Hatfield Graduate Journal of Public Affairs最新文献

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Oregon's Senate Joint Resolution 12: Understanding the Implications of a Constitutional Right to Healthcare 俄勒冈州参议院第12号联合决议:理解宪法赋予医疗保健权利的含义
Hatfield Graduate Journal of Public Affairs Pub Date : 2022-06-02 DOI: 10.15760/hgjpa.2021.6.5
Anna Starr
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引用次数: 0
Governmental Persuasion Strategies on Social Media during COVID-19: A Comparative Study of the US and China 新冠肺炎期间政府在社交媒体上的说服策略:中美比较研究
Hatfield Graduate Journal of Public Affairs Pub Date : 2022-06-02 DOI: 10.15760/hgjpa.2021.6.8
Fan Wang
{"title":"Governmental Persuasion Strategies on Social Media during COVID-19: A Comparative Study of the US and China","authors":"Fan Wang","doi":"10.15760/hgjpa.2021.6.8","DOIUrl":"https://doi.org/10.15760/hgjpa.2021.6.8","url":null,"abstract":"This study compared persuasive strategies of the governments of the U.S. and China during a public health crisis using social media messages. Collecting data with R and Python from two national public health sectors' official accounts on Twitter (N = 1,630) and Sina Weibo (N = 3,554), the researcher investigated how the organizations' messages reflected Cialdini's seven principles of persuasion and whether other emergent messaging patterns occurred. According to the different phases that the two countries had gone through during the pandemic, the researcher also conducted a pooled times series analysis to investigate the relationship between the frequency of daily posts and the number of daily COVID-19 positive new cases in the two countries. The study found that the principle of authority was the most often used rule by the two countries, and a combination of directive and non-directive messages was detected. The research discussed the effectiveness of Cialdini's principles in an online context and provided recommendations regarding timely responses towards the development of the disease on social media, which may also help build up the organizations' credibility in public health crises.","PeriodicalId":123243,"journal":{"name":"Hatfield Graduate Journal of Public Affairs","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126008102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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