Ramy Elitzur , Noam Katz , Peri Muttath , David Soberman
{"title":"The power of machine learning methods to predict crowdfunding success: Accounting for complex relationships efficiently","authors":"Ramy Elitzur , Noam Katz , Peri Muttath , David Soberman","doi":"10.1016/j.jbvd.2024.100022","DOIUrl":"https://doi.org/10.1016/j.jbvd.2024.100022","url":null,"abstract":"<div><p>The objective of this paper is to both demonstrate and explain the power of machine learning (ML) methods to predict crowdfunding success. The first step to achieve this objective is to compare the predictive performance of four ML methods (boosted trees, random forest, Shallow Neural Networks and Deep Neural Networks) to standard binary logit estimation using a dataset of more than 108,223 Kickstarter projects. The data used for the comparison is a set of categorical and continuous variables for each project that can be analyzed using all 5 modelling methods. The second step to achieve the objective is to show that the presence of complex relationships between the explanatory variables and outcome variable explains the power of ML methods. These relationships can be categorized as threshold-type (when a certain level of a explanatory variable is need for an effect to occur), Goldilocks-type (where a very specific level of an explanatory variable is needed for an effect to occur) and interactions (where the effect of one explanatory variable on the outcome variable is moderated by the levels of other explanatory variables). Our estimations show that these relationships are embedded in the context of crowdfunding. Because crowdfunding is a marketing activity, factors like attention, saturation, and synergy between levers are pervasive. It is because machine learning has the ability to account for these relationships (without knowing where they are in advance) that these methods are both better predictors and better managerial tools than standard binary logit models. We further show that even greater prediction power is unleashed by activating the text-analysis capabilities of ML methods. However, even when this is not possible, the value realized by employing ML approaches to predict crowdfunding success is substantial.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"3 ","pages":"Article 100022"},"PeriodicalIF":0.0,"publicationDate":"2024-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2667277424000033/pdfft?md5=4c0db92d39204fa6bbb93b4d3aec2e63&pid=1-s2.0-S2667277424000033-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141542955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Andrea Coali , Elena Novelli , Anusha Sirigiri , Chiara Spina
{"title":"A scientific approach to decision-making: Key tools and design principles","authors":"Andrea Coali , Elena Novelli , Anusha Sirigiri , Chiara Spina","doi":"10.1016/j.jbvd.2024.100023","DOIUrl":"10.1016/j.jbvd.2024.100023","url":null,"abstract":"<div><p>The recent empirical studies have shown the positive impact of a scientific approach to decision-making on entrepreneurial performance. Building on this evidence, this article offers a description of the scientific approach that is oriented toward its practical implementation by entrepreneurs. Focusing on the approach's two main pillars – the processes of theory building and evidence gathering – we outline a set of tools developed to facilitate the application of the scientific approach in practical decision-making activities. Ultimately, we derive a set of design principles that researchers can adopt to develop novel tools and methodologies to aid entrepreneurial actions based on the prescriptive aspects of the scientific approach.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"3 ","pages":"Article 100023"},"PeriodicalIF":0.0,"publicationDate":"2024-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2667277424000045/pdfft?md5=a3d0b90db5f223ce6c8c47c6b98d5d6e&pid=1-s2.0-S2667277424000045-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141709595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reflecting on the creation of the Market Opportunity Navigator (4th tool in the Lean Startup)","authors":"Marc Gruber , Sharon Tal","doi":"10.1016/j.jbvd.2023.100017","DOIUrl":"10.1016/j.jbvd.2023.100017","url":null,"abstract":"<div><p>Formally recognized as the 4th tool in the Lean startup toolset, the Market Opportunity Navigator supports the identification and exploitation of market opportunities for value creation and growth in new and established firms (“Where to Play?”). To date, this business tool has been used by tens of thousands of firms as well as educators, mentors, and consultants. In this article, we reflect on the process of creating the tool, show how it is grounded in theory and empirical evidence, provide insights on the development of supporting materials, and discuss our efforts in bringing the tool to its target markets. Our reflections seek to advance understanding of how design science allows researchers to move beyond their accustomed roles as analysts of existing artifacts by engaging in the creation of new artifacts. In effect, by designing, launching, and marketing a new business tool, researchers can embark on their very own entrepreneurial journey.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"3 ","pages":"Article 100017"},"PeriodicalIF":0.0,"publicationDate":"2024-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S266727742300004X/pdfft?md5=4d4b030b4e665de2b29eb75e6cef5314&pid=1-s2.0-S266727742300004X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135852346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Making the leap: Negotiating resource acquisition","authors":"Truls Erikson, Daniel Leunbach, Yangyang Zhao","doi":"10.1016/j.jbvd.2024.100021","DOIUrl":"10.1016/j.jbvd.2024.100021","url":null,"abstract":"<div><p>To suspend uncertainty, we can simply just choose to believe. A leap of faith - or the <em>suspension</em> of uncertainty - is the essence of trust, yet it remains a relatively unexplored phenomenon within the entrepreneurship literature. Trust reflects a willingness to bear risks, and as such, it is an underappreciated risk-bearing mechanism. Choosing to trust not only translates into the way entrepreneurs negotiate, but as we will see, also into the negotiated outcome. In the current study, we show that trust relates positively to negotiations, but we find that positional negotiations relate negatively to accomplishments, whereas collaborative negotiations relate positively. We study entrepreneurs who act <em>as if</em> those whom they are negotiating with are trustworthy, and we explore the effects of such leaps of faith on not only collaborative, but also positional negotiations, and their interaction effects. Using abductive reasoning, we unpack three related design principles.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"3 ","pages":"Article 100021"},"PeriodicalIF":0.0,"publicationDate":"2024-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2667277424000021/pdfft?md5=8c07de83044af4a6d7bc64ca17eca03a&pid=1-s2.0-S2667277424000021-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141043846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Artifact concreteness as imprinter in the organization design process","authors":"Reed Elliot Nelson , Stuart Read","doi":"10.1016/j.jbvd.2023.100018","DOIUrl":"https://doi.org/10.1016/j.jbvd.2023.100018","url":null,"abstract":"<div><p>The fundamental purpose of design is to construct artifacts which interface inner and outer systems. Recent work in entrepreneurship makes a compelling argument that opportunities represent an artifact which interfaces inner systems of the entrepreneurial firm with outer systems of customers, markets and supplier stakeholders. In this formulation, opportunities might emerge from one of two ideal forms of design, namely experimentation or transformation. We build on such work, exploring a different artifact - the entrepreneurial organization. Adopting a design perspective, we compare the trajectories of two ventures with relatively similar starting points, but imprinted by different artifacts which encouraged the use of design approaches of experimentation in one and transformation in the other. We expose critical areas of divergence in the organizations that emerge. Imprinted by a trove of available concrete artifacts, the organization employing experimentation features dense, strongly tied networks, a more loyalty and work oriented culture and a simpler, less flexible, more incremental strategy. By contrast, the organization imprinted by penurious resources employed transformation, and features less dense, weakly tied networks, a more political, status oriented and discursive culture, and a more flexible, growth-oriented strategy. The practical implication of our work lies in the insight that through starting endowment imprint and design approach, future entrepreneurs might build features into the ultimate artifact they create - the organization itself.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"3 ","pages":"Article 100018"},"PeriodicalIF":0.0,"publicationDate":"2024-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2667277423000051/pdfft?md5=23ca99f8fbd3daf2654d6ef38cdab8b1&pid=1-s2.0-S2667277423000051-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138474867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Designing impact due diligence for startups","authors":"Christin Eckerle, Orestis Terzidis","doi":"10.1016/j.jbvd.2024.100020","DOIUrl":"https://doi.org/10.1016/j.jbvd.2024.100020","url":null,"abstract":"<div><p>This paper explores the challenges impact investors face in assessing the social and environmental impact of startups, as traditional venture investing tools cannot fully capture their unique characteristics. Following a design science approach, we identify three startup-specific design requirements in the literature and propose five design principles. Building on this, we present a conceptual impact due diligence that takes into account the specific criteria for evaluating impact-driven startups. We conduct alpha tests with expert interviews that confirm the overall practical relevance and applicability of the framework. The study makes a theoretical and practical contribution to research in sustainable entrepreneurship and sustainability accounting by identifying solutions to the specific challenges of valuing such startups. Practitioners can use the resulting conceptual artifact to adapt their impact evaluation practices.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"3 ","pages":"Article 100020"},"PeriodicalIF":0.0,"publicationDate":"2024-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S266727742400001X/pdfft?md5=2b928ede7a6f7d5878935926424c72f3&pid=1-s2.0-S266727742400001X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140549855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Kinetic Thinking Styles: A tool for developing entrepreneurial thinking","authors":"Dimo DIMOV , Joseph PISTRUI","doi":"10.1016/j.jbvd.2023.100015","DOIUrl":"10.1016/j.jbvd.2023.100015","url":null,"abstract":"<div><p>In this paper, we introduce a set of instructional tools (Kinetic Thinking Styles framework) focused on developing entrepreneurial thinking by stimulating metacognitive awareness and fostering learning environments that are conducive to metacognition. We provide an account of the development of the framework, including its conceptual underpinnings, synthesis of a map of thinking styles that can help us understand how thinking operates in entrepreneurial situations, and the design process for the creation of an assessment tool (mirror) of one's thinking style. We illustrate how this suite of tools can be used in educational settings, including an example of a newly designed thinking tune-up course and a framework for understanding challenges for diverse learner populations.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"2 2","pages":"Article 100015"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2667277423000026/pdfft?md5=bdc1482630a354466fef4eb722e8ca43&pid=1-s2.0-S2667277423000026-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80459366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Negotiating possible futures","authors":"Truls Erikson","doi":"10.1016/j.jbvd.2023.100014","DOIUrl":"10.1016/j.jbvd.2023.100014","url":null,"abstract":"<div><p>Surprisingly, few entrepreneurship courses deal with negotiations, even though both concepts aim for value creation. In this paper, I relate negotiations to effectuation, and through these means, I show that individuals have the potential to leverage contingencies and create significant transformations through negotiations. When creating significant transformations, stakeholders likely draw on either “serendipity,” Putnam's “transformational moments,” Koestler's “bi-sociation,” or Dew et al.'s concept of “exaptation.” Implications for theory and practice are also discussed.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"2 1","pages":"Article 100014"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2667277423000014/pdfft?md5=75c490bd8d4c3feff3e81219150d31d5&pid=1-s2.0-S2667277423000014-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76316587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Design science in entrepreneurship: Conceptual foundations and guiding principles","authors":"Christoph Seckler , René Mauer , Jan vom Brocke","doi":"10.1016/j.jbvd.2022.100004","DOIUrl":"10.1016/j.jbvd.2022.100004","url":null,"abstract":"<div><p>Design science in the entrepreneurship field holds the promise of developing relevant knowledge with scientific rigor. Yet despite the promise of this approach, the entrepreneurship field still lacks guidance on how to plan, conduct, and assess design science work. In order to develop theoretically grounded principles, we first make our perspective on design science explicit. We characterize design science in entrepreneurship as a specific scientific approach that shares the values of practice (i.e., usefulness) and uses the methods of science (i.e., scientific method plus more specific, scrutable methods). We conceptualize design knowledge as a body of scientific knowledge that comprises both design object knowledge (e.g., situated artifact, and design principles), and design evaluation knowledge (e.g., usefulness, and social worth). Drawing on these foundations, we provide guidance on (1) how to make design knowledge contributions explicit, (2) how to position design science work, (3) how to effectively utilize prior knowledge, and (4) how to use fitting methods in design science work. The article contributes by further developing the conceptual foundations of design science in entrepreneurship and providing guidance on how to conduct and assess design science work in the entrepreneurship field.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"1 1","pages":"Article 100004"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2667277422000019/pdfft?md5=123dd6e00a9a7747fad18a9eea8bd08c&pid=1-s2.0-S2667277422000019-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90551961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ask for it: A practice based theory of venturing design","authors":"Saras D. Sarasvathy","doi":"10.1016/j.jbvd.2022.100008","DOIUrl":"10.1016/j.jbvd.2022.100008","url":null,"abstract":"<div><p>Building on several studies of actions and interactions in the daily practices of entrepreneurs, I develop six principles of venturing design based on the ask, with the pitch bring one specific subset of the ask. Deliberate practice of the ask has been argued to lead to the development of entrepreneurial expertise. I link that to a theoretical examination of how asks can help navigate the prediction-control space. In doing so, I illustrate specific aspects of asking through practical examples from entrepreneurial actions that have been shown to be part of venturing.</p></div>","PeriodicalId":100757,"journal":{"name":"Journal of Business Venturing Design","volume":"1 1","pages":"Article 100008"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2667277422000056/pdfft?md5=e40b6196a7147780b25889c7cd154a4b&pid=1-s2.0-S2667277422000056-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73639928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}