Growth Pub Date : 2023-04-11 DOI: 10.36841/growth-journal.v21i1.2797

Siti Nurul Aini, Suwignyo Widagdo, Muhaimin Dimyati

引用次数: 0

STRATEGI PENETAPAN HARGA OLEH PEDAGANG DI PASAR BATIK PAMEKASAN (kajian Undang-Undang Anti Monopoli dan Kompilasi Hukum Ekonomi Syariah)

Growth Pub Date : 2023-04-06 DOI: 10.36841/growth-journal.v21i1.2786

Khoirun Nisak, Abdurrahman Muqsith

{"title":"STRATEGI PENETAPAN HARGA OLEH PEDAGANG DI PASAR BATIK PAMEKASAN (kajian Undang-Undang Anti Monopoli dan Kompilasi Hukum Ekonomi Syariah)","authors":"Khoirun Nisak, Abdurrahman Muqsith","doi":"10.36841/growth-journal.v21i1.2786","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2786","url":null,"abstract":"Permaian penetapan harga dalam persaingan usaha selalu menjadi polemik bagi masyarakat termasuk pula di pasar batik pamekasan atau yang biasa dikenal dengan istilah p asar Bhere’ oleh masyarakat Pamekasan. Berangkat dari hal tersebut tujuan penelitian ini adalah mengkaji penetapan harga di pasar batik Pamekasan dengan menggunakan kajian Undang-Undang No.5 Tahun 1999 Anti Monopoli dan hukum ekonomi Syariah (KHES) dengan menggunakan penelitian empiris atau deskriptif kualitatif yang disesuaikan dengan fokus penelitian sehingga mengasilkan beberapa temuan sebagaimana berikut; (1) penetapkan harga batik di pasar batik Pamekasan jika dilihat dari perspektif UU Anti Monopoli telah melanggar Pasal 7 (tujuh) UU Anti Monopoli, indikasi pelanggaran tersebut terdapat pada cara penetapan harga di bawah harga pasar yang dilakukan oleh beberapa kelompok tertentu. Meskipun kesepatakan tersebut tidak secara tertulis namun adanya kata sepakat dalam menetapkan harga dibawah harga pasar, telah menjadi indikasi adanya perjanjian tidak tertulis yang jelas dilarang dalam Pasal 7 UU Anti Monopoli. (2) jika di tinjau dari perspektif hukum ekonomi Syariah, penetapan harga di pasar batik Pamekasan masih belum memenuhi kreteria-kreteria keislaman seperti kejujuran, keadilan, dan keterbukaan. Sehingga tujuan utama KHES guna dalam mencapai dalam jual beli dipasar batik Pamekasan belum terlaksanai dengan baik . Hal tersebut dikarenakan masih banyak ditemukan dari pedagang batik yang melakukan kecurangan dan bahkan kebohongan terhadap para konsumenya.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"133 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87037852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFEKTIFITAS PEMASARAN MELALUI INSTAGRAM TERHADAP PENINGKATAN JUMLAH NASABAH PADA PT BANK SYARIAH INDONESIA KC JEMBER INSTAGRAM上的营销成效在于印度尼西亚伊斯兰银行PT . KC JEMBER的客户数量增加

Growth Pub Date : 2023-04-06 DOI: 10.36841/growth-journal.v21i1.2788

Zahratullidya Regita Salsabilla, W. Setianingsih, I. Dewi

{"title":"EFEKTIFITAS PEMASARAN MELALUI INSTAGRAM TERHADAP PENINGKATAN JUMLAH NASABAH PADA PT BANK SYARIAH INDONESIA KC JEMBER","authors":"Zahratullidya Regita Salsabilla, W. Setianingsih, I. Dewi","doi":"10.36841/growth-journal.v21i1.2788","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2788","url":null,"abstract":"This research aims to test whether the promotions carried out by Bank Syariah Indonesia Jember through instagram are effective in increasing the number of customers. This study uses AIDA method as the variables namely Attention(X1), Interest(X2), Desire(X3), Action(X4). The problem raised in this study is that there are still many people with relatively low interest in saving in islamic banking because some people are not yet interested in choosing Islamic products over conventional products and because Islamic financial literacy in society is still low. Some of the deficiencies in the instagram account of Bank Syariah Indonesia Jember, such as the lack response from followers on each post, made reseacrchers interested in testing how effective the instagram acoount of Bank Syariah Indonesia Jember is in increasing the number of customers. The type of research used quantitative with descriptive research methods. The data collection method is through surveys and distributing questionnaires via Google Form and distributed to 80 respondents. The result of this study indicate that at the attention stage, the score is 77%, instrest is 77% desire 78%, action 77%. Based on the results of this study where all stages are in the good category, the results of this study are in accordance with the theory by Paulus (2012) that if the effectiveness valuereaches the 60%- 80% catgeory it is catgeorized good. This reflects that promotions through instagram carried out by Bank Syariah Indonesia Jember are well able to attract customers to use the products offered by Bank Syariah Indonesia Jember.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90945934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

REKONSTRUKSI PENYUSUNAN LAPORAN KEUANGAN BERBASIS TEKNOLOGI PADA BUMDES AMANAH TEMPUREJO 重建基于技术的无赖天瑞霍的财务报表

Growth Pub Date : 2023-04-04 DOI: 10.36841/growth-journal.v21i1.2783

Devi Wulandari, Norita Citra Yuliarti, Rendy Mirwan Aspirandi

引用次数: 0

PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA DUTA MINIMARKET MIMBAAN SITUBONDO 产品多样性、价格和位置对消费者满意度的影响影响了该国小型市场环境大使

Growth Pub Date : 2023-03-28 DOI: 10.36841/growth-journal.v20i2.2772

E. Ediyanto

{"title":"PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA DUTA MINIMARKET MIMBAAN SITUBONDO","authors":"E. Ediyanto","doi":"10.36841/growth-journal.v20i2.2772","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i2.2772","url":null,"abstract":" This study uses statistical applications. The population in this study were customers who visited Duta Minimarket Mimbaan Situbondo. The sample used was 99 respondents and used a simple random sampling method. Data collection was carried out using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of the t test show that all the independent variables (product variety, price, location) have a positive effect on the dependent variable, namely repeat purchases. Multiple linear regression analysis shows that Y = -1.005 E-16 + 0.290 X1 + 0.346 X2 + 0.404 X3 + e. The standard error is 0.080, meaning that all variables calculated in the SPSS version 22 test for Windows 10 have a confounding variable level of 0.080. The results of the t test, tcount product diversity (2.042), price (3.594) and location (4.447). The diversity of products, prices and locations have a partial effect on customer satisfaction tcount > ttable. The results of the F test show Fcount > Ftable, namely 19.855 > 2.70. The coefficient of determination (adjusted R2) obtained is 0.385. This means that 38.5% of consumer satisfaction is influenced by product variety, price and location variables. The remaining 61.5% is influenced by other variables.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90883498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DESAIN BALANCE SCORECARD DI KOPERASI SYARIAH SEKAR TANJUNG KECAMATAN ARJASA KABUPATEN JEMBER

Growth Pub Date : 2023-03-22 DOI: 10.36841/growth-journal.v21i1.2764

Hendrik Tri Oktaviansyah, Rizal Rachman

{"title":"DESAIN BALANCE SCORECARD DI KOPERASI SYARIAH SEKAR TANJUNG KECAMATAN ARJASA KABUPATEN JEMBER","authors":"Hendrik Tri Oktaviansyah, Rizal Rachman","doi":"10.36841/growth-journal.v21i1.2764","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2764","url":null,"abstract":"Performance measurement is very important, because performance measurement can later be used as a performance evaluation in the future by taking into account financial and non-financial aspects. The purpose of this study was to determine the BSC design in Koperasi Syariah Sekar Tanjung. This research is a qualitative research, that data in the form of descriptive explanations that explain a description of certain objects and results. This study uses the BSC perspective to design the BSC in Koperasi Syariah Sekar Tanjung Jember. The data analysis method used is describing the vision and mission, SWOT analysis, determining alternative strategies, causal relationships between perspectives, determining lead and lag indicators of alternative strategies as well as targets and initiatives of strategic objectives, and determining implementation mechanisms. Koperasi Syariah Sekar Tanjung Strategy, Arjasa District, Jember Regency, when designed using BSC seen from 4 perspectives, it is necessary to improve the quality of human resources, improve the quality of excellent service to customers, increase customer satisfaction, and increase financial ratios.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"105 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73693472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH CELEBRITY ENDORSE, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME DI BRC BONDOWOSO 名人的内在影响，产品质量和品牌形象对BRC BONDOWOSO购买物业的决定的影响

Growth Pub Date : 2023-03-21 DOI: 10.36841/growth-journal.v21i1.2763

Nila Rosa Riya, Seno Sumowo, Y. Wibowo

{"title":"PENGARUH CELEBRITY ENDORSE, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME DI BRC BONDOWOSO","authors":"Nila Rosa Riya, Seno Sumowo, Y. Wibowo","doi":"10.36841/growth-journal.v21i1.2763","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2763","url":null,"abstract":"Perkembangan dunia modern dan globalisasi saat ini kita membutuhkan kemajuan dibidang komunikasi. Hal ini menjadikan timbulnya persaingan dalam bidang telekomunikasi persaingan tersebut dapat dilihat dari banyaknya produsen memproduksi berbagai produk komunikasi seperti smartphone yang menawarkan berbagai jenis produk baru dengan inovasi yang berbeda dari produk-produk sebelumnya. Kota bondowoso menjadi salah satu tempat penjulan produk smartphone realme yang menjadi target pangsa pasar oleh perusahaan. BRC cell adalah salah satu konter di Bondowoso yang menjual smartphone Realme, dimana nukman cell melakukan penjualan dengan memanfaatkan celebrity endorsement dari peusahaan Realme itu sendiri, mengenai kualitas produk dari smartphone Realme tidak dapat diragukan lagi, tentu hal ini akan menjadi Brand image(citra merek) tersediri di masyarakat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari celebrity endorse, kualitas produk dan brand image keputusan pembelian Handphone Realme di BRC Cell Bondowoso. Populasi dalam penelitian ini yaitu konsumen BRC Cell Bondowoso. Sampel yang digunakan sebanyak 150 responden dengan menggunakan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa celebrity endorse, kualitas produk dan brand image berpengaruh signifikan terhadap keputusan pembelian Handphone Realme di BRC Cell Bondowoso.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82071548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KUALITAS PELAYANAN, HARGA, DAN FITUR TERHADAP KEPUASAAN PELANGGAN GOJEK SAAT PENDEMI COVID-19 DI BANYUWANGI (STUDI KASUS PELANGGAN FITUR GOFOOD) 在板鱼旺(GOJEK 19客户案例研究)中，服务、价格和功能对GOJEK客户的满意程度的影响

Growth Pub Date : 2023-03-20 DOI: 10.36841/growth-journal.v21i1.2762

Khalifah Hikmah Alarni, Achmad Hasan Hafidzi, Y. Wibowo

{"title":"PENGARUH KUALITAS PELAYANAN, HARGA, DAN FITUR TERHADAP KEPUASAAN PELANGGAN GOJEK SAAT PENDEMI COVID-19 DI BANYUWANGI (STUDI KASUS PELANGGAN FITUR GOFOOD)","authors":"Khalifah Hikmah Alarni, Achmad Hasan Hafidzi, Y. Wibowo","doi":"10.36841/growth-journal.v21i1.2762","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2762","url":null,"abstract":"Study aims to determine and analyze the effect of service quality, price and features on Gojek customer satisfaction during the Covid-19 outbreak in Banyuwagi. The primary data source used in this study is the respondents' answers through questionnaire items. The population of this study is all Gojek customers in Banyuwangi whose number cannot be counted with certainty. Thus the number of samples in this study amounted to 90 respondents. The analytical tool used in this study is multiple linear regression analysis. Many regression test results indicate that service quality has a positive effect on customer satisfaction. This proves that good service quality will increase Gojek customer satisfaction in Banyuwangi. Price has a positive effect on satisfaction. This proves that the right price will increase Gojek customer satisfaction in Banyuwangi. Features have a positive effect on customer satisfaction. This proves that better features will increase Gojek customer satisfaction in Banyuwangi. The results of the partial test (t test) show that service quality, price and features have a significant effect on Gojek customer satisfaction.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"80 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79686838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH FITUR, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO (Studi Kasus di Mentari Cell Jember) OPPO智能手机(sun手机案例研究)的功能、价格和推广对其决定的影响

Growth Pub Date : 2023-02-10 DOI: 10.36841/growth-journal.v21i1.2685

D. Fitriani, Feti Fatimah, Ahmad Izzudin

{"title":"PENGARUH FITUR, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO (Studi Kasus di Mentari Cell Jember)","authors":"D. Fitriani, Feti Fatimah, Ahmad Izzudin","doi":"10.36841/growth-journal.v21i1.2685","DOIUrl":"https://doi.org/10.36841/growth-journal.v21i1.2685","url":null,"abstract":" \u0000The Oppo brand smartphone is quite well-known in the Jember area because for teenagers this brand has an affordable price and the benefits of the features that are obtained are sufficient for their daily needs. The results of the initial observation that Oppo is one of the products with high sales. This study aims to determine and identify the effect of price, features and promotions on purchasing decisions. This type of research is quantitative research and data collection techniques using observation, interviews and questionnaires to 106 respondents with sampling techniques, using non-probability sampling with a purposive sampling approach. The analytical tools used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis. The test results show that the price variable has no significant effect on product purchasing decisions at Mentari Cell Jember, feature variables have no significant effect on product purchasing decisions at Mentari Cell Jember and promotion variables have a significant effect on product purchasing decisions at Mentari Cell Jember. This proves that promotion can influence customer purchasing decisions, because with promotions the customer can determine the appropriate needs for himself.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88760297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KUALITAS PRODUK, HARGA DAN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN BERAS RANTAU DI UD. PUTRA SULTAN 产品质量、价格和PACKAGING对UD RANTAU购买大米的决定的影响。苏丹的儿子

Growth Pub Date : 2023-01-19 DOI: 10.36841/growth-journal.v21i1.2628

Verdiyanto Verdiyanto, Feti Fatimah, Haris Hermawan

引用次数: 0

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