{"title":"The intellectual roots of media ecology in the work and thought of Neil postman","authors":"Thom Gencarelli","doi":"10.1080/15456870009367381","DOIUrl":"https://doi.org/10.1080/15456870009367381","url":null,"abstract":"This essay addresses the work and thought of Neil Postman, the individual most responsible for formulating and developing the theoretical framework for understanding media that has come to be known as media ecology. While the term media ecology was coined by Marshall McLuhan, it is Postman who defined and expanded its meaning over the course of a career that now spans twenty four books and innumerable articles, creating, in the process, a theory of media of great power and coherence, and which continues to generate new thinking and understanding. The essay outlines Postman's theory of media ecology as it is based in four themes that recur across his work: media education; media/cultural conservatism; technological criticism; and general semantics, or the study of language as medium/technology.","PeriodicalId":113832,"journal":{"name":"New Jersey Journal of Communication","volume":"171 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126750478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Lewis Mumford and the ecology of technics","authors":"L. Strate, C. K. Lum","doi":"10.1080/15456870009367379","DOIUrl":"https://doi.org/10.1080/15456870009367379","url":null,"abstract":"This article examines Lewis Mumford's scholarship and his contribution to the emergence of media ecology as both an intellectual tradition and a theoretical perspective on the study of technology, media, and culture. After a biographical sketch with an emphasis on the larger historical contexts in which Mumford's scholarship is located, this analysis focuses on three aspects of Mumford's voluminous work that has contributed to the foundations of media ecology: his epochal historiography of technology, the techno‐organicism in his thinking about technology and human development, and his critique of the megamachine. The essay concludes with a discussion of the ecological ethics inherent in Mumford's work, his life, and the activism embedded in his media ecology.","PeriodicalId":113832,"journal":{"name":"New Jersey Journal of Communication","volume":"178 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130002763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introduction: The intellectual roots of media ecology","authors":"C. K. Lum","doi":"10.1080/15456870009367375","DOIUrl":"https://doi.org/10.1080/15456870009367375","url":null,"abstract":"As an emerging field of interdisciplinary study for understanding media, communication, and culture, media ecology invariably attracts varied interpretations or reactions as to what it is or does. The above episode, for example, is part of the folklore that has been circulating among some media ecologists since the 1970s. Embedded in the response in the story is an interpretation that, echoing the raising environmentalism of the 1970s, media ecology is the study of the interaction among various forms of media in the struggle for their own niche and survival in a complex ecology of social forces. Such is a good initial conception of what media ecology is because it points to one of media ecology's major concerns, that is, the complex symbiotic relationship among the media and, on another level, between media and the various forces in society. In his remark to the members of the Media Ecology Association, an independent professional association, Strate (1999) offers this interpretation of media ecology:","PeriodicalId":113832,"journal":{"name":"New Jersey Journal of Communication","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124856852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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