JURNAL LENSA MUTIARA KOMUNIKASI最新文献

{"title":"Penerimaan Pesan Persuasif dari Perspektif Elaboration Likelihood Model : Iklan Layanan Masyarakat Himbauan Berhenti Merokok","authors":"Chairun Nisa Dwi Putri, Alvin Gus Abdurrahman Wahid, Irwansyah Irwansyah","doi":"10.51544/jlmk.v5i2.1673","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.1673","url":null,"abstract":"The number of smokers among Indonesian teenagers continues to increase every year. Public service advertisements (PSA) for smoking prevention must be delivered with the right approach to be accepted in the minds of the audience. This study aims to expand on previous research on smoking prevention PSAs by testing the concept of the Elaboration Likelihood Model theory. The research method applied is exploratory qualitative which is complemented by the results of in-depth interviews with 4 participants of postgraduate students of communication science at the University of Indonesia. The results of this study indicate that attitudes towards issues and personal relevance are the factors that most influence the acceptance of persuasive messages on PSAs that prohibit smoking #SuaraTanpaRokok. Repetition can be used to increase the effectiveness of a given persuasive message.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122626207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Retorika Pada Pidato Presiden Jokowi “Bersatu Menghadapi Corona” Sebagai Himbauan Melalui Media Youtube","authors":"Faza Fat Han Fadhillah, Irwansyah Irwansyah","doi":"10.51544/jlmk.v5i2.1672","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.1672","url":null,"abstract":"During this COVID-19 pandemic, many people were confused about how to deal with COVID-19. In dealing with this, President Joko Widodo made a virtual speech to deal with this pandemic in order to prevent the spread of the COVID-19 virus. Based on this background, this study will discuss the meaning of the rhetorical study from President Jokowi, which contains an appeal to continue to live the days according to the Covid 19 protocol. This research was conducted with a qualitative approach and used descriptive analysis methods, which provide an overview and understanding to the reader about Aristotle's rhetorical theory in the art of persuasion carried out by President Jokowi through a press release on \"Together Against Corona.\" with literature studies that already exist in previous research. The formulation of the problem that the researcher raises is how the analysis of the content of President Jokowi's speech \"United Facing Corona\" delivered through a youtube video intersects with ethos, logos, pathos as dimensions of rhetoric or its aspects. This research shows that President Jokowi, who acts as a communicator in this speech in persuading the public, has fulfilled ethos, logos, and pathos when viewed from Aristotle's art of persuasion. The speech \"United Facing Corona\" applies the use of five aspects in rhetoric, such as the discovery aspect, the regulatory aspect, the style aspect, the delivery aspect, the memory aspect, and others. The speech \"United Facing Corona\" as a whole has shown the rhetorical concept of Aristotle.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127564216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Social Networking Sites dalam meningkatkan Stakeholder Engagement: A Literature Review","authors":"Falah Muthiah","doi":"10.51544/jlmk.v5i2.2161","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.2161","url":null,"abstract":"The role of Social Networking Sites in ongoing communication becomes easier, especially to build stakeholder management and stakeholder engagement, provide information, and monitor information to manage the image and reputation of the company. This literature review aims to explore the role of Social Networking Sites in increasing stakeholder engagement. This research method is a literature review that uses journal reference sources sorted by the role of Social Network Sites in increasing Stakeholder Engagement. The results show that Social Network Sites on the platforms Facebook, Instagram, Twitter, and Youtube are tools to increase engagement with internal and external stakeholders to create relationships and improve the company's image and reputation. Social Network Sites play a role in building connections, relational relationships between customers, assessing the matrix for stakeholders, assessing company performance, assessing stakeholder participation, assessing marketing strategies, building relationship relationships, and forming customer loyalty. Online activities carried out by stakeholders are related to the image of the company's reputation, so that digital public relations and corporate communications must adequately manage it.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117058858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementasi Teori Penetrasi Sosial pada Pengguna Aplikasi Tinder","authors":"Alvin Gus Abdurrahman, Chairun Nisa Dwi Putri, Irwansyah Irwansyah","doi":"10.51544/jlmk.v5i2.1661","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.1661","url":null,"abstract":"The Covid-19 pandemic has changed social behaviour in society. Especially in the process of building relationships with opposite sex, which is usually done face-to-face, is now turning online. This is the impact of the government's policy to limit large-scale social activities to prevent the development of the coronavirus. In 2020, the number of chat exchanges on the Tinder app increased by 23%. Nowadays people prefer to get to know others online before deciding to meet in person. Social Penetration Theory (TPS) can be used to analyse the process of communication and self-disclosure of an individual in building interpersonal relationships. This theory describes a person like an onion that has various layers in it because someone only provides general information in the early stages of a relationship then reveals more personal information when they get close and build trust. This research is different from previous work because it analyses TPS on Tinder application users during the Covid-19 pandemic. This study aims to review TPS on Tinder application users by testing the main assumptions of the theory in relationship development and self-disclosure. This study uses a qualitative approach. Data collection is done by searching for articles journals with keywords TPS and the use of Tinder application to build relationships. The results show that the self-disclosure mediated by digital technology can limit the general and personal information shared by its users. The limitation of it lies in the ability to read non-verbal messages. Gender factors influence how individuals build relationships in the early stages. Men tend to approach women aggressively using jokes or funny statements, while women rely more on subtle cues. Future research can focus on the communication of Tinder application users at different age ranges. This research is expected to be input for research on online communication, self-disclosure and relationship development.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131964667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gaya Komunikasi Politik Twitter Partai Gerindra","authors":"Ayu Nenden Assyfa Putri","doi":"10.51544/jlmk.v5i2.1993","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.1993","url":null,"abstract":"Social media, especially Twitter, as one of the most widely used platforms on the internet, is now being used by political organizations to convey their political communication messages. This study uses a descriptive qualitative method by analyzing the communication style conveyed by the Gerindra party Twitter account to its followers. In looking for references, researchers use a systematic review method wherein the authors must describe the search to be used, determine where and when they should search, and what terms they should use. The results of this study indicate that the style of political communication conveyed by the Gerindra Twitter account has the aim of being accepted by Twitter users, whose users are young people. Unlike the political communication messages conveyed during the 2014 & 2019 elections, the Gerindra Twitter account conveys its political communication style in a relaxed and informative way. The relevance of the information diffusion theory in this study is when the Gerindra party takes advantage of the great opportunity of Twitter as a social media to communicate its political campaigns so that new voters can accept it in the future.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132303043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Pemasaran Pengrajin Bambu Kreatif di Tasikmalaya","authors":"Santi Susanti, Rachmaniar Rachmaniar, Iwan Koswara","doi":"10.51544/jlmk.v5i2.2284","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.2284","url":null,"abstract":"Tasikmalaya known as the centers of bamboo handicraft industry in West Java. It produces various products, from daily household equipment in the form of rough woven with low prices to creative bamboo products with high prices for the upper middle market. Products are distributed for domestic needs and demand of foreign buyers. This study reveals the marketing communication behavior of creative bamboo entrepreneurs in Tasikmalaya in developing a creative bamboo craft business. A qualitative method with a case study approach was used to obtain information about the behavior of bamboo handicraft entrepreneurs in Tasikmalaya in marketing their products. Data were collected through in-depth interviews with creative bamboo entrepreneurs who still actively running their businesses and willing to provide information about the businesses they are running. Data were also collected through non-participatory observations at the location and conducted a literature review and documents related to the research. Data analysis, data checking and validity of the data were conducted through Miles and Huberman's interactive data analysis concept. The results showed that the communication behavior conducted by creative bamboo entrepreneurs consisted of internal communication behavior and external communication behavior. Internal communication behavior is conducted on workers with the principle of kinship. Humanist approach is used to maintain production stability.The form of external communication behavior is tailored to whom they're being faced. Face-to-face communication and mediated communication are used in marketing bamboo handicraft products.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125005677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tinjauan Filosofis Egoisme dalam Komunikasi Politik di Era Pandemi Covid-19: Tantangan Kampanye Daring Pilkada Serentak Tahun 2020 di Indonesia","authors":"Eric Fernardo","doi":"10.51544/jlmk.v5i2.1670","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.1670","url":null,"abstract":"Indonesia has held simultaneous regional elections on 9th December 2020. In contrast to previous years, when the campaign became a moment for citizens to gather with their prospective leaders, the Covid-19 pandemic forced the limitation of face-to-face meetings in order to implement Covid-19 health protocols. The government through the General Elections Commission (KPU) has issued General Election Commission Regulation (PKPU) 13/2020 which has explicitly encouraged candidate to use digital media in political campaigns. This is an effort to encourage candidates to take advantage of the digital space in campaigning. Currently, the candidates already have social media, but its use has not become the main information channel in political communication. During this campaign period, the candidates have used social media as a channel of political communication, but the social media used is limited to conveying invitations or information that the candidate has attended an activity, so social media has not become the main information channel in campaigning. The lack of organizing an online campaign by this candidate viewed from a philosophical perspective of egoism, based on the idea that the public or prospective voters are more focused on themselves. Participating in a online campaign for prospective voters requires extra sacrifices such as paying for internet quota fees, it is more troublesome because prospective voters have to learn to operate a online video application, and there are no direct benefits. The challenges faced in implementing an online campaign include, firstly, because it is preferred by the community, it is believed that the community prefers to meet face-to-face with the prospective leader directly because it provides direct benefits to the community, secondly, it is right on target because an online election campaign will not attract people, new voters because it will only be followed by voters who firmly support the candidate. Thirdly, because of the lack of creativity from the campaign team due to the lack of innovation from the candidates for not building a team that campaigns boldly, in addition to innovation, infrastructure problems that the evaluation of signal interference and the uneven distribution of digital infrastructure in the regions have hampered the implementation of bold campaigns.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120915269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Politik Pemenangan Kepala Daerah","authors":"Yohanes De Britto Bimo Triwicaksono, A. Nugroho","doi":"10.51544/jlmk.v5i1.2037","DOIUrl":"https://doi.org/10.51544/jlmk.v5i1.2037","url":null,"abstract":"This research is motivated by the importance of political communication strategies for winning in regional head elections. The purpose of this study is to determine the political communication strategy in winning the regional head candidate pair. The theory used in this study is the theory of political communication strategy and the descriptions of other supporting theories about political communication strategies. The research method used is descriptive qualitative case study. The data used in this study include primary and secondary data. Primary data is obtained from interviews with seven informants from the Hendri-ita winning post. Meanwhile, secondary data is obtained from journal literature, literature study, and documentation. Data analysis in this study followed the guidelines of the case study research design. The results of this study indicate that the political communication strategy of the regional head candidate pair is carried out by considering the characteristics of the communication components which are communicators, message content, media, communicants, and feedback. Afterwards, through the consideration of the communication. The communication strategy gave the regional head candidate pair victory in the 2020 Semarang regional head election.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116339934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Kesehatan dalam Upaya Membangun Partisipasi Publik pada Masa Pandemi Covid-19","authors":"Silvia Nevane Paramasari, A. Nugroho","doi":"10.51544/JLMK.V5I1.2036","DOIUrl":"https://doi.org/10.51544/JLMK.V5I1.2036","url":null,"abstract":"Health communication is a systematic effort that has a positive impact on the health practice of a large population. The Covid-19 pandemic, which is felt quite suddenly, caused confusion from all sectors, one of which is the health sector. The health sector in Indonesia looks unprepared for this pandemic in communicating the Covid-19 virus to the public. Therefore, health communication, which is part of mass communication, is one of the communication models that can give information the public about health. The focus in this research is on health communication strategies during the COVID-19 pandemic. The research method used in this research is literature study. The result and conclusion of this study which is the health communication strategy in building public participation during the covid-19 pandemic is 1) health communication campaigns must be carried out in an integrated and sustainable manner and carried out by experts, 2) creating and implementing appropriate and effective communication strategies in handling Covid-19, 3) developing appropriate, effective and efficient tactics and technical actions and procedures","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116442127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Akomodasi Komunikasi dalam Proses Pembelajaran Secara Daring Selama Masa Pandemi Covid-19","authors":"A. Rahardaya, Irwansyah Irwansyah","doi":"10.51544/jlmk.v5i1.1662","DOIUrl":"https://doi.org/10.51544/jlmk.v5i1.1662","url":null,"abstract":"This study aims to determine the communication accommodation strategy in the online learning process during the Covid-19 pandemic which occurred in teaching and learning activities in English at the elementary, junior high, senior high school and vocational school levels in Jakarta and also to determine the obstacles in communication accommodation strategies in the learning process. This study uses an exploratory method with Communication Accommodation Theory as a reference for data analysis used to discuss the possibility of a new phenomenon that has not been found in previous research and to examine phenomena in the context of real life. The results showed that the convergence strategy in communication accommodation in the online learning process during the Covid-19 pandemic was mostly carried out by English teachers at the SD, SMP, SMA, and SMK levels. This is to show that the teaching and learning delivery process is easier for students to understand and accept during online learning. In addition, based on the results of the interview, the researcher found that there were obstacles and impacts that were felt in the teaching and learning process taking place. Students tend to be passive compared to face-to-face learning.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127851182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}