Acta Commercii最新文献

{"title":"Innovation in small accommodation businesses: A comparative study of Zimbabwe and South Africa","authors":"L. T. Chipunza","doi":"10.4102/AC.V20I1.796","DOIUrl":"https://doi.org/10.4102/AC.V20I1.796","url":null,"abstract":"Thesis (D. Tech. (Business Administration )) - Central University of Technology, Free State","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75781825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Table of Contents Vol 19, No 1 & 2 (2019)","authors":"Editorial Office","doi":"10.4102/ac.v19i1.850","DOIUrl":"https://doi.org/10.4102/ac.v19i1.850","url":null,"abstract":"No abstract available.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77461164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Local and international celebrity endorsers’ credibility and consumer purchase intentions","authors":"Nyarai F. Nyamakanga, M. Ford, Kim L. Viljoen","doi":"10.4102/ac.v19i1.780","DOIUrl":"https://doi.org/10.4102/ac.v19i1.780","url":null,"abstract":"Orientation: Marketers are under increasing pressure to improve their brand equity, product sales and market share. Celebrity endorsement has been shown to impact all of these positively and is a highly effective tool for influencing consumer behaviour. Research purpose: The purpose of this study was to compare how the credibility of local and international celebrities influences female generation Y and Z consumers to purchase the cosmetic products they endorse. Motivation for the study: Marketing managers allocate large portions of their budget towards celebrity endorsement, without fully understanding how local and international celebrities’ credibility might differ in terms of their influence on consumer behaviour. Research design, approach and method: Self-administered questionnaires were distributed to generation Y and Z female consumers using the non-probability convenience sampling method and the final sample contained 237 usable questionnaires. Multiple regression was conducted using SPSS version 24 in order to test the hypotheses. Main finding: Results showed that it was the attractiveness and trustworthiness of local celebrities that had a significant effect on generation Y and Z consumers’ purchase intentions, while it was the expertise of international celebrities that significantly influenced purchase intentions. Practical/managerial implications: Marketing executives should consider using local and international celebrities for different purposes in their brand advertising. Contribution/value-add: The study suggests that the celebrity’s nationality may be a moderating variable in terms of how they influence consumer behaviour.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80954261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gender-based leadership perceptions and preferences of Generation Z as future business leaders in South Africa","authors":"D. Bornman","doi":"10.4102/ac.v19i1.708","DOIUrl":"https://doi.org/10.4102/ac.v19i1.708","url":null,"abstract":"Orientation: Given South Africa’s vast diversity, there is little clarity surrounding the most prominent leadership style amongst young male and female (i.e. Generation Z, born between 1995 and 2015) potential leaders. Research purpose: To investigate the perceptions of Generation Z male and female undergraduate business management students at a tertiary institution in South Africa, towards leadership and its link to gender specific leadership traits. Motivation for the study: This study is vital as the importance of gender equality and the fair distribution of organisational opportunities are increasing, and due to undergraduate business management students forming part of Generation Z and being the next generation of possible business leaders. Research design, approach and method: A self-developed questionnaire by the author was distributed to 469 students, and the final realised sample included a total of 320 usable questionnaires. After a comparative descriptive data analysis, SPSS statistical software was utilised to conduct a Wilcoxon’s signed rank test, a Mann-Whitney U test and a Kolmogorov-Smirnov test for normality, respectively of the study’s formulated hypotheses. Main findings: Male and female Generation Z students favour transformational leadership over transactional leadership, and both gender groups perceive feminine traits as more important for a business leader to exhibit. This contradicts previous research findings where masculine traits were perceived as more important for business and leadership success. Practical/managerial implications: As transformational leadership has been most frequently cited in literature as the prominent and successful leadership style of the 21st century, all leadership education development should encourage future leaders to develop a transformational leadership style while implementing the inclusion of the feminine trait theory. Contribution/value-add: These findings help determine which leadership style is favoured by potential future leaders (i.e. Generation Z) at a higher education institution in South Africa and provides guidance in terms of leadership education development.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88659644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perspectives on protective promotion as a remedy to unfair labour practices","authors":"N. Sotshononda","doi":"10.4102/ac.v19i1.764","DOIUrl":"https://doi.org/10.4102/ac.v19i1.764","url":null,"abstract":"Orientation: The article focuses on the appropriateness of protective promotion as a remedy to unfair labour practices in relation to promotions. Research purpose: To determine the reasons for which the labour courts accept or reject protective promotion as a remedy to unfair labour practice in relation to promotions. Motivation for the study: The use of protective promotion, particularly in the public sector, is still controversial and subject to the approval of the labour courts. Research design, approach and method: Content analysis approach was used as a method of conducting this research. The sample of 10 case laws were carefully selected from the labour courts websites focusing on the issue being studied. These case laws were selected based on their authenticity, relevance and credibility. Main findings: It is evident from the arguments made by the courts regarding protective promotion that it should only be considered when there is enough evidence showing that the applicant was the best candidate for the position and would have been appointed had it not been for the employer’s unfairness. Practical/managerial implication: The outcomes of the article can be used as a guide for human resource practitioners and employers to be more careful about the consequences of unfair labour practices related to promotion, especially when an employee can prove that he or she deserved to be promoted. This also serves as a caution to arbitration commissioners to tread carefully when granting protective promotion. Contribution/value-add: This article presents original research focusing specifically on the appropriateness of protective promotion and contributes to the existing body of knowledge about unfair labour practices in relation to promotions.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86616891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring divergent aspects of middle-of-the-pyramid consumers’ dining experience","authors":"E. H. Kleinhans, Carina Kleynhans, C. H. V. Heerden","doi":"10.4102/ac.v19i1.641","DOIUrl":"https://doi.org/10.4102/ac.v19i1.641","url":null,"abstract":"Orientation: This study seeks to identify the most important dimensions related to restaurant dining among middle-of-the-pyramid consumers. Research purpose: This article aims to determine the expectations of South African middle-of-the-pyramid (MOP) consumers during a dining experience. Motivation for the study: To develop an up-market segmentation framework that will assist restaurateurs to reposition themselves to better understand the needs of MOP consumers. Research design, approach and method: Both qualitative and quantitative methods were followed. The sample in the study consisted of 18 interviewees and 363 respondents selected from full-service restaurants in Gauteng Province. Exploratory factor analysis with varimax rotation was used to analyse the dining experience dimension items, and confirmatory factor analysis was performed to achieve the objective of the study. Qualitative data was analysed using a constant comparative method. Confirmed themes and patterns were determined by the frequency with which each was mentioned for similarities, differences and general patterns. Main findings: The results show that on a six-point Likert scale, the commonality between the various dining experience dimensions was relatively high, ranging from 0.377 to 0.768. The dining experience dimension items yielded eight factors that were interpretable. The coefficient alpha varied between 0.69 and 0.92 for all eight dining experience dimensions. The eight underlying dimensions (service, social, food, layout, restaurant health, atmosphere, food health and accessibility) are independent variables that influence MOP consumers in their choice with respect to dining out, but each dining experience dimension has a particular level of importance. Practical/managerial implications: The findings of this research have implications for the restaurant industry. Restaurateurs targeting this MOP customer segment should do so by using a unique marketing mix that applies the eight dimensions identified in this study to this segment’s dining experience. Contribution/value-add: This article offers the South African restaurant service sector increased insight into the South African MOP market segment’s dining behaviour, and proposes and confirms the implications for their expected dining experience dimensions.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77405557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A qualitative approach to developing measurement scales for the concept of Ubuntu","authors":"Thembisile Molose, P. Thomas, G. Goldman","doi":"10.4102/ac.v19i1.692","DOIUrl":"https://doi.org/10.4102/ac.v19i1.692","url":null,"abstract":"Orientation: This article provides a theoretical consolidation of Ubuntu antecedents to encourage understanding of the relationship between Ubuntu and organisational management. Research purpose: The Ubuntu conceptual elements – compassion, survival, group solidarity and respect and dignity – are appraised in the context of South African hospitality management. Motivation for the study: Ubuntu elements were identified as a regional sub-cultural influence in South Africa in Hofstede’s 1983 research on the influence of culture in managing organisations. Understanding the role of Ubuntu in management is argued as being important to effectively manage culturally diverse work teams in South Africa. Research design, approach and method: Qualitative data were collected from judgementally selected hospitality industry participants (stage 1) as to their perceptions of antecedents of Ubuntu applicable to hotel frontline employee management. Consequently, a Delphi method (stage 2) was applied asking eight purposefully selected participants to review the proposed sub-variables of the four Ubuntu elements derived from stage 1 to establish a theoretical Ubuntu measurement scale. Main findings: The research proposes a theoretical measurement scale for the four broad concepts of Ubuntu. Practical/managerial implications: Theoretically, this article contributes to management research for managing service orientated businesses. Practically, this research stresses the importance of Ubuntu motivational forces as mechanisms that service managers can implement in stimulating group collective achievement of organisational goals. Contribution/value-add: Ubuntu research has predominantly been conceptual related only to four elements (compassion, survival, group solidarity and respect and dignity) and no previous research has delineated antecedents for these elements to propose a multidimensional quantitative measurement scale for Ubuntu.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82419536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessing the resilience of Brazil, Russia, India, China and South Africa economies following the global financial crisis","authors":"Aurélio Hess, Celso Ribeiro Campos, T. Moloi","doi":"10.4102/AC.V19I1.659","DOIUrl":"https://doi.org/10.4102/AC.V19I1.659","url":null,"abstract":"Orientation: Productivity is known as a good predictor of living standards, able to indicate well-being of the population and efficiency of the economy.Research purpose: To examine how the global financial crisis affected the total factor productivity (TFP) of Brazil, Russia, India, China, and South Africa (BRICS) economies.Motivation for the study: Productivity of BRICS is far below the G-7 and EU-28 countries, even though the economies of Brazil, Russia, India, China, and South Africa together are very representative of both the world gross domestic product (GDP) and population.Research design, approach and method: Observational study of a cross country panel data of five countries throughout 14 years, including the period of the 2008 crisis. Based on the Penn World Table (PWT) 9.0 database, we compared BRICS countries, from 2001 to 2014, before and after the financial crisis. Descriptive statistics, tests with Fisher–Snedecor (F) distribution, and a one-way analysis of variance (ANOVA), may bring robust evidence to construct conclusions.Main findings: Findings suggest that the TFP average growth was negatively affected. The special situation of ‘B’ and ‘S’ (Brazil and South Africa) deserves attention, with negative average growth before and after the financial crisis for Brazil, and a dramatic loss of average growth for South Africa. The global crisis seems to have separated BRICS into RIC-BS in the aftermath. Not all the TFP average growths were equal, either before or after the financial crisis.Practical/managerial implications: The TFP average growth, which is essential to economic development of the nation, is the result of managerial behaviour of companies and governments on a day to day basis. Decision makers and policymakers need to know how productivity was affected by the financial crisis.Contribution/value-add: There is a gap in economic literature about the productivity of BRICS compared, restraining the assessment of the homogeneity of the BRICS economic development, especially as an aftermath of the crisis. The main contribution to the field of business and economics is giving evidence-based information to policymakers and decision makers of the BRICS about the extension of the 2008 financial crisis’ impact, offering a new perception of the block’s resilience both individually and combined.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84846249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reconceptualising undergraduate entrepreneurship education at traditional South African universities","authors":"M. Ramchander","doi":"10.4102/AC.V19I2.644","DOIUrl":"https://doi.org/10.4102/AC.V19I2.644","url":null,"abstract":"Orientation: The relatively high number of unemployed graduates in South Africa is a major cause for concern. Entrepreneurial start-ups have been heralded as the panacea to the unemployment challenge.Research purpose: The aim of this study was to ascertain how entrepreneurship education, at traditional South African universities, measured against existing entrepreneurship education frameworks.Motivation for the study: Despite a plethora of entrepreneurship education initiatives, the South African higher education system fails to produce sufficient entrepreneurs; hence, the need to explore how entrepreneurship education is structured.Research design, approach and method: The research design was exploratory and both quantitative and qualitative in nature. The population comprised the eleven traditional universities in South Africa and all of them were included in the study. Secondary data was obtained from the respective universities’ websites. The search sequence in the websites were as follows: Faculty of commerce/Management Sciences, Year/handbook, undergraduate/postgraduate programmes. The word ‘entrepreneurship’ was also used as a keyword to search within the university website.Main findings: The findings revealed some entrepreneurship modules, with low total credit value in relation to total programme credit value, at the undergraduate level and specialisation at the postgraduate level with some form of centre or incubator initiatives. It was also found that little attention is given to the development of entrepreneurial skills such as perseverance, resilience and self-efficacy.Practical/managerial implications: The significance of this article lies in its potential to guide the reconceptualisation of entrepreneurship education at South African universities.Contribution/value-add: This study integrates an existing framework and model to reconceptualise the undergraduate entrepreneurship programme. The reconceptualised structure entails a programme where modules from other disciplines are integrated into an entrepreneurship programme as opposed to the current structure where entrepreneurship modules are integrated into other career-focussed programmes.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81457675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The South African public broadcaster’s financial sustainability: Internal stakeholders’ perceptions","authors":"Vuyo Nyembezi, C. Rootman, M. Tait","doi":"10.4102/AC.V19I1.711","DOIUrl":"https://doi.org/10.4102/AC.V19I1.711","url":null,"abstract":"Orientation:  The existing funding framework of the South African Broadcasting Corporation (SABC) has proved to be unsustainable. Research purpose:  Because sustainable funding has an impact on the organisational outcomes (customer benefits and performance) of the public broadcaster in South Africa, this study sought to identify factors that influence its financial sustainability. Motivation for the study:  Past studies have mainly focused on defining public service broadcasters or ascertaining the future of public service broadcasters. These researchers did not attempt to develop a sustainable funding framework. Research design, approach and method:  The study adopted a positivistic paradigm and a quantitative approach that used a self-administered, structured questionnaire for data collection. An EFA was conducted, Cronbach’s alpha coefficients were calculated and the relationships between variables were measured by calculating Pearson product-moment correlations and conducting multiple regression analyses. The respondents were selected through a stratification sampling technique that drew participants from each provincial SABC office by accessing the database of managers, unionised and non-unionised employees, as well as freelancers. A total of 167 respondents completed the survey. Main findings:  The study determined that internal stakeholders, a competitive environment and the management of resources have a significant positive influence on the sustainable funding of the SABC. In turn, sustainable funding of the SABC has a significant positive influence on organisational outcomes. Practical/managerial implications:  It is envisaged that this study could assist the SABC in understanding the factors influencing financial sustainability, thereby assisting the organisation during strategy development and decision-making. Furthermore, this study provides practical recommendations that could improve the financial sustainability of the SABC. Contribution/value-add:  This study contributes to the body of knowledge relating to sustainable funding in the context of public broadcasting.","PeriodicalId":55663,"journal":{"name":"Acta Commercii","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78930742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}