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Global low carbon transitions in the power sector: A machine learning clustering approach using archetypes 全球电力行业的低碳转型:使用原型的机器学习聚类方法
Journal of Economy and Technology Pub Date : 2024-04-02 DOI: 10.1016/j.ject.2024.03.002
Abdullah Alotaiq
{"title":"Global low carbon transitions in the power sector: A machine learning clustering approach using archetypes","authors":"Abdullah Alotaiq","doi":"10.1016/j.ject.2024.03.002","DOIUrl":"10.1016/j.ject.2024.03.002","url":null,"abstract":"<div><p>This study presents an archetype-based approach to designing effective strategies for low-carbon transitions in the power sector. To achieve global energy transition goals, a renewable energy transition is critical, and understanding diverse energy landscapes across different countries is essential to designing effective renewable energy policies and strategies. Using a clustering approach, this study identifies 12 power system archetypes based on several features, including energy and socio-economic indicators of 187 UN countries. Each archetype is characterised by distinct challenges and opportunities, ranging from high dependence on fossil fuels to low electricity access, low economic growth, and insufficient contribution potential of renewables. Archetype A, for instance, consists of countries with low electricity access, high poverty rates, and limited power infrastructure, while Archetype J comprises developed countries with high electricity demand and installed renewables. The study findings have significant implications for renewable energy policymaking and investment decisions, with policymakers and investors able to use the archetype approach to identify suitable renewable energy policies and measures and assess renewable energy potential and risks. Overall, the archetype approach provides a comprehensive framework for understanding diverse energy landscapes and accelerating decarbonisation efforts for the power sector.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"2 ","pages":"Pages 95-127"},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948824000155/pdfft?md5=b58db10e97a07378b8f0dbf11c3c55cd&pid=1-s2.0-S2949948824000155-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140778855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Review of enablers and barriers of sustainable business practices in SMEs 中小企业可持续商业实践的推动因素和障碍回顾
Journal of Economy and Technology Pub Date : 2024-03-31 DOI: 10.1016/j.ject.2024.03.005
Shoaib Abdul Basit , Behrooz Gharleghi , Khadija Batool , Sohaib S. Hassan , Asghar Afshar Jahanshahi , Mujde Erdinc Kliem
{"title":"Review of enablers and barriers of sustainable business practices in SMEs","authors":"Shoaib Abdul Basit ,&nbsp;Behrooz Gharleghi ,&nbsp;Khadija Batool ,&nbsp;Sohaib S. Hassan ,&nbsp;Asghar Afshar Jahanshahi ,&nbsp;Mujde Erdinc Kliem","doi":"10.1016/j.ject.2024.03.005","DOIUrl":"10.1016/j.ject.2024.03.005","url":null,"abstract":"<div><p>There are many factors that persuade or discourage business owners or managers of small and medium-sized firms to adopt sustainable policies. It is important to understand how different factors are interlinked to influence the business owners’/managers’ decisions for sustainability. Therefore, the gap between policies and their implementation in the workplace causes the failure of the adoption of sustainable policies in business practices. To provide a clear picture, the present study intends to investigate the factors that might foster/hinder the adoption of sustainable policies in business practices. The study provides a systematic literature review on sustainable business policies from 2015 to 2023. We consider what are the key factors supporting or obstructing the successful implementation of a sustainability framework in the business practices in SMEs. Our findings reveal that data-centered solutions, sensor aided cyber physical systems, green consumption, vendor support, technological roadmap, gain legitimacy on the use of data analytics, and acceleration of digital transformation are the most significant enablers for sustainable business practices in SMEs. In addition, cloud enterprise resource planning is found to be the most significant enabler for developing countries. The barriers are mainly related to the implantation of the enablers. Among those major barriers are security of the data storage, lack of trust, lack of top management support, resistance to change to the new technology, lack of skilled workforce, data breaches, and poor network security. Our findings have key policy implications for practitioners and policy makers.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"2 ","pages":"Pages 79-94"},"PeriodicalIF":0.0,"publicationDate":"2024-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948824000167/pdfft?md5=248fc093f0846ba17b7e606107835c90&pid=1-s2.0-S2949948824000167-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140405826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Empowering tomorrow: Unleashing the role of technology driven energy efficiency for sustainable development in China 为明天赋能:释放技术驱动能效对中国可持续发展的作用
Journal of Economy and Technology Pub Date : 2024-02-27 DOI: 10.1016/j.ject.2024.02.001
Muhammed Ashiq Villanthenkodath , Shreya Pal
{"title":"Empowering tomorrow: Unleashing the role of technology driven energy efficiency for sustainable development in China","authors":"Muhammed Ashiq Villanthenkodath ,&nbsp;Shreya Pal","doi":"10.1016/j.ject.2024.02.001","DOIUrl":"10.1016/j.ject.2024.02.001","url":null,"abstract":"<div><p>The underlying objective of the study is to investigate the energy efficiency improvement potentiality of total technological innovation and its components, such as residential and non-residential technological innovations, by controlling for economic growth and energy prices in China. To this end, the study employs Dynamic Ordinary Least Squares (DOLS), Canonical Cointegrating Regression (CCR), and Fully Modified Ordinary Least Squares (FMOLS) based on the unit root testing and Johansen and Juselius cointegration test outcomes. Thus, the results confirm the long-run relationship among the series under investigation. Further, it shows that total technological innovation and its components, i.e., residential and non-residential technological innovations, have the potential to improve energy efficiency. However, economic growth and energy prices are reducing energy efficiency. Moreover, these findings are stable while applying the other alternative methods for robustness. Therefore, the study suggests policy recommendations aimed at promoting technology that may be either residential or non-residential technological innovations to increase energy efficiency. Additionally, it urges designing national-level energy policy to boost economic progress by conserving energy along with measures to stabilize energy prices.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"2 ","pages":"Pages 155-165"},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948824000039/pdfft?md5=7c360533b7e708f3b8164f8fc41ef5a7&pid=1-s2.0-S2949948824000039-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140469160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A study on ChatGPT for Industry 4.0: Background, potentials, challenges, and eventualities 面向工业4.0的聊天技术研究:背景、潜力、挑战和可能性
Journal of Economy and Technology Pub Date : 2023-11-01 DOI: 10.1016/j.ject.2023.08.001
Mohd Javaid , Abid Haleem , Ravi Pratap Singh
{"title":"A study on ChatGPT for Industry 4.0: Background, potentials, challenges, and eventualities","authors":"Mohd Javaid ,&nbsp;Abid Haleem ,&nbsp;Ravi Pratap Singh","doi":"10.1016/j.ject.2023.08.001","DOIUrl":"10.1016/j.ject.2023.08.001","url":null,"abstract":"<div><p>ChatGPT is an Artificial Intelligence (AI)-powered Natural Language Processing (NLP) tool that comprehends and produces text in response to given commands. It can be adopted for various requirements, like answering our inquiries, assisting us with content creation, translating languages, and more. The fourth industrial revolution, called \"Industry 4.0,\" denotes a new production age focused on automation, digitalisation, and real-time connectivity of production systems. ChatGPT can help Industry 4.0 in a variety of ways. ChatGPT and AI-driven process optimisation is poised to revolutionise Industry 4.0 by enhancing productivity, quality assurance, and efficiency. For developing this paper, various articles on ChatGPT/ AI for Industry 4.0 were identified through Scopus, ScienceDirect, Google Scholar and ResearchGate. Industry 4.0 progresses due to the incorporation of cutting-edge technology like AI, Machine Learning (ML), and NLP and Manufacturing operations are changing. The ChatGPT language model is becoming well-known for daily use because of its promising applications. In the framework of Industry 4.0, it promises to revolutionise processes to assist advancement in boosting business productivity and efficiency. This paper studies the major need for ChatGPT for Industry 4.0. Various associated features, traits and versatile competencies of ChatGPT for Industry 4.0 are identified and briefed. Finally, it identifies and discusses the significant applications of ChatGPT for Industry 4.0. ChatGPT is a very flexible and efficient method for creating human-machine interfaces and automatically generating text, which provides proper knowledge and guidance to the employee. Applications for ChatGPT include chatbots, virtual assistants, automated customer care, language translation, and content production. In future, it will become an effective tool for enhancing communication and automating processes in Industry 4.0.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"1 ","pages":"Pages 127-143"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948823000033/pdfft?md5=a29a7ee67c3e05fa7018dac392c697c3&pid=1-s2.0-S2949948823000033-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73263587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Nexus between economy, technology, and ecological footprint in China 中国经济、技术与生态足迹的关系
Journal of Economy and Technology Pub Date : 2023-11-01 DOI: 10.1016/j.ject.2023.09.003
Asif Raihan
{"title":"Nexus between economy, technology, and ecological footprint in China","authors":"Asif Raihan","doi":"10.1016/j.ject.2023.09.003","DOIUrl":"https://doi.org/10.1016/j.ject.2023.09.003","url":null,"abstract":"<div><p>In contemporary times, nations across the globe, encompassing both developed and emerging economies, are actively pursuing the objective of achieving sustainable economic growth. China, as a prominent emerging nation, holds a significant position in the worldwide environment. However, it is imperative to acknowledge that China's ecological impact is substantial, as evidenced by its considerable contribution of almost one-third of the total global carbon emissions in the year 2021. The encouraging aspect lies in the emergence of China as a significant economic power, which may be attributed to the positive impact of technological advancements. The scientific literature suggests that the use of novel technologies has the potential to contribute significantly to mitigating environmental degradation. The objective of this study is to investigate the impact of China's economic growth and technological advancements on ecological footprint throughout the period spanning from 1985 to 2020. This study utilizes the ecological footprint concept as a means to assess environmental degradation in China. The ARDL cointegration methodology is utilized to estimate the long- and short-term impacts, and the outcomes are validated through the application of further cointegration regression techniques. Furthermore, the pairwise Granger causality analysis is employed to examine the causal links among the variables. The empirical evidence suggests that economic expansion exacerbates environmental degradation in China, whereas technological progress plays a mitigating role in addressing this issue. The results of the study also demonstrated a bidirectional causality between economic growth and technological innovation, suggesting that China's economic growth and technological progress mutually reinforce one another. The paper proposes green technical solutions that have the potential to mitigate environmental degradation while maintaining economic growth. Sustaining long-term economic prosperity necessitates the implementation of both carbon emission taxation and strategic investments in environmentally beneficial technologies.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"1 ","pages":"Pages 94-107"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948823000069/pdfft?md5=cc5a83c6248e97867f8c3c2c74dfac1f&pid=1-s2.0-S2949948823000069-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"92045651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Artificial neural networks in supply chain management, a review 人工神经网络在供应链管理中的应用综述
Journal of Economy and Technology Pub Date : 2023-11-01 DOI: 10.1016/j.ject.2023.11.002
Mohsen Soori , Behrooz Arezoo , Roza Dastres
{"title":"Artificial neural networks in supply chain management, a review","authors":"Mohsen Soori ,&nbsp;Behrooz Arezoo ,&nbsp;Roza Dastres","doi":"10.1016/j.ject.2023.11.002","DOIUrl":"https://doi.org/10.1016/j.ject.2023.11.002","url":null,"abstract":"<div><p>Artificial Neural Networks (ANNs) are a type of machine learning algorithm inspired by the structure and function of the human brain. In the context of supply chain management, ANNs can be used for demand forecasting, inventory optimization, logistics planning, and anomaly detection. ANNs help companies to optimize their inventory levels, production schedules and procurement activities in terms of productivity enhancement of part production. By considering multiple variables and constraints, ANNs can identify the most efficient routes, allocate resources effectively, and reduce costs. Furthermore, ANNs can identify anomalies as well as abnormalities in supply chain data, such as unexpected demand patterns, quality issues and disruptions in logistics operations in order to minimize their impact on the supply chain. ANNs can also analyze supplier performance data, including quality, delivery times and pricing in order to assess the reliability and effectiveness of suppliers. This information can support decision-making processes in supplier evaluation and selection processes. Moreover, ANNs can continuously monitor supplier performance, raising alerts for deviations from predefined criteria to provide safe and secure supply chain in part production processes. By analyzing various data sources, including weather conditions, and political instability, ANNs can identify and mitigate risks in terms of safety enhancement of supply chain processes. Artificial neural networks in supply chain management is studied in the research work to analyze and enhance performances of supply chain management in process of part manufacturing. New ideas and concepts of future research works are presented by reviewing and analyzing of recent achievements in applications of artificial neural networks in supply chain management. Thus, productivity of part manufacturing can be enhanced by promoting the supply chain management using the artificial neural networks.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"1 ","pages":"Pages 179-196"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948823000112/pdfft?md5=c3a0d0ce8ab84c070736a6079499b5c5&pid=1-s2.0-S2949948823000112-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138577797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Resilience assessment of mobile emergency generator-assisted distribution networks: A stochastic geometry approach 移动应急发电机辅助配电网的弹性评估:随机几何方法
Journal of Economy and Technology Pub Date : 2023-11-01 DOI: 10.1016/j.ject.2023.10.002
Chenhao Ren , Rong-Peng Liu , Wenqian Yin , Qinfei Long , Yunhe Hou
{"title":"Resilience assessment of mobile emergency generator-assisted distribution networks: A stochastic geometry approach","authors":"Chenhao Ren ,&nbsp;Rong-Peng Liu ,&nbsp;Wenqian Yin ,&nbsp;Qinfei Long ,&nbsp;Yunhe Hou","doi":"10.1016/j.ject.2023.10.002","DOIUrl":"https://doi.org/10.1016/j.ject.2023.10.002","url":null,"abstract":"<div><p>Escalation of extreme weather events represents substantial threat to power system infrastructure. Mobile emergency generators (MEGs) can form part of a flexible restoration strategy against such destructive events. However, with continued expansion of distribution networks, quantification of the impact of MEGs has become increasingly challenging owing to extreme-weather-event-induced uncertainties. In this paper, we propose a stochastic geometry-based method for assessing the impact of MEG deployment on distribution networks affected by extreme weather events through investigation of structural features. First, we propose a distance measure to represent the electrical connection between power grid components. Subsequently, we adopt the point process and Voronoi tessellation to describe the spatial distribution of power grid components and the service coverage provided by MEGs under different scenarios. Then, we propose a set of assessment metrics to evaluate the survivability of power grid components and the resilience of the entire distribution network under extreme weather events. Finally, we derive accurate analytical expressions for the distance distribution and resilience metrics, such as coverage probability and load shedding, enabling us to explore the relationship between MEG deployment decisions, structural features, and power grid resilience. The proposed method enables analytic assessment of the impact of MEG deployment on the resilience of distribution networks, and provides beneficial insights to help formulate efficient measures for enhancing resilience. Case studies demonstrated that the proposed method is accurate and efficient in dealing with network analysis and assessment problems for distribution networks under massive potential failure scenarios.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"1 ","pages":"Pages 48-74"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948823000082/pdfft?md5=a406a3eaf83fe9f9a1c2acccb4bc22ab&pid=1-s2.0-S2949948823000082-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"92045650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A review of cyber attacks on sensors and perception systems in autonomous vehicle 对自动驾驶汽车传感器和感知系统的网络攻击综述
Journal of Economy and Technology Pub Date : 2023-11-01 DOI: 10.1016/j.ject.2024.01.002
Taminul Islam , Md. Alif Sheakh , Anjuman Naher Jui , Omar Sharif , Md Zobaer Hasan
{"title":"A review of cyber attacks on sensors and perception systems in autonomous vehicle","authors":"Taminul Islam ,&nbsp;Md. Alif Sheakh ,&nbsp;Anjuman Naher Jui ,&nbsp;Omar Sharif ,&nbsp;Md Zobaer Hasan","doi":"10.1016/j.ject.2024.01.002","DOIUrl":"https://doi.org/10.1016/j.ject.2024.01.002","url":null,"abstract":"<div><p>Vehicle automation has been in the works for a long time now. Automatic brakes, cruise control, GPS satellite navigation, etc. are all common features seen in today's automobiles. Automation and artificial intelligence breakthroughs are likely to lead to an increase in the usage of automation technologies in cars. Because of this, mankind will be more reliant on computer-controlled equipment and car systems in our daily lives. All major corporations have begun investing in the development of self-driving cars because of the rapid advancement of advanced driver support technologies. However, the level of safety and trustworthiness is still questionable. Imagine what the assailants could do if they had access to a car. Control of braking, acceleration and even steering by an attacker can have disastrous results. Most of the assaults against autonomous vehicle software and hardware are covered in this study, along with their prospective consequences. This work explores an extended analysis of the security threat and cyber-attacks on different sensors and perception systems in autonomous vehicles. This work also showed machine learning-based possible defensive techniques to prevent the security threat. An overview of most of the conceivable assaults against autonomous vehicle software and hardware and their prospective consequences is presented in this study.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"1 ","pages":"Pages 242-258"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948824000027/pdfft?md5=581113941c5d36ce6512ea9c1f4d7171&pid=1-s2.0-S2949948824000027-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139743833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Next generation edge computing: A roadmap to net zero emissions 下一代边缘计算:实现净零排放的路线图
Journal of Economy and Technology Pub Date : 2023-11-01 DOI: 10.1016/j.ject.2023.12.001
Raghubir Singh , Sukhpal Singh Gill
{"title":"Next generation edge computing: A roadmap to net zero emissions","authors":"Raghubir Singh ,&nbsp;Sukhpal Singh Gill","doi":"10.1016/j.ject.2023.12.001","DOIUrl":"10.1016/j.ject.2023.12.001","url":null,"abstract":"<div><p>Multi-access Edge Computing (MEC, formerly, Mobile Edge Computing) offers users of Mobile Devices (MDs) such as smartphones advantages in computational task completion times by offloading to superior but geographically close computing resources. There is a need to make these services more sustainable (energy-efficient) as an initial step towards net zero emissions. We have modelled a zero-latency edge node-MD connection as a single base station linked to a devoted server with the MD transmitting and receiving data via a Wireless Local Area Network (WLAN) with, wherever possible, identifiable real-world power ratings. In this paper, we demonstrate that the total energy usage by the MD and edge node hardware can be markedly less than that of the MD alone in 3 G, 4 G and 5 G WLAN networks. The energy savings, computed as percentages of MD-alone energy usage, are independent of data file size, are greater with computationally more complex tasks, and have a higher MD CPU workload but moderate server CPU workloads. Energy savings are highly dependent on the precise configuration of the base station with server type (peak power rating, the number of CPU cores and the maximum number of jobs processed simultaneously). A 5 G base station has the highest power consumption, but this is offset by much faster WLAN speeds, which can result in energy savings in excess of 90% compared with MD computation alone. We discuss the implications of these results for reducing global electricity use and achieving carbon neutrality to contribute towards net zero emissions.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"1 ","pages":"Pages 208-221"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948823000148/pdfft?md5=f31ed86260f747f7f6e27e356af71e92&pid=1-s2.0-S2949948823000148-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139013063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM 消费者决策风格对消费者购买意愿的影响:基于PLS-SEM的情感广告的中介作用
Journal of Economy and Technology Pub Date : 2023-11-01 DOI: 10.1016/j.ject.2023.10.001
Priyanka Garg , Rohit Raj , Vimal Kumar , Sumanjeet Singh , Saloni Pahuja , Neeraj Sehrawat
{"title":"Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM","authors":"Priyanka Garg ,&nbsp;Rohit Raj ,&nbsp;Vimal Kumar ,&nbsp;Sumanjeet Singh ,&nbsp;Saloni Pahuja ,&nbsp;Neeraj Sehrawat","doi":"10.1016/j.ject.2023.10.001","DOIUrl":"https://doi.org/10.1016/j.ject.2023.10.001","url":null,"abstract":"<div><p>The whole purpose of the present research was to advance the comprehension of the mediating effect of emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based on past literature was made which is tested with Partial Least Squares (PLS) procedure on data acquired through a survey based on the structured questionnaire that yielded 525 respondents across India. For stimulation purposes, we selected the ten most watched advertisements on YouTube in India in a month. It was found that customer style inventory (CSI) influences purchase decisions. It was also found that customers’ responses towards emotional advertising and the attitude that develop through that are mediating consumer decision-making style and purchase intention. More research is required to find the degree of influence on each consumer's decision-making style through emotional advertising. It is also necessary to conduct research separately across different industries. The findings propose that the relationship between consumer style inventory (CSI) is seen to influence purchasing intention. Further, their response toward emotional advertising and the consequent attitude that develops mediate their consumer decision-making style and purchase intention (PI) can be influenced and mold the attitude of consumers by using emotions in advertising. Moreover, the effect of response towards emotional advertising is the same in both utilitarian and hedonic products which implies, that if a customer is going to respond positively towards emotional advertisement, he will have a positive attitude towards the brand and will show purchase intention. This research study is the first written endeavor to use PLS to test the linkages and mediation effect between CSI and PI.</p></div>","PeriodicalId":100776,"journal":{"name":"Journal of Economy and Technology","volume":"1 ","pages":"Pages 108-118"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2949948823000070/pdfft?md5=8bfcd96823eb72435a30a2e813c8fe92&pid=1-s2.0-S2949948823000070-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"92045653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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