South Asian Journal of Marketing and Management Research最新文献_第2页

Impact of the devaluation policy on macroeconomic indicators 货币贬值政策对宏观经济指标的影响

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2018.00006.1

Z. Berdinazarov

引用次数: 0

The effectiveness of the use of blockchain technologies in sectors of the national economy 区块链技术在国民经济各部门使用的有效性

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877x.2020.00043.0

Muminova Elnoraxon Abdukarimovna

引用次数: 1

A study on consumer preference towards online shopping and traditional shopping 消费者对网上购物和传统购物的偏好研究

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00017.0

D. Jigyasha., J. Kaur

{"title":"A study on consumer preference towards online shopping and traditional shopping","authors":"D. Jigyasha., J. Kaur","doi":"10.5958/2249-877X.2017.00017.0","DOIUrl":"https://doi.org/10.5958/2249-877X.2017.00017.0","url":null,"abstract":"This era of business is marked with a high degree of dynamism. Due to technological advancement, the concept of competitive advantage is eluding day by day. Shopping at the click of a mouse is gaining popularity Now-a-days. Online shopping has given all types of consumers the ability of being able to buy anything, anywhere, and any product, regardless of where its location is in any part of the world. It has come up as a boon for all type of consumers and it has something to offer for everyone. Itinvolves various factors like, low price, saves time, convenience, all time shopping accessibility, broad availability of products but involves the risk of personal privacy and transactional security. Traditional shopping permits and allows physical examination of the products, interpersonal communication but involves high travel and search costs, and also has restrictions on shopping hours. Descriptive analysis was used for the study. 50 samples were chosen and primary data was collected through questionnaire which contains multiple choice questions and dichotomous questions. The data was collected from the students, house wives and business man and convenience method of sampling was used for the purpose of the study. The geographical sampling area for this study is the city of Chennai. Almost all of them have experienced both online shopping and traditional shopping.","PeriodicalId":121367,"journal":{"name":"South Asian Journal of Marketing and Management Research","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128035389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Crowd marketing in marketing research 市场调研中的群体营销

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2021.00006.0

L. Abdukhalilova, Nargiza Alimkhodjaeva

引用次数: 6

Role of The Price Discrimination for Determining The Demand: A Special Reference for TV Advertisement Broadcasting Industry 价格歧视对需求的决定作用:电视广告广播行业的特殊参考

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00008.X

Samridhi Tanwar, onika Agrawal, C. Parsad

引用次数: 0

The role of government sovereign bonds in the development of the national economy 政府主权债券在国民经济发展中的作用

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877x.2020.00023.5

Elmirzayev Samariddin, Kholikov Khamidulla

引用次数: 0

THE IMPACT OF PERCEIVED BRAND EQUITY ON CUSTOMER SATISFACTION: WITH SPECIAL REFERENCE TO EMERGING TOURISM DESTINATIONS 感知品牌资产对顾客满意度的影响:特别参考新兴旅游目的地

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00005.4

K. C. Koththagoda

{"title":"THE IMPACT OF PERCEIVED BRAND EQUITY ON CUSTOMER SATISFACTION: WITH SPECIAL REFERENCE TO EMERGING TOURISM DESTINATIONS","authors":"K. C. Koththagoda","doi":"10.5958/2249-877X.2017.00005.4","DOIUrl":"https://doi.org/10.5958/2249-877X.2017.00005.4","url":null,"abstract":"Destination marketing is an area which is not well addressed and understood, specially in developing countries. Therefore, this study has aimed to conceptualize the customer based brand equity in the tourism industry with respect to its effect on customer satisfaction. A sample of 385 tourists who have visited Sri Lanka for recreational purpose was used to test the relations which are in the proposed model of study. Structural Equation Modeling was used to confirm the relationship of the dimensions of brand equity towards perceived brand equity and perceived brand equity on customer satisfaction. Findings have shown that brand salience, brand performance, brand imagery, brand feelings, brand judgments, brand resonance are significantly affecting factors for perceived brand equity which is enhanced customer satisfaction of tourism industry in Sri Lanka. Further findings of the research conclude that brand salience, brand imagery and brand feelings are the highly affected factors towards perceived brand equity to emerging tourism destination. Also fit indices obtained for the conceptual model implies a high validity of the model in explaining the relations among variables. Hence destination marketing promoters could follow these findings of the research for implementing branding strategies in the sector of destination marketing and these findings could help the implementation bodies or policy makers to prioritize and allocate resources across important dimensions to optimize the investment based on the outcome of the model.","PeriodicalId":121367,"journal":{"name":"South Asian Journal of Marketing and Management Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115804647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Indian retailing perspective: challenges and opportunities 印度零售业的视角:挑战与机遇

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00023.6

D. Singh, Pavan Kumar Balivada

{"title":"Indian retailing perspective: challenges and opportunities","authors":"D. Singh, Pavan Kumar Balivada","doi":"10.5958/2249-877X.2017.00023.6","DOIUrl":"https://doi.org/10.5958/2249-877X.2017.00023.6","url":null,"abstract":"The market or the buyers are continuously changing the way they shop. Buying at the organized retail is an enjoyable experience for buyers. The shopping centers are becoming Family Entertainment centers. Some are enticing customers with taglines like “Shop, Eat and Celebrate”. Shopping centers with a number of cineplexes are now emerging which are called as “Hybrid centers”. Organized retailing in India accounts for less than two percent of the total retiling market. However with aggressive investments, organized retailing is set for expansion. The Indian government is also likely to spend USD 150 billion over the next few years to develop world class infrastructure, thereby, aiding growth in the retail sector. A common element of the expansion plans of different players appears to be the hypermarket. All leading Indian retail players are either already present or have plans for Hypermarkets. It will be foolhardy to adopt internationally successful retail formats to India conditions. One such factor could be the rural-urban difference. Hence, ITC is experimenting with a rural hypermarket through its Choupal Sagar format, which combines the grain procurement and storage centre with the mall. A key aspect of the model is to capture the farmer's visit to a mandi to sell his produce and offer a range of products and services to leverage the availability of cash with him/her post the sale.","PeriodicalId":121367,"journal":{"name":"South Asian Journal of Marketing and Management Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132042917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Online shopping in bangladesh: a study on the motivational factors for ecommerce that influence shopper's affirmative tendency towards online shopping 网上购物在孟加拉国:对电子商务的动机因素的研究，影响购物者对网上购物的肯定倾向

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00019.4

Emon Kalyan Chowdhury, Rupam Chowdhury

{"title":"Online shopping in bangladesh: a study on the motivational factors for ecommerce that influence shopper's affirmative tendency towards online shopping","authors":"Emon Kalyan Chowdhury, Rupam Chowdhury","doi":"10.5958/2249-877X.2017.00019.4","DOIUrl":"https://doi.org/10.5958/2249-877X.2017.00019.4","url":null,"abstract":"This study aims to know the motivational factors of e-commerce that drives the affirmative tendency towards online shopping. To observe the behavior of online shoppers, a structured closed ended questionnaire is used. The questionnaire is prepared to know their reactions on online shopping experience from different perspectives. Correlation and regression analysis are applied to measure the impact of motivational factors on online shopping. This study finds a positive relation between the online shopping stimulators and shopping behaviors of respondents. It also observes that shopping through online is extremely popular among the youngsters but it failed to draw satisfactory attention of the mass people particularly old and technologically challenged due to complex purchase process and payment settlement system, lack of reliability, and traditional mentality of customers.. Looking into the importance of this factor, Demangeot & Broderick (2007) urged upon all marketers to build up such atmosphere by which the needs of online shoppers can be satisfied properly.","PeriodicalId":121367,"journal":{"name":"South Asian Journal of Marketing and Management Research","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131836798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

The latent of neuro marketing as a marketing contrivance 神经营销作为一种营销手段的潜力

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00011.X

A. J. Excelce, C. S. Rao

{"title":"The latent of neuro marketing as a marketing contrivance","authors":"A. J. Excelce, C. S. Rao","doi":"10.5958/2249-877X.2017.00011.X","DOIUrl":"https://doi.org/10.5958/2249-877X.2017.00011.X","url":null,"abstract":"The aim of the present study is to examine the Latent of Neuro Marketing as a Marketing Contrivance. This paper analyses the importance of Neuro marketing. The method of applying this type of tools in marketing strategies is discussed in detail. The benefit of Neuro marketing for the companies is given as a conclusion. Marketing companies should follow these strategies for benefits both producers and consumers. The results showed that, whereas a Doritos spot stimulated empathy and connection, many of the other expensive advertisement provoked anxiety and fear. Re-searchers noticed that the amygdala, which is a kind of a threat-detector region of the brain, was much more active compared to other brain regions.(Sherman, 2007) The second major important contribution of neuromarketing studies is to understand how consumers make choices during the purchase process. Lee et al. (2007)9 claim that neuro marketing has become a popular technology to establish the probability and non-probability of purchasing decisions. Neuro marketing can be defined as a marketing branch using neuro scientific methods and techniques for analysing and understanding human behaviour with regard to market and important marketing issues.","PeriodicalId":121367,"journal":{"name":"South Asian Journal of Marketing and Management Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132878386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0