{"title":"Internal Marketing, Concept And Application For Increased Corporate Performance","authors":"S. Suryati, Nadia Irhamna","doi":"10.22515/relevance.v5i1.5091","DOIUrl":"https://doi.org/10.22515/relevance.v5i1.5091","url":null,"abstract":"The study explained the company's internal use of marketing, the internal impact of marketing and its elements, the internal marketing of the management of change, and its brunt on corporate performance, which has given the perspective that a company's performance can start with potent internal marketing in the company. It was explained that the in-based approach to internal marketing was not just how to communicate the company's strategy and plan to its internal customers but also many things that were part of internal marketing; however, sometimes, companies were not considered internal marketing. In addition, internal marketing also has several crucial elements that make internal marketing become successful in the company. This article's three internal marketing elements are internal market involvement, commitment, and research. Furthermore, internal marketing would affect the management of changes in the company. It was closed with a refinement of the organizational performance resulting from internal marketing","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129830806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How to Understand Customer Needs? The Role of Market Orientation, Innovation Capability, and Learning Orientation","authors":"M. Marta, R. Hurriyati, P. Dirgantari","doi":"10.22515/relevance.v4i2.4316","DOIUrl":"https://doi.org/10.22515/relevance.v4i2.4316","url":null,"abstract":"Excellent marketing is always oriented to the needs and desires of consumers, and consumer orientation is inseparable from a market orientation that the company must develop. This study aims to analyze the relationship between market orientation and customer loyalty with innovation capability as a mediator and learning orientation as a moderator in the relationship between innovation capability and customer loyalty. Data were collected using a cross-sectional survey among 95 online shop owners. Furthermore, the data were analyzed using Hayes' PROCESS macro-based hierarchical regression. The results revealed that market orientation had a positive effect on innovation capability. Innovation capability mediated the correlation between market orientation and customer loyalty. Furthermore, learning orientation reinforces the correlation between innovation capability and customer loyalty. These findings contribute to understanding the effect of innovation capability and learning orientation on market orientation and online shop customer loyalty.","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133258583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Adoption of Mobile Payment Approach Extended the UTAUT 2","authors":"Anna Widayani","doi":"10.22515/relevance.v4i2.4019","DOIUrl":"https://doi.org/10.22515/relevance.v4i2.4019","url":null,"abstract":"One of the most widely used mobile payment applications in Indonesia is LinkAja. This product has received official permission from Bank Indonesia as digital technology innovation in transactions. The purpose of this study was to determine the use of the LinkAja mobile payment with the UTAUT 2 approach. This type of research is explanatory research with a quantitative approach. This research analysis technique is descriptive and inferential using the Structural Equation Model-Partial Least Square (SEM-PLS). The population in this study was LinkAja users in Indonesia with a sample size of 249 respondents. The results showed that performance expectancy, facilitating conditions, hedonic motivation, price value, and habit have a positive and significant effect on behavior intention. Effort expectancy and social influence have a negative and significant effect on behavior intention. Behavioral Intention has a positive and significant effect on Actual Usage on the use of the LinkAja mobile payment.","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131690836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effects Of Online Customer Reviews And Customer Experiences On Reuse Intention Of Mobile Food Ordering Application (MFOA)","authors":"Kristyanto Djoko Purnomo, A. K. Diharto","doi":"10.22515/relevance.v4i2.4418","DOIUrl":"https://doi.org/10.22515/relevance.v4i2.4418","url":null,"abstract":"This research was conducted in response to the research gap between some previous research by Auliya (2019), which stated that online customer reviews did not have significant effects on the reuse intention. Meanwhile, Alalwan (2020) in Hariguna & Ruangkanjanases (2020) found different results; namely, online customer reviews had a significant effect on the reuse intention. Therefore, this research objective was to determine the effects of online customer reviews and customer experiences on reuse intention through satisfaction.\u0000The research population consisted of Mobile Food Ordering Application (MFOA) users in Central Java with a total sample of 251 respondents. This research used a random sampling technique. Furthermore, the data analysis of this research used the Smart PLS 3.0 application. The research results reported that online customer reviews had a significant positive effect on satisfaction. Besides, online customer reviews, customer experience, and satisfaction had significant effects on reuse intention. There were two points related to the indirect relationship in this research; namely, both online customer review and customer experience had significant effects on reuse intention through satisfaction.","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128865714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asep Maulana Rohimat, Helti Nur Aisyiah, S. Prastiwi
{"title":"The Moslem Community's Perceptions in Using ShopeePay: Fintech as a Mediator for Purchasing MSME's Products","authors":"Asep Maulana Rohimat, Helti Nur Aisyiah, S. Prastiwi","doi":"10.22515/relevance.v4i2.4145","DOIUrl":"https://doi.org/10.22515/relevance.v4i2.4145","url":null,"abstract":"The economic activity carried out by the Moslem community is an interesting thing. Moreover, it is carried out in Indonesia, which is predominantly inhabited by the Moslem population. With these conditions, the Moslem community is considered as one of the most potential market layers, especially in the development of the online MSME business. Moreover, it is supported by growing financial technology (fintech). The purpose of this study was to determine the effect of perceived benefits on purchasing MSME products online with fintech as a mediating variable. This study uses a quantitative approach with the Moslem community in Central Java and Yogyakarta as the object of research. The quantitative approach is used to determine the effect between variables with the help of the SPSS program. The results of this study indicate that the fintech variable has a significant effect on fintech and online purchases, fintech has a significant effect on online purchases, and fintech can mediate the relationship between fintech and online purchases.","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124492700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role Of Student Satisfaction In The Roots Of Determining Word Of Mouth (Wom)","authors":"Aprih Santoso, S. Widowati, Zakky Fahma Auliya","doi":"10.22515/RELEVANCE.V4I1.3274","DOIUrl":"https://doi.org/10.22515/RELEVANCE.V4I1.3274","url":null,"abstract":"Abstract This study aims to determine the effect of service quality and Word Of Mouth (WOM) on student satisfaction at the University of Semarang as an Intervening Variable. The independent variable in this study is the quality of service and the dependent variable is Word of Mouth (WOM) while the Intervening Variable is student satisfaction at the University of Semarang. The research was conducted by taking a sample of 129 students of the University of Semarang. The research method uses accident sampling. The technical analysis in this study uses Path analysis. The result shows that service quality and satisfaction directly effect the Word Of Mouth (WOM) of the University of Semarang students. Service quality) has a direct influence on student satisfaction at the University of Semarang and satisfaction is able to moderate the effect of service quality on the Word Of Mouth (WOM) of of the University of Semarang students","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":" 35","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120831088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Financial and Social Performance of Indonesia's State-Owned Islamic Banks","authors":"Utari Evy Cahyani, Rizal Ma'ruf Amidy Siregar","doi":"10.22515/RELEVANCE.V4I1.2959","DOIUrl":"https://doi.org/10.22515/RELEVANCE.V4I1.2959","url":null,"abstract":"The government has started the process of merging three state-owned bank's sharia subsidiaries to accelerate the growth of Islamic banking in Indonesia. This study was conducted to see the effect of financial performance as measured by Return on Assets (ROA) and Firm Size on social performance as measured by Islamic Social Reporting (ISR) index. This study uses data that form of annual reports published by Bank Syariah Mandiri (BSM), Bank Negara Indonesia Syariah (BNIS) and Bank Rakyat Indonesia Syariah (BRIS) in 2010-2019. Islamic Social Reporting (ISR) is the dependent variable with Return on Assets (ROA) and Firm Size as independent variable. Fixed effect model is better than random effect model in this research. ROA have no effect on ISR. Whereas Firm Size have positive effect on ISR. It means thath the larger banking size the better the social performance. The new state-owned Islamic bank with the bigger size also improve social performance.","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129046627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Benefit Perception Analysis, Risk Perception, Hedonic Motivation, Psychological Factors, Web Design To Online Shop Purchase Decisions","authors":"Iin Emy Prastiwi, Tira Nur Fitria","doi":"10.22515/RELEVANCE.V4I1.2883","DOIUrl":"https://doi.org/10.22515/RELEVANCE.V4I1.2883","url":null,"abstract":"This study aims to determine what factors influence consumer decisions to buy through an online shop. The factors that the researchers took were perceived benefits, perceived risks, hedonic motivation, psychological factors, and web design. This research is a quantitative study by taking a study at ITB AAS Indonesia. The population in this study were all academicians of ITB AAS Indonesia who have ever made purchases on the line shop. The sample in this study amounted to 142. The technique of collecting data by distributing questionnaires and interviews. The analytical method used is multiple linear regression analysis. The results obtained in this study are the variables of perceived usefulness, hedonic motivation, and web design have a positive and significant effect on online shop purchasing decisions. Meanwhile, risk perception and psychological factors do not have a significant effect.","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123171440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Adaptive performance of Indonesian Marine Corps Middle-Ranked Officers: The mediating role of job crafting on job demands and job resources","authors":"Dwi Warih Untari, Fendy Suhariadi, A. Budihardjo","doi":"10.22515/RELEVANCE.V4I1.2984","DOIUrl":"https://doi.org/10.22515/RELEVANCE.V4I1.2984","url":null,"abstract":"Adaptive performance of Marine Corps’ Middle-Ranked Officers (Perwira Menengah Marinir) is an important indicator of the success of the Indonesian Marine Corps’s mission. High job demands and job resources indicate that the Marine Corps is a challenging organization. This study aims to provide a broader perspective on contextual antecedents of Marine Corps organization with job crafting as a mediator of job demands and job resources on the adaptive performance of Marine Corps’ Middle- Ranked Officers. This study used a quantitative approach with a questionnaire survey towards 230 Indonesian Marine Corps’ Middle-Ranked Officers. Data analysis were done using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with SPSS 22 and AMOS 5.0. Results shown that the hypothesis developed on this research study got significant support. Job demands had positive effects on adaptive performance (β = .16; p< .001); job demands had negative effects on job crafting (β = −.13, p< .01). In return, job resources had positive effects on adaptive performance (β = .59; p< .001) and job resources had positive effects on job crafting (β = .77, p< .001); job crafting had positive effects on adaptive performance (β = .39, p< .001). Effects mediated by job crafting showed a good fit, variance of the adaptive performance 80.9% and variance of job crafting 65.3%. In this case, job demands have a positive effect on the performance of Marine Corps’ Middle-Ranked Officers. Further details are explained and discussed.\u0000 ","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116471729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Innovation, Economic Growth, Internet Use and Domestic Credit in Asia and Oceania","authors":"Viktor Adrian","doi":"10.22515/RELEVANCE.V4I1.3670","DOIUrl":"https://doi.org/10.22515/RELEVANCE.V4I1.3670","url":null,"abstract":"Financial Development (FD) is part of a private sector development strategy to stimulate economic growth and reduce poverty, as well as address the \"costs\" incurred in the financial system. As one indicator, domestic credit to the private sector refers to financial resources provided to the private sector by financial companies, such as through loans, purchases of nonquity securities, and other trade and receivables loans, which establish claims for repayment. Innovation, economic growth and internet use are three things that are closely related to FD. Therefore, the main purpose of this study is to identify the influence of innovation, economic growth and internet use on the domestic credit of three groups of countries, including developing countries and developed countries in Asia and Oceania, as well as ASEAN member groups. Panel data was used in this study and some linear regression analysis was used as an analytical model. The results showed that on domestic credit, FDI as one of the indicators of innovation only has a positive influence on the ASEAN group of member states, economic growth has a different influence on each group of countries, and the use of the internet has a positive influence on the group of developing countries and ASEAN member countries.\u0000Keywords: domestic credit, economic growth, financial development, innovation, internet use","PeriodicalId":114376,"journal":{"name":"Relevance: Journal of Management and Business","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116277985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}