CHANNEL: Jurnal Komunikasi最新文献

Combating the Disinfodemic and Spreading Digital Literacy in Indonesia: Analyzing Japelidi's #japelidivshoakscovid19 Campaign 在印尼打击虚假信息和传播数字素养:分析Japelidi的#japelidivshoakscovid19运动

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-14 DOI: 10.12928/channel.v11i1.179

Y. Astuti, Rahmah Attaymini, Maya Sandra Rosita Dewi, Ach. Zuhri

{"title":"Combating the Disinfodemic and Spreading Digital Literacy in Indonesia: Analyzing Japelidi's #japelidivshoakscovid19 Campaign","authors":"Y. Astuti, Rahmah Attaymini, Maya Sandra Rosita Dewi, Ach. Zuhri","doi":"10.12928/channel.v11i1.179","DOIUrl":"https://doi.org/10.12928/channel.v11i1.179","url":null,"abstract":"The Digital Literacy Activist Network (Japelidi) aims to combat the disinfodemic, increase digital literacy competency, and spread accurate information about COVID-19 through social media campaigns, videos, posters, and an anthology book, with the hope of strengthening the community's immunity against the virus. This study aims to analyze and investigate Japelidi’s action campaign to combat the disinfodemic by using the hashtag #japelidivshoakscovid19 on social media. This study uses the netnographic method to analyze content uploaded on social media to increase engagement rates. Data was collected through online observation methods, interviews, and documentation and analyzed based on various factors such as upload date, number of likes, views, comments, and hashtags. Japelidi launched a campaign called Japelidi vs. Hoaks COVID-19, which included three types of content. These contents provided tips for safe interactions during the pandemic, information in 42 regional languages about caring for oneself and one family, and reliable information about COVID-19. The campaign aimed to provide a sense of belonging, accomplishment, and helpful tips to combat COVID-19. Japelidi's campaign met specific core actions, providing a platform to combat misinformation on social media, a sense of belonging and a sense of accomplishment, and offering tips for healthcare providers. They collaborated internally and externally to create digital content in 42 regional languages, and they should continue campaigning to fight the disinfodemic virus during the ongoing COVID-19 pandemic in Indonesia.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122408746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Comparing the Effectiveness of Hashtags in Digital Social Movements: A Case Study of #PercumaLaporPolisi and #PolriSesuaiProsedur in Indonesia 比较标签在数位社会运动中的效能:以印尼#PercumaLaporPolisi与#PolriSesuaiProsedur为例

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-10 DOI: 10.12928/channel.v11i1.339

Z. Zuraida

{"title":"Comparing the Effectiveness of Hashtags in Digital Social Movements: A Case Study of #PercumaLaporPolisi and #PolriSesuaiProsedur in Indonesia","authors":"Z. Zuraida","doi":"10.12928/channel.v11i1.339","DOIUrl":"https://doi.org/10.12928/channel.v11i1.339","url":null,"abstract":"Hashtags are used in digital social movements to mobilize netizens and create social change. This study aims to fill in gaps from previous studies by comparing the hashtags #PercumaLaporPolisi and #PolriSesuaiProsedur, which emerged on Twitter as social movements in response to the rape of three children under ten in East Luwu, South Sulawesi. The study incorporates framing analysis and focuses on the frame alignment process to see the efforts of the hashtags #PercumaLaporPolisi and #PolriSesuaiProsedur on mobilizing social media users. This study uses Social Network Analysis (SNA) to analyze the network structure formed from #PercumaLaporPolisi vs. #PolriSesuaiProsedur hashtags and determine the values of reciprocity, centralization, diameter, density, and modularity. The researcher also uses framing alignment analysis to analyze the tweets collected using Python from October 6-17, 2021, and Netlytic software as a tool. This text compares the effectiveness of two Twitter hashtags, #PercumaLaporPolisi, and #PolriSesuaiProsedur, in mobilizing supporters during a campaign about police policies in Indonesia. Network analysis found that #PolriSesuaiProsedur had a more extensive network, higher density, and more robust framing than #PercumaLaporPolisi, which resulted in a more effective mobilization of supporters. The text emphasizes the importance of precise messaging and framing in hashtag activism. This study compared the success of two hashtags, #PercumaLaporPolisi, and #PolriSesuaiProsedur, and found that #PolriSesuaiProsedur was more successful due to its clear framing. This research highlights the significance of precise framing in hashtags for mobilizing supporters in digital social movements. Future studies could investigate the impact of various hashtags on mobilization.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124550698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Online-to-Offline Friendships: A Netnographic Study of Interpersonal Communication, Trust, and Privacy in Online Social Networks 探索线上到线下的友谊:在线社交网络中人际沟通、信任和隐私的网络学研究

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-04 DOI: 10.12928/channel.v11i1.310

Syfa Amelia, A. Wibowo

{"title":"Exploring Online-to-Offline Friendships: A Netnographic Study of Interpersonal Communication, Trust, and Privacy in Online Social Networks","authors":"Syfa Amelia, A. Wibowo","doi":"10.12928/channel.v11i1.310","DOIUrl":"https://doi.org/10.12928/channel.v11i1.310","url":null,"abstract":"Online friendship has become common between generations, especially among Gen Z and Millennials, and some friendships transition from online to offline, which requires disclosing their offline identities. Despite the risks involved, Online Social Networks (OSNs) are essential daily and provide self-expression, social pleasure, and networking opportunities. Privacy is a complex concept with different definitions, and interpersonal communication can be private but can become public depending on the context. Self-disclosure and trust are essential factors in online friendships. This study used netnography to study online consumer-based communities, particularly volleyball fans. We conducted observations, literature reviews, and interviews with informants who had experienced shifting from online friendships to offline ones. We analyzed the data descriptively using the theories of trust and self-disclosure. Participants connect with others who share the same interest in volleyball. They both use pseudonyms to protect their privacy but occasionally post pictures with censorship on their faces due to anxiety over privacy and online crime. They both establish trust with their online friends by analyzing their reputation, performance, mutual friends, interaction, and persona before extending their friendship from online to offline. The study found eight communication patterns that create trust, such as talking about common interests and exchanging personal information, and suggests opportunities for further research on comparing different age and gender groups and exploring communication patterns in other social media platforms.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117114671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Society's Views on Gender Role Reversal in Kudapan Spesial Movie: An Analysis Using Reception Analysis and Constructivism Paradigm 从接受分析和建构主义范式探讨社会对《库达班》特别电影中性别角色转换的看法

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-04 DOI: 10.12928/channel.v11i1.94

Ajeng Dyah Kumala, F. Sukmono

{"title":"Exploring Society's Views on Gender Role Reversal in Kudapan Spesial Movie: An Analysis Using Reception Analysis and Constructivism Paradigm","authors":"Ajeng Dyah Kumala, F. Sukmono","doi":"10.12928/channel.v11i1.94","DOIUrl":"https://doi.org/10.12928/channel.v11i1.94","url":null,"abstract":"Kudapan Spesial is a short film that explores the idea that women have equal influence and power as men. Gender, a cultural construct, is acquired and socialized in the family from an early age and is sometimes formed following the dominant culture. This study aims to ascertain how society views the frequent reversal of gender roles in the environment. This study examines how the audience creates meaning for the information communicated by the film Kudapan Spesial, using reception analysis and the constructivism paradigm. The data analysis process involves collecting data from informants, analyzing it, and understanding the dominant message in the film, followed by interviews to identify the informant's position. The study examined the film Kudapan Spesial using Umberto Eco's theory of sign formation and informant interviews. The film Kudapan Spesial was inspired by the director's personal experience of gender role exchange in his family. It features medium-long shots, warm lighting, and a tidy house representing the father's perspective. The film portrays varying perspectives on gender role exchange in Indonesian households, with some viewing it as hindering a wife's potential while others advocate for equal opportunities. The film 'Kudapan Spesial' has alternative concepts that intrigue audiences who view scenes and conflicts differently based on their backgrounds, experiences, and knowledge. The study on gender role interchange in families revealed that exposure to information and debate gained via the internet influences audiences' thinking. Further studies can examine gender roles' predominance in the family from a new perspective.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124265533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Creating Exciting Content: A Descriptive Study of Pixbox's Digital Marketing Strategies on Social Media 创造令人兴奋的内容:Pixbox在社交媒体上的数字营销策略描述性研究

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-04 DOI: 10.12928/channel.v11i1.123

Lisda Ariani Simabur, R. Herlina, Gunawan Wiradharma

{"title":"Creating Exciting Content: A Descriptive Study of Pixbox's Digital Marketing Strategies on Social Media","authors":"Lisda Ariani Simabur, R. Herlina, Gunawan Wiradharma","doi":"10.12928/channel.v11i1.123","DOIUrl":"https://doi.org/10.12928/channel.v11i1.123","url":null,"abstract":"Many companies have adapted their marketing strategies to focus on digital media to overcome the limitations of face-to-face communication. Pixbox, an Indonesian local shipping company, has created brand awareness through digital marketing, including social media platforms, to attract customers and promote their services. This study aims to determine how the Pixbox creative team creates digital marketing content on social media. The research used a descriptive qualitative approach, collecting data through interviews and analyzing them using qualitative methods. The study focused on the Pixbox marketing content creator team and their social media activities, using purposive sampling to select participants and qualitative data analysis techniques to analyze the data. This study indicated that in creating exciting content, the content creator team of Pixbox carried out three stages, namely the pre-production stage, trying to plan content by thinking about how the purpose of the content will be, the production stage as a stage of content creation strategy as well as publishing it. The post-production stage, as the content evaluation stage, shows that the achievement of content creation on social media has an impact on increasing Pixbox brand awareness/customers, which is targeted at young entrepreneurs. Pixbox’s content creator team creates exciting marketing content in three stages: pre-production, production, and post-production, successfully increasing brand awareness and customer orders. Suggestions for improvement include better planning and research in the pre-production stage, exploring other social media platforms, and constantly evaluating content creation.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126135999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Utilization of Technology in Corporate Social Responsibility Activities: A Case Study of Sido Muncul's Shared Value Program in Sambirata Village during the COVID-19 Pandemic 技术在企业社会责任活动中的应用——以Sido Muncul在2019冠状病毒病大流行期间在桑比拉塔村开展的共享价值项目为例

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-04 DOI: 10.12928/channel.v11i1.352

Kilau Riksaning Ayu, Ashlikhatul Fuaddah, Nana Sutikna

{"title":"The Utilization of Technology in Corporate Social Responsibility Activities: A Case Study of Sido Muncul's Shared Value Program in Sambirata Village during the COVID-19 Pandemic","authors":"Kilau Riksaning Ayu, Ashlikhatul Fuaddah, Nana Sutikna","doi":"10.12928/channel.v11i1.352","DOIUrl":"https://doi.org/10.12928/channel.v11i1.352","url":null,"abstract":"Sido Muncul Company produces modern herbal medicines and has adopted the concept of creating shared value (CSV) to synergize community empowerment with their core business. They implemented a CSV program called Desa Rempah, which focuses on the potential of Sambirata Village's cardamom commodity. This study examines the utilization of technology in their CSV activities during the COVID-19 pandemic. This research utilized qualitative case study methods to gather primary and secondary data from various stakeholders, including companies, public relations officers, community development teams, and local leaders, to gain insights into implementing Corporate Social Responsibility (CSR) activities by PT Sido Muncul in Sambirata Village. The case study approach allowed for a subjective perspective on social reality and used theoretical propositions to generalize findings. The CSV program, Desa Rempah, addresses the company's need for raw materials and the farmer group's issues in processing cardamom. The COVID-19 pandemic posed challenges to CSV implementation. Still, the company adapted through digital transformations and prioritized the local community's efficiency and effectiveness in developing CSV activities with BumDes (Village Owned Enterprises) Sambirata. Sido Muncul's strategy for CSV activities involves social mapping research and collaboration with stakeholders, including government and Bumdes Sambirata, to create shared value through innovations and efficiency, effectiveness, and responsiveness. During the COVID-19 pandemic, the company collaborated with millennial farmers to overcome obstacles and increase farmers' independence, leading to higher-value dried cardamom and increased income for the farmer group.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115110099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Inhibiting Factors for Collaborative Water Governance: A Case Study of Mount Merapi Ecosystem in Yogyakarta, Indonesia 协同水治理的抑制因素:以印尼日惹默拉皮山生态系统为例

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-04 DOI: 10.12928/channel.v11i1.225

Sri Lestari Harjanta, Dyaloka Puspita Ningrum

{"title":"Inhibiting Factors for Collaborative Water Governance: A Case Study of Mount Merapi Ecosystem in Yogyakarta, Indonesia","authors":"Sri Lestari Harjanta, Dyaloka Puspita Ningrum","doi":"10.12928/channel.v11i1.225","DOIUrl":"https://doi.org/10.12928/channel.v11i1.225","url":null,"abstract":"The ecosystem around Mount Merapi, Indonesia, has many potential water sources. Still, poor management and a decrease in springs may lead to a water crisis in 2029 that could affect millions of residents in Yogyakarta, Indonesia. This study aims to identify the inhibiting factors for collaborative water governance under the threat of a water crisis. This research used qualitative descriptive research with data collected through interviews, documents, and observations. The analysis involved data reduction, presentation, and conclusion drawing/verification to explore Yogyakarta's water management aspects. The study suggests that collaborative water governance involving multiple stakeholders, including non-government actors, is crucial for effective water management. The local government dominates water management, while private and community groups have minimal involvement. There is a need for more specific regulations that comprehensively regulate water management and conservation efforts in the regions. Water management in Yogyakarta is classified under traditional governance due to the limited involvement of non-government actors and the minimal participation space provided by the regional government. A comprehensive regulation is needed to address water conservation, and complete collaboration among stakeholders is necessary to overcome obstacles in the water management crisis.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127028223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Culinary Films as a Form of Health Literacy: A Case Study of Aruna dan Lidahnya in Indonesia 探索烹饪电影作为健康素养的一种形式:以印度尼西亚的Aruna dan Lidahnya为例

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-04 DOI: 10.12928/channel.v11i1.335

Vani Dias Adiprabowo, Zuhairi Sanofi

{"title":"Exploring Culinary Films as a Form of Health Literacy: A Case Study of Aruna dan Lidahnya in Indonesia","authors":"Vani Dias Adiprabowo, Zuhairi Sanofi","doi":"10.12928/channel.v11i1.335","DOIUrl":"https://doi.org/10.12928/channel.v11i1.335","url":null,"abstract":"The lack of Indonesian culinary-themed films that discuss public health literacy is reflected in the limited number of titles available. The film, Aruna dan Lidahnya, is a topic of discussion as it raises issues related to culinary tourism, religion, public policy, and public health literacy, specifically the avian influenza virus outbreak, which has objective and subjective dimensions. This study aims to discover how culinary films are constructed in health literacy and why the film is constructed as a form of health literacy. This qualitative study uses a case study approach to investigate how and why culinary films are constructed as a form of health literacy, specifically focusing on the film Aruna dan Lidahnya. The researchers used primary and secondary data from the film from literature studies and observations and applied data analysis techniques to interpret the data. The film Aruna dan Lidahnya promotes the potential of local cuisine as a unique attraction to grow the economy of tourist destinations. It also emphasizes the importance of health communication in raising public awareness about the avian influenza virus and following health protocols. The film highlights the need for cultural and local wisdom-based tourism development for a more ethical and aesthetic tourist attraction. Aruna dan Lidahnya is a film that highlights the potential of local cuisine in developing tourist destinations in four cities affected by the avian influenza virus. Developing tourist destinations based on local cuisine can improve social welfare and the area's economy and be a unique attraction for cultural tourism. The film also emphasizes the importance of health communication, following health protocols, and spreading awareness about the avian influenza virus in the context of local culinary opportunities.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121327322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of a Persuasive Video on YouTube: A Collaboration between the Indonesian Ministry of Health and the Nahdlatul Ulama to Promote COVID-19 Vaccination in Indonesia 对YouTube上一段有说服力的视频的分析:印度尼西亚卫生部与伊斯兰教士联合会合作在印度尼西亚推广COVID-19疫苗接种

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-04 DOI: 10.12928/channel.v11i1.250

Y. W. Cholifah, Aditya Eko Adrianto

{"title":"Analysis of a Persuasive Video on YouTube: A Collaboration between the Indonesian Ministry of Health and the Nahdlatul Ulama to Promote COVID-19 Vaccination in Indonesia","authors":"Y. W. Cholifah, Aditya Eko Adrianto","doi":"10.12928/channel.v11i1.250","DOIUrl":"https://doi.org/10.12928/channel.v11i1.250","url":null,"abstract":"The COVID-19 pandemic in Indonesia led to the collapse of national health facilities and the economy, which resulted in the acceleration of the invention of COVID-19 vaccines. However, only 54.9% of the population is willing to be vaccinated due to fake news or hoaxes. The government urges the public to obey regulations, especially in public spaces, and intensifies socialization through various media, such as YouTube. This study aims to determine the critical elements that compose the video on the YouTube channel so that it can be used as a medium to persuade the wider community. This study used qualitative methods to collect visual and textual data from purposively selected videos and screenshots, which were analyzed using communication theory for persuasion and a constructionist approach to interpret the data and identify variables such as the message's source, characteristics of the recipient, and purpose of the message. The Indonesian Ministry of Health and the Nahdlatul Ulama Executive Board collaborated to create a 2-minute, 53-second video on the importance of vaccination in Indonesia, particularly for Muslims. The video features PBNU's Health Head, dr. Syahrizal Syarif effectively educates the public on vaccination's significance and emphasizes community unity to support the government's vaccination program. The communicator in the video successfully positioned himself as a religious leader and doctor. The video is effective in communicating three key messages. It uses persuasive communication theory, using YouTube's power to influence people's opinions, suggesting that the government should use digital platforms to deliver more messages to the citizens in the future.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122898677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing Nike's Concept of Women's Empowerment through Instagram Captions: A Critical Discourse Analysis 通过Instagram文字说明分析耐克的女性赋权理念:批判性话语分析

CHANNEL: Jurnal Komunikasi Pub Date : 2023-04-04 DOI: 10.12928/channel.v11i1.139

Anisa Rizky Nola Nursagi, Tri Rina Budiwati, N. Saad

{"title":"Analyzing Nike's Concept of Women's Empowerment through Instagram Captions: A Critical Discourse Analysis","authors":"Anisa Rizky Nola Nursagi, Tri Rina Budiwati, N. Saad","doi":"10.12928/channel.v11i1.139","DOIUrl":"https://doi.org/10.12928/channel.v11i1.139","url":null,"abstract":"Nike, a well-known sports brand, actively uses social media platforms to promote its brand and advocate for social movements, such as women's empowerment. The study aims to use Critical Discourse Analysis (CDA) to analyze Nike's Instagram captions that were posted in 2019 as a way of revealing the essential concept through language and the social practice level. This study uses qualitative research design and critical discourse analysis to analyze Nike's concept towards women in their Instagram captions. The researchers collected data using non-participative observation and purposive sampling techniques and analyzed the data using the referential identity and competence-in-dividing techniques. This study found that it had standard features like vocabulary, grammatical structure, and various textual features. Nike also used discourse practice by employing female athlete representatives to construct the concept of women empowerment in the caption. Furthermore, the language in the caption implied feminist ideology that helped instill the concept of women's empowerment by showing progressivity in the sports industry. The study analyzed Nike's Instagram captions and concluded that the company uses various textual features, including quotations from female athletes, to construct the concept of women's empowerment. Nike's use of persuasive language and representation of feminism ideology supports this concept. This research can have implications for media studies and critical discourse analysis in helping students decode semantic and syntactic choices in media texts.","PeriodicalId":121846,"journal":{"name":"CHANNEL: Jurnal Komunikasi","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123382722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0