Media Asia最新文献

{"title":"To fight or not to fight for gender equality: the practices and challenges for gender presentation in Vietnamese advertising","authors":"Diem-Trang Vo, Long TV Nguyen, Thanh Tran, Rajkishore Nayak","doi":"10.1080/01296612.2023.2262173","DOIUrl":"https://doi.org/10.1080/01296612.2023.2262173","url":null,"abstract":"AbstractGender representations in mainstream media could transform how people perceive gender inequality in society. While research into gender inequality in advertising has been long established, limited studies have investigated the issue from the advertising media practitioner’s perspective. This study explores external factors (organizational, clients, and customers) and internal factors (background, family, and gender stereotypes) in driving advertising media practitioners’ decisions to develop their advertising concepts. A series of in-depth interviews with 20 C-level advertising media practitioners were conducted in Vietnam based on the two themes: brand-cause fit, and person-cause fit. These fits result in different strategies that advertising media practitioners leverage to deal with gender issues, ranging from ignoring gender issues to challenging the current perspectives. Accordingly, we developed four typologies of advertising media practitioners in addressing gender stereotypes: Cavalier, Trend follower, Compromiser, and Activist. While some professionals perceive themselves as actors who work under business pressure and operate within broader cultural discourses, some look for every chance to adhere to gender equality messages in this progressive industry. Implications for brands and media agencies to deal with different types of advertising media practitioners are discussed.Keywords: Gender equalityadvertising mediapractitionerstypology Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsDiem-Trang VoDiem-Trang Vo is an Associate Lecturer in the School of Communication and Design, RMIT University Vietnam. Prior to joining RMIT Vietnam, she had 5-year experience in marketing and communication industry. She received her Master’s degree in Communication (Digital Media) from Deakin University in Melbourne. Her main research interests focus on digital marketing, social media, and human-centered artificial intelligence. Her research has been published in the Australasian Journal of Information Systems and a range of global conferences (Service Frontier, EMAC, ANZMAC, PACIS).Long TV NguyenLong Thang Van Nguyen is a Senior Lecturer at the School Communication and Design at RMIT University, Vietnam. His research interests are sustainability, health communication, work-integrated learning, and collective empowerment in cyberspace. His research has been published in the Health Communication, Journal of Hospitality and Tourism Management, Journal of Strategic Marketing, Australasian Marketing Journal, and a range of global conferences (AMA, Service Frontier, EMAC, ANZMAC). Prior to joining academia, Long spent a decade working in sales and marketing and held a range of senior management roles in several hospitality organisations including the Ascott Limited in Singapore and Saigontourist in Vietnam.Thanh TranThanh Tran is an Associate Lecturer in the School of Communica","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135830745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transcending information delivery: how Malaysian online news portals report on COVID-19 crisis response","authors":"Kenneth Tze Wui Lee, May Chuen Eng, Yang Sheng Tan, Mei Yin Liong","doi":"10.1080/01296612.2023.2263237","DOIUrl":"https://doi.org/10.1080/01296612.2023.2263237","url":null,"abstract":"AbstractMalaysia has experienced its most significant socio-economic setback since the outbreak of COVID-19. Amid this unprecedented health and humanitarian crisis, various stakeholders, including the government, businesses, and community members, generously provided livelihood assistance in various forms to help affected Malaysians, alleviating issues such as hunger, food insecurity, and cash flow constraints. However, the impact of these efforts would not have been as profound without the media’s coverage. During the pandemic lockdown, over 80% of Malaysians turned to smartphones and online news to stay abreast of COVID-19 updates. Online news outlets evidently played a pivotal role in safeguarding livelihoods. Drawing upon crisis-response reporting and framing theory, this study examined COVID-19 response reporting in leading Malaysian online news portals. The researchers content analyzed a total of 860 news articles from 2020 through 2021. The findings indicate that these portals not only provided timely information on livelihood relief efforts but also vigorously advocated for more mature pandemic-response policies. Additionally, practical analyses were featured to inspire better-informed decision making during challenging times. However, several limitations were linked to the lack of more balanced and “softer” news coverage. The findings are poised to enrich the literature on little-explored crisis-response reporting.Keywords: COVID-19crisis-response reportingnews framingonline news portalsMalaysia Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 Reformasi refers to a political movement initiated and popularized by Anwar Ibrahim in 1998 after he was sacked as Deputy Prime Minister and Finance Minister by Malaysia’s then-Prime Minister, Mahathir Mohamad. The movement, which eventually evolved into a reformist ideology, served as an important impetus for the democratization process in Malaysia.2 The Multimedia Super Corridor (MSC) initiative was introduced by the Malaysian government in 1996 to establish a high-technology zone aimed at attracting multinational company investments and accelerating the growth of Malaysia’s digital economy. Its Bill of Guarantees, which outlined the commitments made by the government to companies operating within the MSC, included the promise of no Internet censorship.3 See McQuail (Citation1987, p. 79) for more information on media’s “correlation” function.4 See Dominick (Citation1990, p. 35) for more information on mass communication’s “interpretation” function for society.Additional informationNotes on contributorsKenneth Tze Wui LeeKenneth Tze Wui Lee is a lecturer and head of the Department of Mass Communication at the Faculty of Creative Industries, Universiti Tunku Abdul Rahman, Malaysia. His research interests include media, ethnicity, and nation-building.May Chuen EngMay Chuen Eng received her Bachelor of Arts in Communication and Linguistics, as well as a Maste","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135199285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Advertising fatherhood: review of the film <i>Trial Period</i>","authors":"Vishal Raj, Nagendra Kumar","doi":"10.1080/01296612.2023.2260968","DOIUrl":"https://doi.org/10.1080/01296612.2023.2260968","url":null,"abstract":"Click to increase image sizeClick to decrease image size Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsVishal RajVishal Raj is a doctoral candidate at the Department of Humanities and Social Sciences, Indian Institute of Technology Roorkee, Roorkee, India.Nagendra KumarNagendra Kumar is a professor at the same department and institute.","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135536919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Police and media control: review of the film <i>Kathal – A Jackfruit Mystery</i>","authors":"Manoj Kumar, Arun Dev Pareek","doi":"10.1080/01296612.2023.2256046","DOIUrl":"https://doi.org/10.1080/01296612.2023.2256046","url":null,"abstract":"","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135878881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Correction","authors":"","doi":"10.1080/01296612.2023.2256074","DOIUrl":"https://doi.org/10.1080/01296612.2023.2256074","url":null,"abstract":"","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45999150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Feeling seen: BTS, ARMY and surveillance of intimate life","authors":"Prerna Subramanian","doi":"10.1080/01296612.2023.2254936","DOIUrl":"https://doi.org/10.1080/01296612.2023.2254936","url":null,"abstract":"","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44680301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Continuing relevance","authors":"Danilo Araña Arao","doi":"10.1080/01296612.2023.2253602","DOIUrl":"https://doi.org/10.1080/01296612.2023.2253602","url":null,"abstract":"","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48982303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Escaping social media: the end of netizen’s political polarization between Islamists and nationalists in Indonesia?","authors":"Iswandi Syahputra, Waryani Fajar Riyanto, Fatma Dian Pratiwi, Rika Lusri Virga","doi":"10.1080/01296612.2023.2246726","DOIUrl":"https://doi.org/10.1080/01296612.2023.2246726","url":null,"abstract":"","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44418385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the active-empathic listening behaviors of the Quezon City local government social media at the time of the pandemic","authors":"Marielle Justine C. Sumilong","doi":"10.1080/01296612.2023.2247866","DOIUrl":"https://doi.org/10.1080/01296612.2023.2247866","url":null,"abstract":"","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45117038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Heterogeneous discursive representations of the Chinese Dream in international media: a corpus-assisted critical discourse analysis","authors":"Junchen Zhang, Yating Yu","doi":"10.1080/01296612.2023.2243051","DOIUrl":"https://doi.org/10.1080/01296612.2023.2243051","url":null,"abstract":"","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42582487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}