JURNAL LENSA MUTIARA KOMUNIKASI最新文献

{"title":"Analisis Nilai Budaya dalam Promosi Wisata Akun Instagram @Wonderfulindonesia dan @Japantravelcom","authors":"Kholifatul Mafiroh, Kunto Adi Wibowo","doi":"10.51544/jlmk.v6i2.2919","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.2919","url":null,"abstract":"The lack of cultural analysis research on tourism based Instagram accounts, especially in Indonesia, makes it a limitation in understanding communication studies, especially cross cultural in Indonesia. This study aims to look at the differences in cultural values resulting from cultural based Instagram account postings and tourism promotions @Wonderfulindonesia and @Japantravelcom which are based on two components of Hofstede's cultural theory which include collectivist-individualist cultural values and power distance (PD) as well as cultural dimensions in the image. mise en scene. Quantitative content analysis method was used to analyze 400 samples tested through Pearson chi square and continuity correction chi square. The results showed that the two Instagram accounts showed more individualism than collectivists in posting pictures. In the post caption, @Wonderfulindonesia shows the individualist side as opposed to @Japantravelcom. The results of the analysis of Power distance and mise en scene do not show a significant difference between Instagram account of  @Wonderfulindonesia and @Japantravelcom.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130706063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Foto Esai Sepak Bola di Museum Olahraga Nasional: Nostalgia dan Komunitas Terbayang","authors":"Deddy Setiawan, Tisna Prabasmoro, Widyo Nugrahanto","doi":"10.51544/jlmk.v6i2.3297","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.3297","url":null,"abstract":"People engage in nostalgia through museums and their experiences, but little study has been done to link the three. The article places photo essays at the National Sports Museum as a trigger for visitors' memories of events in photos related to self-identity and the nation. It explains the projection of collective identity when the visitors revisit their old memories while consuming the event documentation in the photo essays, and places the photo essays as a medium for imagined community nostalgia. The article argues that the photo essays not only help restore visitors' memories and knowledge but also build personal and collective identities that foster a sense of belonging and inclusion.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131496228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Narasi Komunikasi Kesehatan Penanganan Covid-19 dan Plasma Konvalesen: Satuan Gugus Tugas dan Penyintas di UPN “Veteran” Yogyakarta","authors":"Virginia Ayu Sagita, Medi Trilaksono Dwi Abadi, Mochammad Fauzul Haq, Dufadila Yusrin, Nadya Alifta","doi":"10.51544/jlmk.v6i2.2851","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.2851","url":null,"abstract":"The number of positive cases is increasing every day. This shows that the government's communication policy must be a serious concern for handling the Covid-19 pandemic. The chairman of the Covid-19 task force in Indonesia by the Covid-19 handling decision regulation Number 9 of 2021 requires that the Indonesian people must self-isolate if they are asymptomatic or have mild symptoms at home or the shelter provided by the Covid-19 task force unit. local. The role of the Covid-19 task force is very much needed by the community to access needs when they are suspected patients and to provide information to the public. This study reveals the communication narrative used by the Covid-19 task force to patients and survivors in the UPNVY environment. The health communication narrative from the UPNVY Covid-19 task force unit is needed by the UPN Veteran Yogyakarta academic community. This research uses narrative theory with a data collection method using purposive sampling. Data collection was carried out by interviewing the chairman and deputy chairman of the Covid-19 task force, patients, and survivors who were willing to provide information related to this research. The results of this study indicate that the Covid-19 task force unit communicates or narrates the handling of Covid-19 and convalescent plasma donors with communication strategies that are by needs. The communication narrative carried out by the task force is that the narrative is used as a message maker to convey information on the handling of Covid-19 and information to donate convalescent plasma to survivors.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130043135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Pemasaran dalam Mempromosikan Aplikasi Nujek","authors":"Ihda 'Ainaya Zulaikha, Nuryanti Nuryanti, S. Istiyanto","doi":"10.51544/jlmk.v6i2.3458","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.3458","url":null,"abstract":"The process of developing the Nujek application is carried out by PT Tekno Karya Nusa (Nujek) in Banyumas by promoting it through social media using either Facebook, Instagram or Tiktok social media. The results of this study are to see the implementation of Nujek Banyumas social media content as a marketing communication strategy in promoting the Nujek application. There are several indicators of social media, such as Facebook has a dominance to interact with audiences, Instagram social media has the characteristics of visualizing content to communicate, and Tiktok social media is used to disseminate promotions regarding Nujek products or applications. The purpose of this study is to determine the implementation of social content Nujek Banyumas media in conducting promotions as a form of marketing communication strategy. ","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126912479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Komunikasi Interpersonal Orang Tua terhadap Peningkatan Prestasi Belajar Anak di SMA Katolik Mariana Medan","authors":"Niscaya Hia, Eva Margareth Sarah, Magdalena Naibaho","doi":"10.51544/jlmk.v6i2.3560","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.3560","url":null,"abstract":"Interpersonal communication in the family involves communication between parents and children. Parents have a responsibility and an important role in the learning process that excels and guides children. To improve children's learning achievements, they need parental support. Even though they are busy, the relationship between parents and children must be open to each other to share every activity that is carried out. This study aims to determine the extent of the influence of parent-child interpersonal communication in improving children's learning achievement at Mariana Catholic High School Medan. The type of research used is quantitative research with a correlational study approach. The population in this study is all parents of Mariana Catholic High School students in Medan, and the sample in this study amounted to 55 parents of students using the Yamane formula using a purposive sampling technique. Data collection techniques in this study used documentation and questionnaires distributed to respondents and data analysis techniques using Product Moment Correlation. This study resulted in a significant relationship between interpersonal communication and learning achievement with evidence that the value of 5.479 (>) was greater than the value of 1.674, which means Ho is rejected and Ha is accepted with a significance value of 0.000 0.05. So it can be concluded that there is a strong level of relationship between variable X and variable Y from the correlation results calculated using the SPSS version 25 program, namely 0.601, which is at the level of a strong correlation interval, namely (0.60–0.799), so that from the calculation of data analysis there is the influence of parental interpersonal communication on improving children's learning achievement at Mariana Catholic High School Medan. Interpersonal communication and learning achievement are key terms.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125417010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Diplomasi Indonesia Di Tengah Persaingan Amerika Serikat dan Cina","authors":"H. Wono, M. Masrur, Kirana Ratu, Sekar Kedaton, Muh. Rifqy Hasbullah","doi":"10.51544/jlmk.v6i2.2621","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.2621","url":null,"abstract":"There are concerns that make attention in reclamation construction in the South China Sea. Apart from that, the divisions in the field of trade, competition in the context of geopolitics and technology that occurred in the two countries, the United States (US) and China, were considered to be the triggers for the arrival of a new Cold War. The background to the conflict between the two is a form of open and strategic competition carried out in order to obtain the label of the best country in the 21st century. US-China relations were originally in the form of a cooperative framework which then shifted into a strategic and open battle. China considers that the US prioritizes resilience over all the advantages it already has, but now it has begun to decline. Meanwhile, the US considers that China is increasingly terrorizing security, making noise over the prosperity of its citizens, hindering people's values and the value of egoism. From the point of view of the Indonesian state, the crisis in US-China relations needs to be managed through the concept of dynamic equilibrium in order to safeguard its national interests. The research uses a descriptive exploratory type of research method (Mas'oed, 1994:68), which will examine the impact of competition between the US and China on Indonesia's diplomacy strategy. This paper analyzes the increasing US-China competition and its impact on Indonesia's diplomatic strategy. The US-China tensions were caused by a struggle between the two over the goal of becoming the number one strongest figure in the world. The US, which has long been known as a super power country, feels its position is being threatened by the new emerging power China. Countries in the ASEAN region, including Indonesia, as a middle power country, should improve their diplomatic strategies and consider their position. The countries in the region are trying to balance and \"play\" under the affairs of a number of great power countries.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"251 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122259539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Meaning of Online Dating through Social Penetration Theory","authors":"Shepriyani Miftajanna, I. Irwansyah","doi":"10.51544/jlmk.v6i2.1668","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.1668","url":null,"abstract":"Online dating has changed the way people find dates from face-to-face to online meetings. Through internet media, the activity of exchanging personal information is a process of developing a relationship, before deciding to meet in person. One of the stages in the development of the relationship is self-disclosure (self-disclosure). Interpersonal relationships that continue to develop and build meaningful relationships can be done by studying the theory of social penetration. Altman and Taylor explain that social penetration is a pattern of developing a relationship. This study discusses the process of online dating users to build meaningful relationship patterns and develop into the self-disclosure side.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"40 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120905467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran Pelayanan Kesehatan Rumah Sakit Pemerintah Untuk Masyarakat Umum","authors":"Tri Agus Yuarsa, Sari Narulita, Nafiah Ariyani","doi":"10.51544/jlmk.v6i2.3681","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.3681","url":null,"abstract":"A good communication strategy is a strategy that can establish or position a person appropriately in communication with his or her communication partner, so as to achieve the stated communication goals. The research objective was to determine the effect of advertising, sales promotion, publicity on direct marketing in government hospital health services for the general public. Data analysis using path analysis method. The sample was selected using probability sampling technique. The research sample was 100 general hospital visitors because the number was considered to be representative of the existing population. Classical assumption testing is carried out using the normality test, linearity test, heteroscedasticity test, and multicollinearity test. Data were analyzed by multiple linear regression analysis, path analysis, and path diagrams. Processing of data analysis using SPSS software version 26.00. The research results show that there are direct and indirect positive and significant influences between advertising, promotion, publicity on direct marketing. This means that the more advertising, sales promotion, and publicity, the more direct marketing. The conclusion of the study shows that direct marketing can be increased through marketing communication strategies consisting of advertising, sales promotion and publicity. Advertising isn't the only influence on direct marketing.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"04 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127168532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pengembangan Pariwisata di Kelurahan Matakando Kota Bima","authors":"I. Irham, T. Tasrif","doi":"10.51544/jlmk.v6i2.3572","DOIUrl":"https://doi.org/10.51544/jlmk.v6i2.3572","url":null,"abstract":"The implementation of tourism development policies in the Matakando Village Kota Bima requires an appropriate communication strategy. Mapping a communication strategy is one way for the government to develop regional potential in 10 Matakando Villages with all forms of available Natural Resources. Researchers examine tourism development through the implementation of communication strategies in understanding existing regulations as well as describing the use of government communication strategies to collaborate with various parties in tourism development in local areas. This situation requires a relevant collaborative approach and analysis of the suitability of the concept of implementing a communication strategy originating from regulations, observational data, collection of complementary documents to meet the needs of research on tourism development. Examined from this context, the researchers used a type of qualitative research through a literature review approach. This position places researchers to sort, select, analyze phenomena that occur within the scope of implementing communication strategy policies through a number of supporting documents, articles, tourism narratives in interpreting various issues regarding tourism development communication strategies. Based on the results of observations in the field and the results of document analysis, it was found that a number of implementations of policy communication strategies were found in the communication strategy for tourism development in Matakando Village, including adaptation to facility development and implementation of strategic policies. Facility development adaptation is related to environmental management through various supporting facilities in the development of local area spatial planning. Facility development adaptation is related to environmental management through various supporting facilities in the development of local area spatial planning. Meanwhile, the implementation of strategic policies is related to government collaboration with various parties in assisting tourism development in the Matakando sub-district.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125775477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Branding “Tara La No Ate” pada Indonesia Creative Cities Festival (ICCF)","authors":"Lisda Ariani Simabur","doi":"10.51544/jlmk.v6i1.1819","DOIUrl":"https://doi.org/10.51544/jlmk.v6i1.1819","url":null,"abstract":"The first aspect of the promotion of communication strategies can be concluded as \"Tara La No Ate” branding at the 2019 Indonesia Creative Cities Festival (ICCF) aiming to revive, promote, and introduce Ternate as a Creative Economy City, and also as tangible evidence of the implementation of the communication promotion strategy and branding “Tara La No Ate which becomes the theme and raises local wisdom from the city of Ternate so that the use of the media can be the manifestation of the communication promotion strategy process. The second aspect of the branding elements at the 2019 ICCF in Ternate is to convey a positive image contained in the message in the series of events which becomes part of the local wisdom and history that exists in Ternate and is shown to stakeholders and the wider community to be known directly through the 2019 ICCF performance. The branding elements include brand name, logo, visual appearance, spokesperson, voice, and remarks related to ICCF 2019 in Ternate","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123775192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}