JURNAL LENSA MUTIARA KOMUNIKASI最新文献

{"title":"Advertisement Exposure and Investment Interest: Study on Octafx Advertising Trading Platform among Students","authors":"Umar Halim, Miranda Febriyanti, Nurul Hidayat","doi":"10.51544/jlmk.v7i1.3744","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3744","url":null,"abstract":"Some trading platforms are declared illegal, and since 2016 until now the Ministry of Communication and Informatics (Kominfo) has blocked a lot of illegal investment content, especially those using binary options trading systems because they are considered similar to gambling systems. Nevertheless, advertising impressions of trading platforms with binary options systems such as OctaFX can still be found by the public through advertisements on online media such as Youtube. Where advertising has become part of an e-marketing strategy that is considered more effective and efficient at a minimum cost but gets a lot of attention from the target audience. Therefore, this study aims to test the impact of OctaFX trading platform advertising exposure on students' interest in investing in Youtube ads. This research uses stimulus-response theory where advertising is used as variable X and investment interest as variable Y. This study uses an explanatory quantitative approach, with data collection techniques by distributing questionnaires to one hundred student respondents in South Jakarta. The results of this study indicate that exposure to advertisements for one of the trading platforms, namely OctaFx on the online media Youtube, significantly affects the level of interest of students in South Jakarta in investing through this trading platform.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116435441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Marketing Among the Millennials Generation of MSMEs in Serdang Bedagai Regency","authors":"Munzaimah Masril, F. Lubis","doi":"10.51544/jlmk.v7i1.3786","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3786","url":null,"abstract":"This article intends to describe the phenomenon of conventional marketing transitioning to digital marketing by millennial-generation MSMEs in Serdang Bedagai Regency in marketing their products. Internet access in Indonesia is generally quite extensive; at this time, the average house has one cellphone that has an Internet connection. The millennial generation of MSME actors in Serdang Bedagai Regency has also known the benefits and advantages of digital marketing. However, the marketing method and the choice of digital platforms cannot be generalized for all types of MSMEs and their target markets. This article is based on qualitative research and descriptive analysis. The results found that most digital marketing was carried out through applications on smartphones rather than computers (laptops or desktops). The choice of media platforms is also adjusted to the target market and economic level as well as the user's understanding, so many MSME actors prefer social media based on mobile applications that are easy for them to access.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121010206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Communication in Attracting Students","authors":"Ridma Meltareza, Rizki Surya Tawaqal","doi":"10.51544/jlmk.v7i1.3871","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3871","url":null,"abstract":"In today's highly competitive higher education landscape, the increasing number of universities offering similar programs has intensified the competition for prospective students. As a result, students have become more selective in choosing their educational institutions. To attract the interest of prospective students, universities need to differentiate themselves through effective marketing messages and strategies. This study focuses on Universitas INABA and its efforts to communicate its unique values and advantages in terms of curriculum, facilities, faculty, and learning environment. The research begins with market analysis and identification of a target group of prospective students with similar needs and characteristics. Following market segmentation, Universitas INABA determines key messages to convey to these prospective students, emphasizing academic excellence, modern campus facilities, industry partnerships, and career development support. The selection of communication channels includes an informative and appealing university website, direct interaction through social media platforms, and participation in educational exhibitions. Effective marketing communication plays a vital role in building a positive brand image, increasing awareness and brand awareness, as well as boosting enrollment numbers. Continuous evaluation and improvement are essential for the university's marketing strategies. Data and feedback from prospective students, current students, and alumni are collected to evaluate the effectiveness of the marketing efforts. This research provides insights into the development and implementation of marketing strategies in higher education institutions, with implications for student recruitment and institutional success.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121493890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Youth Political Expression Through Tiktok Social Media","authors":"Wafa Amelia Qory, Adi Bayu Mahadian","doi":"10.51544/jlmk.v7i1.3948","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3948","url":null,"abstract":"This research aims to find out the political expression of youth on the @presiden Gen Z account on Tiktok. This research uses descriptive qualitative method. The discourse analysis research method developed by Teun A. Van Dijk. Data was collected through observation, interviews and questionnaires. Data will be accumulated through two different methods, in terms of studying political attitudes towards the Gen Z President's TikTok account, data collection is used directly on the TikTok application, while data collection techniques are used to examine freedom of expression in the form of documentation and observation. Researchers have accumulated data in accordance with research. There are 6 total data and 4 are taken by random sampling. Based on the findings of this research, it can be seen that through Van Dijk's critical discourse analysis, the content in the Gen-Z President's Tiktok account has its own position in accordance with the prevailing discourse structure. However, on the one hand, in the micro discourse structure (rhetoric) of the graphic section, researchers do not find any graphics there. First, this content has a macro structure so it can be said to be a positive structure. While the superstructure in this content is also known there are 5 points that fill in and integrate each other between subtopics so that they are also known to be positive. Further to the positive microstructure to be found in this content is weak in graphics only. Second, this content has a positive macro structure, positive superstructure and negative microstructure in graphics. Third, content 3 has a positive macro structure, positive superstructure and negative microstructure in graphics. Fourth, content 4 has a positive macro structure, positive superstructure and negative microstructure in graphics.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121908781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Disrupsi Fungsi Media Baru: Sebuah Studi Kasus","authors":"Ichsan Adil Prayogi, Indrianti Azhar Firdausi, Oktavia Putri","doi":"10.51544/jlmk.v7i1.3860","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3860","url":null,"abstract":"This article discusses the process of disrupting the function of new media. The purpose of this study is to explain how the media has changed its function as a public information service provider to become a company that produces content with profit priority. Using a qualitative research method with a case study approach to a national-scale local media in Banten, the author attempts to describe the disruption of the function of new media. Using Vincent Mosco's political economy theory of communication and a case study on local media with a national network, the author tries to reveal how new media currently functions. The results of our research found that the Radar Banten print media has been used for political or other interests, through titles or news content that has been made, the case that happened to Ratu Atut Chosiyah, the former governor of Banten who was implicated in a corruption case, is one of them. The function of the mass media, which is to provide information to the public, is disrupted because the goals of the mass media are currently more oriented toward group interests and profit. Radar Banten as a mass media that already has a digital version, trying to meet the needs of the public even though it still has many shortcomings, the true function of new media that is carried out by Radar Banten is still in the process of getting to a better stage.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129244409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Lecturer Interpersonal Communication on the Academic Achievement of Students of the 2019 Stambuk Communication Science Study Program, Faculty of Social Sciences, UIN North Sumatra, Medan","authors":"R. Ramadhan, M. H. Ritonga","doi":"10.51544/jlmk.v7i1.3819","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3819","url":null,"abstract":"Interpersonal communication is a process of communication or interaction that exchanges ideas, either language or symbols that can be understood by others through spoken, written and non-verbal channels. This interpersonal communication has the goal of obtaining a good relationship between lecturers and students in terms of academic achievement, obtaining learning information and influencing behavior patterns and attitudes of communication between lecturers and students. The academic community, including lecturers, education staff and students, must improve interpersonal communication in supporting learning activities, research and community service. The measure of the success of a student is influenced by the lecturer as a teacher who continues to provide direction, communicate and exchange information. This study aims to see how influential interpersonal communication carried out by lecturers is on student academic achievement in the 2019 Stambuk Communication Studies Program, Faculty of Social Sciences, UIN North Sumatra Medan. With a sample of 39 students from a total population of 155 people. The method used in this study is to use quantitative methods and use simple regression tests to manage data. Based on the results of research on the Effect of Lecturer Interpersonal Communication on Student Academic Achievement in the Stambuk 2019 Communication Studies Program, Faculty of Social Sciences, Uin Sumatera Utara, Medan, found results. The Effect of Lecturer Interpersonal Communication Variables on Student Academic Achievement of the 2019 Stambuk Communication Study Program, Faculty of Social Sciences, UIN North Sumatra. Based on the results of the test for the coefficient of determination in the simple regression test using the SPSS program, an RSquare value of 0.489 was obtained, which means that the independent variable is able to explain the dependent variable by 49% and the remaining 55% is explained by other variables that cannot be explained in this study.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132460640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The K-Pop Fans Perception Over a Cancel Culture Phenomenon","authors":"Nadhira Putri Febrianti, Z. Ahmad, Sharifuzah Osman, Ainun Nimatu Rohmah","doi":"10.51544/jlmk.v7i1.3862","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3862","url":null,"abstract":"This study examines the perception of K-pop fans towards a cancel culture phenomenon that is happening. The background of this thesis begins when cancel culture emerges and has been used against certain individual or groups of people as an act of boycott. This cancel culture is also happening within K-pop communities as an act of cyberbullying and has been used as a common term in social media platforms. This study uses qualitative as a research method with phenomenological approach to gain deeper information from the respondent. With semi-structured interview as a data collection method, this study expected to give a different experience from the respondent regarding cancel culture. As the results, six respondents have similar perception over a cancel culture phenomenon as most of them agree that cancel culture is inclined to the negative side. Although overall, cancel culture has both positive and negative sides. This research also finds that most respondents never experience the cancel culture phenomenon themselves, but someone that they know in K-pop community has experienced the impact of cancel culture. Therefore, hopefully this study can be used as an awareness from using social media platforms. It will also be able to consider a regulation to make social media platforms a safe space for people to use in the future.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127523192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Anti-Stigma Campaign to Depressive Disorders on Instagram towards Students’ Anxiety Attitude","authors":"Cecilia Liusca Winata, B. B. Pratamawaty","doi":"10.51544/jlmk.v7i1.3488","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3488","url":null,"abstract":"Digital activism has rapidly developed thanks to technological advancements, including campaigns that utilize media to address the stigma surrounding mental illness. These anti-stigma campaigns aim to reduce stigma and raise awareness about mental health. According to the WHO, depression is a common mental disorder that is associated with high rates of suicide. This study aimed to determine the effect of an anti-stigma campaign for depressive disorders on Instagram on students' anxiety attitudes using quantitative method. The presence or absence of feelings of anxiety, nervousness, anxiety, and fear of physical danger when around people with depressive disorders was used to assess anxiety attitudes. The researcher collected data by distributing questionnaires online via Google Form to respondents who met the criteria they set. The population used in this study consisted of active students aged above 18 years residing in Java Island, and the sample size for this research was 383 individuals determined using convenience sampling technique. The data from respondents was analyzed using the IBM Statistical Package for Social Sciences (SPSS) version 26 software and a simple linear regression analysis. According to the research findings, the anti-stigma campaign for depressive disorders had no significant influence on students' anxiety attitudes.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126909511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementasi Komunikasi Online antara Dokter dan Pasien melalui Telemedicine di Masa Pandemi Covid-19","authors":"Silvia Pascaningrum Sunaryo","doi":"10.51544/jlmk.v7i1.3876","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3876","url":null,"abstract":"Hospitals and other healthcare institutions are required to offer patient-centred, integrated, safe, effective and timely healthcare services. .In the Covid-19 pandemic situation, the use of telemedicine is very important to ensure medical personnel can provide health services to the public without transmitting the Covid-19 virus. The purpose of this study is to determine the success of implementing online communication between doctors and patients through telemedicine during the Covid-19 pandemic. This type of research is literature review. This research uses sources from well-known journals and Googlescholar. The data analysis technique is by using data analysis techniques with discourse analysis. The results of the study show that communication via telemedicine during the Covid-19 period between patients and doctors has had a significant positive impact. Even though there are indeed several studies which state that telemedicine is not effective for diagnosing patients. Telemedicine is successfully helping patients perform Hospitals and other healthcare institutions are required to offer patient-centered, integrated, safe, effective, and timely healthcare services. Technology facilitates access to health, but good quality health services remain a top priority. In the Covid-19 pandemic situation, the use of telemedicine is very important to ensure that medical personnel can provide health services to the public without transmitting the Covid-19 virus. The use of telemedicine is very important to ensure that medical personnel can provide health services. Online health services are an alternative that is needed by the community.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"213 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116998872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence Of Supporting Celebrities (@Niniramadani06) on Consumer Loyalty Ms Glow Samarinda","authors":"Hanifah Nahda, Hairunnisa Hairunnisa","doi":"10.51544/jlmk.v7i1.3863","DOIUrl":"https://doi.org/10.51544/jlmk.v7i1.3863","url":null,"abstract":"This study employs a purposive sampling method and non-probability sampling techniques for its quantitative approach to sampling. This study used 345 respondents who are MS Glow Samarinda customers and follow the Instagram account @Niniramadani06. Analytical techniques include straightforward linear regression analysis. Using the SPSS 28 application, testing the hypothesis with a partial test (t test). Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality. This study used 345 respondents who are MS Glow Samarinda customers and follow the Instagram account @Niniramadani06. Analytical techniques include straightforward linear regression analysis. Using the SPSS 28 application, testing the hypothesis with a partial test (t test). Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality. Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality.  Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127615146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}