The insight journal最新文献_第2页

Undergraduate Students Academic Progress Reporting Using UPReS: A Feed Forward Approach 使用UPReS的本科生学业进度报告:前馈方法

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.117

Eley Suzana Kasim, Abdul Rahman Mohamad Gobil, Wan Aryati Wan Ghani, N. Zin

引用次数: 0

Intention to Become Entrepreneur Among Business Students: Case Study in UiTM Segamat Johor 商科学生成为企业家的意向:以马来西亚理工大学西嘉玛分校为例

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.108

Shahira Abdul Jabar, M. Jabar, Siti Nordiyana Binti Isahak, Aida Rohani Binti Samsudin

引用次数: 0

Alternative Tool to Engage Learners in Comprehending Written Forms in Mandarin 让学习者理解普通话书面形式的另一种工具

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.99

Arutchelvi K.Kumaran, Chong Geeng Ling, Evelyn Sharminnie Vasuthavan, Angeline Ranjethamoney Vijayarajoo, Teoh Joo Tong

引用次数: 0

The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs) 马来西亚中小微企业(MSMEs)应用数字营销的前奏

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.115

Nor Khasimah Aliman, Zailin Zainal Ariffin, Paiz Hassan, N. Anas

{"title":"The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs)","authors":"Nor Khasimah Aliman, Zailin Zainal Ariffin, Paiz Hassan, N. Anas","doi":"10.24191/IJ.V8I0.115","DOIUrl":"https://doi.org/10.24191/IJ.V8I0.115","url":null,"abstract":"This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.","PeriodicalId":89491,"journal":{"name":"The insight journal","volume":"54 1","pages":"199-216"},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75862709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Investigation of Factors Affecting Financial Distress: Analysis Among PN17 Companies in Bursa Malaysia 影响财务困境的因素调查:对马来西亚证交所PN17公司的分析

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.100

Suhaily Maizan Abdul Manaf, Normalis Amzah, W. Salleh

{"title":"An Investigation of Factors Affecting Financial Distress: Analysis Among PN17 Companies in Bursa Malaysia","authors":"Suhaily Maizan Abdul Manaf, Normalis Amzah, W. Salleh","doi":"10.24191/IJ.V8I0.100","DOIUrl":"https://doi.org/10.24191/IJ.V8I0.100","url":null,"abstract":"Financial distress is a condition of problems in corporate financing, in which there is a means of inability to pay to a creditor and is at risk of bankruptcy in the future. Those publicly listed companies having financial problems and any related issues will fall under Practice Note 17 (PN17). To have a better understanding, this study has aimed to examine the factors affecting financial distress among the PN17 companies in Bursa Malaysia for ten years of analysis, using data from 2008 to 2017. A total of 154 observations have been taken from 17 companies by using the Pooled Ordinary Least Square (POLS) and Random Effect Model (Breusch and Pagan Lagrangian Multiplier Test). Profitability, size of firm, sales growth, liquidity, and leverage have been chosen as independent variables, while total debt acts as a dependent variable for this investigation. Findings suggest that liquidity, size of firm, and leverage have a significant impact on financial distress, while profitability and growth sales have it in the other direction. A further implication is that it is beneficial for those companies and investors to make wise decisions on short- and long-term investments towards their shareholdings.","PeriodicalId":89491,"journal":{"name":"The insight journal","volume":"24 4‐5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72412750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Student Attaintment of Skill Sets Through Capstone Course in Diploma in Civil Engineering Programme 学生通过土木工程文凭课程的顶点课程获得技能

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.111

N. Noh, Nurul Izziyantie binti Mat Noor, Syed Yahya, Muhammad Narzwan Mohd Puad

{"title":"Student Attaintment of Skill Sets Through Capstone Course in Diploma in Civil Engineering Programme","authors":"N. Noh, Nurul Izziyantie binti Mat Noor, Syed Yahya, Muhammad Narzwan Mohd Puad","doi":"10.24191/IJ.V8I0.111","DOIUrl":"https://doi.org/10.24191/IJ.V8I0.111","url":null,"abstract":"Engineering education has become challenging compared to previous decade, the readiness of graduates before entering employement world is vital for the academician. Students are expected to possess all generic skill sets as needed by a qualified engineer including knowledge profile, engineering ability, communication, teamwork, and other relevant skills. In Malaysia, engineering graduates should possess 12 programme outcomes (PO) according to ETAC requirement, throughout the whole curriculum structure in diploma level. However, capstone course in Diploma Civil Engineering in UiTM only measures 3 main programme outcomes which are problem solving and scientific skills, communication skills, and ethics in engineering. The implementation of capstones course is reviewed for 3 consecutive semesters and student attaintment based on grade and programe outcomes is observed. This paper provides the assesment tools that had been mapped to programme outcomes through out 14 week lesson plan for final year students in Diploma Civil Engineering.This study was conducted in UiTM Pasir Gudang to measure the attainment of student’s skill set based on programme outcomes stated in the syllabus. It shows that, a graduate is considered to be good in communication skills and ethics in engineering but average in problem solving skills and scientific skills. Thus, a few recomandations have been made to improve the skills attainment among students at the faculty level.","PeriodicalId":89491,"journal":{"name":"The insight journal","volume":"86 1","pages":"1-9"},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75559486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Analysis of E-Commerce Website Features on Customer’s Purchase Intention Using Fuzzy Expert System 基于模糊专家系统的电子商务网站顾客购买意愿特征分析

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.114

Wan Mohd Yaseer Mohd Abdoh, Mohd Fazril Izhar Mohd Idris, Khairu Azlan Abd Aziz, I.N.D. Roslan

{"title":"The Analysis of E-Commerce Website Features on Customer’s Purchase Intention Using Fuzzy Expert System","authors":"Wan Mohd Yaseer Mohd Abdoh, Mohd Fazril Izhar Mohd Idris, Khairu Azlan Abd Aziz, I.N.D. Roslan","doi":"10.24191/IJ.V8I0.114","DOIUrl":"https://doi.org/10.24191/IJ.V8I0.114","url":null,"abstract":"The rapid growth of internet users over the past few decades indicates a changing in the business model, in which previously the business only focuses on brick-and-mortar store whereas now, exists a need to add another store named as the e-commerce store. Business-to-Consumer (B2C) e-commerce is one of the various types of e-commerce, which has turned into an influential key to business channel. In order to meet the demands of the current business model, numerous e-commerce websites have been developed. However, building an e-commerce website is not enough if it does not meet the customers’ expectation which influences the customers’ purchase intention. This study investigates the features of an e-commerce website that influences the customers’ purchase intention as well as the most important feature of an e-commerce website based on the customers’ perspective. The e-commerce website features that being investigated are website design, information quality, security and privacy which are gained from the literature review. The data is collected through an online survey which consists of 358 respondents who are familiar with purchasing on the e-commerce website. An expert system has been developed by using a fuzzy logic approach to determine which feature possesses the biggest influence on customers in order to perform purchasing on the e-commerce website. The results performed in the MATLAB software shows thatthe most significant feature in the e-commerce website is the information quality","PeriodicalId":89491,"journal":{"name":"The insight journal","volume":"1 1","pages":"249-261"},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76213384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Students’ Perceptions on Teaching Effectiveness among Lecturers 学生对讲师教学效果的看法

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.112

Normala Ismail, Mohamad Kamil Ariff Khalid

{"title":"Students’ Perceptions on Teaching Effectiveness among Lecturers","authors":"Normala Ismail, Mohamad Kamil Ariff Khalid","doi":"10.24191/IJ.V8I0.112","DOIUrl":"https://doi.org/10.24191/IJ.V8I0.112","url":null,"abstract":"The role of lecturers in determining students’ academic excellence is important. No matter how smart a student is, the knowledge gained may not be effective without the teaching of a lecturer. The effectiveness of lecturers’ teaching from the perspective of students is important in producing an excellent student who is able to overcome various obstacles in life and become an asset to a country. Thus, the purpose of this study is to examine the students’ perspective on the effectiveness of lecturers’ teaching Economic courses. The sample of this study consists of 300 diploma students from various faculties who study at Universiti Teknologi MARA (UiTM) Pahang Raub Campus. The instrument used is a questionnaire distributed to the respondents using stratified random sampling. The data were analyzed using the Statistical Package for Social Sciences (SPSS) version 23. This study found that the effectiveness of lecturers’ teaching can be seen from the aspect of the lecturers’ personality, teaching methods, attitudes and lecturer student relationship. The findings also show that the main characteristics in the lecturers’ personality which of students’ choice are friendly, firm, caring, punctual and diligent. The Multiple Regression Analysis results show that the lecturers’ knowledge and teaching experience are the dominant factors that influence their grades. Furthermore, this study did not deny that the lecturers’ who are friendly, easily approachable and love to joke are also significant estimators for the students’ academic achievement.","PeriodicalId":89491,"journal":{"name":"The insight journal","volume":"148 1","pages":"35-47"},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85145547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What Matters to University Students when Looking for a Rental House? 大学生找房子有什么问题?

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.118

N. A. Kedin, I. S. Saari, H. Irpan, Ainon Syazana Ab Hamid, N. Karim

{"title":"What Matters to University Students when Looking for a Rental House?","authors":"N. A. Kedin, I. S. Saari, H. Irpan, Ainon Syazana Ab Hamid, N. Karim","doi":"10.24191/IJ.V8I0.118","DOIUrl":"https://doi.org/10.24191/IJ.V8I0.118","url":null,"abstract":"The rapid growth of higher education institutions in Malaysia is parallel with the growing demand of its population pursuing tertiary education. For such reason, universities and other tertiary education providers are constantly challenged in providing sufficient in-campus accommodation to help students living comfortably. Regardless of their continuous effort in improving their facilities, the issue of shortage of students’ accommodation persists; thus, boosting the demand for rental properties surrounding campus location. This opens the opportunity for homeowners who own rental units within proximity to a campus location to target students as their potential tenants. Therefore, it is worth the effort for homeowners to understand students’ preferences when searching for a rental unit. In line with the stipulated issue, this study aims to investigate university students’ perceived perception of five relevant criteria when searching for a rental house. This study employed a quantitative research design with a total of 150 respondents were successfully gathered via an online questionnaire. These respondents are off-campus students studying at Universiti Teknologi MARA (UiTM) Melaka campus. The result of the descriptive analysis revealed that many of the respondentsplaced rental agreement as to the utmost important criterion when deciding to rent a property. It was followed by the location of the property, the surrounding security, rental price, and finally utilities and amenities. From this study, it was suggested that the homeowner should emphasize all the mentioned criteria as it was relatively perceived as significant by potential tenants. It is recommended for future researchers to expand this study at other geographic locations in addition to examine other criteria focused on by tenants when searching for a rental house.","PeriodicalId":89491,"journal":{"name":"The insight journal","volume":"49 1","pages":"275-286"},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75946217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Artificial Neural Networks and Its Application in Various Fields of Study 人工神经网络及其在各个研究领域的应用

The insight journal Pub Date : 2021-04-07 DOI: 10.24191/IJ.V8I0.101

Wan Nur Azah binti Wan Nahar, R. Yunos

引用次数: 0