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Pengaruh Citra Merek, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Loyalitas Merek Sepatu Nike di Surabaya 品牌形象、品牌信任和客户满意度的影响在泗水的耐克品牌的忠诚度
Journal of Business & Banking Pub Date : 2019-11-25 DOI: 10.14414/JBB.V8I2.1545
Rollaz Dodo Pamungkas
{"title":"Pengaruh Citra Merek, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Loyalitas Merek Sepatu Nike di Surabaya","authors":"Rollaz Dodo Pamungkas","doi":"10.14414/JBB.V8I2.1545","DOIUrl":"https://doi.org/10.14414/JBB.V8I2.1545","url":null,"abstract":"This study aimed to test the effect of the brand image, brand trust, and customer satisfaction on brand loyalty NIKE shoes in Surabaya. This quantitative study used SPSS version 16.00 for the data analysis, with the population of Nike shoes in Surabaya. The data were collected using questionnaires towards 80 respondents. They were selected based on the method of purposive sampling. Multiple linear regression analysis was also for analyzing the data. The results showed that (1) there is a significant difference between the variables of brand image on brand loyalty Nike shoes in Surabaya, (2) there is also a significant difference between the variables of confidence in the brand to brand loyalty Nike shoes in Surabaya (3) a significant difference between the variables customer satisfaction on brand loyalty Nike shoes in Surabaya.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124863221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Citra Merek, Iklan, Kualitas yang dirasa terhadap Keputusan Pembelian Sim Card Telkomsel di Surabaya 品牌形象、广告的影响，以及在泗水购买Sim卡的品质
Journal of Business & Banking Pub Date : 2019-07-04 DOI: 10.14414/JBB.V9I1.906
Indra Nandaputra Lasaib, Emma Yulianti
{"title":"Pengaruh Citra Merek, Iklan, Kualitas yang dirasa terhadap Keputusan Pembelian Sim Card Telkomsel di Surabaya","authors":"Indra Nandaputra Lasaib, Emma Yulianti","doi":"10.14414/JBB.V9I1.906","DOIUrl":"https://doi.org/10.14414/JBB.V9I1.906","url":null,"abstract":"The purpose of this study to determine whether the image of the brand, advertising, and perceived quality has a significant influence either simultaneously or partially on purchasing decisions Telkomsel SIM card in Surabaya. This study uses the entire population of Surabaya people who use Telkomsel as their mobile telephone operator. In this study, judgement sampling technique to adapted the characteristics specified by the researcher. The sample in this study using 80 respondents people of Surabaya who use Telkomsel as their mobile telephone operator. The data used are primary data and their were collected through a survey using a questionnaire. Data were analyzed using descriptive analysis, classic assumption test and multiple linear regression analysis using SPSS 20. Based on the calculations and the results are known hypothesis that the image of the brand, advertising, and perceived quality has a significant influence either simultaneously or partially on purchasing decisions Telkomsel SIM card in Surabaya .","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122902585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kesadaran Merek, Citra Merek, Persepsi terhadap Kualitas dan Pengaruhnya terhdap Niat Beli Sepeda Motor Handa Variao di Surabaya 在泗水购买Handa Variao摩托车的意图达到了品牌意识、品牌形象、对质量和影响的感知
Journal of Business & Banking Pub Date : 2019-07-01 DOI: 10.14414/JBB.V9I1.1648
Geby Laylany Widjanarko, S. Harsono
{"title":"Kesadaran Merek, Citra Merek, Persepsi terhadap Kualitas dan Pengaruhnya terhdap Niat Beli Sepeda Motor Handa Variao di Surabaya","authors":"Geby Laylany Widjanarko, S. Harsono","doi":"10.14414/JBB.V9I1.1648","DOIUrl":"https://doi.org/10.14414/JBB.V9I1.1648","url":null,"abstract":"Brand awareness, brand image, and highquality perception can lead the company to have a competitive advantage over a product in creating a relationship between consumers and producers. This study aims to examine and analyze the influence of brand awareness, brand image, and felt- quality towards the purchase intention Honda Vario motorcycle in Surabaya. By using purposive sampling obtained 130 respondents, using multiple linear regression for data analysis and validity, reliability and classical assumption tests have been carried out, this study proves that brand awareness, brand image, perceived quality affect purchase intentions both partially and simultaneously. Because this study has direct implications for purchase intentions, there are several indicators of brand awareness, brand image and quality that are felt to be lacking, should get attention from manufacturers, distributors and dealers.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123753269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Pengaruh Kegunaan, Kesesuaian, Keuntungan Relatif, Motivasi Hedonik Dan Risiko Yang Dirasakan Terhadap Penggunaan Mobile Banking Bank Mandiri SurabayaYang Dimediasi Niat Perilaku Nasabah 用途、一致性、相对优势、享乐动机和对苏拉巴独立银行移动银行的风险的影响，这些银行的行为意图得到了调解
Journal of Business & Banking Pub Date : 2019-07-01 DOI: 10.14414/jbb.v9i1.1501
Muhammad Ilham Mandrata, Yudi Sutarso
{"title":"Pengaruh Kegunaan, Kesesuaian, Keuntungan Relatif, Motivasi Hedonik Dan Risiko Yang Dirasakan Terhadap Penggunaan Mobile Banking Bank Mandiri SurabayaYang Dimediasi Niat Perilaku Nasabah","authors":"Muhammad Ilham Mandrata, Yudi Sutarso","doi":"10.14414/jbb.v9i1.1501","DOIUrl":"https://doi.org/10.14414/jbb.v9i1.1501","url":null,"abstract":"","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129642763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kesejahteraan Pengemudi Grabbike Online di Surabaya dalam Perspektif Maqashid Al-Shariah
Journal of Business & Banking Pub Date : 2019-07-01 DOI: 10.14414/JBB.V9I1.1646
Fanira Putri Dewantara Anwar, Ika Yunia Fauzia
{"title":"Kesejahteraan Pengemudi Grabbike Online di Surabaya dalam Perspektif Maqashid Al-Shariah","authors":"Fanira Putri Dewantara Anwar, Ika Yunia Fauzia","doi":"10.14414/JBB.V9I1.1646","DOIUrl":"https://doi.org/10.14414/JBB.V9I1.1646","url":null,"abstract":"The Welfare of Grabbike Online Drivers in Surabaya Perspective is studied in Maqashid Al-Shariah. This study examined the level of welfare of the Grabbike driver and was linked to the analysis of maqashid al-shariah. The data were colected  by interviewing, observin,  and documenting with the seven people as  informants. The data were analyzed using phenomenology and the truth was tested. The result shows  the level of welfare of the Grabbike driver is quite prosperous because the income they have earned from being a driver for Grabbike is sufficient for daily needs. However,  there were still informants who thought that the income from being a Grabbike driver was insufficient for daily needs. Most of the informants considered that his dharuriyat needs were fulfilled by working as a Grabbike driver. Although there are still informants who consider that their dharuriyat needs are not sufficient in terms of income earned by being a Grabbike driver, they are still mediocre.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"178 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120943572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Saving Motives, Kompetensi dan Pengalaman Positif terhadap Keputusan Membeli Asuransi dengan Kecenderungan Membeli sebagai Variabel Mediasi 储蓄、能力和积极的购买决定的影响，以及作为调解变量的购买倾向
Journal of Business & Banking Pub Date : 2019-06-28 DOI: 10.14414/JBB.V9I1.1512
Kristina Mersis, Mellyza Silvi
{"title":"Pengaruh Saving Motives, Kompetensi dan Pengalaman Positif terhadap Keputusan Membeli Asuransi dengan Kecenderungan Membeli sebagai Variabel Mediasi","authors":"Kristina Mersis, Mellyza Silvi","doi":"10.14414/JBB.V9I1.1512","DOIUrl":"https://doi.org/10.14414/JBB.V9I1.1512","url":null,"abstract":"The aim of this study is to examine the influence of saving motives, competency and positive experience on insurance purchasing decision with the inclination to purchase as mediating variable. The number of respondents from this study are 295 respondents which have criteria such as having insurance and being a decision maker to buy insurance and live in Surabaya, Gresik and Tuban. The technique to analyze the data use Partial Least Square Structural Equation Modeling (PLS-SEM) by using PLS 6.0 program. The results of this study explain that saving motives, competency and positive experience have a significant positive influence on insurance purchasing decision, while the inclination to purchase can mediate the influence of competency and positive experience on insurance purchasing decision. \u0000Keywords : saving motives, competency, positive experience, inclination to purchase, insurance purchasing decision","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129792919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kinerja Rentabilitas dan Risiko Usaha terhadap Skor Kesehatan Bank Umum Swasta Nasional Devisa di Indonesia 印度尼西亚私营国家外汇私营公共银行健康得分的可责制业绩和风险
Journal of Business & Banking Pub Date : 2019-04-29 DOI: 10.14414/JBB.V8I2.1546
Dinda Krisna Dewiyanti, Herizon Herizon
{"title":"Pengaruh Kinerja Rentabilitas dan Risiko Usaha terhadap Skor Kesehatan Bank Umum Swasta Nasional Devisa di Indonesia","authors":"Dinda Krisna Dewiyanti, Herizon Herizon","doi":"10.14414/JBB.V8I2.1546","DOIUrl":"https://doi.org/10.14414/JBB.V8I2.1546","url":null,"abstract":"The purpose of this research is to analyze the influence ofROA, ROE, NIM, CKPN Credit, NPL, IRR, PDN, BOPO, FBIR, and LDR either simultaneously or partially towards Bank’s Determining Health Score. Population used in this research was National Private Foreign Commercial Bank in Indonesia. The sampling technique based on purposive sampling technique. The data was a secondary data. Samples were used documentation data. This research used Multiple Regression Analysis (MRA). Hypothesis test result, it found that ROA, ROE NIM, CKPN Credit, NPL, IRR, PDN, BOPO, FBIR and LDR have a significant influence on Determining Health Score of National Private Foreign Commercial Bank in Indonesia. While it means on partially that ROA has no positive significant effect, ROE has a positive significant effect, NIM has no negative significant effect, CKPN Credit has no positive significant effect, NPL has a negative significant effect, IRR has no positive significant effect, PDN has no positive significant effect, BOPO has no negative significant effect, FBIR has no negative significant effect and the last is LDR has no negative significant effect. Among all of the variables in this research, NPL is the most dominated variables on Determining Health Score of National Private Foreign Commercial Bank in Indonesia with 11,7 percent higher than the other variables. \u0000Keywords: Profitability Performance, Business Risk, Health Score","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125121012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Saving Motives, Pengalaman Positif terhadap Keputusan Membeli Asuransi dengan Kecenderungan Membeli sebagai Variabel Mediasi 储蓄激励的影响，积极的购买保险决定的经验，有购买作为调控变量的倾向
Journal of Business & Banking Pub Date : 2019-04-29 DOI: 10.14414/JBB.V8I2.1513
Pratiwi Indah Nurhayati, Mellyza Silvi
{"title":"Pengaruh Saving Motives, Pengalaman Positif terhadap Keputusan Membeli Asuransi dengan Kecenderungan Membeli sebagai Variabel Mediasi","authors":"Pratiwi Indah Nurhayati, Mellyza Silvi","doi":"10.14414/JBB.V8I2.1513","DOIUrl":"https://doi.org/10.14414/JBB.V8I2.1513","url":null,"abstract":"The purpose of this study is to examine the influence of saving motives, positive experience on insurance purchasing decision with the inclination to purchase as mediation variable. The number of respondents from this study are 295 respondents. Respondents criteria in this study such as hav ing insurance and being a decision maker to buy insurance and live in Surabaya, Gresik and Tuban. The technique to analyze the data use Partial Least Square Structural Equation Modeling (PLS-SEM) by using PLS 6.0 program. The results of this study explain that saving motives, and positive experience have a significant positive influence on insurance purchasing decision , while the inclination to purchase can mediate the influence of competency and positive experience on insurance purchasing decision .","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126598830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh harga dan kualitas terhadap keputusan pembelian tembakau PT.Djarum di kalangan pengepul di Madura 价格和质量对马杜拉商人购买PT. d针头烟草决定的影响
Journal of Business & Banking Pub Date : 2019-04-29 DOI: 10.14414/JBB.V8I2.1647
Fadilatus Syammil, B. Burhanudin
{"title":"Pengaruh harga dan kualitas terhadap keputusan pembelian tembakau PT.Djarum di kalangan pengepul di Madura","authors":"Fadilatus Syammil, B. Burhanudin","doi":"10.14414/JBB.V8I2.1647","DOIUrl":"https://doi.org/10.14414/JBB.V8I2.1647","url":null,"abstract":"Indonesia is a grand producer of tobacco, and including the province of East Java, Pamekasan Regency, Madura. Pamekasan Regency produces the most tobacco compared to Sumenep Regency and Sampang Regency. Tobacco attracts the interest of the Indonesian cigarette companies. PT. Djarum purchases tobacco to be used as a material to produce cigarettes. The purchase of tobacco is based on the prices and the quality. This company purchases a huge amount of tobacco, which is nine thousand tons. The aim of this research is to analyze the signification effect of the price and the quality towards PT Djarum’s purchasing decision of tobacco among collectors in Madura. The respondents of this research are the collectors (Pengepul/Bandul) of PT Djarum. The questionnaires are given to seventy respondents and is analyzed using Partial Least Square (PLS)-Structure Equation Model (SEM). The results of this research show that the price has a significant positive effect towards the tobacco purchasing decision of PT. Djarum. The quality not significant negative effect towards the tobacco purchasing decisions of PT. Djarum. \u0000Keywords: PT. Djarum, Bandul, Prices, Quality and Purchase Decision.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127929070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Brand Awareness, Perceived Quality, and Brand Attitude Toward Purchase Intention of Biscuit Oreo in Surabaya 品牌意识、感知质量、品牌态度对泗水地区奥利奥饼干购买意愿的影响
Journal of Business & Banking Pub Date : 2019-04-19 DOI: 10.14414/JBB.V8I2.1548
Claudia Bimantari
{"title":"The Effect of Brand Awareness, Perceived Quality, and Brand Attitude Toward Purchase Intention of Biscuit Oreo in Surabaya","authors":"Claudia Bimantari","doi":"10.14414/JBB.V8I2.1548","DOIUrl":"https://doi.org/10.14414/JBB.V8I2.1548","url":null,"abstract":"This study aims to determine the effect of Brand Awareness, Perceived Quality, and Brand Attitude toward Purchase Intention of Biscuit Oreo in Surabaya. This research is a survey one with causal relationship constructs, so questionnaire is the main data source. Questionnaire measured with Likert scale and then data analysis done using structural equation model using Amos 22.0 program. The results showed that Brand Awareness significantly influence Perceived Quality because the standardized regression weight is 0.354 with value of C.R of 2.974 and p value of 0.003. Brand Awareness Significantly influence Purchase Intention because standardized regression weight is 0.486 with value of C.R of 3.756 and p value of 0.000. Perceived Quality significant influence Brand Attitude because standardized regression weight is 0.311 with value of C.R of 2.618 and p value of 0.009. Perceived Quality does not significantly influence Purchase Intention because standardized regression weight is 0.236 with value of C.R of 1.905 and p value of 0.057. Brand Attitude significantly influence Purchase Intention because standardized regression weight is 0.226 with a value of C.R of 2.015 and p value of 0.044","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133822517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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