IJEBD International Journal of Entrepreneurship and Business Development最新文献_第9页

Market Penetration Strategy through Social Media Marketing to Create Consumer Loyalty 通过社交媒体营销的市场渗透策略来创造消费者忠诚度

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2065

G. Goeyardi, Dessy Rahayu Ramadhasari, Arasy Alimudin

{"title":"Market Penetration Strategy through Social Media Marketing to Create Consumer Loyalty","authors":"G. Goeyardi, Dessy Rahayu Ramadhasari, Arasy Alimudin","doi":"10.29138/ijebd.v5i6.2065","DOIUrl":"https://doi.org/10.29138/ijebd.v5i6.2065","url":null,"abstract":"Purpose: To analyze how much influence price, sales discount and brand awareness have on consumer loyalty at Rustic Market Café Surabaya, either partially or simultaneously. \u0000Design/methodology/approach: In this study using a quantitative research approach. The sample used in this study were 100 respondents who had visited the Rustic Market Café Surabaya. The sampling technique used is non-probability sampling (purposive sampling). The data collection tool uses a questionnaire. Analysis of the data used is Multiple Linear Regression Test and Hypothesis Testing using SPSS 18. \u0000Findings: The results of the partial study, the data showed that there was a partially insignificant effect between the price variable (X1) on Consumer Loyalty (Y) with a significance value of 0.068. The Sales Discount Variable (X2) on Consumer Loyalty (Y) shows a partially significant effect with a significance value of 0.003. The Brand Awareness (X3) variable on Consumer Loyalty (Y) shows a partially significant effect with a significance value of 0.000. Simultaneous research results, the data shows a significant effect simultaneously with a significance value of 0.000. Thus it can be concluded that the variables consisting of Price (X1), Sales Discounts (X2), and Brand Awareness (X3) have a significant simultaneous effect on the Consumer Loyalty variable (Y). \u0000Paper type: Research paper","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48926810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Soybean Imports in Indonesia 印尼大豆进口

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2055

Rizky Junianto, H. S. Wanto, M. Patiung

{"title":"Soybean Imports in Indonesia","authors":"Rizky Junianto, H. S. Wanto, M. Patiung","doi":"10.29138/ijebd.v5i6.2055","DOIUrl":"https://doi.org/10.29138/ijebd.v5i6.2055","url":null,"abstract":"Purpose: Based on its various uses, it produces a high level of consumption of soybeans, but this is not balanced with sufficient domestic production. The increasing population of Indonesia, this further increases the level of soybean consumption. The prospects for soybean development are very good considering that demand continues to increase as the population increases. The growth in soybean demand over the past 34 years is quite high, in line with population growth and the development of the soybean-based food industry. Demand growth is increasingly unbalanced by production growth, so since 1976 Indonesia has always been a net importer of soybeans. The objectives to be achieved in this scientific study are 1) To analyze how much influence soybean production has on soybean imports in Indonesia. \u0000Design/methodology/approach: The object of research in this study is Indonesia. The subjects to be studied are soybean imports, to see whether soybean production, soybean consumption, producer soybean prices, the rupiah exchange rate against the United States dollar, soybean exports and soybean import demand in the previous year affected soybean imports using data from 1994 to 2020. The data used in this study is time series data. \u0000Findings: The results showed that the Variables of Soybean Production, Soybean Production of Previous Years, Soybean Consumption, Soybean Price consumption of the Previous Year, Soybean Price of the Previous Year, Exchange Rate, soybean exports and soybean exports of the previous year simultaneously influenced the demand for soybean imports in Indonesia. \u0000Originality/value: This paper is original \u0000Paper type: Research article","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44744666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Role of Financial Statements using the Camel Ratio Method to Assess Financial Performance at BNI Banks Registered at OJK 使用驼峰比率法评估在OJK注册的BNI银行财务绩效的财务报表的作用

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2045

Enny Istanti, A. Gs, Ruchan Sanusi, S. Sutopo, R. Kn, Syafi’i Syafi’i

引用次数: 0

Employees’ Engagement at Work: The Role of Workplace Health and Safety 员工的工作投入:工作场所健康与安全的作用

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2074

R. M. Narciso, Hilbert S. Narciso

引用次数: 0

The Impact of Work Motivation and Employee Development on Surabaya City's Fire Fighting and Rescue Department Employee Performance 工作动机和员工发展对泗水市消防救援部门员工绩效的影响

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2073

Rohmah Kurniawati, Waloyo Waloyo

{"title":"The Impact of Work Motivation and Employee Development on Surabaya City's Fire Fighting and Rescue Department Employee Performance","authors":"Rohmah Kurniawati, Waloyo Waloyo","doi":"10.29138/ijebd.v5i6.2073","DOIUrl":"https://doi.org/10.29138/ijebd.v5i6.2073","url":null,"abstract":"Purpose: The City of Surabaya's rescue and fire departments plays a crucial role in government administration in the areas of community protection for firefighters and public peace and order. The goal of this study was to evaluate how employee development and job motivation impacted the performance of firefighters and rescue workers in Surabaya. \u0000Design/methodology/approach: Descriptive quantitative and case study methodologies are the research methodology applied. Techniques for collecting data are questionnaire. Multiple linear regression analysis is used in the analysis, and SPSS 26 is used to process the data. \u0000Findings: According to the study's findings, the variable Work Motivation (X2) is 4.079 > t table value of 1.684, while the variable Employee Development (X1) is partially positive and significant at 5.746 > t table value of 1.684. The concurrently determined F value of 103.004 > F table of 2.32 is positively and significantly impacted by the employee development factors (X1) and work motivation (X2), respectively. \u0000Practical Implication: The government will use the practical implications as a starting point for evaluating the Fire and Rescue Service employee ’s performance policies. Theoretical implications can be used as a guide for future studies on employee performance in the field of theory. \u0000Paper type: Research paper","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45950429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Affecting Consumer Interest in Shopping at Mangga 2 Traditional Market Surabaya 影响消费者在泗水Mangga 2传统市场购物兴趣的因素

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2059

Adityawarman M Kouwagam, Yusril Asril Nasir, Arasy Alimudin

{"title":"Factors Affecting Consumer Interest in Shopping at Mangga 2 Traditional Market Surabaya","authors":"Adityawarman M Kouwagam, Yusril Asril Nasir, Arasy Alimudin","doi":"10.29138/ijebd.v5i6.2059","DOIUrl":"https://doi.org/10.29138/ijebd.v5i6.2059","url":null,"abstract":"Purpose: The purpose of this study is to identify and analyze the factors that influence consumer interest in shopping at the Mangga 2 Traditional Market Surabaya. \u0000Design/methodology/approach: The research approach used in this study is a quantitative approach. In this study using a sample of 100 visitors who have done shopping at the Mangga 2 Traditional Market Surabaya. The technique used for sampling is by means of library research and field research such as observation and distributing questionnaires. The data analysis used is Multiple Linear Regression Analysis. \u0000Findings: 1) Price has a significant effect partially on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 2) Place has a significant partial effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 3) Product quality does not have a partial significant effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 4) Service does not partially significantly affect Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 5) Facilities have a significant partial effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 6) The variables of price (X1), place (X2), product quality (X3), service (X4), and facilities (X5) have a significant simultaneous effect on consumer purchasing decisions. The variables of price (X1), place (X2), and facilities (X5) have an effect on consumer purchasing decisions, while the variable quality of products (X3) and service (X4) has no effect on consumer purchasing decisions. \u0000Paper type: Research paper","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47267160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Community Empowerment in Onion Waste Management Programs to Create A Circular Economy 洋葱废弃物管理计划中的社区赋权，创造循环经济

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2011

Nina Ari Wahyuni, Ahmadi Susilo, Nugrahini Susantinah Wishnujati

{"title":"Community Empowerment in Onion Waste Management Programs to Create A Circular Economy","authors":"Nina Ari Wahyuni, Ahmadi Susilo, Nugrahini Susantinah Wishnujati","doi":"10.29138/ijebd.v5i6.2011","DOIUrl":"https://doi.org/10.29138/ijebd.v5i6.2011","url":null,"abstract":"Purpose: The purpose of this study is to get an overview of the application of circular economy to the community empowerment process carried out by PT Paiton Energy’s CSR in the Sumber Rejeki farmer group in managing low-quality onion waste as raw material for instant seasoning. \u0000Design/methodology/approach: The type of research is descriptive qualitative with a case study approach in the Sumber Rejeki farmer group, Pondok Kelor Village, Paiton District, Probolinggo Regency. Data were obtained through in-depth interviews, participatory observations and documentation. The subject of the study was a member of a fortune-source farmer group consisting of 10 people. \u0000Findings: The results of community empowerment activities have implemented a circular economy, farmer groups have been skilled in utilizing low-quality onion waste into ready-to-eat cooking seasonings and into processed products typical of the village and producing an economic value of Rp. 8,488,000.00 per harvest period. Thus efforts to save low-quality onion waste provide benefits in increasing the income of onion farmer groups. \u0000Research limitations/implications: Subjects in the study were limited to onion farmers who were members of the source farmer group and members who processed onion waste. \u0000Practical implications: This revenue will not be generated if the group does not carry out sewage treatment. \u0000Originality/value: The Sumber Rejeki Farmer Group is the first farmer group to process Onion waste and get a community empowerment program with a circular economy approach. \u0000Paper type: A case study","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45071116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Utilitarian Web Browsing, Price Attribute, Sensory Attribute Toward Impulse Buying SME’s Product 功利浏览、价格属性、感官属性对中小企业产品冲动购买的影响

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2058

Risca Kurnia Sari, S. Sudarmiatin, A. Hermawan

{"title":"The Effect of Utilitarian Web Browsing, Price Attribute, Sensory Attribute Toward Impulse Buying SME’s Product","authors":"Risca Kurnia Sari, S. Sudarmiatin, A. Hermawan","doi":"10.29138/ijebd.v5i6.2058","DOIUrl":"https://doi.org/10.29138/ijebd.v5i6.2058","url":null,"abstract":"Purpose: The phenomenon of online shops in the 4.0 industrial revolution is increasing, which makes online shopping sellers have to pay attention to variety of selection, price attributes, sensory attributes in order to increase impulse buying customer online of SME’s product. Purpose of this study is to determine the effect of variety of selection, price attributes, sensory attributes on impulse buying SME’s product \u0000Design/methodology/approach: This research is an explanatory research design. This type of research is a survey research, the number of respondents in this study was 200. The sample was taken using purposive sampling and using questionnaire method, then processed through SPSS software. The analytical tool in this study uses linear regression \u0000Findings: Only Sensory attribute has no significant effect on impulse buying SME’s product \u0000Research limitations/implications: This research has limitations, which is only in one city \u0000Practical implications: The practical implications of this research are as an enrichment of management knowledge, especially marketing and costumer behavior who buy SME’s products on digital platforms. \u0000Originality/value: The originality found in this study is research that focuses on SME’s products sold online in the industrial revolution 4.0 era \u0000Paper type: Research paper","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42861732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Analysis of Regional Income on Economic Growth Lampung Province 楠榜省区域收入对经济增长的影响分析

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2010

M. Gumanti, Fauzi Fauzi, Citrawati Jatiningrum

引用次数: 1

Implementation of Liquidity, Profitability, Solvency and Activity on Stock Prices of Food and Baverages Sub Sector Companies Listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 Period 2017-2021年期间在印度尼西亚证券交易所(IDX)上市的食品和平均食品子行业公司股票价格的流动性、盈利能力、偿付能力和活动的实施

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2022-11-30 DOI: 10.29138/ijebd.v5i6.2049

S. Sutopo

引用次数: 0