Growth最新文献

{"title":"KEPUASAN NASABAH MAHASISWA UNIVERSITAS MUHAMMDIYAH JEMBER ATAS KUALITAS LAYANAN BANK SYARIAH INDONESIA CABANG JEMBER","authors":"Aulia Nurin Nawafil, Retno Endah Supeni, R. Rusdiyanto","doi":"10.36841/growth-journal.v20i2.1956","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1956","url":null,"abstract":"Kepuasan konsumen/nasabah adalah tingkat perasaan seseorang setelah membandingkan kinerja atau hasil yang dia rasakan dibandingkan dengan harapannya. Salah satu faktor untuk mencapai kepuasan konsumen yaitu kualitas pelayanan yang baik, dimana kualitas pelayanan mencakup bukti fisik/tangible, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy. Untuk itu Bank Syariah Indonesia Cabang Jember harus mampu memberikan pelayanan yang baik kepada nasabah agar menciptakan kepuasan bagi nasabah. Penelitian ini bertujuan untuk menguji dan menganalisis apakah bukti fisik/tangibel, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy berpengaruh signifikan dan simultan terhadap nasabah Bank Syariah Indonesia Cabang Jember. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Muhammadiyah Jember selaku nasabah Bank Syariah Indonesia Cabang Jember dan sampel yang digunakan sebanyak 382 responden. Alat analisis data yang digunakan adalah regresi linier berganda, Hasil penelitian membuktikan bahwa bukti fisik/tangible, kehandalan/reliability, daya tanggap/responsiveness, jaminan/assurance, dan empati/empathy berpengaruh secara signifikan dan simultan terhadap kepuasan nasabah Bank Syariah Indonesia Cabang Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79400222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RANCANGAN STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BLUE OCEAN STRATEGY PADA USAHA BAKSO HADIRIN KENCONG KABUPATEN JEMBER","authors":"N. Sari, Maheni Ika Sari, Jekti Rahayu","doi":"10.36841/growth-journal.v20i2.1951","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1951","url":null,"abstract":"Bakso Hadirin is an SME engaged in the culinary industry in general meatballs are served with hot and clear soup, but the father hadirin as the founder and owner of the Bakso Hadirin  made a new innovation to produce pentol in frozen food packaging therefore bakso hadirin  need to design the right strategy to compete and develop the business. Blue Ocean Strategy is a strategy that the company applies together with its tools and frameworks, to be able to create value innovations, where the company is able to create new value for customers, and is able to create a new market space where there are no competitors in it the goal to be achieved in this study, namely to know the analysis of the business development strategy design using the Blue Ocean Strategy (BOS) approach method in the bakso hadirin business Kencong, Jember Regency. The research method uses a qualitative research approach. by using the four-step framework tool and the abolish-reduce-enhance-create scheme. The result of this study is the promotion factor, the product quality factor must be improved, the product factor must be created, the price factor must be consistent, but The bakso hadirin must be able to be consistent in carrying out a promotion so that the products offered can be known by many people and can increase sales in the long term.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76247924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN CUSTOMER DI CHECK IN COUNTER BANDARA TEBELIAN SINTANG","authors":"Ayu Ramadhani, Esti Nur Wakhidah","doi":"10.36841/growth-journal.v20i2.1979","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1979","url":null,"abstract":"Check-in counters are airport staff or officers in charge of providing services to passengers who carry out the check-in process at the departure terminal, this service is included in the pre-flight service that passengers receive when traveling using air transportation. Therefore, the quality of service affects the smoothness of the flight. This study aims to determine the effect of service quality on customer satisfaction at the check-in counter at the Tebelian Sintang airport. This research uses quantitative research. The data collection method used a questionnaire which was distributed to the passengers at the tebelian sintang airport. The data was processed with SPSS (Statistical Product and Service Solutions) to test the research instruments, hypotheses, classical assumptions and multiple linear regression. The results showed that simultaneously the quality of tangible, responsiveness and empathy services had no effect on customer satisfaction at the check-in counter at Tebelian Sintang airport with a significant value <0.05. while the quality of service reliability and assurance simultaneously affect customer satisfaction at the check-in counter at tebelian sintang airport with a significant value > 0.05.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88294861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PELATIHAN SERVICE EXCELLENT DAN EMPLOYEE ENGAGEMENT TERHADAP PENINGKATAN KINERJA KARYAWAN PADA BRI JEMBER (Studi Kasus BRI Unit Gajah Mada dan Unit Ajung)","authors":"Misbahul Darmawan, Trias Setyowati, Pawestri Winahyu","doi":"10.36841/growth-journal.v20i2.1961","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1961","url":null,"abstract":"In a very rapid business development like today, there are many banks, both conventional and non-conventional, making competition in the banking world very tight. To be able to survive and compete, banks must be able to develop various resources they have, one of the resources that must be developed is human resources or employees. Of course, every company wants to improve its performance, this increase can be achieved by one of the ways if employee performance also increases because employee performance is very sustainable with improving the performance of banking companies and is the spearhead who interacts directly with customers. However, increasing employee performance will not come by itself, several factors are needed to improve it, one way is by providing service excellent training (excellent service) because service can be one of the main elements of a company's success to win the competition and can make customers more loyal. Not only training can improve employee performance, there is another important factor, namely employee engagement because employees who still don't feel comfortable in the work environment, cannot work together with co-workers, and employees who feel unappreciated with their work will make the performance of employees worse. decreased, therefore the company must make employees feel engaged or feel belonging and valuable to be in the company it can make the performance of employees increase. One company that must improve the performance of its employees is BRI Jember (Gajah Mada Unit and Ajung Unit). The purpose of this study was to determine and analyze the effect of service excellent training and employee engagement on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit). This type of research is quantitative research using interview and questionnaire methods. The population in this study were employees of BRI Jember (Gajah Mada Unit and Ajung Unit). The sample used was 31 respondents using saturated sampling technique. The analysis tool uses multiple linear regression. The results of this study prove that service excellent training and employee engagement have a positive and significant impact on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit).","PeriodicalId":75887,"journal":{"name":"Growth","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73896774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BRAND IMAGE DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA HONDA SEKAWAN MOTOR JEMBER","authors":"Agnes Dwi Arum Istifada, Bayu Wijayantini, Pawestri Winahyu","doi":"10.36841/growth-journal.v20i2.1993","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1993","url":null,"abstract":"Brand image and product attributes are elements that reflect the overall product and service. Brand has an influence on consumer psychology, which means an image can influence consumers in buying products. Consumers tend to be attracted to products with a good image and product attributes that meet consumer expectations. This shows that Brand Image and Product Attributes affect purchasing decisions. This study aims to determine the effect of Brand Image and Product Attributes on Purchase Decisions at Honda Sekawan Motor Jember. The type of research used is quantitative research and data collection techniques using observation, interviews and questionnaires to 90 respondents with purposive sampling technique. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and R2 test. The results of testing the first hypothesis (H1) show that there is a significant influence between brand image on purchasing decisions with a significance level of 0.007 (p <0.05) and for the second hypothesis (H2) shows that there is a significant influence between product attributes on purchasing decisions. with a significance level of 0.000 (p<0.05). Thus it can be concluded that the variable brand image (X1) and product attributes (X2) together have an effect on purchasing decisions (Y) at Sekawan Motor Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90133645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA KRIPIK SINGKONG RIDHO-SUSI SILO JEMBER","authors":"Bagas Yuda Hamdani, Seno Sumowo, Haris Hermawan","doi":"10.36841/growth-journal.v20i2.1959","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1959","url":null,"abstract":"The development of industrial business in Indonesia is currently growing very rapidly. This can be seen by the number of industries that are competing to win the hearts of consumers, through improving product quality and others. This development also occurred because of market demand which began to soar after the pandemic. In running a business selling products in the form of goods or services, purchasing decisions are things that must really be considered because consumers are the main target in selling a product, one solution is to use the marketing mix or better known as the marketing mix. In the food and beverage sector, there are many kinds. Over time in the city of Jember, many food industry businesses have sprung up, one of which is the food chip industry, namely Ridho-Susi Silo Jember cassava chips. Where Ridho-Susi's cassava chips Silo Jember is one of the food industries that sells crispy snack products, which is currently experiencing a declining sales trend. The purpose of this study was to determine and analyze the product, price, promotion, location had a significant effect on purchasing decisions of cassava chips in Ridho-Susi Silo Jember. The population in this study were Ridho-Susi Silo Jember cassava chips consumers. The sample used was 80 respondents using a purposive sampling technique. The analysis tool uses multiple linear regression. The results showed that product, price, promotion, location had a significant partial and simultaneous effect on purchasing decisions for cassava chips in Ridho-Susi Silo Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75493931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember)","authors":"Alex Kurniawan, Seno Sumowo, Ira Puspitadewi S","doi":"10.36841/growth-journal.v20i2.2020","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.2020","url":null,"abstract":"This study aims to examine and analyze the effect of brand equity (brand awareness, brand association, perceived quality and brand loyalty) on purchasing decisions for Honda Beat products at Muhammadiyah University Jember students. Honda Beat products are now quite a trend among young people, especially students. Brand equity or brand equity is the variable raised in this study because it is a set of brand assets and liabilities related to a brand, its name and symbol, which increase or decrease the value provided by an item or service to the company or the company's customers. This type of research is causality research. The population in this study were students from the Muhammadiyah University of Jember who used Honda Beat motorcycles. The sample used was 75 respondents. The analysis tool uses multiple linear regression. The results of the study prove that brand equity (brand awareness, brand association, perceived quality and brand loyalty) has a significant partial and simultaneous effect on purchasing decisions for Honda Beat products for students at the Muhammadiyah University of Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75529206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN PETUGAS AVSEC DI SECURITY CHECK POINT (SCP) TERHADAP KEPUASAN PENUMPANG DI BANDAR UDARA SULTAN BABULLAH TERNATE","authors":"Ali Yusran M Ibrahim, Hodi Hodi","doi":"10.36841/growth-journal.v20i2.1950","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.1950","url":null,"abstract":"Aviation Security (AVSEC) is a work unit formed by PT. Angkasa Pura in fulfilling international and national regulations as a manager and provider of airport security services must have the required license according to the position. The quality of security services provided by security officers or Aviation Security (AVSEC) at the Security Check Point (SCP) unit at Sultan Babullah Airport Ternate is very important for passengers. the researcher got information from seniors who had already carried out On Job Training (OJT) where there were some passengers who complained about the service during the inspection. Therefore, the researcher aims to find out whether there is an influence on the quality of service of avsec officers at the security check point on passenger satisfaction and also to find out how much influence the quality of service of avsec officers at the security check point has on passenger satisfaction at Sultan Babullah Airport, Ternate \u0000This study uses quantitative data. The data used in this study were taken from primary data based on questionnaires distributed to passengers at Sultan Babullah Airport Ternate for the period February 2022. With a total of 96 people, the data analysis technique used was simple linear regression analysis, T test, coefficient of determination and normality test. \u0000The results showed that Ho was rejected and Ha was accepted, which means that there is an influence of service quality for Avsec Officers at Security Check Point (SCP) on Passenger Satisfaction at Sultan Babullah Airport, Ternate. The T test results show tcount = 15.212> ttable value = 1.985. The results of the Coefficient of Determination test which show how much influence the service quality variable (X) has on the passenger satisfaction variable (Y) it is known that the determination coefficient value is 71.1%, which means that the service quality variable (X) contributes 71.1% to the passenger satisfaction variable. (Y), while the remaining 28.9% was caused by other factors not examined by the researcher. \u0000Keywords: Quality of Service, Passenger Satisfaction, Sultan Babullah Ternate","PeriodicalId":75887,"journal":{"name":"Growth","volume":"100 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80715341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Multi-Poverty and Deprivation in Chad: Multidimensional Approach Using the Fuzzy Set Theory","authors":"Themoi Demsou","doi":"10.20448/growth.v9i1.4306","DOIUrl":"https://doi.org/10.20448/growth.v9i1.4306","url":null,"abstract":"The general objective of this paper is to analyze the configuration of poverty in Chad using a multidimensional approach, while previous work has for the most part favored the monetary or one-dimensional approach. The multidimensional approach adopted is based on the fuzzy-set also called the fuzzy set theory. To achieve this objective, multidimensional poverty indices are calculated by the formulations of membership functions called \"totally fuzzy approach (TF)\" by Cerioli and Zani. They are broken down according to the Camilo Dagum’s method. The data are the Household Budget and Consumption Surveys in 2003 (ECOSIT2) of 7,008 households and in 2011 (ECOSIT3) of 10,200 households. The results show that the multidimensional poverty index (fuzzy poverty index) is 48.47% in 2003 and increases unlike in 2011 to 58.89% while monetary poverty is 55% in 2003 and 46. 67% in 2011. In Chad, in all areas, poverty persists. The energy dimension is the one where we find more poor people followed in descending order of housing, sanitation and education. We recommend that the public authorities prioritize, within the framework of the fight against poverty, the electrification of all regions because energy contributes more than 90% to the construction of poverty in 2003 and 2011, etc.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82134410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN STANDARD OPERATING PROCEDURE (SOP) TERHADAP KUALITAS PEMBANGUNAN UNIT RUMAH DI PT.RPPN KOTA PROBOLINGGO","authors":"H. Hermanto, Titik Musriati, Ngatimun Ngatimun, Leliya Nanda Tiyas Sinta Devie","doi":"10.36841/growth-journal.v19i2.2545","DOIUrl":"https://doi.org/10.36841/growth-journal.v19i2.2545","url":null,"abstract":"Standard Operating Procedure (SOP) dalam sebuah perusahaan sangatlah penting, karena SOP merupakan salah satu pedoman pokok mengenai tahapan aktivitas kerja di sebuah perusahaan tertentu dan memiliki bersifat mengikat serta membatasi bagaimana karyawan nantinya bekerja. Pengamatan ini dilakukan untuk mengetahui peran Standard Operating Procedure (SOP) pada kualitas pembangunan unit rumah di PT.RPPN Kota Probolinggo. Pengamatan ini menggunakan metode field research, serta melakukan studi kelayakan data teknik triangulasi dengan teknik wawancara tidak struktur dengan minimal tiga sumber informan namun dengan pertanyaan yang realif sama. Uji kredibilitas data dengan melakukan pengumpulan data, mereduksi data, menyajikan data serta ditarik kesimpulan. Metode yang digunakan adalah teknik deskriptif kualitatif, dengan teknik mengambil sampel yang menerapkan metode snowball sampling. Hasil pengamatan menunjukkan bahwa PT RPPN sudah memiliki SOP yang baik di setiap pembangunan unit rumah. Hal ini dapat dibuktikan disetiap hasil kerja yang dilakukan, perusahaan dapat memenuhi kepuasan pelanggan dengan kualitas yang dihasilkan tanpa menghilangkan peran SOP di setiap prosesnya untuk mencapai target yang telah ditetapkan bersama.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91115537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}