Health law vigilPub Date : 2020-02-11DOI: 10.2307/j.ctv1fx4h17.8
{"title":"Epilogue","authors":"","doi":"10.2307/j.ctv1fx4h17.8","DOIUrl":"https://doi.org/10.2307/j.ctv1fx4h17.8","url":null,"abstract":"","PeriodicalId":79928,"journal":{"name":"Health law vigil","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83140361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Health law vigilPub Date : 2020-02-11DOI: 10.2307/j.ctv1fx4h17.9
{"title":"ACKNOWLEDGMENTS","authors":"","doi":"10.2307/j.ctv1fx4h17.9","DOIUrl":"https://doi.org/10.2307/j.ctv1fx4h17.9","url":null,"abstract":"","PeriodicalId":79928,"journal":{"name":"Health law vigil","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89478099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Health law vigilPub Date : 2020-02-11DOI: 10.2307/j.ctv1fx4h17.5
Helen Frew, Sinéad Jones
{"title":"Victories","authors":"Helen Frew, Sinéad Jones","doi":"10.2307/j.ctv1fx4h17.5","DOIUrl":"https://doi.org/10.2307/j.ctv1fx4h17.5","url":null,"abstract":"USA: the battle for the bars There is a growing wave of public support for greater restrictions on smoking in public venues, but of all the different types, exceptions are often made for bars. The usual arguments against smoking bans—fears of decreased profits, the rights of proprietors to choose whether to permit smoking, the rights of individuals to smoke, for example—can be applied equally to bars as to restaurants. We believe other forces are at work. Research from a variety of sources shows the tobacco industry has increased its use of bars and clubs as promotional venues (see Tobacco Control 2002;11:94–104). Smoking restrictions in these areas deprive cigarette makers of critical marketing tools in an era when they are blocked from using most forms of mass market advertising. There are economic incentives for bars and nightclubs, but not restaurants, to continue this relationship. More importantly, the tobacco industry collaborates with the alternative press to reach young adults who frequent these establishments. It is recognised today that smoking restrictions encourage people to quit—or at least reduce cigarette consumption. As such, public health ordinances present a serious threat to the profit margins of tobacco companies, drinking establishments, and alternative publications. Secret internal 1994 documents from RJ Reynolds (RJR) describe the industry’s strategy to use alternative publications to manipulate the preferences and behaviour of American youth. This involves a new marketing ploy referred to as Trend Influence Marketing (TIM). TIM abandons standard advertising campaigns and jumps directly into the arena of trying to “become the trend-maker”. RJR and Philip Morris utilise TIM to increase the popularity of Camel and Marlboro cigarettes, respectively. The effectiveness of TIM is not in question, yet this new strategy speaks directly of the continued deception associated with the tobacco industry. We followed the development of TIM in Albuquerque, beginning with the recruitment of clandestine smoking “hipsters” who surreptitiously peddle tobacco products to unsuspecting young adults, and tracked weekly tobacco industry penetration into the market using a free alternative publication. By the early 1990s tobacco industry executives were under intense pressure from anti-smoking advocacy groups. Education efforts had increased awareness among consumers about the illusions in traditional tobacco product advertising. Facing declining sales, the industry began looking for a new approach. TIM acknowledges: “Shoving products in the face of the consumer is no longer the successful way to infiltrate this market. Today’s ‘Generation X’ consumer is most influenced by what he or she sees in the hands of friends, not by some stiff riding a horse in a magazine advertisement.” The key element of TIM is to conduct the aggressive promotion covertly. “The minute someone blatantly pushes ‘trendy,’ it’s not. Trend Influence Marketing is underground. ","PeriodicalId":79928,"journal":{"name":"Health law vigil","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84378059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ohio Medicaid cuts violate state, federal laws.","authors":"I S Rothschild","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79928,"journal":{"name":"Health law vigil","volume":"11 25","pages":"5-6"},"PeriodicalIF":0.0,"publicationDate":"1988-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21175767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Catastrophic coverage expands, improves Medicare benefits.","authors":"M C Brown, J H French, L F Lasris","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79928,"journal":{"name":"Health law vigil","volume":"11 25","pages":"6-9"},"PeriodicalIF":0.0,"publicationDate":"1988-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21175768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"HHS revises Hill-Burton interpretation in response to Douglas County decision.","authors":"L E Singer, E A Pryga","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79928,"journal":{"name":"Health law vigil","volume":"11 25","pages":"2-5"},"PeriodicalIF":0.0,"publicationDate":"1988-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21161280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}