Jurnal Visi Komunikasi最新文献_第5页

PENYUTRADARAAN DALAM FILM DOKUMENTER PESONA TARI GANDRUNG 胶片文档中的信息

Jurnal Visi Komunikasi Pub Date : 2022-02-26 DOI: 10.22441/jvk.v20i02.14373

Dina Hammatul Hayyi

引用次数: 0

STRATEGI IDENTITAS MEREK AGROWING.CO.ID SEBAGAI STARTUP ECOMMERCE AGRIBUSINESS TAHUN 2019 MEK AGROWING.CO.ID作为创业电子商务农业综合企业的身份策略2019

Jurnal Visi Komunikasi Pub Date : 2022-02-26 DOI: 10.22441/visikom.v20i02.14516

Adharis Kuswidiarto

{"title":"STRATEGI IDENTITAS MEREK AGROWING.CO.ID SEBAGAI STARTUP ECOMMERCE AGRIBUSINESS TAHUN 2019","authors":"Adharis Kuswidiarto","doi":"10.22441/visikom.v20i02.14516","DOIUrl":"https://doi.org/10.22441/visikom.v20i02.14516","url":null,"abstract":"Identitas merek penting untuk membangun citra dan nilai merek baru di mata masyarakat. Adapun identitas merek yang ingin disampaikan oleh Agrowing.co.id adalah berkualitas dan terjangkau. Penelitian ini dilakukan untuk mengetahui Strategi Identitas Merek Agrowing.co.id sebagai Startup E-Commerce Agribusiness Tahun 2019. Teori yang digunakan adalah komunikasi pemasaran terpadu dan analisa STP (Segmentation, Targeting dan Positioning) oleh Widyastuti (2017), konsep marketing mix 4C (Customer Solution, Customer Cost, Convenience, dan Communication) yang dikembangkan oleh Robert F. Louterborn. Paradigma yang digunakan dalam penelitian ini adalah Paradigma konstrutivis. Tipe penelitian deskriptif dengan pendekatan kualitatif. Dengan teknik pengumpulan data melalui wawancara mendalam, dokumentasi dan observasi partisipatif. Teknik analisis data dalam penelitian ini adalah reduksi data, penyajian data, serta penarikan kesimpulan. Teknik pemeriksaan keabsahan data menggunakan triangulasi sumber. Hasil penelitian ini menunjukkan bahwa strategi identitas merek yang dilakukan oleh Agrowing.co.id melalui beberapa tahap yaitu analisa STP, analisa competitor melalui konsep marketing mix 4C (Customer Solution, Customer Cost, Convenience, dan Communication) dan implementasi strategi komunikasi pemasaran terpadu (IMC) seperti advertising, sales promotion, public relation, digital marketing, personal selling, dan event marketing. Semua tahapan strategi dilakukan untuk mengomunikasikan identitas merek agrowing.co.id yaitu berkualitas dan terjangkau. Identitas merek berkualitas tergambar dari customer solution dan convenience, sedangkan identitas merek terjangkau tergambar dari customer cost dan communication. Saran peneliti dengan melakukan evaluasi strategi secara berkala dapat memberikan insight baru dalam mengomunikasikan identitas merek secara efektif.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46692432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

TEKNIK PENGAMBILAN GAMBAR DALAM PRODUKSI FEATURE BERITA TELEVISI “SETENGAH HATI KURANGI PLASTIK” 电视专题片《塑料圣日》制作中的技术变革技巧

Jurnal Visi Komunikasi Pub Date : 2022-02-26 DOI: 10.22441/visikom.v20i02.14435

Khalishah Nuramalina

引用次数: 0

Directing Techniques Feature Television Setengah Hati Kurangi Plastik

Jurnal Visi Komunikasi Pub Date : 2022-02-26 DOI: 10.22441/jvk.v20i02.14371

Arvi Ristiani Pratami

{"title":"Directing Techniques Feature Television Setengah Hati Kurangi Plastik","authors":"Arvi Ristiani Pratami","doi":"10.22441/jvk.v20i02.14371","DOIUrl":"https://doi.org/10.22441/jvk.v20i02.14371","url":null,"abstract":"Indonesia is the second largest contributor to plastic waste in the world. Not only pollutes the environment, plastic waste also causes animals to die. Some people are starting to become aware of the dangers of plastic waste. However, that is only a small part. This final project aims to make people aware that plastic waste is a problem that must be solved together. The theory used as the basis for this final project is hypodermic needle theory which has the principle of stimulus-response principle where the effect is a reaction to a particular stimulus. This theory considers that the mass media coverage is like a drug that is injected into the blood vessels of the audience, which then the audience will react as expected. This applicative final project design concept is made in a television news feature program format entitled Half a Heart Reduce Plastic. The format of the media used is digital 16: 9. This work is intended for all people. Based on the results of the production of plastic waste problems can be resolved if the government draws up regulations that regulate production to the recycling of plastic waste, the community must also contribute by reducing the use of plastic, and producers are asked to process their own plastic waste from production.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42821334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENYUTRADARAAN DALAM FILM DOKUMENTER “PESONA TARI GANDRUNG” 电影文献中的信息

Jurnal Visi Komunikasi Pub Date : 2022-02-26 DOI: 10.22441/visikom.v20i02.14373

Dina Hammatul Hayyi

引用次数: 0

STRATEGI PUBLIC RELATIONS STASIUN TELEVISI DALAM MEMBANGUN CORPORATE IMAGE (Studi Kasus Program Community Relations NET. Good People di Stasiun Televisi NET.) 战略公共关系站MEMBANGUN企业形象电视台（Studi Kasus项目社区关系网。好人电视网。）

Jurnal Visi Komunikasi Pub Date : 2022-02-26 DOI: 10.22441/visikom.v20i02.14372

Eggi Listy Bahatis Muthia

{"title":"STRATEGI PUBLIC RELATIONS STASIUN TELEVISI DALAM MEMBANGUN CORPORATE IMAGE (Studi Kasus Program Community Relations NET. Good People di Stasiun Televisi NET.)","authors":"Eggi Listy Bahatis Muthia","doi":"10.22441/visikom.v20i02.14372","DOIUrl":"https://doi.org/10.22441/visikom.v20i02.14372","url":null,"abstract":"NET television station. is a station that has a young age compared to other televisions in Indonesia, but is much loved by loyal viewers. Seeing the many loyal viewers of the television station, public relations creates a place to gather and exchange the views of loyal viewers of the NET television station. as the NET community. Good people. The purpose of this study was to find out the strategies carried out by the public relations television station NET. in building an image in the community.In this study using the public relations strategy theory Scoot M. Cutlip & Allen H. Center This study uses a constructivist paradigm with a qualitative approach to case study methods. Data collection techniques with interview techniques and observations and supported by literature studies. The results of this study are public relations television station NET. apply the Scoot M. Cutlip & Allen H.Center theory in implementing the public relations strategy. Besides that, \"NET. TV is COOL \"is a corporate image that is valued by the community. While the obstacles faced are when looking for targets to become members of the NET community. Good people. ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42137516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MANAGEMENT STRATEGY FORNPUBLICATION OF LASALLE COLLEGE INDONESIA’S ACHIEVEMENTS THROUGH FACEBOOK SOCIAL MEDIA 印尼拉萨勒学院成果在FACEBOOK社交媒体上发布的管理策略

Jurnal Visi Komunikasi Pub Date : 2022-01-26 DOI: 10.22441/visikom.v20i01.14195

Yosika Yosika

{"title":"MANAGEMENT STRATEGY FORNPUBLICATION OF LASALLE COLLEGE INDONESIA’S ACHIEVEMENTS THROUGH FACEBOOK SOCIAL MEDIA","authors":"Yosika Yosika","doi":"10.22441/visikom.v20i01.14195","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14195","url":null,"abstract":"The use of social media Facebook as an alternative to new media in online publication activities to be able to reach a wider and targeted audience. As a result, there are more followers on LaSalle College Indonesia social media than other similar educational institutions. This research was conducted to find out how the management strategy of publications conducted by Lasalle College Indonesia through Facebook social media using the stages of managing publications from Manager Creations Publications \"Brand Awareness Facebook\". This study uses a qualitative approach with descriptive research types. The research method used is a single case study by conducting in-depth interviews with informants and conducting observation activities. The results of this study indicate that Lasalle College Indonesia uses Facebook as a media for publication of achievements to communicate its strategy in its aim to attract audience interest and reach wider target audiences to be interested in Lasalle College Indonesia by using soft selling. In its implementation there are several steps that are considered by Lasalle College Indonesia, namely determining the identification of the intended target audience, determining the type of publication content, determining the budget and publication schedule, placing the right publication, and formatting the content and text published on Facebook","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48839544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERAN PRODUSER DALAM PROSES PRODUKSI WEB SERIES PERDANA WAHANA HONDA 网页制作过程中的生产者措施系列

Jurnal Visi Komunikasi Pub Date : 2022-01-26 DOI: 10.22441/visikom.v20i01.14196

Silmi Nazilah

引用次数: 0

STRATEGI PENGELOLAAN AKUN YOUTUBE HOTMAN PARIS SHOW 我是YOUTUBE HOTMAN PARlS SHOW

Jurnal Visi Komunikasi Pub Date : 2022-01-26 DOI: 10.22441/visikom.v20i01.14324

Rahmadina Rahmadina

{"title":"STRATEGI PENGELOLAAN AKUN YOUTUBE HOTMAN PARIS SHOW","authors":"Rahmadina Rahmadina","doi":"10.22441/visikom.v20i01.14324","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14324","url":null,"abstract":"This study was introduced by the appearance of technology in the digital era. Youtube is the social media that often used by society today.This study is using the concept of new media, Youtube, management, and management function of POAC (Planning, Organizing, Actuating, Controlling). This study also explaining how the management strategy of Hotman Pari Show youtube account. The methods used in this study is descriptive qualitative with the qualitative approach to describe the result of the study by concluding the interview's result (indepth interview). With three key informant of Hotman Paris Show which are the head of social media officer, the staff of social media officer, and the producer.The result of this study concluded how the management strategy of Hotman Paris Show youtube account in gaining their objective, which is to maximizing every show by creating the headline, caption, and thumbnail as good as possible, so it would make the good impression for the audience when they saw it. Moreover, the production team of Hotman Paris Show has implementing the strategy to always create the theme of the event that inspiring people and became the trending topic of the society. The production team and the social media team have the important role in the implementation of Hotman Paris youtube account because their completing one and another","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48251390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FENOMENA FEAR OF MISSING OUT PADA GENERASI MILLENIAL DALAM JEJARING SOSIAL MEDIA INSTAGRAM 费诺梅娜在社交媒体INSTAGRAM上担心错过千禧一代帕达

Jurnal Visi Komunikasi Pub Date : 2022-01-26 DOI: 10.22441/visikom.v20i01.14198

Wiji Rahayu Ningyastuti

引用次数: 0