. These findings suggest that exposure to conflicting health information discourages two important types of health information engagement, thus adding to the growing evidence base documenting the adverse consequences of conflicting information for public health.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"522-530"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11554934/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140912152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

"It's My Moral Responsibility to Protect Others!" Examining the Effects of Moral Framing and Message Format on Influenza Vaccination Attitude and Intention. "保护他人是我的道德责任！"探讨道德框架和信息格式对流感疫苗接种态度和意向的影响。

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-05-01 DOI: 10.1080/10410236.2024.2348236

Bingbing Zhang

{"title":"\"It's My Moral Responsibility to Protect Others!\" Examining the Effects of Moral Framing and Message Format on Influenza Vaccination Attitude and Intention.","authors":"Bingbing Zhang","doi":"10.1080/10410236.2024.2348236","DOIUrl":"10.1080/10410236.2024.2348236","url":null,"abstract":"Vaccinations serve a dual purpose: safeguarding the vaccinated individuals while also preventing potential transmission to others. However, the pro-vaccine message has primarily emphasized the personal health risks and harms of not getting vaccinated, while rarely highlighting the moral responsibility of getting vaccinated to protect others. Guided by the Model of Intuitive Morality and Exemplars (MIME) along with the narrative persuasion framework, the current study conducted a 2 (moral framing: vaccination to protect oneself vs. protect others) X 2 (message format: statistical vs. narrative) between-subject online experiment to examine the effects of moral framing and message format on vaccination decision-making. The results revealed that individuals exposed to a pro-vaccine message framing vaccination as a moral responsibility to protect others from harm reported significantly higher levels of perceived moral responsibility and elevation, more positive attitudes toward the flu vaccine, and an increased intention to get vaccinated compared to a pro-vaccine message emphasizing vaccination for self-protection. Counterintuitively, presenting the moral responsibility of receiving the flu vaccine to safeguard others in a statistical format was discovered to be more effective in fostering favorable attitudes toward vaccination and increasing the intention to get vaccinated. This study offers a valuable insight: promoting vaccination as a moral duty could be a promising strategy for motivating individuals to get vaccinated.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"468-480"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140863935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Association Between Pornography Use, Sexism, and Sexual Violence Myth Acceptance in Chinese Men: The Moderating Effect of Perceived Realism. 中国男性色情制品使用、性别歧视与性暴力神话接受之间的关系：感知现实主义的调节作用。

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-05-01 DOI: 10.1080/10410236.2024.2346675

Xinyue Zhang, Tianqi Fu, Jin Yang, Rongrong Li, Xinyi Liu, Lijun Zheng

{"title":"Association Between Pornography Use, Sexism, and Sexual Violence Myth Acceptance in Chinese Men: The Moderating Effect of Perceived Realism.","authors":"Xinyue Zhang, Tianqi Fu, Jin Yang, Rongrong Li, Xinyi Liu, Lijun Zheng","doi":"10.1080/10410236.2024.2346675","DOIUrl":"10.1080/10410236.2024.2346675","url":null,"abstract":"Pornography is spreading more and more widely due to websites, applications, and social media. It has attracted the attention of a large number of researchers who are sometimes divided on the impact of pornography. However, the relationship between pornography and sexual violence myths has received little scholarly attention in China. Based on the 3AM model and previous research, the study examined hostile sexism (HS) as a mediator and perceived realism as a moderator in the links between pornography use frequency and sexual violence myths in a sample of Chinese men (N = 376). The results showed that although pornography use and sexual violence myths did not directly correlate with one another, there was an indirect correlation through HS. Further, perceived realism moderated the relationship between pornography use frequency and HS. When participants' perceived realism was high (i.e. +1 SD), the indirect effect of HS was strong; when participants' perceived realism was low (i.e. -1 SD), the indirect effect of HS was not significant. Taken together, the findings reveal the cross-cultural consistency of the 3AM theory in China, and the findings provide new insight into the potential impact of pornography on sexism. At the same time, the results suggest an increase in appropriate education and interventions to reduce the incidence of sexual violence.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"372-381"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140874589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

COVID-19 Vaccine Boundary Work: The Case of Facebook Comments in Southeast Georgia. COVID-19 疫苗边界工作：佐治亚州东南部 Facebook 评论案例。

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-05-12 DOI: 10.1080/10410236.2024.2352891

Eric O Silva, Adrienne L Cohen

{"title":"COVID-19 Vaccine Boundary Work: The Case of Facebook Comments in Southeast Georgia.","authors":"Eric O Silva, Adrienne L Cohen","doi":"10.1080/10410236.2024.2352891","DOIUrl":"10.1080/10410236.2024.2352891","url":null,"abstract":"Although much research has considered the worldview of the vaccine hesitant, little attention has been given to the cultural conflict over what it means to be a person who takes vaccines. Through a qualitative content analysis of comments made on the Facebook pages of media outlets serving southeast Georgia, this analysis identifies both motives for rejecting the vaccine and outlines the symbolic boundaries that the vaccine hesitant have erected to distinguish themselves from vaccine advocates. The motives include perfunctory rejections, claims that the vaccine is ineffective, illegitimate, injurious in the short and long term, poisonous, infectious, particularly dangerous for children, and a component of conspiracy theories. These symbolic boundaries include distinguishing vaccine advocates from the vaccine hesitant by personal characteristics such as irrationality and authoritarianism. There are also social boundaries rooted in social locations - namely conservatives vs. liberals and non-elites vs. elites. This study also demonstrates how vaccine proponents engage with these symbolic boundaries. Vaccine proponents both contest and accept these boundaries. Likewise, pro-vaccine comments vary in terms of whether they stigmatize the boundary between vaccine user and non-user. This study adds to the literature on health communication and vaccines by confirming previous reports of the reasons for not taking the COVID-19 vaccine, indicating that public communication on vaccines is not regionally specific, and demonstrating the role that ostensible vaccine advocates might play in contributing to vaccine hesitancy.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"550-562"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140912142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Healing Health Care Disparities: Development and Pilot Testing of a Virtual Reality Implicit Bias Training Module for Physicians in the Context of Black Maternal Health. 弥合医疗差距：在黑人孕产妇健康背景下为医生开发和试点测试虚拟现实隐性偏见培训模块。

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-05-06 DOI: 10.1080/10410236.2024.2347000

Charee M Thompson, Mardia J Bishop, Tiffani C Dillard, Joseph M Maurice, Déjà D Rollins, Manuel D Pulido, M J Salas, Emily A Mendelson, Jia Yan, Emily R Gerlikovski, Sarah V Benevento, Corey Zeinstra, Thenkurussi Kesavadas

{"title":"Healing Health Care Disparities: Development and Pilot Testing of a Virtual Reality Implicit Bias Training Module for Physicians in the Context of Black Maternal Health.","authors":"Charee M Thompson, Mardia J Bishop, Tiffani C Dillard, Joseph M Maurice, Déjà D Rollins, Manuel D Pulido, M J Salas, Emily A Mendelson, Jia Yan, Emily R Gerlikovski, Sarah V Benevento, Corey Zeinstra, Thenkurussi Kesavadas","doi":"10.1080/10410236.2024.2347000","DOIUrl":"10.1080/10410236.2024.2347000","url":null,"abstract":"Grounded in communication models of cultural competence, this study reports on the development and testing of the first module in a larger virtual reality (VR) implicit bias training for physicians to help them better: (a) recognize implicit bias and its effects on communication, patients, and patient care; (b) identify their own implicit biases and exercise strategies for managing them; and (c) learn and practice communicating with BIPOC patients in a culture-centered manner that demonstrates respect and builds trust. Led by communication faculty, a large, interdisciplinary team of researchers, clinicians, and engineers developed the first module tested herein focused on training goal (a). Within the module, participants observe five scenes between patient Marilyn Hayes (a Black woman) and Dr. Richard Flynn (her obstetrician, a White man) during a postpartum visit. The interaction contains examples of implicit bias, and participants are asked to both identify and consider how implicit bias impacts communication, the patient, and patient care. The team recruited 30 medical students and resident physicians to participate in a lab-based study that included a pretest, a training experience of the module using a head-mounted VR display, and a posttest. Following the training, participants reported improved attitudes toward implicit bias instruction, greater importance of determining patients' beliefs and perspectives for history-taking, treatment, and providing quality health care; and greater communication efficacy. Participants' agreement with the importance of assessing patients' perspectives, opinions, and psychosocial and cultural contexts did not significantly change. Implications for medical education about cultural competency and implicit bias are discussed.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"445-456"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140857524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

"Infographing" Dementia Prevention: A Co-Design Approach. "信息图解 "痴呆症预防：共同设计法

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-05-10 DOI: 10.1080/10410236.2024.2350257

Ignacio Martinez Escobedo, Kathleen Doherty, Claire Eccleston

{"title":"\"Infographing\" Dementia Prevention: A Co-Design Approach.","authors":"Ignacio Martinez Escobedo, Kathleen Doherty, Claire Eccleston","doi":"10.1080/10410236.2024.2350257","DOIUrl":"10.1080/10410236.2024.2350257","url":null,"abstract":"Designing effective public health messages is challenging, particularly when communicating complex and relatively new health messages such as dementia risk prevention which are still largely unfamiliar to the public. The accessibility of these messages, especially for individuals who speak English as an additional language, remains uncertain in large scale educational interventions. A key strategy to enhance the communication of evidence-based information is to co-design infographics that optimize the accessibility and impact of visual health messages. This paper reports on the co-design process of infographing dementia prevention messages. Qualitative data were analyzed using reflective thematic analysis to generate three themes reflecting the message design preferences of participants: \"all hands on deck,\" \"charting the course,\" and \"get on board.\" This work supports the crucial need to engage the target audience via co-design when creating visual messages as meaningful and accessible educational tools that will resonate with the intended audience. Doing so may help health communicators navigate the creation of visual messages across diverse health domains and populations.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"512-521"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140897889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Where Trouble Starts: Communication Breakdown in a Complex Emergency Call. 问题从哪里开始？复杂紧急呼叫中的通信中断。

IF 3 3区医学

Health Communication Pub Date : 2025-03-01 Epub Date: 2024-06-10 DOI: 10.1080/10410236.2024.2346677

Rhona Nattrass, Jennifer Watermeyer

{"title":"Where Trouble Starts: Communication Breakdown in a Complex Emergency Call.","authors":"Rhona Nattrass, Jennifer Watermeyer","doi":"10.1080/10410236.2024.2346677","DOIUrl":"10.1080/10410236.2024.2346677","url":null,"abstract":"Emergency calls require efficient communication between caller and call taker to establish a need for assistance and dispatch help quickly. Analyzing communication processes at this first link in the emergency medical care chain has important implications for improving the quality of emergency care across the health system. This paper examines an interaction between a call taker and a caller requesting assistance at the scene of a family murder, using a hybrid interactional sociolinguistic approach to analysis. We also draw from court testimony. We demonstrate how several factors contribute to communication breakdown, prolong the call, and lead to the call taker doubting the credibility of the emergency. These include the caller's inability to frame a believable request for help nor clarify his stance concerning the emergency, an absence of urgency and emotion in his description of the incident, an extended focus on and repair of the incident location, and his dysfluent speech behaviors. We demonstrate how communication breakdown is co-constructed and compounded by system-related trouble. This call has useful implications for call-taker training and highlights that when an interaction goes wrong, it has a cascading effect on health care not only for those patients who need the help urgently but also for the efficient running of the health system as a whole.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"394-404"},"PeriodicalIF":3.0,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141300557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Do Perceived Message Effectiveness Ratings Change in Response to Repeated Message Exposures?

IF 3 3区医学

Health Communication Pub Date : 2025-02-28 DOI: 10.1080/10410236.2025.2466115

Youjin Jang, Noel T Brewer, Nisha Gottfredson O'Shea, Marissa G Hall, Seth M Noar

{"title":"Do Perceived Message Effectiveness Ratings Change in Response to Repeated Message Exposures?","authors":"Youjin Jang, Noel T Brewer, Nisha Gottfredson O'Shea, Marissa G Hall, Seth M Noar","doi":"10.1080/10410236.2025.2466115","DOIUrl":"10.1080/10410236.2025.2466115","url":null,"abstract":"Perceived message effectiveness (PME) is used in message pre-testing and as an indicator of campaign receptivity. Studies have yet to examine whether PME changes in response to repeated exposures to messages and whether the pattern of change differs for effects perceptions (i.e., perceived impact of messages on intended outcomes) versus message perceptions (i.e., judgments of a message's ability to foster message processing). To address these gaps, we conducted a 3-week randomized clinical trial (RCT) with parallel assignment among 1,514 US adolescents aged 13-17 years who were susceptible to vaping or used e-cigarettes in the past 30 days. Repeated exposures to vaping prevention video ads over time increased both effects perceptions (p < .001) and message perceptions (p < .05), with a larger mean increase for effects perceptions than message perception (mean difference of .32 vs .05). Our findings suggest that effects perception measures are more likely to change in response to repeated message exposures over time. Understanding distinct patterns in PME following repeated exposure could help researchers better interpret PME data in both formative and process evaluations, particularly for health campaigns aimed at behavior change.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-9"},"PeriodicalIF":3.0,"publicationDate":"2025-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143523190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0