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Bridging Cultural and Individual Factors to Understand Sustainable Consumption The Development of a Multi-level Framework 桥梁文化和个人因素,了解可持续消费的发展多层次框架
Business Research Proceedings Pub Date : 2023-05-22 DOI: 10.51300/brp-2023-100
M. Nichols, John M. Friend
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引用次数: 0
Value Co-creation as a Tool for Tourism Development Program in Mexico “Pueblos Mágicos” : Towards Sustainable Behavior in Local Tourism 价值共同创造作为墨西哥旅游发展计划的工具“普韦布洛人Mágicos”:实现当地旅游的可持续行为
Business Research Proceedings Pub Date : 2023-05-22 DOI: 10.51300/brp-2023-101
Norma Arely Zúñiga Espinosa, Moisés Rubén Zamora Ramos, Juan Gabriel Figueroa Velázquez
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引用次数: 0
The Impact of Solidarity Center Branding on Sustainable Development 团结中心品牌化对可持续发展的影响
Business Research Proceedings Pub Date : 2023-05-11 DOI: 10.51300/brp-2023-98
Okai Ozbal
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引用次数: 0
Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice 亚洲与西方国家市场中以植物蛋白替代肉类的意向建模预测因素:对国际可持续营销理论与实践的影响
Business Research Proceedings Pub Date : 2023-05-09 DOI: 10.51300/brp-2023-94
John M. Friend, M. B. Nichols, D. Alden
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引用次数: 0
Bridging the Gap: Consumer Choices and Sustainable Packaging 弥合差距:消费者的选择和可持续包装
Business Research Proceedings Pub Date : 2023-05-09 DOI: 10.51300/brp-2023-97
A. Syal
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引用次数: 0
Green or Greenwashed? Examining Whether and When Consumers Are Able to Identify Greenwashing 绿色还是洗绿?调查消费者是否和何时能够识别绿色清洗
Business Research Proceedings Pub Date : 2023-05-09 DOI: 10.51300/brp-2023-95
Stefanie Fella, Elena Bausa
{"title":"Green or Greenwashed? Examining Whether and When Consumers Are Able to Identify Greenwashing","authors":"Stefanie Fella, Elena Bausa","doi":"10.51300/brp-2023-95","DOIUrl":"https://doi.org/10.51300/brp-2023-95","url":null,"abstract":"In today's market, both companies and consumers face the challenge of navigating the pitfalls of greenwashing when it comes to a myriad of new and existing green products. This study examines consumer perceptions of such products and questions whether they can accurately identify greenwashing. Failure to do so could undermine a market for genuinely green products and have potentially detrimental effects on society and the environment. Drawing on categorization theory, consumers may categorize a new product as either honestly green, greenwashed, or regular based on prior knowledge of different green cues. We tested this ability using fictitious cleaning products in a within-subject experiment (N = 174) conducted in Germany and found that consumers often fall for greenwashing when asked solely about their purchase intentions. It seems that only when the participants are asked about the perceived greenness and greenwashing of the products are they able to spot the differences inherent to the green products. This research makes two academic contributions. First, our results extend the literature on consumer perceptions of green(washed) verbal and visual product cues. Second, we provide initial evidence against the implicit assumption in the greenwashing and green advertising literature that consumers can distinguish between greenwashed and honestly green products. Our findings provide potential guidance for practitioners in communicating sustainable product improvements without creating an impression of greenwashing. At the same time, this research may inform public policy regarding further measures needed to help consumers unmask greenwashing in purchase contexts.","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114305032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics 探索消费者和行业对循环经济化妆品的认知
Business Research Proceedings Pub Date : 2023-05-06 DOI: 10.51300/brp-2023-92
J. Reid, Joya A. Kemper
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引用次数: 0
Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review 建立一个独特的身份,意义和范围的领域负责任的消费:一个广泛的审查
Business Research Proceedings Pub Date : 2023-04-29 DOI: 10.51300/brp-2023-91
Gladys Stephen, Richa Agrawal
{"title":"Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review","authors":"Gladys Stephen, Richa Agrawal","doi":"10.51300/brp-2023-91","DOIUrl":"https://doi.org/10.51300/brp-2023-91","url":null,"abstract":"Responsible consumption is a form of consumption that positively impacts the environment, society, and individuals’ well-being. Despite its importance in the changing dynamic environment, the basic understanding, and the definition of responsible consumption are still unclear. The current research identifies various domains that exist under the umbrella term of responsible consumption and observes the overlapping nature between these domains. For this, the study adopts a systematic review and uses Venn diagram representation to map the similarities and differences between the domains and identifies their distinct nature and meaning, and delimit their scope. The study’s findings would open opportunities to academicians, marketers, and practitioners for future research into specific domains of responsible consumption and develop domain-specific instrument scales, and hence identify and target responsible consumers.","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126180313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors 品牌启动对可持续消费态度和行为的影响
Business Research Proceedings Pub Date : 2023-04-27 DOI: 10.51300/brp-2023-90
Sidar Yurteri, Carter Mandrik, Oguzhan Essiz
{"title":"Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors","authors":"Sidar Yurteri, Carter Mandrik, Oguzhan Essiz","doi":"10.51300/brp-2023-90","DOIUrl":"https://doi.org/10.51300/brp-2023-90","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"155 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124624208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from the Textile Industry in Jordan 可持续供应链创新的内外部驱动因素:来自约旦纺织业的证据
Business Research Proceedings Pub Date : 2023-04-27 DOI: 10.51300/brp-2023-89
Mohammad J. Aladaileh, Eva Lahuerta-Otero
{"title":"Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from the Textile Industry in Jordan","authors":"Mohammad J. Aladaileh, Eva Lahuerta-Otero","doi":"10.51300/brp-2023-89","DOIUrl":"https://doi.org/10.51300/brp-2023-89","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128019698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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