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Profiles in hospital marketing最新文献

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Taking their fat chances. A screening success. 冒着巨大的风险。筛选成功。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
Battle of the budget bulge. Bigger bang for the bucks. 预算膨胀之战。更大的回报。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
Products and presentations thereof. New and novel services and their promotions. 产品及其介绍。新的和新奇的服务及其推广。
Profiles in hospital marketing Pub Date : 1987-01-01
{"title":"Products and presentations thereof. New and novel services and their promotions.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>When we emerged from our last print ad review (our printable name for our collective \"sitting-on-the-floor-to-discuss-and -cull-from-thousands-of-print-ads-sent-by-our-clipping-service-and -getting-absolutely-filthy-in-the-process\"), we had seen something strikingly interesting. We had found hospitals offering a wide range of programs--from all sorts of psychiatric services ... to headache management ... to special women's events ... to impotence treatment and much more--in volume we had not seen before. The variety of new programs, as demonstrated by print advertisements, is truly remarkable. Our plan, then, became to investigate the print ads and their response, with special emphasis on the programs that are the foundation for the ads. We found hospitals listening to their communities, then developing programs that match institutional resources to consumer needs. In most cases, the ad campaigns followed careful research and considerable institutional soul-searching. Also, in most cases, when research and consideration followed study but preceded ad development, the campaigns worked. We hope that you enjoy seeing, and learning from, what your colleagues (and maybe your competition) are doing.</p>","PeriodicalId":80138,"journal":{"name":"Profiles in hospital marketing","volume":" 25","pages":"4-15"},"PeriodicalIF":0.0,"publicationDate":"1987-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21149469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Price promotion. Getting a deal on osteoporosis testing. 价格促销。做骨质疏松症测试。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
Bright ideas. Finding inexpensive solutions to age-old concerns. 明亮的想法。寻找廉价的方法来解决老问题。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
Humanizing a medical system. When the point is getting recognition. 使医疗系统人性化。当重点是得到认可。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
Old hospital gets in shape for the yuppies. 老医院为雅皮士翻修了。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
Mothers are their business. 母亲是他们的事。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
Parents love a fair. 父母爱集市。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
A winning loss-leader. 一个成功的失败者。
Profiles in hospital marketing Pub Date : 1987-01-01
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引用次数: 0
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