A performative perspective on entrepreneurship as design

Abstract

Inspired by Herbert Simon's insights on the sciences of the artificial, there is now an effort within the entrepreneurship discipline to view entrepreneurship from a design perspective. Entrepreneurship as design draws attention to the pursuit of unfolding goals by entrepreneurs through the design of artifacts serving at the interface of a venture's external and internal environments. In this paper, I apply a performative perspective on entrepreneurship as design to further clarify what a design turn in entrepreneurship entails.