Handbook of Research on International Travel Agency and Tour Operation Management最新文献_第2页

E-Marketing as a Tool to Achieve Competitiveness in Travel Trade Industry 网络营销是旅游行业实现竞争力的工具

Handbook of Research on International Travel Agency and Tour Operation Management Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8434-6.CH017

Himanshu Malik, Minky Sharma

引用次数: 1

Role, Rules, and Regulations for Global Medical Tourism Facilitators 全球医疗旅游促进者的角色、规则和条例

Handbook of Research on International Travel Agency and Tour Operation Management Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8434-6.CH006

Anita Medhekar

{"title":"Role, Rules, and Regulations for Global Medical Tourism Facilitators","authors":"Anita Medhekar","doi":"10.4018/978-1-5225-8434-6.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-8434-6.CH006","url":null,"abstract":"Global medical travel has transformed medical travel/tourism facilitator's role, making it more sophisticated and globally competitive with their presence on the internet, and providing medical tourism packages catering to patient-centered healthcare needs. The important role played by medical tourism facilitators cannot be ignored along with rules and regulations required to accredit these medical travel companies. They act as mediators between the potential patients and the private healthcare providers, physicians in the global medical tourism supply chain, along with airlines and hotel, thus, reducing a medical traveler's worries regarding surgery abroad. Facilitators assist the potential medical tourists to plan and make healthcare decisions for travelling abroad, choosing and matching the patient with the specialty hospital for surgery, country and making all travel, accommodation and visa arrangements prior to travel, coordination between doctor and patient, personal nursing attendant, follow-up care and possibility of sightseeing, rest and recovery at the host-country of treatment. Thus, the chapter examines the reasons for the growth of global healthcare through medical travel/tourism in developing countries such as India, Thailand, Mexico, Poland and Malaysia and identifies the role, rules and regulations required for accredited medical tourism facilitators to connect patients with the healthcare providers in various countries to meet specific healthcare needs.","PeriodicalId":111346,"journal":{"name":"Handbook of Research on International Travel Agency and Tour Operation Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126818420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Idiosyncratic Deals and Organizational Performance 特殊交易与组织绩效

Handbook of Research on International Travel Agency and Tour Operation Management Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8434-6.CH005

M. C. Dhiman, Anastasia A. Katou

引用次数: 0

Perception of Inbound Tour Operators of India Towards Marketing Strategies of Ministry of Tourism 印度入境旅游业者对旅游部营销策略的看法

Handbook of Research on International Travel Agency and Tour Operation Management Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8434-6.CH011

S. S. Boora, Kusum, Megha Gupta

{"title":"Perception of Inbound Tour Operators of India Towards Marketing Strategies of Ministry of Tourism","authors":"S. S. Boora, Kusum, Megha Gupta","doi":"10.4018/978-1-5225-8434-6.CH011","DOIUrl":"https://doi.org/10.4018/978-1-5225-8434-6.CH011","url":null,"abstract":"With the increase in travel frequency at global level, destinations compete with each other to attract tourists. The tourists have a vast array of destinations to choose from. The destinations compete at global as well as regional level. These developments in tourism bring forth the importance of marketing for a destination. The destination marketing is generally undertaken by destination marketing organizations (DMOs) which operate at national, regional as well as local level in a country. In context of India, MOT (Ministry of Tourism, Government of India) undertakes the role of a DMO and is responsible for formulation and implementation of marketing strategies to promote India as a destination at global level. Further, it is imperative to understand the perception of other stakeholder about the marketing strategies of MOT in order to recognize the effectiveness of its marketing efforts. Being co-creator of destination image, inbound tour operators are considered as the key stakeholders at the destination. The objective of this chapter is to understand the perception Indian inbound tour operators towards the marketing strategies carried out by MOT. The data for the study was collected through structured questionnaire. The findings of the study indicated that inbound tour operators perceived marketing plans adopted by Ministry of tourism were effective to position India as a tourist destination at global level. At planning stage of strategy making for promoting India as tourist destination, MOT does not seek the opinion of inbound tour operators. It is suggested that MOT should involve inbound tour operators for drawing the marketing strategies for India as they are key seller for the tourism product.","PeriodicalId":111346,"journal":{"name":"Handbook of Research on International Travel Agency and Tour Operation Management","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123354031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Consumer-Generated Content (CGC) on Travel-Related Decisions 消费者生成内容(CGC)对旅游相关决策的影响

Handbook of Research on International Travel Agency and Tour Operation Management Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8434-6.CH015

Ankush Ambardar, Himanshu Malik

引用次数: 1

Strategic Analysis of the Contemporary Tour Operation Industry 当代旅游经营产业战略分析

Handbook of Research on International Travel Agency and Tour Operation Management Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8434-6.CH010

Zibanai Zhou

{"title":"Strategic Analysis of the Contemporary Tour Operation Industry","authors":"Zibanai Zhou","doi":"10.4018/978-1-5225-8434-6.CH010","DOIUrl":"https://doi.org/10.4018/978-1-5225-8434-6.CH010","url":null,"abstract":"Tour operators and travel agencies are the fulcrum of the tour operation industry given their eminent role in the tour operation sector value chain. This chapter addresses an underrepresentation in the current tour operation discourse in the period post WW2. To put the matter into context, at the global stage, fundamental changes have occurred since the end of WW2, notably political cum socio-economic and demographic shifts, advances in education, and increases in per capita income due to dual family income among a raft of other variables. These have arguably boosted demand for packaged tour holiday. However, in spite of the highly fluid environment, there is little academic research on emerging economic jurisdictions in the TO and TAs sub-sectors' strategic intent in light of such profound developments. Very few researches have attempted to interrogate these pertinent issues in the context of emerging markets` view point. This chapter seeks to bridge this gap by analyzing how these fundamentals have informed and redefined the contours of the TO and TAs landscape. The chapter lays claim on and envisages to make theoretical contribution by advancing the frontiers of knowledge in the following specific domains of multi-destination theory, TO and TAs product development, population demographics, TO and TAs work ethic, and TO and TAs commitment to environment protection philosophy which have been understudied in the contemporary travel and tourism literature discourse.","PeriodicalId":111346,"journal":{"name":"Handbook of Research on International Travel Agency and Tour Operation Management","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127350358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Travel Agencies and Tour Operators at KidZania KidZania的旅行社和旅游经营者

Handbook of Research on International Travel Agency and Tour Operation Management Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8434-6.CH004

H. Séraphin, Frédéric Dosquet

引用次数: 1

The Role of Public and Private Sector for Sustainable Tourism and Hospitality Business Development in Ethiopia 公共和私营部门在埃塞俄比亚可持续旅游和酒店业发展中的作用

Handbook of Research on International Travel Agency and Tour Operation Management Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8434-6.CH013

Y. Takele

引用次数: 0