Journal of professional services marketing最新文献

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Strategic Planning for Lawyers 律师策略规划
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/J090v06n01_08
Williams Jd
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引用次数: 0
A Revised View of Service Quality Dimensions 服务质量维度的修订观点
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/J090V11N01_13
G. Mcdougall, T. Levesque
{"title":"A Revised View of Service Quality Dimensions","authors":"G. Mcdougall, T. Levesque","doi":"10.1300/J090V11N01_13","DOIUrl":"https://doi.org/10.1300/J090V11N01_13","url":null,"abstract":"This research examined two major issues of concern to service marketers; the dimensions hat comprise service quality and the approach to service quality measurement. On the basis of two empirical investigations, one a replication of SERVQUAL and the second employing a revised set of service quality items, it was con- cluded that in the retail banking sector, (1) performance measures, as opposed to performance and expectation measures, are a superior and efficient method for measuring service quality, and (2) service quality is comprised of three underlying dimensions related to process, wt- comes, and tangibles. As well, features that enhanced the customers use of the service appeared to be related to service quality.","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J090V11N01_13","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66915457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 72
Facing Resource Attraction Challenges in the Nonprofit Sector 非营利部门面临的资源吸引挑战
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/J090V11N01_05
G. Riecken, E. Babakus, U. Yavas
{"title":"Facing Resource Attraction Challenges in the Nonprofit Sector","authors":"G. Riecken, E. Babakus, U. Yavas","doi":"10.1300/J090V11N01_05","DOIUrl":"https://doi.org/10.1300/J090V11N01_05","url":null,"abstract":"This study empirically examined the role of perceived risk in the context of money and time donation behaviors. In addition, the study explored the sociodemographic characteristics of donors and nondonors. Money, time, ego and social risks were measured in rela- tion lo four types of organizations: churches, United Way, educational institutions and political parties. Results suggest that risk perception does have a bearing a donation decisions. Implications of the fmd- ings are discussed.","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J090V11N01_05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66915754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
The Service Marketing Planning Process 服务营销策划过程
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/J090V01N03_03
J. Ba, Cpa William K. Carter Bsba
{"title":"The Service Marketing Planning Process","authors":"J. Ba, Cpa William K. Carter Bsba","doi":"10.1300/J090V01N03_03","DOIUrl":"https://doi.org/10.1300/J090V01N03_03","url":null,"abstract":"","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":"35-47"},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J090V01N03_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66907881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Bank Characteristics and Consumer Bank Choice 银行特征与消费者银行选择
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/j090v03n03_11
Leanna Lawtor, James M. Sinkula
{"title":"Bank Characteristics and Consumer Bank Choice","authors":"Leanna Lawtor, James M. Sinkula","doi":"10.1300/j090v03n03_11","DOIUrl":"https://doi.org/10.1300/j090v03n03_11","url":null,"abstract":"","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j090v03n03_11","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66908735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Site Selection by Professionals 专业人士的选址
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/J090V04N02_04
T. Mersha, V. Adlakha, Abpp William H. O'Brien
{"title":"Site Selection by Professionals","authors":"T. Mersha, V. Adlakha, Abpp William H. O'Brien","doi":"10.1300/J090V04N02_04","DOIUrl":"https://doi.org/10.1300/J090V04N02_04","url":null,"abstract":"","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J090V04N02_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66909109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of Physical Attractiveness in Endorsement 外表吸引力在代言中的作用
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/j090v10n02_14
S. Chawla, D. Dave, P. Barr
{"title":"Role of Physical Attractiveness in Endorsement","authors":"S. Chawla, D. Dave, P. Barr","doi":"10.1300/j090v10n02_14","DOIUrl":"https://doi.org/10.1300/j090v10n02_14","url":null,"abstract":"The research in physical attractiveness supports the common observation that physical atlractiveness communicators are more successful than unattractive communicators. Also, the literature on advertising suggests that attractive individuals are perceived more favorably to the brand endorsed products. The purpose of the present study is to examine the product and the influence of the endorser where the product influencer is not the user (e.g., Antacid). While in the purchase of cosmetics, the endorser lends the credibility and expertise and acts as an influencer. Therefore, the hypothesis was that endorser expertise, knowledge, credibility, and trust-worthiness would be rated far lower for the antacid.","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j090v10n02_14","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66915243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Life Insurance Agents as Financial Planners 人寿保险代理人作为财务规划师
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/J090V01N03_06
Lawrence A. Crosby, D. Cowles
{"title":"Life Insurance Agents as Financial Planners","authors":"Lawrence A. Crosby, D. Cowles","doi":"10.1300/J090V01N03_06","DOIUrl":"https://doi.org/10.1300/J090V01N03_06","url":null,"abstract":"","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J090V01N03_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66907910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Marketing Professional Services 市场推广及专业服务
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/j090v03n03_03
F. J. Lacy
{"title":"Marketing Professional Services","authors":"F. J. Lacy","doi":"10.1300/j090v03n03_03","DOIUrl":"https://doi.org/10.1300/j090v03n03_03","url":null,"abstract":"","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j090v03n03_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66908528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Management of Discovery 发现的管理
Journal of professional services marketing Pub Date : 2008-10-23 DOI: 10.1300/J090V05N01_07
W. Lesch, L. H. Peterson
{"title":"The Management of Discovery","authors":"W. Lesch, L. H. Peterson","doi":"10.1300/J090V05N01_07","DOIUrl":"https://doi.org/10.1300/J090V05N01_07","url":null,"abstract":"Academicinstitutions are realigning with major envi- ronmental partners, notably the federal and state governments, and business institutions. This article examines the role of universities in the \"technology transfer\" process, involving delivery of services influential in new product development.","PeriodicalId":80036,"journal":{"name":"Journal of professional services marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J090V05N01_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66910781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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