Makro : Jurnal Manajemen Dan Kewirausahaan最新文献

{"title":"PENGARUH HARGA MINYAK DUNIA, KESTABILAN POLITIK DAN SUKU BUNGA TERHADAP NILAI TUKAR DI INDONESIA","authors":"Hesniati Hesniati, Zulfiniar Nur Kalimah, Hadi Nanto, Yulianti Yulianti, H. Harsono","doi":"10.53712/jmm.v7i2.1501","DOIUrl":"https://doi.org/10.53712/jmm.v7i2.1501","url":null,"abstract":"This study discusses the relationship between world oil prices, political stability and interest rates on exchange rates in Indonesia which is analyzed using monthly time series data for 2010-2020 and processed using the E-Views application and tested with multiple linear regression. After research, it was found that world oil prices have a negative and significant effect on the exchange rate, political stability has a positive and significant effect on the exchange rate, while interest rates have no significant relationship with the exchange rate. Meanwhile, based on the results of the tests carried out, the variables of world oil prices, political stability and interest rates have a proportion of 56% in explaining the exchange rate as the dependent variable, while the remaining 44% is influenced by other variables outside of this research variable. Investors and international economic actors must be able to paying attention to world oil prices and political stability in predicting changes in exchange rates. The government as a policy maker have to maintain crude oil supplies, maintain political stability, and control interest rates to maintain exchange rates stability","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124561795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ECONOMIC ORDER QUANTITY SEBAGAI INFORMASI PEMASARAN PADA PERUSAHAAN MAKANAN","authors":"Wastam Wahyu Hidayat","doi":"10.53712/jmm.v7i2.1592","DOIUrl":"https://doi.org/10.53712/jmm.v7i2.1592","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui analisis pengendalian persediaan bahan baku menggunakan metode Economic Order Quantity (EOQ) pada Perusahan Makanan dengan batasan penelitian tahun 2015-2019 dan pada bahan baku tepung terigu. Teknik pengumpulan data dilakukan dengan studi pusaka dan penelitian. Sedangkan jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif dengan memaparkan bagaimana pengendalian persediaan bahan baku yang diterpakan oleh perusahaan makanan dan dianalisis menggunakan metode Economic Order Quantity (EOQ). Hasil penelitian menunjukkan bahwa total biaya  menggunakan metode Economic Order Quantity (EOQ) lebih efesien dibandingkan dengan total biaya persediaan yang dikeluarkan oleh Perusahaan makanan maka terdapat penghematan biaya persediaan bahan baku jika perusahaan makanan menerapkan metode Economic Order Quantity (EOQ).","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121593052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STUDI META ANALISIS PENGARUH RETURN ON ASSETS (ROA), KEPEMILIKAN MANAJERIAL, UKURAN PERUSAHAAN, DEBT TO ASSET RATIO (DAR) TERHADAP MANAJEMEN LABA","authors":"Agnes Natalia - Natalia, Kane - Gunawan, Kezia - Natalie H, Carmel Meiden","doi":"10.53712/jmm.v7i2.1629","DOIUrl":"https://doi.org/10.53712/jmm.v7i2.1629","url":null,"abstract":"Penelitian ini bertujuan untuk menguji apakah profitabilitas, leverage, kepemilikan manajerial dan ukuran perusahaan mempengaruhi laba manajemen di Indonesia dan untuk menganalisis apakah variasi temuan disebabkan oleh model pengukuran efek moderasi manajemen laba atau pengukuran variabel penjelas. Penelitian ini menggunakan pendekatan teknik meta-analisis dengan sampel sebanyak 54 dari jurnal periode tahun 2016-2022. Hasil penelitian memperkuat temuan meta-analisis dari penelitian sebelumnya dimana manajemen laba dilakukan untuk tujuan yang berbeda tujuan. Bukti empiris menunjukkan bahwa atribut profitabilitas dan leverage yaitu; Return on Asset dan Debt to Equity Ratio ditemukan sebagai mekanisme pemantauan yang kuat yang dapat menekan manajemen laba. Bukti empiris mendukung beberapameta-analisis sebelumnya dalam bidang akuntansi dimana variabel pengukuran moderator berpengaruh terhadap heterogenitas temuan penelitian. Penelitian di masa depan harus mencakup korelasi matriks, dan mempertimbangkan langkah-langkah terperinci dari manajemen laba dan lebih banyak atribut dewan direksi untuk memfasilitasi penelitian menggunakan metaanalisis. Hasilnya menunjukkan bahwa nilai ROA, LEV, kepemilikan manajerial dan ukuranperusahaan dapat meningkatkan kepercayaan investor dengan membatasi manajemen laba. ","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116196208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS SWOT DALAM MENENTUKAN STRATEGI BISNIS PADA RESTO TANNDESO PONDOK PESANTREN LINTANG SONGO","authors":"R. Nasrulloh, Hasnaa Rizky Putri Qurrotu’aini, Febriani Wahyusari Nurcahyanti","doi":"10.53712/jmm.v7i2.1630","DOIUrl":"https://doi.org/10.53712/jmm.v7i2.1630","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui analisis SWOT yang sesuai dengan kondisi Resto TanNdeso Pondok Pesantren Lintang Songo. Penelitian menggunakan jenis penelitian kualitatif deskriptif, yang mana pengumpulan datanya menggunakan teknik observasi, wawancara, dan dokumentasi. Analisis data menggunakan trianggulasi sumber. Hasil penelitian ini menunjukanbahwa strategi pertumbuhan (growth) dan strategi WO (Weaknes, Opportunity) dengan cara melakukan inovasi dan perbaikan kualitas dari produk dapat mempertahankan serta meningkatkan kualitas layanan sehingga dapat menjaga citra baik Resto TanNdeso agar dapat menjangkau lebih banyak pelanggan yang lebih luas. Penetrasi pasar dapat dilakukan karena hubungan antara peluang dan kekuatan yang dimiliki Resto TanNdeso Pondok Pesantren Lintang Songo.","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"550 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134405808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TINGKAT KESUKAAN KONSUMEN TERHADAP BERBAGAI MEREK SUSU ULTRA HEAT TREATMENT (UHT) YANG BEREDAR DI PAMEKASAN","authors":"C. ., J. Purdiyanto, Samholi - -","doi":"10.53712/jmm.v7i2.1620","DOIUrl":"https://doi.org/10.53712/jmm.v7i2.1620","url":null,"abstract":"Susu merupakan makanan yang hampir sempurna karena kandungan zat gizinya yang lengkap. Untuk mencegah penurunan kualitas maka susu dilakukan pasteurisasi dengan proses Ultra Heat Treatment (UHT). Susu UHT adalah susu segar pada suhu tidak kurang dari 135°C selama 2 detik dan segera dikemas dalam kemasan steril. Di pasaran banyak beredar berbagai merek susu UHT yang dapat dipilih oleh konsumen dalam mengkonsumsi susu UHT, sehingga dalam penelitian ini penulis ingin mengetahui tingkat kesukaan konsumen terhadap berbagai merek susu Ultra Heat Treatment (UHT) yang beredar di Pamekasan.","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125760471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGGUNAAN APLIKASI TIK TOK DAN INSTAGRAM DALAM MEMPENGARUHI MINAT BELI KONSUMEN","authors":"Hendra - Prasetya","doi":"10.53712/jmm.v7i2.1596","DOIUrl":"https://doi.org/10.53712/jmm.v7i2.1596","url":null,"abstract":"ABSTRAK     Aplikasi Tik Tok dan Instagram dapat dijadikan sebagai media promosi. Permasalahan yang diteliti adalah apakah penggunaan aplikasi Tik Tok dan Instagram secara parsial berpengaruh positif dan signifkan terhadap minat beli produk Scarlet Whitening. Tujuannya untuk mengetahui signifikansi pengaruh penggunaan aplikasi Tik Tok dan Instagram terhadap minat beli konsumen pada produk Scarlet Whitening. Populasinya adalah mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Wijaya Kusuma Surabaya, sedangkan penentuan sampelnya menggunakan purposive sampling. Jumlah sampel sebanyak 100 responden. Jenis penelitiannya adalah eksplanatori dan pendekatannya secara kuantitatif. Variabel bebas yang diteliti yaitu aplikasi Tik Tok dan aplikasi Instagram , sedangkan yang menjadi variabel terikat adalah minat beli. Data dikumpulkan melalui penyebaran kuesioner. Analisisnya menggunakan regresi linier berganda dan uji t. Hasilnya adalah penggunaan aplikasi Tik Tok dan Instagram sebagai media promosi secara parsial berpengaruh positif dan signifikan terhadap minat beli produk Scarlet Whitening pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya.     Kata kunci: Aplikasi Tik Tok, Aplikasi Instagram, Media Promosi, Minat Beli   ABSTRACT     Tik Tok and Instagram applications can be used as promotional media. The problem studied is whether the use of the Tik Tok and Instagram applications partially has a positive and significant effect on buying Scarlet Whitening products. The purpose of this study was to determine the significance of the effect of using the Tik Tok and Instagram applications on consumer buying interest in Scarlet Whitening products. The population is students of the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya, while determining the sample using purposive sampling. The number of samples is 100 respondents. The type of research is explanatory and the approach is quantitative. The variables that can be studied are the Tik Tok application and the Instagram application, while the variable that becomes the variable is buying interest. Data were collected through the distribution of questionnaires. The analysis uses multiple linear regression and t test. The result is that the use of Tik Tok and Instagram applications as promotional media partially has a positive and significant effect on buying interest in Scarlet Whitening products in students of the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya.     Keywords: Tik Tok Application, Instagram Application, Promotional Media, Buying Interest","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133154798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI SWOT DALAM MENINGKATKAN PENJUALAN PADA UMKM IKAN ASAP “WAROENGKU”","authors":"Nurul Jannah Lailatul Fitria, Verto Septiandika","doi":"10.53712/jmm.v7i2.1598","DOIUrl":"https://doi.org/10.53712/jmm.v7i2.1598","url":null,"abstract":"Usaha mikro, kecil dan menengah (UMKM) memiliki pengaruh penting terhadap pertumbuhan ekonomi nasional. Kegiatan UMKM mengandalkan strategi pemasaran yang tepat untuk menghadapi keuntungan usaha, terutama dalam persaingan usaha yang ketat, tantangan usaha, dan segala bentuk ancaman usaha yang akan datang. Unsur-unsur yang dapat mendorong suatu strategi pemasaran berasal dari lingkungan internal dan lingkungan eksternal. Usaha Ikan Asap Waroengku merupakan objek penelitian yang belum mengoptimalkan pengelolaan strategi pemasaran dalam menjalankan usaha. Penelitian ini bertujuan untuk mengidentifikasi unsur-unsur yang berpengaruh, membentuk dasar strategi pemasaran, serta mengelola dan merekomendasikan strategi pemasaran yang dapat diterapkan pada pengembangan Ikan Asap Waroengku. Penelitian ini menggunakan analisis model SWOT dengan matriks IFE atau evaluasi faktor internal yang menggambarkan kekuatan dan kelemahan perusahaan dan matriks EFE atau evaluasi faktor eksternal untuk penyusunan strategi yang diterapkan pada bisnis Ikan Asap Waroengku. Sampel penelitian ini diambil dari pihak-pihak yang berperan dalam usaha Ikan Asap Waroengku. Purposive sampling digunakan dalam pemilihan responden dengan mempertimbangkan kemampuan dan kewenangan responden dalam menerapkan strategi pemasaran. Penelitian ini menghasilkan saran dan pilihan strategi pemasaran usaha serta urutan prioritas yang harus diterapkan pada usaha Ikan Asap Waroengku. Sehingga dapat meningkatkan kuantitas penjualan sesuai dengan target yang telah ditetapkan untuk usaha Ikan Asap Waroengku.","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"192 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129549997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERANAN PERUSAHAAN SOUNDTRUST CONSULTANCY PTE. LTD. SEBAGAI DISTRIBUTION CHANNEL LAYANAN KREDIT","authors":"Immanuel Zai, Angelina Valensia, Angeline Goh, Ria Hartoko, Yogi Rizky, Zulfiniar Nur Karimah","doi":"10.53712/jmm.v7i1.1495","DOIUrl":"https://doi.org/10.53712/jmm.v7i1.1495","url":null,"abstract":"Distribution channel saat ini aktivitasnya tidak hanya terpaku pada penyaluran produk atau barang secara fisik. Saat ini distribution channel sudah merambah pada penyaluran jasa atau layanan sepertihalnya brokerage firm Soundtrust Consultancy. Penelitian ini membahas kegiatan perusahaan Sountrust Consultancy yang menjadi distribution channel bagi bank umum, BPR dan lembaga penyedia dana pinjaman atau kreditur lainnya untuk menyalurkan produk atau layanan pinjaman kepada para calon klien debitur. Metode penelitian yang digunakan adalah metode kualitatif dan menggunakan data primer yang berasal dari hasil wawancara. Dari hasil penelitian yang dilakukan dinyatakan bahwa pemilihan perusahaan brokerage firm sebagai distribution channel layanan kredit memberikan berbagai manfaat dari sisi efektivitas penyaluran jasa dan efisiensi biaya baik bagi kreditur maupun pihak debitur. Terdapat beberapa faktor yang perlu diperhatikan bagi distribution channel seperti halnya Soundtrust Consultancy diantaranya faktor kapabilitas, faktor biaya dan fairness in transaction agar pihak kreditur, pihak debitur maupun pihak channel distribution yang menjembatani dalam transaksi bisa saling memberikan manfaat dan keuntungan serta agar transaksi yang dilakukan bisa berjalan dengan efektif, efisien dan adil tanpa ada pihak yang merasa dirugikan.","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123865465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGARUH IMPOR, EKSPOR DAN INFLASI TERHADAP CADANGAN DEVISA DI INDONESIA","authors":"Hesniati Hesniati, Henliyanto Henliyanto, Ria Hartoko, Evita Kordinata, Angelina Alicia, Diavika Febriyanti","doi":"10.53712/jmm.v7i1.1494","DOIUrl":"https://doi.org/10.53712/jmm.v7i1.1494","url":null,"abstract":"The purpose of this study is to determine and analyze the effect of Imports, Exports and Inflation on Foreign Exchange Reserves in Indonesia. The sample used in this study collects 60 data series from January 2015 to December 2021. The dependent variable in this study was Foreign Exchange reserves, whilst the independent variables are imports, inflation and exports. To test the results of the influence in this study multiple linear regression analysis and the results of Imports, Exports and Inflation have a sig value. < 0.05 then there is a significant effect on foreign exchange reserves. ","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115000526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS ROA, DER, DAN NPM TERHADAP HARGA SAHAM PADA PERUSAHAAN JII PERIODE 2015-2019","authors":"Fera Syah Putri, Bayu Wijayantini, Achmad Hasan Hafidzi","doi":"10.53712/jmm.v7i1.1497","DOIUrl":"https://doi.org/10.53712/jmm.v7i1.1497","url":null,"abstract":"This study aims to determine whether the variables Return On Assets, Debt To Equity Ratio, and Net Profit Margin have an effect on stock prices in companies listed on the Jakarta Islamic Index in 2015-2019. Sources of data used in this study is secondary data in the form of quantitative data. The data analysis used in this research is Multiple Linear Regression. The results of this study indicate that the Return On Assets variable has a significance value greater than 0.05 (0.185 > 0.05), so it can be concluded that Return On Assets has no effect on stock prices. For the Debt To Equity Ratio variable has a significance value less than 0.05 (0.000 < 0.05), it can be concluded that the Debt To Equity Ratio has an effect on stock prices. While the Net Profit Margin variable has a significance value less than 0.05 (0.023 < 0.05), it can be concluded that Net Profit Margin has an effect on stock prices.","PeriodicalId":104490,"journal":{"name":"Makro : Jurnal Manajemen Dan Kewirausahaan","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128900819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}