Benefit Jurnal Manajemen dan Bisnis最新文献_第9页

Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects 基于认知层面的数字音乐平台社交媒体互动对广告信任的影响

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-20 DOI: 10.24123/jmb.v22i1.624

Alviana Aslama Anantia, Yolanda Masnita, Kurniawati Kurniawati

{"title":"Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects","authors":"Alviana Aslama Anantia, Yolanda Masnita, Kurniawati Kurniawati","doi":"10.24123/jmb.v22i1.624","DOIUrl":"https://doi.org/10.24123/jmb.v22i1.624","url":null,"abstract":"The COVID-19 pandemic-related economic crisis made many firms to switch their advertising strategy to digital media, with social media being one of the most popular choices due to its lower cost. As a business with rapid growth and being the most popular form of entertainment among internet users, digital music platforms is no exception. Regarding the current phenomenon, it is unknown at this time whether social media marketing is one of the numerous crucial variables causing this service's expansion. Therefore, this research seek to reveal the impact of social media interaction towards advertising trust of digital music platform through knowledge and affection as the cognitive aspects used. This research conducted on a quantitative method with data collection using questionnaires (Google Form), collected from 190 respondents in Jabodetabek whose having subscriptions for at least on one of digital music platform available in Indonesia. The data is analyzed using Partial Least Squares (PLS). The result shows that social media interaction has a significant impact towards advertising trust, both directly and indirectly through knowledge and affection. Among variables tested, the perception of affection is the lowest. It is desired that digital music platform services companies will look into this matter more.","PeriodicalId":55764,"journal":{"name":"Benefit Jurnal Manajemen dan Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135135909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Post global pandemic and national paradigm of resilience of Indonesian SMEs 全球大流行病后印尼中小企业复原力的国家范例

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-20 DOI: 10.24123/jmb.v22i1.618

Nuzulul Fatimah, Muhammad Gunawan Wibisono, Abid Fareed

引用次数: 1

RURAL ENTREPRENEURSHIP STRATEGIC PLANNING A COGNITION PERSPECTIVE 农村创业战略规划的认知视角

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-20 DOI: 10.24123/jmb.v22i1.581

Ferrynela Purbo Laksono

{"title":"RURAL ENTREPRENEURSHIP STRATEGIC PLANNING A COGNITION PERSPECTIVE","authors":"Ferrynela Purbo Laksono","doi":"10.24123/jmb.v22i1.581","DOIUrl":"https://doi.org/10.24123/jmb.v22i1.581","url":null,"abstract":"The purpose of this paper is to explore the cognition aspects of strategic planning in rural entrepreneurship. The research is a case study in Patuk sub-district, Gunung Kidul district, Special Region of Yogyakarta. Patuk Sub-district has great potential. Rural entrepreneurs can develop it. Cognition aspects are determinants for rural entrepreneurs. This research is qualitative research using a case study. The method in this research uses in-depth interviews and FDG. The result of the research is that the cognition aspect is one of the determinants of success in determining the strategic planing. With sufficient knowledge, rural entrepreneurs can develop the right strategic planning, so they can compete and survive. Unfortunately, their knowledge is limited. The cognitive aspect comes from the rural internal environment and the rural external environment The rural internal environment itself consists of rural communities where entrepreneurs are located.. The value adopted by rural communities has an impact on rural entrepreneurship. The external environment is a support system from outside the community. The rural entrepreneurs need a support system. For this reason, rural entrepreneurs need external encouragement. The external environment comes from the government and universities. The government provides support in the form of policies and programs that support rural entrepreneurs. Universities provide knowledge for business development","PeriodicalId":55764,"journal":{"name":"Benefit Jurnal Manajemen dan Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135135911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of service quality dimensions on student satisfaction 服务质量维度对学生满意度的影响

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-20 DOI: 10.24123/jmb.v22i1.564

Suroto Suroto, Tri Nurdyastuti

引用次数: 0

The coffee charm: understanding the relationship between product design dimensions and Willingness to buy from Starbucks 咖啡魅力:了解产品设计维度与星巴克购买意愿之间的关系

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-20 DOI: 10.24123/jmb.v22i1.686

Bobby Ardiansyahmiraja, Siti Rahayu

引用次数: 0

Analysis of innovation readiness level in SME exporting crafts sub-sector on furniture in Yogyakarta 日惹市中小企业家具出口工艺品分行业创新准备水平分析

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-20 DOI: 10.24123/jmb.v22i1.585

Sugeng Santoso, Lisa Safirah Bella Donna, Indah Kayani, Imanuel Cahyanugraha, Derri Arfiandi, Djujuk Aryati

引用次数: 1

Analysis of influence factor of service quality and taxpayer satisfaction in reporting e-SPT e-SPT申报服务质量及纳税人满意度影响因素分析

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-20 DOI: 10.24123/jmb.v22i1.510

Nobertus Purnomo Lastu

{"title":"Analysis of influence factor of service quality and taxpayer satisfaction in reporting e-SPT","authors":"Nobertus Purnomo Lastu","doi":"10.24123/jmb.v22i1.510","DOIUrl":"https://doi.org/10.24123/jmb.v22i1.510","url":null,"abstract":"Tax Volunteers are college students assigned by the Directorate General of Taxes to assist in reporting Tax Returns (SPT) using the electronic Tax Return (e-SPT). Regarding to the services provided by tax volunteers, it is necessary to evaluate their performance. This study aims to analyze the factors that influence the service quality performed by the Tax Volunteers whether they have met the service quality and taxpayer satisfaction. The data obtained was processed using Importance Performance Analysis (IPA) with the help of Cartesian diagrams for service quality and to determine the level of taxpayer satisfaction using a Tao diagram on Customer Satisfaction Index analysis. Based on the findings, the service quality provided by Tax Volunteers in Surabaya is influenced by factors consisting of courtesy and reliabilities factors, while tangibles and serviceability still need to be improved. Meanwhile, the factors of reliability, competence, courtesy, security, accessibility, communication, and customer understanding are considered as good service quality, while the tangible and serviceability factors don’t affect service quality. The following analysis relates to taxpayer satisfaction, it was found that in general taxpayer satisfaction has been fulfilled because the interests or expectations of taxpayers are lower than the perception of performance obtained.","PeriodicalId":55764,"journal":{"name":"Benefit Jurnal Manajemen dan Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135135905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing the measurement of employee performance with human resources scorecard and AHP 运用人力资源计分卡和层次分析法分析员工绩效的度量

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-20 DOI: 10.24123/jmb.v22i1.592

Happy Wanda Aisyah, Didi Samanhudi

引用次数: 0

Pengaruh kualitas pelayanan dan kedisiplinan terhadap kepuasan kerja pegawai RSU.Latersia Binjai 服务质量和纪律对公务员工作满意度的影响。Latersia也是

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-03-16 DOI: 10.36490/jmdb.v1i3.617

M. Andreawan, S. Daulay

{"title":"Pengaruh kualitas pelayanan dan kedisiplinan terhadap kepuasan kerja pegawai RSU.Latersia Binjai","authors":"M. Andreawan, S. Daulay","doi":"10.36490/jmdb.v1i3.617","DOIUrl":"https://doi.org/10.36490/jmdb.v1i3.617","url":null,"abstract":"Dari hasil ovservasi yang telah peneliti lakukan di RSU latersia Binjai ,peneliti menemukan keluhan dari beberapa pegawai RSU latersia binjai, keluhan tersebut berdampak pada kualitas pelayanan dan kedisiplinan pegawai RSU latersia binjai.hal itu pula yang memepengaruhi kepuasan pegawai RSU latersia binjai.tujuan dari penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan kedisiplian terhadap kepuasan kerja pegawai RSU latersia binjai.penelitian ini merupakan penelitian kuantitatif deskritif menggunakan angket, dilakukan di RSU latersia binjai dengan sempel sebanyak 62 responden dari jumlah populasi yang ada. Hasil penelitian menunjukan bahwa kualitas pelayanan dan kedisiplinan memberi pengaruh yang signifikan terhadap kepuasan kerja pegawai RSU latersia binjai, dan kedisiplinan menjadi variabel dominan dalam mempengaruhi kepuasan kerja pegawai RSU latersia binjai. Adapun kualitas pelayanan dan kedisplinan sanggat dominan memberikan kepuasan kerja yaitu 74,32%. Dan 25,68% adalah faktor lain yang mempengaruhi kepuasan kerja diantaranya yaitu faktor budaya kerja etos kerja, kompetensi, faktor lingkungan dan kebijakan pimpinan. Dari data yang diperolah dapat disimpulkan bahwa kualitas pelayanan dan kedisiplinan simultan (bersamaan) memberi pengaruh yang signifikan terhadap kepuasan kerja pegawai RSU latersia binjai.","PeriodicalId":55764,"journal":{"name":"Benefit Jurnal Manajemen dan Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85724482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Model Pendampingan UMKM Pangan Melalui Inkubator Bisnis Perguruan Tinggi (Mentoring Model for Food Sector of SMEs through Business Incubator of University)

Benefit Jurnal Manajemen dan Bisnis Pub Date : 2023-02-28 DOI: 10.47080/jmb.v5i01.2490

Sukarta Atmaja

{"title":"Model Pendampingan UMKM Pangan Melalui Inkubator Bisnis Perguruan Tinggi (Mentoring Model for Food Sector of SMEs through Business Incubator of University)","authors":"Sukarta Atmaja","doi":"10.47080/jmb.v5i01.2490","DOIUrl":"https://doi.org/10.47080/jmb.v5i01.2490","url":null,"abstract":"ABSTRAK \u0000 \u0000Inkubator bisnis di Indonesia belum berkembang seperti di negara maju. Hal ini disebabkan oleh kurangnya dukungan dari pemerintah dan belum adanya model tentang konsep inkubasi bisnis sebagai acuan. Penelitian ini bertujuan untuk menyusun model pendampingan UMKM sektor pangan melalui Inkubator Bisnis Perguruan Tinggi. Penelitian dilakukan pada beberapa Inkubator Bisnis dengan mewawancarai pengelola dan tenant inkubator yang memiliki fokus usaha di bidang pangan. Data yang diperoleh dianalisis dengan pendekatan Analytical Hierarchy Process (AHP) dan SWOT. Hasil analisis menunjukkan bahwa model inkubasi yang paling efektif untuk program inkubasi UMKM pangan adalah model pendampingan partisipatif. UMKM binaan perlu dilibatkan dalam setiap proses pengambilan keputusan dan terlibat secara aktif dalam diskusi mengenai permasalahan usaha dan solusi untuk mengatasinya. Inkubasi tenant dilakukan selama tiga tahun meliputi tahap pra inkubasi, tahap inkubasi, dan tahap pasca inkubasi. Program inkubasi utama meliputi pelatihan teknis dan manajemen, pembukuan sederhana, penyusunan rencana bisnis, fasilitasi akses permodalan, dan pemasaran. \u0000 \u0000Kata kunci: inkubator bisnis, model pendampingan, pendampingan partisipatif, UMKM pengolahan pangan","PeriodicalId":55764,"journal":{"name":"Benefit Jurnal Manajemen dan Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73641778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1