International Journal of Media and Mass Communication最新文献

Media Policy and Its Impact on Tourism: The Case of United Arab Emirates 媒体政策及其对旅游业的影响：阿拉伯联合酋长国案例

International Journal of Media and Mass Communication Pub Date : 2024-07-01 DOI: 10.46988/ijmmc.06.02.2024.01

Saleh Abide Alrached

{"title":"Media Policy and Its Impact on Tourism: The Case of United Arab Emirates","authors":"Saleh Abide Alrached","doi":"10.46988/ijmmc.06.02.2024.01","DOIUrl":"https://doi.org/10.46988/ijmmc.06.02.2024.01","url":null,"abstract":"Media policy has emerged as a prominent aspect of public policies due to its interaction and intertwining with other societal dimensions. Its significance has increased, and its scope has expanded with digital and technological advancements, necessitating the adaptation to transformational requirements and the enhancement of communication channels. Against the backdrop of the significant development witnessed by the United Arab Emirates (UAE) across various sectors over the past decades, with tourism being one of the most pivotal, this study examines media policy and its impact on the development of the tourism sector in the UAE. Through an analysis of the reasons behind the success of Emirati media policy in effectively promoting the tourism sector and showcasing the country's touristic assets, the study highlights several findings. Notably, it underscores the contribution of media campaigns in enhancing the UAE's image as a safe and attractive global tourist destination, emphasizing various aspects of tourist attractions. Consequently, there has been a noticeable growth in the number of tourists visiting the UAE. Considering these findings, the research advocates for the continuation of media marketing campaigns, focusing on electronic marketing, diversification of environmental, cultural, and therapeutic tourism offerings, and the development of infrastructure to bolster the UAE's position as a leading global tourist destination.\u0000\u0000Keywords: Media policy, Tourism, Promotion, UAE.","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"50 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141697789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Electronic Communication Strategies of the Ministry of Heritage and Tourism to Promote the Sultanate of Oman 遗产和旅游部宣传阿曼苏丹国的电子通信战略

International Journal of Media and Mass Communication Pub Date : 2024-07-01 DOI: 10.46988/ijmmc.06.02.2024.05

Faten Ben Lagha, Jalila Abdullah Almamari

{"title":"Electronic Communication Strategies of the Ministry of Heritage and Tourism to Promote the Sultanate of Oman","authors":"Faten Ben Lagha, Jalila Abdullah Almamari","doi":"10.46988/ijmmc.06.02.2024.05","DOIUrl":"https://doi.org/10.46988/ijmmc.06.02.2024.05","url":null,"abstract":"This study aims to identify the communication strategies used by the Ministry of Heritage and Tourism to promote the Sultanate of Oman as a tourist destination electronically, as well as the extent of employing electronic communication activities to support these strategies, in line with the premises and objectives of the Tourism Strategy 2040. The study relied on the media survey methodology to achieve its objectives and answer its questions using several tools: observation, document and data analysis, and content analysis.\u0000The results of the study concluded that the Ministry of Heritage and Tourism uses several communication strategies to promote the Sultanate of Oman electronically as a tourist destination, which are push strategy, pull strategy, cognitive strategy, emotional strategy, persuasion strategy, information strategy, dialogue strategy, consensus-building strategy, and relationship-building strategy. The study results also indicated that the Ministry of Heritage and Tourism has a diversified electronic communication activity, focusing more on websites and social media.\u0000The study confirmed that the (Experience Oman) account tweets daily during the study sample period, and the ministry uses images in most of the study sample’s tweets. Additionally, 74٪ of the tweets are not content created by the Ministry of Heritage and Tourism but instead sharing of the content of others. The study showed that interaction with the account’s posts is modest. \u0000Finally, the study recommends developing electronic communication activities, virtual reality technologies, and artificial intelligence, optimizing search engines, and focusing on storytelling content. The study also recommends updating the social media strategy in line with modern trends in the media content industry. \u0000\u0000Keywords: Communication strategies, electronic communication activities, Promotion, Ministry of Heritage and Tourism, Sultanate of Oman.","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"28 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141710947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Technological vigilance and total quality in the management of the mental image of the institution: Goals and bets 机构精神形象管理中的技术警惕性和全面质量：目标和赌注

International Journal of Media and Mass Communication Pub Date : 2024-07-01 DOI: 10.46988/ijmmc.06.02.2024.02

Amaar Yousafy

{"title":"Technological vigilance and total quality in the management of the mental image of the institution: Goals and bets","authors":"Amaar Yousafy","doi":"10.46988/ijmmc.06.02.2024.02","DOIUrl":"https://doi.org/10.46988/ijmmc.06.02.2024.02","url":null,"abstract":"Many institutions and companies are working to develop their activities and ensure overall quality. The quality of the service, in particular, aims to satisfy customers and build an exemplary mental image in the minds of this target clientele. Still, the competition market has taken another turn with technological and technical development.\u0000The most important of these factors that have developed and that institutions need to work on to build their capabilities is technological vigilance, which is an integral part of the institution's overall strategic plan.\u0000Technology must sometimes be selected for quality, especially those that enable sustainable development based on investment in knowledge instead of relying on raw materials.\u0000In this research paper, we will focus on the aspects that contribute to overturning the balance of competition in favor of the institution by adopting technological and cognitive mechanisms and knowledge under technological vigilance and maintaining the sustainability of its positive image with customers.\u0000\u0000Keywords: Technological awakening, knowledge economy, mental image, sharp technologies","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"58 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141697876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of digital media on social issues in Palestine 数字媒体对巴勒斯坦社会问题的影响

International Journal of Media and Mass Communication Pub Date : 2024-07-01 DOI: 10.46988/ijmmc.06.02.2024.03

Ahed Maher Abu Draz, W. Tharwat, Haitham Abdul Rahman Awad, Elsir Ali Saad Mohamed, Saleh Alrached

{"title":"The influence of digital media on social issues in Palestine","authors":"Ahed Maher Abu Draz, W. Tharwat, Haitham Abdul Rahman Awad, Elsir Ali Saad Mohamed, Saleh Alrached","doi":"10.46988/ijmmc.06.02.2024.03","DOIUrl":"https://doi.org/10.46988/ijmmc.06.02.2024.03","url":null,"abstract":"The study aimed to identify the impact of digital media on social issues in Palestine. The analytical descriptive approach was adopted, and the study sample consisted of (393) digital media users in Palestine, and the questionnaire was used as a data collection tool. The most important results of the study were the following: The most used digital media is Facebook. Written conversation is the most popular way to communicate with digital media friends. The most common areas of follow-up to digital media are the social field and the political field.\u0000Most of the social issues dealt with by digital media are the basic needs of the citizen, and poverty. The most supportive means of digital media to influence social issues are the family and educational institutions. The study concluded with a set of recommendations, the most important of which are the following: Paying attention to raising social issues of concern to citizens through digital media, in order to communicate them to those concerned. Paying attention to the role of the family and educational institutions in preserving their children from the negative aspects of using digital media.\u0000\u0000Keywords: Digital Media, Social Issues.","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"11 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141691105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Attitudes of Some Media Instructors Towards Electronic Publishing Platforms During (December 2021 – 2022) 部分传媒专业教师对电子出版平台的态度（2021-2022 年 12 月）

International Journal of Media and Mass Communication Pub Date : 2024-07-01 DOI: 10.46988/ijmmc.06.02.2024.06

Jehan Awad Elias Mohamed Noor

{"title":"The Attitudes of Some Media Instructors Towards Electronic Publishing Platforms During (December 2021 – 2022)","authors":"Jehan Awad Elias Mohamed Noor","doi":"10.46988/ijmmc.06.02.2024.06","DOIUrl":"https://doi.org/10.46988/ijmmc.06.02.2024.06","url":null,"abstract":"E_ publishing is considered one of the essential results of information technology because it helps improve scientific research. That is what makes me study electronic publishing, according to university teachers, especially those in the media field, because they are still on their way to learning. At the same time, they also need more knowledge as this field demands. That can be achieved by sharing knowledge and experience with other teachers and people from different cultures, countries, and experiences. \u0000Nowadays, all university teachers publish their scientific studies in e-magazines, which is an advantage of knowledge. Through the analysis, we will learn more about electronic publishing according to some specialists in communication sciences because many universities have begun to use electronic libraries. \u0000The study focuses on the importance of using the Internet in keeping scientific research, the significant role of electronic publishing in improving, to what extent learners and teachers can depend on electronic resources, and how to make it a helpful source of learning. \u0000It is a descriptive study. The author uses survey methods through university teachers. The study finds that 78% of researchers have their studies published online. 66% agree that e-publishing doesn’t affect the publishers. The study advises asking all university teachers to do their work and studies in electronic copies. This makes teachers more active and enables them to enlarge their knowledge about technological development in learning fields and create training courses and sessions to improve this. And keep those electronic lectures for use when needed.\u0000\u0000Keywords: Attitudes, Platforms, Electronic Publishing.","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"49 218","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141696466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Journalists’ Attitudes Towards Obstacles to Creativity in the Internal and External Environments of Saudi Newspapers: A Field Study 记者对沙特报纸内部和外部环境中创造性障碍的态度：实地研究

International Journal of Media and Mass Communication Pub Date : 2024-07-01 DOI: 10.46988/ijmmc.06.02.2024.04

Wassim Alsahafi

{"title":"Journalists’ Attitudes Towards Obstacles to Creativity in the Internal and External Environments of Saudi Newspapers: A Field Study","authors":"Wassim Alsahafi","doi":"10.46988/ijmmc.06.02.2024.04","DOIUrl":"https://doi.org/10.46988/ijmmc.06.02.2024.04","url":null,"abstract":"The study aims to monitor the attitudes of Saudi journalists toward obstacles to creativity in the internal work environment of journalistic institutions. These obstacles can be classified as personal, economic, and administrative, as well as obstacles to creativity related to the external environment, which can be identified as social, organizational, and legislative obstacles. Furthermore, the study seeks to identify the prominent proposed solutions from the journalists' perspective in order to enhance creativity in Saudi journalistic institutions. The study relied on a questionnaire tool applied to a sample of 150 Saudi journalists.\u0000Among the study's key findings, statistically significant differences were found between the study groups (males and females) regarding the personal, economic, and administrative obstacles journalists face in the internal environment of newspapers, with a significance level of less than 0.05. It was also found that the obstacles to creativity faced by journalists in the internal environment of newspapers were represented by economic obstacles at a rate of 86.02% in the first place, followed by administrative obstacles at a rate of 77.32%. Finally, personal obstacles were represented at a rate of 53.64%.\u0000Similarly, statistically significant differences were found between the study groups (males and females) regarding the social, organizational, legislative, and technological obstacles faced by journalists in the external environment of newspapers, with a significance level of less than 0.05. It was revealed that the obstacles to creativity faced by journalists in the external environment were represented by social obstacles at a rate of 78.98% in the first place, followed by organizational and legislative obstacles at a rate of 77.80%. Lastly, technological obstacles were represented at a rate of 78.41%.\u0000\u0000Keywords: Obstacles to creativity - Saudi newspapers - journalists.","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"36 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141716781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

التقنيات الرقمية وانعكاساتها على النظم الاتصالية بالمؤسسات الإعلامية السودانيةدراسة وصفية تحليلية بالتطبيق على وكالة السودان للأنباء (سونا) في الفترة من 2020-2021 数字技术及其对苏丹媒体机构通信系统的影响

International Journal of Media and Mass Communication Pub Date : 2022-07-01 DOI: 10.46988/ijmmc.04.02.2022.005

محمد العوض محمد, هيثم عبد الرحيم عثمان

{"title":"التقنيات الرقمية وانعكاساتها على النظم الاتصالية بالمؤسسات الإعلامية السودانية\u0000دراسة وصفية تحليلية بالتطبيق على وكالة السودان للأنباء (سونا) في الفترة من 2020-2021","authors":"محمد العوض محمد, هيثم عبد الرحيم عثمان","doi":"10.46988/ijmmc.04.02.2022.005","DOIUrl":"https://doi.org/10.46988/ijmmc.04.02.2022.005","url":null,"abstract":"أسهمت التقنيات الرقمية في تفعيل العمليات الاتصالية بالمؤسسات وتنوع المضامين الاتصالية وتعدد تقنياتها مدعومة بتقنيات الحاسوب وبرامجه مما أتاح فرص الجودة والدقة والسرعة مع غياب المواكبة القانونية وتحديات البنية التحتية الرقمية لمواكبة التحديثات المستمرة وتأثيراتها على العمليات الإدارية وظهور نظم وأنواع اتصالية جديدة تكون متسقة مع التوصيف والتوظيف للتقنيات المستحدثة.\u0000وتندرج الدراسة لمناقشة تأثير المتغيرات على الاتصال المؤسسي وقضايا سعة المواعين وتعدد مسارات الاتصال المنتقل من التقليدية الى الحداثة والسرعة والعالمية وحتمية المواكبة المستمرة.\u0000وتنبع أهمية الدراسة بتوضيح الفرص التي توفرها التقنيات للاتصال المؤسسي وتحسس مهددات التحديث المستمر للتقنيات الاتصالية وقضايا البنية التحتية والمواكبة البشرية نحو اتصالات مؤسسية تصل لأهدافها بسرعة وجودة.\u0000ويرجع سبب اختيار هذا الموضوع للاتجاهات المستقبلية للمؤسسات الرامية للإفادة من إمكانيات التقنيات الاتصالية للوصول لأهدافها والتواصل مع جمهورها ومتغيرات النظم الاتصالية ونظرياتها.\u0000وتهدف الدراسة للتعرف على المقدرات التقنية الاتصالية لدعم المؤسسات وإبراز النظم الاتصالية المستحدثة المتوازية وديناميكيتها مع تطور التقنيات واستشراف مستقبل الاتصال الرقمي والوقوف على التحديات في التدريب والتمويل لتوفير البنيات التقنية المتجددة على مستوى العتاد والبرامج والأجيال الاتصالية وتعقيدات استخدام التقنيات كتحديات البنى التحتية وتأمين المحتوى وإمكانات الاتصالات التطبيقية الرقابية والمهارية.\u0000وما يضفي على هذه الدراسة أصالة تركيزها على الجوانب المختلفة للتقنيات الاتصالية بالمؤسسات على غرار الدراسات التي كانت في مجملها ذات طابع إداري وأخرى ذات طابع اتصالي وهي تتناول التقنيات التي تتطور ويتجدد البحث في مجالها ومواكبته.\u0000انتهج المنهج الوصفي التحليلي خلال تناول المستحدثات التقنية واستخداماتها الاتصالية بالمؤسسات وتسخيرها وصولا لأهداف المؤسسة وجمهورها.\u0000وقد طرحنا سؤال ما انعكاسات التقنيات الرقمية على النظم الاتصالية بالمؤسسات الإعلامية السودانية وعلى وجه الخصوص وكالة السودان للأنباء (سونا)\u0000الكلمات المفتاحية: التقنية؛ النظم الاتصالية؛ المؤسسة الإعلامية","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127827659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

رؤية النخبة الإعلامية في السعودية لدور تقنيات الذكاء الاصطناعي في الحد من تأثير الأخبار الكاذبة على منصات الإعلام الاجتماعي 沙特阿拉伯媒体精英对人工智能技术在减少虚假新闻对社会媒体平台的影响方面的作用的看法

International Journal of Media and Mass Communication Pub Date : 2022-07-01 DOI: 10.46988/ijmmc.04.02.2022.006

شاكر بن علي الذيابي

{"title":"رؤية النخبة الإعلامية في السعودية لدور تقنيات الذكاء الاصطناعي في الحد من تأثير الأخبار الكاذبة على منصات الإعلام الاجتماعي","authors":"شاكر بن علي الذيابي","doi":"10.46988/ijmmc.04.02.2022.006","DOIUrl":"https://doi.org/10.46988/ijmmc.04.02.2022.006","url":null,"abstract":"تهدف هذه الدراسة إلى التعرف على رؤية النخبة الإعلامية في المملكة العربية السعودية لدور تقنيات الذكاء الاصطناعي وخوارزمياته في الحد من الأخبار الكاذبة على منصات الإعلام الاجتماعي، في ضوء الخبرة والممارسة الإعلامية والأكاديمية والتعامل مع مواقع التواصل الاجتماعي كمصدر للمعلومات والأخبار للكثيرين منهم في العمل الإعلامي اليومي. اعتمدت الدراسة على المنهج الكمي المسحي في الحصول على النتائج المطلوبة الذي يُعد أكثر المناهج المستخدمة في مجال البحوث الوصفية وطبقت الدراسة على عينة قوامها 65 مفردة من النخبة الإعلامية في السعودية. ونتج عن هذه الدراسة وجود علاقة ذات دلالة إحصائية بين درجة تعرض النخبة الإعلامية السعودية للأخبار الكاذبة في منصات التواصل الاجتماعي وإدراكهم لمساهمة الذكاء الاصطناعي في الحد من انتشار الأخبار الكاذبة كما بينت الدراسة العديد من العوامل التي تساهم في انتشار الأخبار الكاذبة في منصات التواصل الاجتماعي لدى النخبة الإعلامية. وجاء ضمن توصيات الدراسة ضرورة تطبيق تقنيات التعلم الآلي الهجين والشبكات العصبية للكشف عن الأخبار الكاذبة ومواجهة الأخبار الكاذبة والمعلومات المضللة على وسائل التواصل الاجتماعي وتكثيف البحث العلمي والنشر للباحثين في هذا المجال والتدريب المهني للعاملين في مجالات الإعلام حول توظيف أدوات الذكاء الاصطناعي في المؤسسات الإعلامية. \u0000\u0000الكلمات المفتاحية: النخبة الإعلامية، الذكاء الاصطناعي، الأخبار الكاذبة","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128238319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

إشكاليات دعم الإعلام للتحوّل الديمقراطي في السودان: الفترة ما بعد أبريل 2019 媒体支持苏丹民主过渡的问题:2019年4月以后

International Journal of Media and Mass Communication Pub Date : 2022-07-01 DOI: 10.46988/ijmmc.04.02.2022.003

ياسر محجوب الحسين

{"title":"إشكاليات دعم الإعلام للتحوّل الديمقراطي في السودان: الفترة ما بعد أبريل 2019","authors":"ياسر محجوب الحسين","doi":"10.46988/ijmmc.04.02.2022.003","DOIUrl":"https://doi.org/10.46988/ijmmc.04.02.2022.003","url":null,"abstract":"تهدف الدراسة إلى معرفة الإشكاليات التي تحول دون دعم وسائل الإعلام السودانية لقضية التحول الديمقراطي بعد التغيير السّياسي الذي حدث في أبريل 2019، في ظل أزمة سياسة تمسك بخناق البلاد. ومن المعلوم أن الإعلام يقوم بدور حاسم في نجاح المشاريع السّياسية والاقتصادية، ويشكّل مع القوة العسكرية أهم مصدرين للقوة في المجتمعات والدول. واعتمدت الدراسة في جمع البيانات الضرورية على طرح استبانة على عينة تجمع بين النخبة الإعلامية والأكاديمية والسّياسية، بلغت 111 مشاركاً استجابوا عن طريق الإنترنت. كذلك تم إجراء عدد من المقابلات مع قيادات إعلامية وسياسية بارزة. \u0000وكشفت الدراسة أن وسائل الإعلام السودانية لم تتمكن من تقديم الدعم المطلوب للتحول الديمقراطي في البلاد. وأكدت الدراسة أن الشأن السّياسي في السودان، يقع في صدارة اهتمام وسائل الإعلام، كما رصدت الدراسة أربع تحديات تواجه وسائل الإعلام، وتعترض القيام بدورها؛ وتوزعت المسؤولية بين السلطة السياسة والنخبة السّياسية من جانب وبين وسائل الإعلام نفسها، غير أن السلطات السّياسية تتحمل القدر الأكبر من هذه المسؤولية. وأثبتت الدراسة بدالة إحصائية أن هناك تأثيراً سلبياً متبادل بين الطرفين يعيق التعاون بين الجهتين، بسبب انعدام ثقة بينهما.\u0000\u0000الكلمات المفتاحية: وسائل الإعلام السودانية، التحول الديمقراطي، التغيير السّياسي","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125965414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Conceptual Review on Heuristic Systematic Model in Mass Communication Studies 大众传播学研究中启发式系统模型的概念回顾

International Journal of Media and Mass Communication Pub Date : 2022-07-01 DOI: 10.46988/ijmmc.04.02.2022.007

Hussein Khalifa Hassan Khalifa

{"title":"A Conceptual Review on Heuristic Systematic Model in Mass Communication Studies","authors":"Hussein Khalifa Hassan Khalifa","doi":"10.46988/ijmmc.04.02.2022.007","DOIUrl":"https://doi.org/10.46988/ijmmc.04.02.2022.007","url":null,"abstract":"This research reviews the Heuristic-Systematic Model (HSM). It investigates how communication signals might influence people's opinions Shelly Chaiken (1987) developed this model, which is a dual-processing model with two information processing modalities, the first of which is: Heuristic processing, which includes features that are part of The message's source, template, length, and case name are all instances of \"Heuristic Cues\" that are given in the message to allow for a quick evaluation of the message's validity. The second kind is in-depth processing (Systematic processing), which searches for the substance of the message. To arrive at an accurate assessment of the message. In social psychology, binary information-processing models give empirical evidence for distinguishing the many ways individuals think about politics. Over the last two decades, binary information-processing models have grown in prominence in social psychology. Individual and collective decision-making, preconceptions and biases, personal perception and social categorization, individual and group decision-making, and even fundamental memory mechanisms are all explained by these theories.\u0000\u0000Keywords: Heuristic Systematic Model; Mass Communication; Public Opinion","PeriodicalId":102814,"journal":{"name":"International Journal of Media and Mass Communication","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125929167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1