Y. O. Lee, B. Momin, H. Hansen, Jennifer C Duke, Kristin R Harms, A. McCartney, A. Neri, Jennifer W. Kahende, Lei Zhang, S. Stewart
{"title":"Maximizing the Impact of Digital Media Campaigns to Promote Smoking Cessation: A Case Study of the California Tobacco Control Program and the California Smokers' Helpline.","authors":"Y. O. Lee, B. Momin, H. Hansen, Jennifer C Duke, Kristin R Harms, A. McCartney, A. Neri, Jennifer W. Kahende, Lei Zhang, S. Stewart","doi":"10.32398/CJHP.V12I3.1579","DOIUrl":"https://doi.org/10.32398/CJHP.V12I3.1579","url":null,"abstract":"Digital media are often used to encourage smoking cessation by increasing quitline call volume through direct promotion to smokers or indirect promotion to smoker proxies. The documentation of a program's experiences utilizing digital media is necessary to develop both the knowledge base and a set of best practices. This case study highlights the use of digital media in a proxy-targeted campaign to promote the California Smokers' Helpline to health care professionals from October 2009 to September 2012. We describe the iterative development of the campaign's digital media activities and report campaign summaries of web metrics (website visits, webinar registrations, downloads of online materials, online orders for promotional materials) and media buy (gross impressions) tracking data. The campaign generated more than 2.7 million gross impressions from digital media sources over 3 years. Online orders for promotional materials increased almost 40% over the course of the campaign. A clearly defined campaign strategy ensured that there was a systematic approach in developing and implementing campaign activities and ensuring that lessons learned from previous years were incorporated. Discussion includes lessons learned and recommendations for future improvements reported by campaign staff to inform similar efforts using digital media.","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"25 1","pages":"35-45"},"PeriodicalIF":0.0,"publicationDate":"2014-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74485197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sun Tanning Behaviors, Health Beliefs, Attitudes and Intentions among College Students","authors":"Michael S Dunn","doi":"10.32398/CJHP.V12I2.2151","DOIUrl":"https://doi.org/10.32398/CJHP.V12I2.2151","url":null,"abstract":"Purpose: Even though it is well known that sun tanning can cause cancer, the behavior is practiced by a significant proportion of the US population, with about 50% of white adolescents and adults engaging in the behavior. This study assessed the sun tanning behaviors and sun tanning health beliefs, attitudes, and intentions among college students at a university in a beach resort town. Methods: Students (n=632) were recruited by email and participated in an electronic survey. All students at the university were invited to participate. Results: Females and those who had higher perceived benefits of tanning, and those who had friends who sun tanned spent more time intentionally sun tanning. Also, an association existed between having a positive attitude toward tan skin and using tanning beds (OR=2.51). Those with intentions to decrease sun tanning were more often female, had higher perceived severity of tanning, and higher selfefficacy of avoiding tanning (OR=2.30). Conclusions: Females may be a prime target population for preventive interventions since they sun tan more often, but also have higher intentions to avoid the behavior. Additionally, the results of this study seem to indicate that females’ behaviors are more predictable according to the Health Belief Model (HBM). Because of this, interventions that seek to address HBM constructs might be more effective for females compared to males.","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"25 1","pages":"69-77"},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89726724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Larry W. Anenson, A. Brunt, D. Terbizan, B. Christensen
{"title":"Using E-Mail Health Interventions and Transtheoretical Model to Promote Wellness: A Pilot Study","authors":"Larry W. Anenson, A. Brunt, D. Terbizan, B. Christensen","doi":"10.32398/CJHP.V12I1.1556","DOIUrl":"https://doi.org/10.32398/CJHP.V12I1.1556","url":null,"abstract":"Purpose: The purpose of this quasi-experimental study was to determine the effectiveness of one weekly e-mail health (e-health) message in assisting individuals meet their self-identified health goals. Methods: Employees (N=31) from a midwestern city were recruited at a Benefits Fair health booth and divided into two groups based on their desire to receive additional health information. The participants in each group were then randomly assigned to receive basic or detailed e-health messages that were developed using the constructs of the Transtheoretical Model. Participants self-identified a personal wellness goal and how soon they planned to start working toward accomplishing this goal. For 38 weeks, the basic group received weekly e-health messages that contained basic information related to one of the World Health Organization’s seven dimensions of wellness while the detailed group received the basic message plus additional games, webpage links and more extensive information. Participant’s progress along the change continuum and goal completion was assessed 38 weeks later with a Post-Wellness Survey. Results: Participants exhibited positive movement on the behavior change continuum with many reaching their goals, regardless of the type of e-health message received. Conclusion: E-health messages can be a practical, cost-effective way to assist employees in making healthy behavioral changes and meeting their personal health goals.","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"6 1","pages":"61-70"},"PeriodicalIF":0.0,"publicationDate":"2014-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87853076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Youn Ok Lee, Behnoosh Momin, Heather Hansen, Jennifer Duke, Kristin Harms, Amanda McCartney, Antonio Neri, Jennifer Kahende, Lei Zhang, Sherri L Stewart
{"title":"Maximizing the Impact of Digital Media Campaigns to Promote Smoking Cessation: A Case Study of the California Tobacco Control Program and the California Smokers' Helpline.","authors":"Youn Ok Lee, Behnoosh Momin, Heather Hansen, Jennifer Duke, Kristin Harms, Amanda McCartney, Antonio Neri, Jennifer Kahende, Lei Zhang, Sherri L Stewart","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Digital media are often used to encourage smoking cessation by increasing quitline call volume through direct promotion to smokers or indirect promotion to smoker proxies. The documentation of a program's experiences utilizing digital media is necessary to develop both the knowledge base and a set of best practices. This case study highlights the use of digital media in a proxy-targeted campaign to promote the California Smokers' Helpline to health care professionals from October 2009 to September 2012. We describe the iterative development of the campaign's digital media activities and report campaign summaries of web metrics (website visits, webinar registrations, downloads of online materials, online orders for promotional materials) and media buy (gross impressions) tracking data. The campaign generated more than 2.7 million gross impressions from digital media sources over 3 years. Online orders for promotional materials increased almost 40% over the course of the campaign. A clearly defined campaign strategy ensured that there was a systematic approach in developing and implementing campaign activities and ensuring that lessons learned from previous years were incorporated. Discussion includes lessons learned and recommendations for future improvements reported by campaign staff to inform similar efforts using digital media.</p>","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"12 3","pages":"35-45"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5325699/pdf/nihms846312.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"34766356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Brent A. Langellier, Jeremiah R Garza, Michael L. Prelip, D. Glik, R. Brookmeyer, A. Ortega
{"title":"Corner Store Inventories, Purchases, and Strategies for Intervention: A Review of the Literature.","authors":"Brent A. Langellier, Jeremiah R Garza, Michael L. Prelip, D. Glik, R. Brookmeyer, A. Ortega","doi":"10.32398/CJHP.V11I3.1537","DOIUrl":"https://doi.org/10.32398/CJHP.V11I3.1537","url":null,"abstract":"INTRODUCTION\u0000An increasingly popular strategy to improving the food retail environment and promoting healthy eating in low-income and minority communities is the corner store conversion. This approach involves partnering with small 'corner' food stores to expand access to high-quality fruits, vegetables, and other healthy foods.\u0000\u0000\u0000METHODS\u0000We conducted a structured review of the literature to assess inventories and sales in corner stores, as well as to identify intervention strategies employed by corner store conversions.\u0000\u0000\u0000RESULTS\u0000Our review returned eight descriptive studies that discussed corner store inventories and sales, as well as ten intervention studies discussing six unique corner store conversion interventions in the United States, the Marshall Islands, and Canada. Common intervention strategies included: 1) partnering with an existing store, 2) stocking healthy foods, and 3) social marketing and nutrition education. We summarize each strategy and review the effectiveness of overall corner store conversions at changing peoples' food purchasing, preparation, and consumption behaviors.\u0000\u0000\u0000CONCLUSIONS\u0000Consumption of fresh, healthy, affordable foods could be improved by supporting existing retailers to expand their selection of healthy foods and promoting healthy eating at the neighborhood level. Additional corner store conversions should be conducted to determine the effectiveness and importance of specific intervention strategies.","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"3 1","pages":"1-13"},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84513421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Berg, S. Tiso, M. Grasska, E. Tan, Y. Chowdhury, Robynn Zender, M. Knudtson
{"title":"Obesity, Parent Perceptions, Child Feeding, and Food Security in First Generation Hispanic Families","authors":"J. Berg, S. Tiso, M. Grasska, E. Tan, Y. Chowdhury, Robynn Zender, M. Knudtson","doi":"10.32398/CJHP.V11I3.1545","DOIUrl":"https://doi.org/10.32398/CJHP.V11I3.1545","url":null,"abstract":"Purpose: This study aimed to determine the relationships between parent and child weight status, parental perceptions of weight, child feeding, food insecurity, and acculturation in Hispanic preschoolers and their parents in a southern California school district. Methods: Eighty-five parent-child dyads participated. Height and weight, parental weight perceptions, child feeding, acculturation, and food insecurity data were obtained. Results: Eighty-five percent of parents were born in Mexico, although 94% of their children were born in the US. Eighty percent of parents and 43% of the children were overweight or obese. None of the constructs measured predicted child BMI, although parents significantly underestimated their children's body size. Parents' BMI correlated positively with restrictive child feeding practices, and obese parents pressured their children to eat more than did non-obese parents. Conclusions: Obesity exists disproportionately in Hispanics compared to other ethnic populations. While factors predicting children's weight status are difficult to identify, parents' weight, perceptions of child's weight, adherence to the Hispanic culture, and food insecurity do appear to impact parental concerns and parenting behaviors, particularly restrictive and pressuring-to-eat behaviors. Parental underestimation of their children's weight may hinder behavior change if concerns about unhealthy weight are inaccurate. Interventions should consider parental weight, weight perceptions, and feeding practices.","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"32 1","pages":"86-92"},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78751607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Variations in Weight Control Behaviors and Body Image Dissatisfaction Among Preadolescents in a Low-Income Community in Fresno, California","authors":"L. Herzig, Amber Hammons, Shelly Matson","doi":"10.32398/CJHP.V11I3.1544","DOIUrl":"https://doi.org/10.32398/CJHP.V11I3.1544","url":null,"abstract":"Purpose: This study sought to determine whether healthy, overweight, and obese preadolescents living in low-income neighborhoods differ in regards to body image and weight control behaviors. It is critical to identify early precursors to body image issues so that optimal prevention programs can be implemented. Subjects: The sample consisted of 64 preadolescents ages 8 to13 years, including 29 male (45%) and 35 female (55%) fourth, fifth, and sixth graders living in low-income neighborhoods in Fresno, California. Measures: (a) Height and weight were measured to calculate BMI-for-age (kg/m2 ), and (b) the CDC 13- question Body Image Survey was administered. Analysis: ANOVA was used to compare differences in body image and weight control behaviors by weight category (healthy, overweight, obese).Results: The obese group reported more body image dissatisfaction than did the healthy and overweight groups. Obese preadolescents were less happy with their body image and dieted more than healthy weight preadolescents. Overweight preadolescents were more similar in behaviors to healthy weight preadolescents than obese preadolescents. Conclusions: Low self-esteem related to weight may be exacerbated in the adolescent years when new pressures and challenges emerge. Targeting preadolescent overweight and obese individuals with body image issues may be useful in ameliorating some of the problems that are magnified in adolescence, such as dieting and eating disorders.","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"59 1","pages":"80-85"},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77915401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Conceptualizing and Measuring Risk Perceptions of Skin Cancer: A Review","authors":"V. Nahar, Michael A. Vice, M. Ford","doi":"10.32398/CJHP.V11I3.1540","DOIUrl":"https://doi.org/10.32398/CJHP.V11I3.1540","url":null,"abstract":"Background: Perceived risk is commonly conceived as a joint function of the perceived evaluations about the probability estimate of a negative outcome, and the perceived seriousness of the consequences of that negative outcome. Theories typically posit that once people perceive their vulnerability to health risks or outcomes, they form intentions to take preventive actions to reduce their risk. This theoretical proposition is not supported in skin cancer preventative behavior studies, which could be due to improper measurement of perceived risk. Purpose and Methods: The purpose of this manuscript was to assess how risk perception of skin cancer has been conceptualized and measured in the literature to date. Literature retrieval was facilitated through EBSCO, PubMed, PsycInfo, MEDLINE, and ERIC databases. Twenty potentially relevant articles were identified for this review. Results: In the literature, skin cancer risk has been operationalized in two ways: absolute risk and comparative risk. However, these measures have some serious limitations. For example, there is great uncertainty regarding the quality of risk perception measurements (i.e., whether the items used to measure perceived risk are reliable and valid). Future studies are warranted to better understand the significance of using conditional risk measures.","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"42 1","pages":"36-47"},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75841481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Roger Sur, Ruth Peters, Leah Leilani Beck, Melevesi Fifita, Maria Gonzalez, Linda Guevara, Paula Healani Palmer, Sora Park Tanjasiri
{"title":"A Pacific Islander Organization's Approach Towards Increasing Community Colorectal Cancer Knowledge and Beliefs.","authors":"Roger Sur, Ruth Peters, Leah Leilani Beck, Melevesi Fifita, Maria Gonzalez, Linda Guevara, Paula Healani Palmer, Sora Park Tanjasiri","doi":"","DOIUrl":"","url":null,"abstract":"<p><strong>Purpose: </strong>Evaluate the educational intervention and determine if changes in knowledge and beliefs are associated with positive intentions to screen among Pacific Islanders (PIs).</p><p><strong>Design: </strong>Pre- and post-test surveys were utilized to evaluate the intervention. Educational materials included an in-language presentation, educational videos, and bookmarks with screening re-enforcement messages for community-based PI groups.</p><p><strong>Methods: </strong>One hundred and ninety-six PIs aged 50 years and older residing in Orange County completed the educational workshop. The dependent variable is intention and the independent variables are demographic, enabling, and predisposing characteristics. Statistical analyses included paired samples t-tests, chi-square tests, and two logistic regression models.</p><p><strong>Results: </strong>Knowledge and belief scores increased pre- to post-test. A majority intended to (1) talk to a doctor about colorectal cancer (CRC) screening (74.5%), and (2) participate in CRC screening (73.5%). Positive change in knowledge score was a significant predictor for intending to talk to a doctor about CRC screening; female gender and positive change in knowledge score were significant predictors for intending to participate in screening.</p><p><strong>Conclusion: </strong>The study highlighted the effectiveness of tailored education in addressing cultural and linguistic needs of the community. Moreover, it demonstrated the education's potential for moving participants with limited CRC screening knowledge to intend to screen.</p>","PeriodicalId":87431,"journal":{"name":"Californian journal of health promotion","volume":"11 2","pages":"12-20"},"PeriodicalIF":0.0,"publicationDate":"2013-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5966284/pdf/nihms918184.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"36136168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}