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Makanan dan Budaya Makan; Usaha Makanan Etnik “Warung Tegal” Pada Masyarakat Multikultur Jakarta 饮食与文化;雅加达多文化社区的“Tegal茶馆”民族食品冒险

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/JVK.V18I2.9615

Juwono Tri Atmodjo, Susanne Dida

引用次数: 0

PENGARUH PERSONAL BRANDING FOOD ENTHUSIAST ULFAH YUNITA PUTRI UTAMI PADA INSTAGRAM @AGAKENYANG TERHADAP MINAT KONSUMEN KULINER 标签食品ENTHUSIAST ulita yunmi公主UTAMI在INSTAGRAM @AGAKENYANG对烹饪消费者的兴趣的个人影响

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/JVK.V19I1.9837

Reszynia Yuliarti

引用次数: 1

EFEKTIVITAS PRODUCT PLACEMENT HYUNDAI PADA DRAMA KOREA DESCENDANTS OF THE SUN TERHADAP BRAND AWARENESS SURVEY PADA PENONTON DRAMA KOREA DOTS DI TANGERANG 有效的产品植入现代帕达戏剧韩国太阳的后裔TERHADAP品牌知名度调查帕达彭顿戏剧韩国点在唐

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/visikom.v18i2.9834

Krisna Ayu Wulandari

引用次数: 0

RAGAM DAN POLA SEBARAN HOAKS JELANG PEMILIHAN UMUM SERENTAK TAHUN 2019 2019年与英国的关系和POLS

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/visikom.v19i1.9841

Dewi Sad Tanti, M.T. Hidayat M.T. Hidayat

引用次数: 0

STRATEGI PROMOSI WISATA PURBALINGGA MELALUI FESTIVAL FILM 全球电影节电影推广策略

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/visikom.v18i2.9830

Dewi Sad Tanti, G. Ginanjar

引用次数: 0

PENGELOLAAN CUSTOMER ENGAGEMENT PADA MEDIA SOSIAL UNTUK MEMBIDIK PASAR MILENIAL PADA TAHUN 2019 (Studi Kasus Pengelolaan Konten Promosi Instagram Labalaba Periode September 2018 – Maret 2019) 2018年9月至2019年3月Instagram推广内容管理案例研究)

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/visikom.v19i1.15128

Dian Agata Christyanti

{"title":"PENGELOLAAN CUSTOMER ENGAGEMENT PADA MEDIA SOSIAL UNTUK MEMBIDIK PASAR MILENIAL PADA TAHUN 2019 (Studi Kasus Pengelolaan Konten Promosi Instagram Labalaba Periode September 2018 – Maret 2019)","authors":"Dian Agata Christyanti","doi":"10.22441/visikom.v19i1.15128","DOIUrl":"https://doi.org/10.22441/visikom.v19i1.15128","url":null,"abstract":"Pengelolaan customer engagement menjadi proses yang sangat penting dalam melakukan pemasaran secara online. Labalaba merupakan market leader usaha yang bergerak dalam bidang jasa reparasi barang selama lebih dari 100 tahun. Labalaba berupaya untuk mulai mengelola customer engagement pada pasar baru yakni generasi Milenial. Penelitian ini bertujuan untuk mengetahui bagaimana penggunaan konten sosial media Instagram dalam mengelola customer engagement pada suatu brand dengan pelanggan generasi Milenial. Teori yang digunakan adalah teori Sashi (2012) sebuah brand dapat menggunakan social media sebagai alat untuk mengelola customer engagement. Sehingga ada hubungan antara pengelolaan social media dan customer engagement. Penelitian ini menggunakan paradigma Kontruktivisme, pendekatan kualitatif dan bersifat studi kasus. Pengumpulan data yang dilakukan dengan teknik data primer dan sekunder. Data primer didapatkan dari hasil wawancara oleh beberapa informan dan data sekunder didapatkan dari arsip dan data yang dimiliki perusahaan, seperti website, dan laporan akun Instagram @labalabaid. Hasil dari penelitian ini menunjukan bahwa dalam pengelolaan customer engagement pada sosial media Instagram khususnya untuk membidik Generasi Milenial, perlu ada pengelolaan dari insight-insight yang dibangun dari audience itu sendiri. Dari insight itulah, sebuah brand dapat membuat konten yang membangun engagement dengan audiencenya. Teknik konten promosi yang dipilih oleh Labalaba adalah softselling. Yang dimana lebih mengutamakan value dari produk atau jasa yang ditawarkan.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44402402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH KUALITAS PELAYANAN TAKSI ONLINE “MY BLUEBIRD’ DAN “GRAB” TERHADAP CITRA PERUSAHAAN “我的蓝鸟”和“抓取”在线出租车服务的质量对公司形象的影响

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/JVK.V18I2.9832

Susan Sri Apriyani, M. Mahmudi

{"title":"PENGARUH KUALITAS PELAYANAN TAKSI ONLINE “MY BLUEBIRD’ DAN “GRAB” TERHADAP CITRA PERUSAHAAN","authors":"Susan Sri Apriyani, M. Mahmudi","doi":"10.22441/JVK.V18I2.9832","DOIUrl":"https://doi.org/10.22441/JVK.V18I2.9832","url":null,"abstract":"Bluebird and Grab are two professional transportation service companies in Indonesia. The two have been competiting to serve their best to satisfy the customers so the positive image will stay remain. The concept of this research is using theory quoted from Kotler of serving quality and company image by Shirley Harrison. Method used quantitative approach in possitivm paradigma and comparative study. The survey method is using questionaire and the score of the result has been measured using Likert scale.. The questionaire has been sproud to 77 of Mercu Buana University students of Communication, major of Public Relations in 2015 to 2017 that has been a user of Bluebird Taxi and Grab Car. The data has been processed using SPSS 20 in Person’s correlation, simple linear regretion test, and paired sample t-test. There, we found the strong connection of Taksi Bluebird service quality to the company image for 0.792 and also of the Grabcar for 0.62. It proves the impact of service quality to the company image. The difference is that the contribution of service quality to Bluebird Taxi company is 62.7% and to Grabcar company is 39.4%. It’s because Bluebird Taxi focuses more to the transportation service","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44681548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS STRATEGI MEDIA SOSIAL DALAM MEMBANGUN BRAND IMAGE (Studi Pada Instagram Fujifilm Indonesia) 品牌形象中的社交媒体策略分析

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/visikom.v19i1.9844

Theresia Erlin Christiani

{"title":"ANALISIS STRATEGI MEDIA SOSIAL DALAM MEMBANGUN BRAND IMAGE (Studi Pada Instagram Fujifilm Indonesia)","authors":"Theresia Erlin Christiani","doi":"10.22441/visikom.v19i1.9844","DOIUrl":"https://doi.org/10.22441/visikom.v19i1.9844","url":null,"abstract":"Technological developments have an impact on all aspects of life including the world of photography. Photography developed from analog to digital technology, which increased public interest in the world of photography. The development of technology has also been encouraged the emergence of social media as a medium of communication as well as a media for promotion/business over time which has been widely used by companies/business owners. PT. Fujifilm Indonesia is building a new brand image by utilizing Instagram as a means of communication to rebuild consumer trust due to rejection that occurred as a result of the shift in its core business from washing print and roll film to being a digital camera manufacturer. The purpose of this study is to determine the marketing communication strategy applied by Fujifilm Indonesia in building and strengthening their brand image using Instagram. The theoretical concept used in this research is to use Belch & Belch's marketing communication theory which states that to create a marketing communication strategy, it is necessary to go through at least several stages, namely the planning stage to the control stage. This research uses a case study research method with a qualitative approach. This research shows that the use of KOL is proven to be effective in attracting attention and forming consumer trust which is supported by consistency in uploading content and responding to consumers on Instagram. ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44918443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH PEMROSESAN INFORMASI SECARA SENTRAL DAN PERIFERAL “PESAN SOCIAL MEDIA” TERHADAP KEPUTUSAN MEMILIH JASA JNE DI JAKARTA BARAT 审查内部信息的实施和危险的“社交媒体骚扰”已决定在新的一月提供一月服务

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/JVK.V19I1.9848

Nadhilah Ramadhani, Juwono Tri Atmodjo

{"title":"PENGARUH PEMROSESAN INFORMASI SECARA SENTRAL DAN PERIFERAL “PESAN SOCIAL MEDIA” TERHADAP KEPUTUSAN MEMILIH JASA JNE DI JAKARTA BARAT","authors":"Nadhilah Ramadhani, Juwono Tri Atmodjo","doi":"10.22441/JVK.V19I1.9848","DOIUrl":"https://doi.org/10.22441/JVK.V19I1.9848","url":null,"abstract":"The development of technology today, Social Media has become a tool used by companies to help prospective customers process information that suits their needs. Companies that utilize social media as marketing tools are PT. Tiki Line Nugraha Ekakurir, better known as JNE. JNE uses Instagram to provide information. This study is to determine the extent of the influence of Central Information Processing \"Social Media Message\" Against the Decision to Choose JNE Services in West Jakarta with the Elaboration Likelihood Model theory. This study uses a quantitative approach to the type of explanatory research. With the survey method by distributing questionnaires to 196 respondents obtained from calculations using the purposive sampling technique. The data analysis technique used is a Likert scale with data analysis of multiple linear regression equations. The results of this study are customers who have research criteria only 161 respondents. There is an influence between Central Information Processing of 39.2% and Peripherals of 65.5%. And there is a joint influence on the Decision to Choose JNE Services by 68.4%. Based on the research results, the researcher gave a suggestion that the JNE social media team could focus the content delivered in the form of information packaged more simply and easily understood, although central information such as information related to tariffs, types of services including promo or discount programs still needed to be informed.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43081063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

POLA PEMANFAATAN INSTAGRAM DALAM SITUASI KRISIS PERUBAHAN KELEMBAGAAN: KOMISI PEMBERANTASAN KORUPSI DAN PERUBAHAN UNDANG-UNDANG 成长变革危机中的INSTAGRAM制造警察：企业与人类变革委员会

Jurnal Visi Komunikasi Pub Date : 2020-10-08 DOI: 10.22441/visikom.v18i2.9831

Venny Irliani Amanah

{"title":"POLA PEMANFAATAN INSTAGRAM DALAM SITUASI KRISIS PERUBAHAN KELEMBAGAAN: KOMISI PEMBERANTASAN KORUPSI DAN PERUBAHAN UNDANG-UNDANG","authors":"Venny Irliani Amanah","doi":"10.22441/visikom.v18i2.9831","DOIUrl":"https://doi.org/10.22441/visikom.v18i2.9831","url":null,"abstract":"This research discusses the use of social media instagram KPK @KPK_RI. Social media is the fastest media in disseminating information because people can easily participate and share information using the internet network. This study uses a constructivism paradigm and qualitative descriptive by using a case study research method that aims to systematically explain a fact carefully. Data collection techniques with in-depth interviews and documentation. The pattern of using Instagram in the face of institutional crises, which leads to the statement of the leadership's attitude towards rejection of the revision of the Law which results in strategic changes in content management on Instagram @ official.kpk, the pattern of using Instagram during normal conditions and in crisis situations because it involves the content planning process until Publication gatekeeping flow adapts to demands as a channel of institutional crisis communication. In the crisis conditions of the change in the KPK law in September-October 2019, the Public Relations Bureau regulates the management strategy of Instagram @ official.kpk with a focus on content related to the revision of the KPK Law and optimizing Instagram features. Starting from live Instagram, Instagram feed, and Instagram story to provide information to the public regarding points that weaken the KPK and build relationships with the public and restore public trust.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43451547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0