2014 11th International Conference on e-Business (ICE-B)最新文献

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A framework for selecting sample size in educational research on E-Business application 电子商务应用教育研究中样本量选择框架
2014 11th International Conference on e-Business (ICE-B) Pub Date : 2014-08-28 DOI: 10.5220/0005020000390046
A. Ahrens, J. Zaščerinska
{"title":"A framework for selecting sample size in educational research on E-Business application","authors":"A. Ahrens, J. Zaščerinska","doi":"10.5220/0005020000390046","DOIUrl":"https://doi.org/10.5220/0005020000390046","url":null,"abstract":"Sample size has a two-fold role in research: sample size is inter-connected with statistical analysis of the data and generalization. Therefore, sample size has attracted a lot of research efforts in all the research fields including educational research on E-Business application. However, little attention has been given to a framework for selecting sample size in educational research on E-Business application. The research question is as follows: what shapes sample size in educational research on E-Business application? The aim of the research is to analyze theoretically sample size shaping underpinning elaboration of a framework for selecting sample size in educational research on E-Business application. The present research involves a process of analysing the meaning of the key concepts statistical analysis, generalisation, population, sample, measurement procedures, probability sample, information-oriented sample, case and factors. Moreover, the study demonstrates how the key concepts are related to the idea of “sample size”. Explorative research was employed. Interpretive research paradigm was used. The empirical study involved four experts from different countries in February - April 2013: The findings of the research allow drawing the conclusions on the framework for selecting sample size in educational research on E-Business application. Directions of further research are proposed.","PeriodicalId":114336,"journal":{"name":"2014 11th International Conference on e-Business (ICE-B)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114753926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Business models for Cloud-based high performance computing service provision: Insights from the Swiss higher education sector 基于云的高性能计算服务提供的商业模式:来自瑞士高等教育部门的见解
2014 11th International Conference on e-Business (ICE-B) Pub Date : 2014-08-28 DOI: 10.5220/0005050801010110
Markus Eurich, R. Boutellier
{"title":"Business models for Cloud-based high performance computing service provision: Insights from the Swiss higher education sector","authors":"Markus Eurich, R. Boutellier","doi":"10.5220/0005050801010110","DOIUrl":"https://doi.org/10.5220/0005050801010110","url":null,"abstract":"In 2013, the Swiss Federal Institute of Technology in Zurich (ETH Zurich) and the University of Zurich jointly set up a Cloud stack in order to experiment with high performance computing (HPC) service provision in higher education institutions and its corresponding business model alternatives. This project demonstrated that Cloud-based service provisioning is possible for HPC and can be applied to big data problems as well. On this basis and against the background of new public management reforms, this study aims to foster the understanding of the business model aspects: value proposition and revenue mechanisms. Therefore, 14 interviews were conducted on the potential use of Cloud HPC services and revenue mechanisms. The results show that HPC service providers appreciate Cloud computing providing shorter time to service and more customized services; and eventually becoming more transparent and efficient, i.e. complying with new public management concepts. However, the service consumers do not see a real need to consume Cloud-based services as there is hardly any “Cloud-only” application at the moment. Finally, the three revenue mechanisms `pay per use', subscription, and `pay for a share' are discussed.","PeriodicalId":114336,"journal":{"name":"2014 11th International Conference on e-Business (ICE-B)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127562406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Location data - a trade-off between control and value: Business model implications 位置数据-控制与价值之间的权衡:业务模型含义
2014 11th International Conference on e-Business (ICE-B) Pub Date : 2014-08-28 DOI: 10.5220/0005061001770188
J. Breuer, Heritiana Ranaivoson, Uschi Buchinger, P. Ballon
{"title":"Location data - a trade-off between control and value: Business model implications","authors":"J. Breuer, Heritiana Ranaivoson, Uschi Buchinger, P. Ballon","doi":"10.5220/0005061001770188","DOIUrl":"https://doi.org/10.5220/0005061001770188","url":null,"abstract":"The evolution of mobile technologies, and the enormous increase of users have also consolidated location related services as an inherent part of the mobile service landscape. The possibilities to detect one's whereabouts and relate them to any kind of networked information offer benefits for users and various kinds of businesses. However, LBS also present issues, harmful particularly to users' privacy. This paper assesses mutually beneficial interaction in multi-sided markets (value is collective and actors are interdependent) and the gatekeeper role of user ownership (i.e. control over the user and data). It adopts a business modelling perspective to: (a) define the value network around LBS as two-sided markets, where the LBS provider intermediates between end-users and Third Parties; and (b) extract potential revenue models. It focuses on trade-offs between who has control in the ecosystem and how value is created. Finally, the paper assesses how current developments around LBS contribute to changes in the position of the user within the ecosystem.","PeriodicalId":114336,"journal":{"name":"2014 11th International Conference on e-Business (ICE-B)","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129242278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A multi-data mining approach for shelf space optimization: Considering customer behaviour 货架空间优化的多数据挖掘方法:考虑顾客行为
2014 11th International Conference on e-Business (ICE-B) Pub Date : 2014-08-28 DOI: 10.5220/0005037700890095
S. Huang, Chieh-Yuan Tsai, Chih-Chung Lo
{"title":"A multi-data mining approach for shelf space optimization: Considering customer behaviour","authors":"S. Huang, Chieh-Yuan Tsai, Chih-Chung Lo","doi":"10.5220/0005037700890095","DOIUrl":"https://doi.org/10.5220/0005037700890095","url":null,"abstract":"A well product-to-shelf assignment strategy can help customers easily find product items and dramatically increase the retailing store profit. Previous studies in this area usually applied the space elasticity to optimize product assortment and space allocation models. However, a well product-to-shelf assignment strategy should not only consider product assortment and space elasticity. Thus, this study develops a product-to-shelf assignment approach by considering both product association rules and traveling behaviour of consumer. Specifically, the first task of this research is to develop a method to discover traveling behaviour of consumer, which includes both product association rules and traveling behaviour of consumer, in the store. The second task is to construct and solve a product-to-shelf assignment model, based on the information provided in the first task. In this research, products are classified as major item, minor item and the others. Only minor will be reassigned. Experimental result shows our proposed method can reassign minor items to suitable shelves and increase cross-selling opportunity of major and minor items.","PeriodicalId":114336,"journal":{"name":"2014 11th International Conference on e-Business (ICE-B)","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126875652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Do specific text features influence click probabilities in Paid Search Advertising? 在付费搜索广告中,特定的文本功能会影响点击概率吗?
2014 11th International Conference on e-Business (ICE-B) Pub Date : 2014-08-01 DOI: 10.5220/0005048400550062
Tobias Blask
{"title":"Do specific text features influence click probabilities in Paid Search Advertising?","authors":"Tobias Blask","doi":"10.5220/0005048400550062","DOIUrl":"https://doi.org/10.5220/0005048400550062","url":null,"abstract":"Paid Search Advertisers have only very few options to influence the user's decision to click on one of their ads. The textual content of the creatives seems to be one important influencing factor beneath its position on the Search Engine Results Page (SERP) and the perceived relevance of the given ad to the present search query. In this study we perform a non reactive multivariate test that enables us to evaluate the influence of specific textual signals in Paid Search creatives. A Bayesian Analysis of Variance (BANOVA) is applied to evaluate the influence of various text features on click probabilities. We conclude by finally showing that differences in the formulation of the textual content can have influence on the click probability of Paid Search ads.","PeriodicalId":114336,"journal":{"name":"2014 11th International Conference on e-Business (ICE-B)","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114762824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Decision support and online advertising: Development and empirical testing of a data landscape 决策支持和在线广告:数据景观的发展和实证测试
2014 11th International Conference on e-Business (ICE-B) Pub Date : 2014-08-01 DOI: 10.5220/0005060401110122
T. Hansmann, Florian Nottorf
{"title":"Decision support and online advertising: Development and empirical testing of a data landscape","authors":"T. Hansmann, Florian Nottorf","doi":"10.5220/0005060401110122","DOIUrl":"https://doi.org/10.5220/0005060401110122","url":null,"abstract":"The number of data sources available inside and outside companies and total data points increase, which makes the coordinated data selection in the forefront of decision making with respect to a specific economic goal becomes more and more relevant. To assess the available data and enhance decision support, we develop a framework including a process model that supports the identification of goal-oriented research questions and a data landscape that provides a structured overview of the available data inside and outside the company. We empirically tested the framework in the field of online advertising to enhance decision support in managing display advertising campaigns. The test reveals that the developed data landscape supports the identification and selection of decision-relevant data and that the subsequent analysis leads to economic valuable results.","PeriodicalId":114336,"journal":{"name":"2014 11th International Conference on e-Business (ICE-B)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125917918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Automatic business process model assembly on the basis of subject-oriented semantic process mark-up 基于面向主体语义流程标记的业务流程模型自动组装
2014 11th International Conference on e-Business (ICE-B) Pub Date : 2014-08-01 DOI: 10.5220/0005120001580164
Alexander Gromoff, N. Kazantsev, P. Shapkin, Leonid D. Shumsky
{"title":"Automatic business process model assembly on the basis of subject-oriented semantic process mark-up","authors":"Alexander Gromoff, N. Kazantsev, P. Shapkin, Leonid D. Shumsky","doi":"10.5220/0005120001580164","DOIUrl":"https://doi.org/10.5220/0005120001580164","url":null,"abstract":"Business processes of large companies often lack the flexibility of their smaller competitors. This fact results in slower reaction to the changes in business environment which usually require to launch complicated IT projects. Nevertheless many tasks faced in these situations by IT departments have standard solutions which could be expressed in form of semi-formalized best practices and recommendations. Authors propose a business process model enriched by the semantic mark-up that enables to represent these recommendations in form of fully formalized high-level process descriptions. Using the proposed technical approaches concrete business process models can be generated from these descriptions. Authors discuss formal methods of searching the relevant high-level descriptions as well as rating and evaluation of the generated concrete models based on different criteria.","PeriodicalId":114336,"journal":{"name":"2014 11th International Conference on e-Business (ICE-B)","volume":"201 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125730953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Electronic internal marketing for tourism: A new tourism marketing approach 旅游电子内部营销:一种新的旅游营销方式
2014 11th International Conference on e-Business (ICE-B) Pub Date : 2014-08-01 DOI: 10.5220/0005100900630067
Shohei Suzuki, Shoichi Morimoto
{"title":"Electronic internal marketing for tourism: A new tourism marketing approach","authors":"Shohei Suzuki, Shoichi Morimoto","doi":"10.5220/0005100900630067","DOIUrl":"https://doi.org/10.5220/0005100900630067","url":null,"abstract":"The tourism industry has been becoming the main business in Japan. In tourism industry, public relations from tourist areas is important to attract tourists, however, it has not been sufficiently performed in Japanese tourism industry. It is also common knowledge that tourism information systems with ICT (Information and Communication Technologies) are effective for such the activities. Therefore, we have proposed a tourism marketing technique utilizing ICT based on the concepts of service marketing. In the service marketing field, it is said that internal marketing to employees will be possible to provide high-quality services. Thus our tourism marketing technique electronically approaches local residents and local firms, which are the employees in the case of tourism.","PeriodicalId":114336,"journal":{"name":"2014 11th International Conference on e-Business (ICE-B)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132988673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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