Corporate Communications: An International Journal最新文献

{"title":"Editorial 28.2: Digital transformation and humans","authors":"M. Topić","doi":"10.1108/ccij-03-2023-172","DOIUrl":"https://doi.org/10.1108/ccij-03-2023-172","url":null,"abstract":"","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"192 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74192514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Public coping discourse in response to government health crisis communication","authors":"M. Wiese, Liezl-Marié van der Westhuizen","doi":"10.1108/ccij-07-2022-0089","DOIUrl":"https://doi.org/10.1108/ccij-07-2022-0089","url":null,"abstract":"PurposeThis study aims to explore public coping strategies with government-imposed lockdown restrictions (i.e. forced compliance) due to a health crisis (i.e. COVID-19). This directly impacts the public's power, as they may feel alienated from their environment and from others. Consequently, this study explores the relationships between the public's power, quality of life and crisis-coping strategies. This is important to help governments understand public discourse surrounding perceived government health crisis communication, which aids effective policy development.Design/methodology/approachAn online questionnaire distributed via Qualtrics received 371 responses from the South African public and structural equation modelling was used to test the hypotheses.FindingsThe results indicate the public's experience of powerlessness and resulting information-sharing, negative word-of-mouth and support-seeking as crisis coping strategies in response to government-imposed lockdown restrictions.Originality/valueThe public's perspective on health crisis communication used in this study sheds light on adaptive and maladaptive coping strategies that the public employs due to the alienation they feel during a health crisis with government-forced compliance. The findings add to the sparse research on crisis communication from the public perspective in a developing country context and provide insights for governments in developing health crisis communication strategies. The results give insight into developing policies related to community engagement and citizen participation during a pandemic.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"61 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91444745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The effects of threat type and gain–loss framing on publics’ responses to strategic environmental risk communication","authors":"S. Choi, Jingyu Zhang, Yan Jin","doi":"10.1108/ccij-09-2022-0109","DOIUrl":"https://doi.org/10.1108/ccij-09-2022-0109","url":null,"abstract":"PurposeThis study provides real-world evidence for the relationship between strategic communication from a global/multinational perspective and the effectiveness of corporate message strategies in the context of environment risk communication. Among sustainability issues, particulate matter (PM) air pollution has threatened the health and social wellbeing of citizens in many countries. The purpose of this paper is to apply the message framing and attribution theories in the context of sustainability communication to determine the effects of risk message characteristics on publics’ risk responses.Design/methodology/approachUsing a 2 (message frame: gain vs loss) × 2 (attribution type: internal vs external) × 2 (country: China vs South Korea) between-subjects experimental design, the study examines the message framing strategies' on publics' risk responses (i.e. risk perception, risk responsibility attribution held toward another country and sustainable behavioral intention for risk prevention).FindingsFindings include (1) main effects of message characteristics on participants’ risk responses; (2) the impact of country difference on participants’ differential risk responses and (3) three-way interactions on how risk message framing, risk threats type and country difference jointly affect not only participants’ risk perception and risk responsibility attribution but also their sustainable behavioral intention to prevent PM.Research limitations/implicationsAlthough this study used young–adult samples in China and South Korea, the study advances the theory building in strategic environmental risk communication by emphasizing a global/multinational perspective in investigating differences among at-risk publics threatened by large-scale environmental risks.Practical implicationsThe study's findings provide evidence-based implications such as how government agencies can enhance the environmental risk message strategy so that it induces more desired risk communication outcomes among at-risk publics. Insights from our study offer practical recommendations on which message feature is relatively more impactful in increasing intention for prosocial behavioral changes.Social implicationsThis study on all measured risk responses reveals important differences between at-risk young publics in China and South Korea and how they respond differently to a shared environmental risk such as PM. The study's findings provide new evidence that media coverage of global environmental issues needs to be studied at the national level, and cross-cultural comparisons are imperative to understand publics’ responses to different news strategies. Thus, this study offers implications for practitioners to understand and apply appropriate strategies to publics in a social way across different countries so as to tailor risk communication messaging.Originality/valueThis study offers new insights to help connect message framing effects with communication management practice at the mult","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85295041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of expenditures and corporate philanthropy disclosure on company value","authors":"Elena Fedorova, I. Demin, Elena V. Silina","doi":"10.1108/ccij-10-2022-0122","DOIUrl":"https://doi.org/10.1108/ccij-10-2022-0122","url":null,"abstract":"PurposeThe paper aims to estimate how corporate philanthropy expenditures and corporate philanthropy disclosure (in general and in different spheres) affect investment attractiveness of Russian companies.Design/methodology/approachTo assess the degree of corporate philanthropy disclosure the authors compiled lexicons based on a set of techniques: text and frequency analysis, correlations, principal component analysis. To adjust the existing classifications of corporate philanthropic activities to the Russian market the authors employed expert analysis. The empirical research base includes 83 Russian publicly traded companies for the period 2013–2019. To estimate the impact of indicators of corporate philanthropy disclosure on company's investment attractiveness the authors utilized panel data regression and random forest algorithm.FindingsWe compiled 2 Russian lexicons: one on general issues of corporate philanthropy and another one on philanthropic activities in various spheres (sports and healthcare; support for certain groups of people; social infrastructure; children protection and youth policy; culture, education and science). 2. The paper observes that the disclosure of non-financial data including that related to general issues of corporate philanthropy as well as to different spheres affects the market capitalization of the largest Russian companies. The results of regression analysis suggest that disclosure of altruism-driven philanthropic activities (such as corporate philanthropy in the sphere of culture, education and science) has a lesser impact on company's investment attractiveness than that of activities driven by business-related motives (sports and healthcare, children protection and youth policy).Research limitations/implicationsOur findings are important to management, investors, financial analysts, regulators and various agencies providing guidance on corporate governance and sustainability reporting. However, the authors acknowledge that the research results may lack generalizability due to the sample covering a single national context. Researchers are encouraged to test the proposed approach further on other countries' data by using the authors’ compiled lexicons.Originality/valueThe study aims to expand the domains of signaling and agency theories. First, this subject has not been widely examined in terms of emerging markets, the authors’ study is the first to focus on the Russian market. Secondly, the majority of scholars use text analysis to examine not only the impact of charitable donations but also the effect of corporate philanthropy disclosure. Thirdly, the authors provided the authors’ own lexicon of corporate philanthropy disclosure based on machine learning technique and expert analysis. Fourthly, to estimate the impact of corporate philanthropy on company's investment attractiveness the authors used the original approach based on combination of linear (regression), and non-linear methods (permutation importance.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"133 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87785411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Employer brand and international employer brand: literature review","authors":"Anja Špoljarić, Đurđana Ozretić Došen","doi":"10.1108/ccij-11-2022-0141","DOIUrl":"https://doi.org/10.1108/ccij-11-2022-0141","url":null,"abstract":"PurposeThis review article offers an insight into employer brand and its importance for organizations, as well as an overview of international employer brand based on research on this topic available to date.Design/methodology/approachAn examination and critical evaluation of 37 research articles, two scientific monographs and a chapter was conducted. The selection of articles was based on conducted content analysis.FindingsHaving an employer brand has become of utmost importance for many organizations since it was first described in academic literature in mid-1990s. Despite its key role in organizational success, there is a certain lack of recognition of employer brand in academic literature. While employer brand research is somewhat scarce, international employer brand research is almost non-existent. Organizations that operate on different international markets often recruit their employees internationally as well. However, employer brand developed and managed locally differs from the one developed and managed globally.Research limitations/implicationsThis review is based on a small number of articles available in the databases. Additionally, only the research papers written in English were included in the review.Originality/valueThis review paper offers a much-needed overview of literature on employer branding within international context. International employer brands and international employer branding have so far been neglected within employer branding literature, despite the obvious need for differentiation. Therefore, this article seeks to provide a systematic overview and identify relevant characteristics of the international employer brand.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"74 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72851001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Singing from the same hymn sheet: are the chair and CEO ‘on the same page’ in their annual letters to shareholders?","authors":"S. Alshorman, M. Shanahan","doi":"10.1108/ccij-05-2022-0049","DOIUrl":"https://doi.org/10.1108/ccij-05-2022-0049","url":null,"abstract":"PurposeThe purpose of this study is to explore whether the level of language content matching (LCM) between the chair and the CEO varies with their firm's financial performance.Design/methodology/approachThis study examines a sample of 119 Australian firms and 476 annual letters to shareholders produced by the firms' chairs and CEOs over a four-year period. Chair–CEO LCM is measured by calculating the similarity score between the chair's and CEO's written text to shareholders within each firm year, while firm profitability is measured by return on assets. Univariate analysis of variance (ANOVA) tests as well as three multivariate linear models are used to examine the research question.FindingsThe results show that the profitability of the firm is significantly associated with the level of chair–CEO LCM. When a firm is profitable, there is a lower level of chair–CEO LCM than when the firm is unprofitable and that profitability is related to a lower level of chair–CEO LCM. Firm size is positively and significantly related to the level of chair–CEO LCM. These findings are supportive of the view that the written communications of the chair and CEO are the outcome of strategic considerations and depend on a firm's specific economic situation.Research limitations/implicationsFuture studies may consider alternative approaches to measure textual similarity.Social implicationsLCM may provide insights into management techniques that may be used to explain firm performance and provide a signal to external stakeholders, such as shareholders and fund managers.Originality/valueThis study provides new insights into the letters written by the chair and the CEO to explain or justify their firm's financial performance. Rather than focus on a single letter, this study examines the level of LCM between the shareholder letters of two different people in a firm (the chair and CEO) and finds that the extent of chair–CEO LCM is varying with firm performance and size. The findings of this study suggest that LCM is an important dimension of the communications of a firm's chair and CEO.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77424486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"iScotland: building a unified model of activism in multi-platform communication environments from traditional PR theory","authors":"A. Diers-Lawson","doi":"10.1108/ccij-12-2022-0153","DOIUrl":"https://doi.org/10.1108/ccij-12-2022-0153","url":null,"abstract":"PurposeIn recent years, there has been a growth in research aimed at understanding the foundations of modern activist communication in media-rich and multi-platform environments. For example, Chon and Park's analysis of the American Black Lives Matter (BLM) movement built on Kim and Grunig's STOPS model. Yet, social and political injustice can exist for extended periods of time without successful movements emerging, so what leads people to demand social and political change through activism? This paper posits that crisis is trigger that motivates people to activism and evaluates that within the context of the Scottish independence movement.Design/methodology/approachThe study is based on in-depth interviews with 26 advocates for Scottish independence, which yielded more than 32 h of data. Data were analysed using Strauss and Corbin's (1990) constant comparative method approach using open coding, axial coding and selective coding finding thematic saturation after only 10 interviews.FindingsThe study provides a clear extension of Chon and Park's model of activism by finding that crises are critical triggers for activism. Moreover, these findings also provide insights into not only the Scottish independence movement but more broadly the extension of traditional public relations and communication theory in multi-platform and multi-actor environments.Originality/valueThere are several contributions this piece makes. First, this paper extends activist, crisis and strategic communication research to more systematically consider the role that crisis plays in social and political advocacy. Second, this paper affords the opportunity to consider the challenges of communication, democracy and activism in the social media age. Finally, this paper supports an international view that discrimination and affective injustice experiences cut across many different kinds of identities and experiences instead of the traditionally considered ethnic, religious and gender-based experiences traditionally addressed.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"99 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84673702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining the determinants of consumer support for corporate social advocacy","authors":"J. Kim, Holly Overton, K. Alharbi, J. Carter, Nandini Bhalla","doi":"10.1108/ccij-04-2022-0043","DOIUrl":"https://doi.org/10.1108/ccij-04-2022-0043","url":null,"abstract":"PurposeUsing the theory of planned behavior (TPB) as a theoretical framework, this study investigates individual level psychological determinants of individuals word-of-mouth (WOM) intentions as a way to support corporate social advocacy (CSA).Design/methodology/approachAn online survey (N = 505) using a Qualtrics panel was conducted.FindingsIndividuals' attitudes towards WOM, subjective norms, and self-efficacy was positively associated with their positive WOM intention, whereas perceived controllability over WOM behaviors was not associated with WOM intention. Age was negatively associated with WOM intention.Originality/valueThis study is one of the early attempts to test individual level factors in shaping individuals' WOM intention in response to CSA. This study also employed recent TPB argument and tested the role of self-efficacy and perceived controllability on behavioral intentions in the context of corporate communication. The findings of this study offer theoretical and practical insights to corporations when developing CSA campaigns and designing CSA messages.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77392017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Corporate communication on social media: a case study before and during pandemic COVID-19","authors":"Jelena Mušanović, Jelena Dorčić, M. Gregorić","doi":"10.1108/ccij-07-2022-0085","DOIUrl":"https://doi.org/10.1108/ccij-07-2022-0085","url":null,"abstract":"PurposeThe purpose of this study is to examine how hotel brands communicate on social media before and during the pandemic coronavirus disease 2019 (COVID-19) in relation to the tourism season.Design/methodology/approachTo gain insights into the communication of Italian hotel brands on social media, this study applies a qualitative methodology. Using the text mining technique, topic modelling was conducted on a sample of 5,032 posts from Italian 5-star hotel brands shared on the hotels' official Facebook pages.FindingsThe results show that hotel brands used essentially the same communication strategy in the tourism seasons before and after the pandemic outbreak, but with a particular focus on trust, safety and cordiality during the pandemic. Hotel brands focussed intensively on brand awareness, customer engagement and special activities that promote memorable and authentic experiences as well as luxury service quality.Originality/valueThis study contributes to the theoretical and empirical sense by bridging the concepts of tourism and hospitality, social media and corporate communication.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91543080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Corporate heritage communication strategies of iconic Italian brands: a multiple case study","authors":"F. Sacco, Elisa Conz","doi":"10.1108/ccij-12-2021-0136","DOIUrl":"https://doi.org/10.1108/ccij-12-2021-0136","url":null,"abstract":"PurposeThe paper aims to explore how companies communicate their heritage by drawing on heritage marketing and corporate communications literature and mapping the corporate heritage communication strategies of iconic Italian brands.Design/methodology/approachThe study adopts an inductive multiple case study approach, analysing the communication of corporate heritage by nine iconic Italian brands (Pastificio Lucio Garofalo, Barovier & Toso, Pasta Farina, Ducati, Amaro Montenegro, Fiat, Bonomelli, Olivetti and Illy).FindingsIn communicating corporate heritage, companies adopt different strategies that vary along two main dimensions – the subject of the story and the tone of voice of the content. The strategies are: (1) heritage for authenticity; (2) heritage for market leadership; and (3) heritage for continuity.Practical implicationsFrom a theoretical point of view, the study highlights that heritage marketing strategies vary according to underlying strategic themes and narrative approaches. From a managerial point of view, it offers a preliminary guide for the development of corporate heritage communications, also providing indications for their implementation.Originality/valueThis study is amongst the firsts to investigate the strategic antecedents that can shape corporate heritage communication strategies. It represents an integration of the existing literature, which is limited to the descriptive presentation of heritage marketing principles and tools.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89435066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}