African Journal of Business Management最新文献

{"title":"Monetary Policy and Commercial Banks Profitability in Nigeria","authors":"Marshal Iwedi, Egileoniso Daniel James","doi":"10.47747/jbm.v1i4.1383","DOIUrl":"https://doi.org/10.47747/jbm.v1i4.1383","url":null,"abstract":"This study examines the impact of monetary policy on profitability of commercial banks in Nigeria over the period from 1988 to 2021. Data on credit to deposit ratio, return on asset, return on equity, Z-score, money supply, income per head, interest rate, interest spread, and inflation were obtained from the statistical bulletin of the Central Bank of Nigeria. Autoregressive distributed lag (ARDL) techniques were used to estimate the short and long-term dynamic equilibrium relationship between monetary policy and commercial banks' profitability in Nigeria. The analysis confirms mixed integration through unit root tests, which justifies the use of the ARDL approach for the four baseline models. The estimation results for these models provide evidence of a cointegrating relationship between monetary policy and commercial bank profitability in Nigeria, indicating that all the variables are bound in the long run. Among the indicators of commercial bank profitability, return on asset responds more quickly to changes in monetary policy, compared to return on equity, credit-deposit ratio, and Z-score. The long-term disequilibrium adjustment further supports the presence of a cointegrating relationship among these variables. The estimated level equations demonstrate that money supply and inflation have positive multiplier effects on the bank credit-deposit ratio in the long run. Based on these findings, the study strongly recommends increasing the Z-score of the Nigerian banking sector by reducing the standard deviation of return on asset. The volatility of ROA in the Nigerian banking system contributes to a low Z-score, therefore, bank management teams should strive to maintain relatively stable ROA over time. The government should work on reducing inflation, particularly inflation resulting from reckless spending of public funds, excessive quoting by public officers, and corruption-induced inflation. The interest spread is too wide, and any increase in this margin has a negative impact on return on asset and equity. Accordingly, the study suggests meaningfully shrinking the margin between lending rate and deposit rate, aiming for a one-digit margin. Banks can achieve this by simply reducing lending rates to single digits.","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136114427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of Advertising on the Consumer Buying Behaviour of New Products in Ajinomoto Foods Nigeria Limited, Katsina-Nigeria","authors":"Ahmadu Abubakar, Alexander Achuku","doi":"10.47747/jbm.v1i4.1350","DOIUrl":"https://doi.org/10.47747/jbm.v1i4.1350","url":null,"abstract":"This study explores the effect of advertising on the consumer buying behaviour of new products (Delidawa & Madish) in Ajinomoto Foods Nigeria Limited, using 550 respondents drawn from different streets of Katsina town, Nigeria. The study adopts a cross-sectional survey research design, favouring the collected structured questionnaire at a single point in time. The study employed both descriptive and multiple regression techniques to analyze the data. The main findings of the research reveal that television advertising has a positive and statistically significant effect on consumer buying behaviour; radio advertising has a negative but significant effect on consumer buying behaviour, and outdoor advertising has no significant effect on the consumer buying behaviour of Delidawa and Madish products in the Katsina town. The study concludes that although advertisement mainly, through television, has the potential to create the needed awareness about a product, arouse consumer’s interest, and spark desires, which leads to the ultimate demand for a product, other factors such as elasticity of demand, price, quality of the product, income level and taste among others are also determining factors of the consumer buying behaviour for a product. The study recommends, among others, that Ajinomoto Foods Nigeria Ltd should increase the frequency of the television advertisement as doing so can enhance the consumer buying behaviour of the new products","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135805705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of Human Resources Development on the Innovation Capability of SMEs","authors":"Joseph Olubitan, Daniel Alabi, Abiola Idowu","doi":"10.47747/jbm.v1i3.1112","DOIUrl":"https://doi.org/10.47747/jbm.v1i3.1112","url":null,"abstract":"This study researched the effect of Human Resources Development as a means of improving the innovative capability of SMEs. SMEs were observed to be more innovative in their startup stage than in the developing stage (3-6 years old); hence most merged or are completely bought over by matured SMEs. Startups invest in HRD before their launch and thus bring about innovative product(s). The 21st-century business firms thrive and survive on innovation. The survival of any firm in today’s “pro-aggressive” business environment depends on how seriously it adopts an innovative culture as well as on the capability of its employees to innovate. This necessitates understanding the effect that HRD can have on the capability of SMEs to create innovative products. The research was carried out using a questionnaire survey of 50 SMEs. The population is in the Garments, Information Technology, Hospitality, Wood & Leatherworks, and other services sectors in Ibadan, Oyo State, Nigeria. While HRD variables were training, training outcomes, and training targets, the innovation capability was measured by innovation potential, innovation cycle, and new product cycle. Findings revealed that HRD plays an essential role in the innovation capability of SMEs. It was also observed that previous education, on-the-job certification, and the innovation cycle significantly affect New Product Development by SMEs.The result implies that HRD components play a pivotal role in innovative product developments by organisations and serve as an impetus to innovative capability for SMEs.","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134976115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How does the social media platform TikTok influence the intention to buy snacks: An empirical study of the Vietnamese youth generation.","authors":"Thi Huong Tran, The-Bao Luong, Mai Phuong Uyen Ho, Hoang Anh Le, Mai Kim Chi Le","doi":"10.47747/jbm.v1i3.1230","DOIUrl":"https://doi.org/10.47747/jbm.v1i3.1230","url":null,"abstract":"The study was conducted to identify the factors influencing the behaviour of buying street food through TikTok among the young generation in Ho Chi Minh City. Through surveying 459 consumers and filtering the appropriate survey samples for the study, 434 suitable samples were obtained: describing the variables of the scale, testing Cronbach's Alpha, and conducting regression analysis. The factors surveyed showed that five factors affect the behavior of buying snacks and other products through TikTok among the youth: perception of usefulness, credibility, interest, price expectations, and reference group. Therefore, the study also proposes solutions for food businesses on TikTok to attract customers better. At the same time, some solutions for TikTok users to use the application more efficiently are also suggested","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135833158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Implementasi Relationship Marketing Melalui Customer Relationship Management","authors":"Candra Hariyadi, Luluk Cahyo Wiyono, Geri Barnas Saputra","doi":"10.47134/jobm.v1i1.1","DOIUrl":"https://doi.org/10.47134/jobm.v1i1.1","url":null,"abstract":"Penelitian ini menganalisis strategi yang dilakukan dalam implementasi alat CRM untuk manajemen pemasaran hubungan di perusahaan yang menyediakan layanan konsultasi. Untuk metodologi penelitian digunakan pendekatan kualitatif, metode eksplorasi dan analisis data berdasarkan paradigma penelitian interpretatif dengan studi kasus. Data dari setiap fase implementasi dikumpulkan dan dirinci untuk menyusun strategi implementasi untuk menganalisisnya secara individual. Diamati bahwa CRM adalah alat yang ampuh untuk membantu organisasi menghasilkan hubungan yang langgeng dengan pelanggan mereka dan meningkatkan profitabilitas perusahaan melalui retensi pelanggan dan pembelian kembali. Selain itu, diidentifikasi bahwa proses implementasi perlu diselaraskan dengan budaya organisasi, memiliki peran dan atribusi yang didefinisikan pada fase awal.","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135640436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Keselarasan Kewirausahaan dan Pekerjaan dengan Faktor Motivasi Distributor: Analisis Peluang Multi-Level Marketing","authors":"Mohammad Mirza Pratama, Geri Barnas Saputra","doi":"10.47134/jobm.v1i1.2","DOIUrl":"https://doi.org/10.47134/jobm.v1i1.2","url":null,"abstract":"Makalah ini meneliti faktor-faktor motivasi yang mempengaruhi distributor dalam terlibat dengan perusahaan Multi-Level Marketing (MLM). MLM sering dianggap sebagai skema Ponzi, skema piramida, penipuan keuangan, atau rencana kaya ilegal terkait lainnya. Tulisan ini mengkaji pengaruh pemahaman yang baik tentang kualitas dan produk inovatif yang berkaitan dengan kepuasan distributor dalam MLM. Paradigma penelitian deskriptif menggunakan metode quantitative dan convenience sampling digunakan dengan ukuran sampel 200 responden. Data dianalisis menggunakan pendekatan statistik SPSS 26.0 baik untuk statistik deskriptif maupun regresi. Hasil penelitian ini menunjukkan bahwa kualitas produk, inovasi, dan metode mengidentifikasi perbedaan antara MLM dan skema Ponzi terungkap sebagai prediktor yang lebih penting sebagai faktor yang berkontribusi atau menentukan motivasi distributor dalam pemasaran multi-level, dan cara bisnis dapat memanfaatkan dorongan ini untuk menarik dan mempertahankan distributor. Studi ini mengungkapkan bahwa MLM telah terbukti menghasilkan lapangan kerja bagi individu, memungkinkan mereka untuk diberdayakan secara finansial dengan memberi mereka sumber pendapatan yang mengurangi kemiskinan.","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135640438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemanfaatan Cloud Kitchen dalam Mengembangkan Model Bisnis Restoran","authors":"Rahmat Dhandy, Ari Kristiningsih, Ridwan Iskandar","doi":"10.47134/jobm.v1i1.5","DOIUrl":"https://doi.org/10.47134/jobm.v1i1.5","url":null,"abstract":"Studi kasus ini akan menemukan konsep cloud kitchen dalam hal model bisnis, kelebihan, dan kekurangan serta bagaimana mereka mengoperasikan bisnis mereka dengan tiga konsep berbeda, dan kami menyajikan cerita Kitopi sebagai studi kasus pelopor dalam operasi cloud kitchen. Namun, kami mempertimbangkan perbedaan antara restoran cloud dan restoran biasa untuk menemukan -dari pandangan teoretis- bagaimana kedua ide operasi yang berbeda ini dapat digabungkan bersama dan membuat model bisnis yang unik 'dapur di mana-mana'. Pada akhirnya kami menyajikan masa depan merek makanan, dan bagaimana komunikasi dan media sosial akan mempengaruhi industri ini. Kami menyimpulkan penelitian kami dengan menambahkan beberapa rekomendasi untuk pengusaha yang memiliki restoran tradisional terkemuka dan ingin mengembangkan dan mempertahankan posisi mereka di pasar.","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135640631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Keterikatan Kecerdasan Kompetitif dalam Organisasi: Pengembangan Kerangka Konseptual","authors":"Andarula Galushasti, Bagus Putu Yudhia Kurniawan, Retno Sari Mahanani","doi":"10.47134/jobm.v1i1.3","DOIUrl":"https://doi.org/10.47134/jobm.v1i1.3","url":null,"abstract":"Competitive Intelligence membantu organisasi mencapai keunggulan kompetitif ketika ada komitmen dari seluruh organisasi dan jaringan pasokannya untuk mengembangkan wawasan yang dapat ditindaklanjuti untuk mencapai kinerja yang unggul. Namun, tanpa model terintegrasi yang menilai lingkungan internal dan eksternal, sulit bagi organisasi untuk mengantisipasi perubahan di pasar untuk bersaing dan bertahan. Penelitian ini bertujuan untuk meninjau literatur saat ini, menganalisis, dan akhirnya mengusulkan model terintegrasi. Penelitian ini bersifat kualitatif, dan metode penelitian perpustakaan digunakan untuk mengidentifikasi artikel jurnal akademik peer-review dan memastikan keandalan. Metode grounded theory digunakan untuk melakukan analisis model. Temuan menunjukkan bahwa sebagian besar model tidak mengeksploitasi driver dan hasil. Sebagian besar model menunjukkan bahwa sistem dikembangkan untuk menganalisis, mengumpulkan, menangkap, menyimpan, dan menyebarkan informasi tanpa memasukkan faktor organisasi dan pasar yang memengaruhi kualitas dan penggunaan informasi.","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135640437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dampak dan Strategi Tata Kelola Akademik terhadap Kualitas Kinerja Pendidikan Perguruan Tinggi Swasta","authors":"Sukidin Sukidin, Suwignyo Widagdo, Muhammad Sholahuddin Amrulloh","doi":"10.47134/jobm.v1i1.4","DOIUrl":"https://doi.org/10.47134/jobm.v1i1.4","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui dampak tata kelola akademik di perguruan tinggi swasta terhadap kualitas kinerja universitas. Studi ini diterapkan pada perguruan tinggi swasta, yang dibedakan oleh beberapa departemen. Unit inspeksi diwakili oleh anggota staf pengajar dan administrasi di perguruan tinggi yang diteliti, dan jumlah mereka adalah 329 sampel. Pendekatan analitis deskriptif dalam penelitian ini mencapai beberapa hasil dalam penerapan tata kelola akademik di perguruan tinggi swasta, perguruan tinggi yang diteliti bekerja pada pengembangan kemampuan karyawan melalui pembelajaran dan pengetahuan yang tersedia. Serangkaian rekomendasi yang disajikan adalah: Perguruan tinggi swasta harus fokus pada praktik tata kelola akademik karena ini adalah metodologi yang cocok untuk bekerja di lingkungan yang sangat kompetitif, sehingga peluang keunggulan dalam hal kinerja untuk perguruan tinggi ini, bekerja dalam memberikan pengetahuan terintegrasi untuk mencapai kinerja pendidikan yang berkualitas dan sesuai dengan persyaratan pasar tenaga kerja dari berbagai disiplin ilmu.","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135895171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influencing factors for platform firms price strategy: Take the bankcard platform as examples in China","authors":"Wang Na","doi":"10.5897/ajbm2022.9431","DOIUrl":"https://doi.org/10.5897/ajbm2022.9431","url":null,"abstract":"Taking the Bankcard platforms of 14 Chinese commercial banks from 2001 to 2022 as examples, we have developed an influencing factors model for the price strategy of platform enterprises. The results indicate that the cross-network external strength and unit switching cost of the platform enterprise do not have a significant effect on pricing from the consumer side. However, the endogenous value and unit cost of innovation have a significant impact on the pricing of the platform on the consumer side. Furthermore, the cross-network external strength and unit switching cost have significant effects on pricing from the merchant's (seller's) side, while the endogenous value and unit cost of innovation do not have significant effects on pricing from the merchant's (seller's) side. This paper aims to uncover the pricing factors of platform enterprises and proposes an empirical model that can lead to a better understanding of the pricing strategy of platform enterprises.","PeriodicalId":7666,"journal":{"name":"African Journal of Business Management","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135991142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}