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Marketing best practices in alternative medicine. 替代医学的营销最佳实践。
The healthcare strategist Pub Date : 2000-03-01
L Cunningham
{"title":"Marketing best practices in alternative medicine.","authors":"L Cunningham","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Healthcare organizations throughout the country are endeavoring to select the best strategy to pursue in the area of alternative medicine. In an effort to define and clarify choices, the Alliance for Healthcare Strategy and Marketing has just released the second in its series of Marketing Best Practices research reports. This report documents the marketing \"best practices\" of 15 organizations or alternative medicine consultants throughout the country (see figure 1). The study revealed some distinct trends and practices that can be a predictor of success for other programs.</p>","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"4 3","pages":"9-12"},"PeriodicalIF":0.0,"publicationDate":"2000-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21636074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The working uninsured: a lucrative market for innovative providers. 没有保险的在职人群:创新供应商的利润丰厚的市场。
The healthcare strategist Pub Date : 2000-03-01
D O Weber
{"title":"The working uninsured: a lucrative market for innovative providers.","authors":"D O Weber","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"4 3","pages":"1-8"},"PeriodicalIF":0.0,"publicationDate":"2000-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21636072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Innovative approaches to Medicare and commercial membership retention. 医疗保险和商业会员保留的创新方法。
The healthcare strategist Pub Date : 2000-02-01
K Southwick
{"title":"Innovative approaches to Medicare and commercial membership retention.","authors":"K Southwick","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"4 2","pages":"1-6"},"PeriodicalIF":0.0,"publicationDate":"2000-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21895178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Direct-to-consumer models offer important revenue opportunities. 直接面向消费者的模式提供了重要的盈利机会。
The healthcare strategist Pub Date : 2000-02-01
S G Hillestad
{"title":"Direct-to-consumer models offer important revenue opportunities.","authors":"S G Hillestad","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"4 2","pages":"7-12"},"PeriodicalIF":0.0,"publicationDate":"2000-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21895179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing the multiple indicators of customer loyalty. 分析顾客忠诚度的多个指标。
The healthcare strategist Pub Date : 2000-01-01
M D Lain, S R Steiber, J Edge
{"title":"Analyzing the multiple indicators of customer loyalty.","authors":"M D Lain,&nbsp;S R Steiber,&nbsp;J Edge","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"4 1","pages":"1-6"},"PeriodicalIF":0.0,"publicationDate":"2000-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21635604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Addressing the new healthcare superpower. 应对新的医疗超级大国。
The healthcare strategist Pub Date : 2000-01-01
L Pavia, J E Starr
{"title":"Addressing the new healthcare superpower.","authors":"L Pavia,&nbsp;J E Starr","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"4 1","pages":"7-10"},"PeriodicalIF":0.0,"publicationDate":"2000-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21635605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Health plans must act now for employer-based insurance devolution. 健康计划现在必须采取行动，以雇主为基础的保险权力下放。
The healthcare strategist Pub Date : 1999-12-01
S T O'Dell
{"title":"Health plans must act now for employer-based insurance devolution.","authors":"S T O'Dell","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"3 12","pages":"8-12"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21576910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Medicine at the mall. 在商场买药。
The healthcare strategist Pub Date : 1999-12-01
D O Weber
{"title":"Medicine at the mall.","authors":"D O Weber","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"3 12","pages":"1-3, 5-6"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21576908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic issues in marketing and branding centers of excellence. 卓越的市场营销和品牌中心的战略问题。
The healthcare strategist Pub Date : 1999-12-01
K G Herrod
{"title":"Strategic issues in marketing and branding centers of excellence.","authors":"K G Herrod","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"3 12","pages":"6-8"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21576909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
New-generation marketing thrust grows in competitive southern CA. 新一代的营销推力在竞争激烈的南加州增长。
The healthcare strategist Pub Date : 1999-11-01
K Southwick
{"title":"New-generation marketing thrust grows in competitive southern CA.","authors":"K Southwick","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80201,"journal":{"name":"The healthcare strategist","volume":"3 11","pages":"1-7"},"PeriodicalIF":0.0,"publicationDate":"1999-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21479357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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