Scientific Bulletin of Kherson State University. Series Economic Sciences最新文献

{"title":"FEATURES OF CORPORATE CULTURE AT IT ENTERPRISES IN MODERN CONDITIONS OF DOING BUSINESS","authors":"M. A., Melnikova K.","doi":"10.32999/ksu2307-8030/2021-42-7","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-7","url":null,"abstract":"Modern business conditions contribute to the consideration of the concept of \"corporate culture\" as one of the main elements of the personnel management system. Today, corporate culture is of great importance as a set of features that determine the individuality of each enterprise. The culture of the enterprise is a system of values, a philosophy shared by all employees of the enterprise. The philosophy of the enterprise is formed by traditions, symbols, rituals, legends clear to all employees by which they are guided in daily activity owing to the internal conviction. At the same time, the problem of the influence of international and do-mestic experience on the formation of corporate culture of domestic enterprises requires more detailed study, which determines the relevance of further research. The article examines the world and domestic experience in the formation of corporate culture, analyzes the essence of the concept of corporate culture. The classification of types of corporate culture by the degree of mutual adequacy, by the degree of conformity of the hierarchy, by the content of the dominant values in the organization and depending on the nature of influence is given. The reasons for the unsatisfactory state of implementation of the national corporate culture are clarified. Basic levels and elements of corporate culture are determined. The functions of corporate culture in modern conditions are substantiated. New types of corporate cultures in modern business have been formed. The best examples of components of corporate culture of domestic IT-enterprises are given. It is determined that the key factors that are taken into account in the formation of corporate culture should be: national characteristics, with their negative and positive characteristics, the need to up-date senior management by creating motivational systems and conditions for career growth of young qualified professionals, the need to improve economic methods management. The results of the study can be applied in the process of forming the corporate culture of a modern enterprise.Keywords: corporate culture, management system, labor resources, IT-enterprises, values. У даній оглядовій статті проведено дослідження світового та вітчизняного досвіду формування корпоративної культури, проаналізовано сутність поняття корпоративна культура. Дана класифікація видів корпоративної культури за ступенем взаємоадекватності, за ступенем відповідності ієрархії, за змістом домінуючих в організації цінностей та в залежності від характеру впливу. З'ясовано причини незадовільного стану впровадження національної корпоративної культури. Визначено базові рівні та елементи корпоративної культури. Обґрунтовано функції корпоративної культури в сучасних умовах. Сформовано нові типи корпоративних культур в сучасному бізнесі. Наведено кращі приклади складових корпоративної культури вітчизняних IT-підприємств. Визначено, що ключовими факторами, які враховуються при формуванні корпоративної культу","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"434 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123196255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PROBLEMS AND WAYS OF THE DEVELOPMENT OF THE INTERNATIONAL MARKET OF TOURIST SERVICES IN UKRAINE IN THE POST-CRISIS PERIOD","authors":"V. G.","doi":"10.32999/ksu2307-8030/2021-42-3","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-3","url":null,"abstract":"The article is devoted to the study of current problems and possible ways of the development, as well as optimization of the international market of tourist services in Ukraine during and after the global crisis connected with the COVID-19 pandemic. The comprehensive analysis of the development of international tourism in Ukraine has been carried out. The main problems in the legislative framework of Ukraine about the lack of full support for the development of international tourism industry in Ukraine have been identified. It is noted that the lack of a single state target program for tourism development over the past ten years was one of the main negative factors that directly affected the systemic work of the main executive department of Ukraine to ensure state policy in tourism – State Agency for Tourism Development of Ukraine (SATD), and, accordingly, the work of regional and local departments on tourism. The author analyzes the cancelation of licensing of travel agency activities in Ukraine, on the basis of which the relevant conclusions were made. The abolition of licensing of travel agency activities in Ukraine has been analyzed, on the basis of which certain conclusions have been drawn. It is concluded that the licensing of travel agency activities in Ukraine was an effective mechanism for identifying professionals in the tourism market and a deter-rent to the penetration of unreliable companies into the market and, as a result, low-quality travel services. It is substantiated that in order to ensure the effectiveness of cooperation between tour operators and travel agents in terms of revoking licensing, may be a scheme of franchising, which is quite popular in many countries, as well as the creation of major tour operators own network (agencies) of retail tours. The need to strengthen the role of the state in solving problems and developing the tourism industry in the post-crisis period is noted. The analysis of the latest data of the World Tourism Organization (UNWTO) allowed us to draw some conclusions about the effects of the COVID-19 virus on international tourism. Thus, the study showed that one of the effective options for the development of international tourism business for many countries is to support the development of domestic tourism.Keywords: international tourism, tourism industry, government politics, tourism, crisis, marketing, COVID-19. Стаття присвячена дослідженню актуальних проблем та можливих шляхів розвитку та оптимізації міжнародного ринку туристичних послуг в Україні в часи та після глобальної кризи, пов’язаною із пандемією COVID-19. Проведено комплексне аналізування розвитку міжнародного туризму в Україні. Виявлено основні проблеми у законодавчій базі України стосовно відсутності повноцінної підтримки розвитку міжнародного туризму в державі. Проаналізовано скасування ліцензування діяльності туристичних агенцій в Україні, на основі чого було зроблено ґрунтовні висновки. Зроблено висновок про те, що ліцензування д","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115230021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ФІНАНСОВО-ЕКОНОМІЧНА ДІЯЛЬНІСТЬ АГРОБІЗНЕСУ ЗА МІЖНАРОДНИМИ СТАНДАРТАМИ","authors":"Zharikova O., P. O.","doi":"10.32999/ksu2307-8030/2021-42-10","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-10","url":null,"abstract":"This article reveals the essence of financial and economic activity of agribusiness according to international standards. The activity of small enterprises, which produce 60-80% of GDP and employ about 70% of the working population, are the main producers in many countries, and it is proved that small business contributes to a fair competitive market by producing a wide range of high quality goods and services. Its importance in the agricultural sector requires the attention of public authorities, as well as scientific and public organizations. According to the financial and economic analysis, it is proved that small farms must be provided with the necessary socio-economic conditions for commodity production. Thus, small businesses need to create dairy farms in the livestock sector, and their activities must meet the requirements of European standards, comply with environmental standards and safety of dairy consumption. Despite the fact that the share of households was 76% of all categories of farms in total milk production, its production requires capital investment in Ukraine. Cooperation is an important way to increase the efficiency of small farms. Service cooperatives can organize the sale and processing of products, provide the farm with feed, equipment and advanced technologies, which will help increase the productivity and economic efficiency of each member of the service cooperative. As a result of the study, it was found that in terms of efficiency and quality, large agricultural enterprises are of great importance in milk production. However, public policy should promote milk production in households and small farms, as they concentrate almost 76% of milk production. Based on the study, we can conclude that currently the problem of the economy is to provide competitive and high-quality marketable dairy products and obtain a large amount of raw milk, and for this it is necessary to keep highly productive breeds of animals, introduce high-performance equipment and new production technologies. milk and quality control of raw milk at all stages of its production and sale to dairy enterprises. It is not possible for households and small farms to carry out these measures on their own. This is possible through the cooperation of small businesses, which will promote the production of quality dairy products, increase productivity and economic efficiency of each member of the cooperative, as well as government support.Keywords: agricultural enterprises, households, farms, milk production, production competitiveness, servicing cooperatives. У даній статті розкрито сутність фінансово-економічної діяльності агробізнесу за міжнародними стандартами. На основі власних досліджень практично та теоретично обгрунтовано діяльність малих підприємств, що виробляють 60-80% ВВП і зайняті близько 70% працездатного населення, є основними виробниками в багатьох країнах, а також доведено, що малий бізнес сприяє формуванню справедливого конкурентного ринку, виробля","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116355990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE DEFINING ROLE OF INTERNATIONAL BRANDING IN THE STRATEGIC DEVELOPMENT OF THE MODERN TRANSNATIONAL CORPORATIONS MARKETING","authors":"Makedon V., V. N.","doi":"10.32999/ksu2307-8030/2020-40-1","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2020-40-1","url":null,"abstract":"The article highlighted the following advantages of using branding in TNK strategies: the brand creates barriers in the market for competitors, facilitates the introduction of new products to the world market, and allows actively to explore new niches in this market; allows the company to more successfully survive the global financial and economic crises without additional costs; allows you to clearly distance your product from the competitor's market. The study has shown that modern TNCs do not follow the path of direct use of the Western or Eastern branding model, but increasingly resort to such a combination that contributes to the development of international brands that can successfully function in consumer audiences of different socio-ethnic composition, differing from each other. percep-tion of information directed at them. The methodology of international branding used by TNCs from countries was also differentiated, while the country's image is a determining factor in the formation of a corporate and product branding strategy. It has been established that the relationship between international branding and the country's global competitiveness, which was observed earlier, is currently being lost due to the active development of companies from developing countries (primarily China) in the international branding system. The principles were identified that a developing country should adhere to when forming the concept of international branding. It has been proved that the main determinant of international branding is the competent and effective application of the methodology for assessing the value of brands: monitoring the impact of the country of origin of goods on consumer perception; taking into account in the positioning strategy that if a product has an acceptable price and high utility, then it will be positively perceived in the world market; distancing from the country of origin (for fashionable and prestigious goods); the formation of strategic alliances to promote brands to the global market. More effective methods are cost methods (calculating the cost of replacing a brand), various income methods (future earnings, earnings on shares), and a valuation model.Keywords: transnational corporation, marketing strategy, international branding, corporate brand, global competitiveness, world market. У статті була диференційована і методологія застосовується ТНК країн міжнародного брендингу, при цьому імідж країни є визначальним фактором формування стратегії корпоративного і товарного брендингу. Встановлено, що взаємозв'язок міжнародного брендингу та глобальної конкурентоспроможності країни, що спостерігалася раніше, в даний час втрачається, внаслідок активного розвитку в системі міжнародного брендингу компаній з країн, що розвиваються (в першу чергу, Китаю). Були виявлені принципи, яких повинна дотримуватися країна, що розвивається при формуванні концепції міжнародного брендингу. Доведено, що основною детермінантою міжнародного брендингу є","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130822659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE STATE OF DEVELOPMENT OF FINANCING OF THE HIGHER EDUCATION SYSTEM OF UKRAINE IN THE MODERN CONDITIONS OF GLOBALIZATION OF THE WORLD ECONOMY","authors":"Burdonos Lyuda, V. Vita","doi":"10.32999/ksu2307-8030/2020-39-16","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2020-39-16","url":null,"abstract":"The article is devoted to the study of the state of development of the mechanism of financial support of the higher education system in the conditions of globalization of the world economy. The terminology used to indicate the state of development of the mechanism of financing higher education institutions, etc. is studied. The determining factors of development of financial support of the system of higher education, for further transformation of the system of organization and management of Ukrainian science are characterized. It was found that the problems of financial support of educational institutions remain unresolved and to some extent depend on the efficiency of con - struction and implementation of the mechanism of public funding. Therefore, in the context of globalization, the questions become espe cially relevant: what are and will continue to be the advantages and at the same time difficulties and risks for higher education institutions in the market of educational services? How to reconcile, reconcile new opportunities and risks for the higher education system, when an economically active person is excluded from collective life? When funding is appropriate, the activities and services of educational insti - tutions in the context of the transformation of the economic system are coordinated, in accordance with the objectives that are the goal: to provide the necessary public goods, sufficient quantity and quality. In the strategy of economic and social development of Ukraine, the preservation and development of scientific potential was declared a leading factor in the economic policy of the state. The overall level of funding for science is considered one of the key characteristics of the country's innovation, its readiness to build a knowledge-based society. Funding for the university science sector remains extremely low, and its volumes per scientist are significantly lower than for other science sectors. The lag of university science from the modern needs of innovative development is confirmed by the materials of the analysis of research activity of higher educational institutions of Ukraine.","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125493041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASSESSMENT OF PROFITABILITY OF INSURANCE COMPANIES","authors":"S. .L., Kudlay K.","doi":"10.32999/ksu2307-8030/2020-38-14","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2020-38-14","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123133427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HUMAN CAPITAL AS THE BASIS FOR THE DEVELOPMENT OF THE SMALL ENTREPRENEURSHIP IN THE POLTAVA REGION","authors":"Pryakhina Kateryna, Bilyk Maryna","doi":"10.32999/ksu2307-8030/2019-35-11","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-35-11","url":null,"abstract":"У статті здійснено дослідження поняття «людський капітал» та  умовно розділено дану дефініцію на дві групи. До першої групи входять визначення, які відображають сутність людського капіталу у вузькому сенсі як сукупність знань, друга група визначень характеризує більш загальний підхід до поняття людського капіталу. Проаналізовано основні показники розвитку малого підприємництва в Полтавському регіоні та визначено взаємозв’язок розвитку малих підприємств регіонів та людського капіталу. З’ясовано, що сучасні науковці не визначають значення підприємницької компетенції як складника людського капіталу. Запропоновано структуру підприємницької компетентності. Розроблено заходи та пропозиції щодо поліпшення якості людського капіталу з урахуванням формування підприємницької компетентності.","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"119 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128483929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"JUSTIFICATION OF DEVELOPMENT TARGETS FOR THE NATIONAL INNOVATION SYSTEMS","authors":"Kravchenko Sergey","doi":"10.32999/ksu2307-8030/2019-35-4","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-35-4","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129450891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF THE CURRENT STATE OF THE CONSUMER SECTOR OF ECONOMY OF UKRAINE UNDER CONDITIONS OF DEVELOPMENT OF CIRCULAR ECONOMY","authors":"Loiko Daria","doi":"10.32999/ksu2307-8030/2019-35-5","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-35-5","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"286 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131547743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"UKRAINE'S DEBT SECURITY: THEORETICAL FUNDAMENTALS AND ASSESSMENT OF THE STATE","authors":"M. Valentyna, Zamota Irina","doi":"10.32999/ksu2307-8030/2019-35-6","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-35-6","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"81 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133120985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}