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Journal of marketing for mental health最新文献

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Basic marketing principles for mental health professionals. 心理健康专业人员的基本营销原则。
Journal of marketing for mental health Pub Date : 1993-02-24 DOI: 10.1300/J054V01N02_02
W. Winston
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引用次数: 1
Marketing backgrounds and activities of community mental health center CEOs. 社区心理健康中心ceo的营销背景与活动。
Journal of marketing for mental health Pub Date : 1989-01-01
E G Whyte, M Smith, E N Reidenbach, T R Sharpe
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引用次数: 0
Three methods of interfacing with the private sector by mental health agencies. 精神卫生机构与私营部门接触的三种方法。
Journal of marketing for mental health Pub Date : 1989-01-01
J A McRae
{"title":"Three methods of interfacing with the private sector by mental health agencies.","authors":"J A McRae","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>This article outlines three methods of mental health marketing--formal, intermediary, and interactive. It discusses advantages and disadvantages of each method. These approaches are particularly good for public, non-profit agencies and individuals in contacting the private sector. The need for flexibility and marketing mix is emphasized.</p>","PeriodicalId":80034,"journal":{"name":"Journal of marketing for mental health","volume":"2 1","pages":"87-95"},"PeriodicalIF":0.0,"publicationDate":"1989-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21160270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The challenge of auditing mental health. 心理健康审计的挑战。
Journal of marketing for mental health Pub Date : 1989-01-01
C J Hill
{"title":"The challenge of auditing mental health.","authors":"C J Hill","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>A changing environment which includes increased competition and changing philosophies of providing mental health services reflect an increased need for an information gathering instrument to provide the foundation for developing strategic plans in mental health organizations. The initial step in the planning process is collecting and systematizing the data necessary to the organization's functioning. A marketing audit specifically designed to encompass the special problems encountered in the mental health organization is presented in this paper.</p>","PeriodicalId":80034,"journal":{"name":"Journal of marketing for mental health","volume":"2 1","pages":"17-28"},"PeriodicalIF":0.0,"publicationDate":"1989-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21171849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unique opportunities of mental health (psychiatric) marketing. 心理健康(精神病学)营销的独特机会。
Journal of marketing for mental health Pub Date : 1989-01-01
H S Smith
{"title":"Unique opportunities of mental health (psychiatric) marketing.","authors":"H S Smith","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80034,"journal":{"name":"Journal of marketing for mental health","volume":"2 1","pages":"29-32"},"PeriodicalIF":0.0,"publicationDate":"1989-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21162705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Segmenting your mental health care market with the agency image profile. 通过机构形象档案细分您的精神卫生保健市场。
Journal of marketing for mental health Pub Date : 1989-01-01
J S Wagle, L Slavik, A H Kizilbash
{"title":"Segmenting your mental health care market with the agency image profile.","authors":"J S Wagle,&nbsp;L Slavik,&nbsp;A H Kizilbash","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80034,"journal":{"name":"Journal of marketing for mental health","volume":"2 1","pages":"3-15"},"PeriodicalIF":0.0,"publicationDate":"1989-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21162706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer attitudes toward advertising by mental health professionals. 心理健康专业人士对广告的消费者态度。
Journal of marketing for mental health Pub Date : 1989-01-01
R E Hite, D L Clawson
{"title":"Consumer attitudes toward advertising by mental health professionals.","authors":"R E Hite,&nbsp;D L Clawson","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80034,"journal":{"name":"Journal of marketing for mental health","volume":"2 1","pages":"33-58"},"PeriodicalIF":0.0,"publicationDate":"1989-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21162707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of success and survival in the health industry. 分析健康产业的成功与生存。
Journal of marketing for mental health Pub Date : 1987-06-01
J L Simonetti, N Nykodym, S Kubiak
{"title":"Analysis of success and survival in the health industry.","authors":"J L Simonetti,&nbsp;N Nykodym,&nbsp;S Kubiak","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Modern management theory accepts that people work for many reasons and to fulfill many goals. People want to survive and succeed and, given the opportunity and the skills, they will. Health professionals seek some of the higher goals. They want to serve their fellow man without being a servant. They want to succeed by providing relief to the suffering; such success must, by necessity, be exceptionally sweet. When human lives are at stake, the word \"important\" is truly defined. To a health professional, advancement can be an organizational promotion or it can be a professional achievement. In either case, how he/she succeeds will depend on what he/she does. He/she must perform well against a yardstick that grows constantly due to the advances in medical science. He/she must also realize constantly that what he/she performs on is a human being, and must be treated as such. He/she must keep technically able without losing his/her ability to deal in human relations. This study has shown that the health professional accepts the importance of these concepts.</p>","PeriodicalId":80034,"journal":{"name":"Journal of marketing for mental health","volume":"1 2","pages":"135-46"},"PeriodicalIF":0.0,"publicationDate":"1987-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21156848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing planning for a community mental health center. 社区精神健康中心的营销策划。
Journal of marketing for mental health Pub Date : 1987-06-01
E Day, A Ford
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引用次数: 0
The brochure: a powerful key to expanding your service. 宣传册:扩展你的服务的有力钥匙。
Journal of marketing for mental health Pub Date : 1987-06-01
C A Moldenhauer
{"title":"The brochure: a powerful key to expanding your service.","authors":"C A Moldenhauer","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":80034,"journal":{"name":"Journal of marketing for mental health","volume":"1 2","pages":"125-33"},"PeriodicalIF":0.0,"publicationDate":"1987-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21156844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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