Tsifrovaia sotsiologiia最新文献_第2页

Digitalization impact factorial analysis on the consolidation prospects of urban communities 数字化对城市社区整合前景的影响因子分析

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-20-29

A. A. Garmashev, P. Velikikh, E. V. Velikikh

{"title":"Digitalization impact factorial analysis on the consolidation prospects of urban communities","authors":"A. A. Garmashev, P. Velikikh, E. V. Velikikh","doi":"10.26425/2658-347x-2023-6-2-20-29","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-20-29","url":null,"abstract":" The article deals with the influence problem of digitalization processes on the prospects of urban communities’ consolidation, which is implemented through a system of multi-level factors. The opinions of modern researchers and practitioners are studied on the introduction impact of digital technologies on the process of social consolidation. The article is based on the study results of expert surveys and focus group interviews, and ambivalent assessments of participants were obtained regarding the digital transformation of society. The paper presents the expert assessment results of the factors’ importance of urban communities’ consolidation and the influence of the second level’s digitalization factor on the prospects of urban communities’ consolidation. On the basis of these data, the following conclusions are formulated: in cases where digital transformation contributes to the improvement of social interactions, it will stimulate consolidation; reflection on the negative consequences of the digital technologies’ introduction, dehumanization of social reality as a result of its hybridization may prompt citizens to consolidate.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42231709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Situational and communication content in the framework of SMM brand promotion in social networks 社交网络中SMM品牌推广框架下的情境和传播内容

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-4-11

K. A. Arzhanova, A. I. Eremeeva

{"title":"Situational and communication content in the framework of SMM brand promotion in social networks","authors":"K. A. Arzhanova, A. I. Eremeeva","doi":"10.26425/2658-347x-2023-6-2-4-11","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-4-11","url":null,"abstract":" In the article the authors present the study results of the content use in SMM promotion. Information is given about the types of content, situational and communication contents are considered. The main research method chosen for studying the designated research problem is described – content analysis, as well as its types – non-quantitative and quantitative. Non-quantitative implies the presence of a certain indicator without the use of quantitative metrics, quantitative indicates the frequency identification of quantitative indicators occurrence. The study touched upon the content consideration in the VKontakte social network of three brands: “R. O. C. S. Smart Oral Care” – a brand of oral care products, “Danone Russia” – a Russian division brand of the Danone corporation, “Respect” – a Russian trade-mark, a multi-brand chain of stores for men’s and women’s shoes, accessories. The selection criteria for the study were: community belonging to the Russian brand; daily maintenance of content; the number of subscribers from 30 to 70 thousand. The analysis is accompanied by graphs comparing reactions to situational and communication posts of the above-mentioned brands. At the work conclusion, recommendations are given for SMM managers involved in the preparation of content plans, brands’ content strategies. The authors formulate conclusions about what needs to be done for the most effective promotion in social networks.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48229582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Structure of symbolic capital in the modern communication environment: digital network progression 现代传播环境下的符号资本结构：数字网络的演进

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-51-57

A. Yefanov

{"title":"Structure of symbolic capital in the modern communication environment: digital network progression","authors":"A. Yefanov","doi":"10.26425/2658-347x-2023-6-2-51-57","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-51-57","url":null,"abstract":" Taking into account , the digital network progression observed in the modern communication environment, the article reviews the conceptual apparatus of communication, on the basis of which the symbolic capital structure is substantiated. Additional discrete varieties are distinguished: publicity capital, network capital and media capital. The role and place of reputation capital, digital capital, mobile capital and information capital in the structure of symbolic capital are indicated. The theoretical and methodological basis of the research are: the approach of structuralist constructivism (P. Bourdieu), the concept of mobile sociology (J. Urry), the theory of communication (F.I. Sharkov). The complex of the following theoretical methods is used: structural analysis, system analysis, modeling. It is concluded that the presented differentiation model of symbolic capital varieties allows, on the one hand, to systematize the scientific research existing in the social sciences, while simultaneously showing their discreteness and the presence of interconnections, on the other hand, to look at this structure through the prism of communication, thereby emphasizing the dominant socio-communication relations in the the digital network progression context of the modern communication environment. As a result, a social structure is being built, which turns out to be largely mediated. Based on the study results, the limitations of the proposed author’s six-component structure of symbolic capital are indicated. The prospects of the conducted theoretical research and the need for their further confirmation at the empirical level are noted.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42845117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Preferable academic work forms of medical students in the era of digitalization 数字化时代医学生首选的学术工作形式

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-58-69

I. Zolin, A. Iudin, D. Iudin, A. I. Iudin

{"title":"Preferable academic work forms of medical students in the era of digitalization","authors":"I. Zolin, A. Iudin, D. Iudin, A. I. Iudin","doi":"10.26425/2658-347x-2023-6-2-58-69","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-58-69","url":null,"abstract":"The article presents the sociological study results on the preferred forms of medical students’ academic work in the era of digitalization. The study was carried out among students of the Volga Research Medical University using an online survey. The study purpose is to identify the attitude of various typological groups of medical students to various forms and methods of scientific and methodological support of the educational process, including the use of digital technologies. The work showed that behind the variety of medical students’ attitudes on the effectiveness of different forms of education, there is a willingness of young people to move away from traditional methods of obtaining professional knowledge and skills, and they clearly have a complex request for new forms of teaching, including using the Internet and electronic resources. The assessment of various forms and teaching methods has noticeable differences depending on the affiliation of students to various faculties. The article analyzes the students’ assessments of the various forms’ effectiveness of education using multidimensional data analysis, which made it possible to identify four types of student attitudes: 1) orientation to online learning; 2) live contact with the teacher; 3) electronic library; 4) work with summaries of educational materials. Each of these types contains its own set of preferred and rejected items","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48421441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digitalization of the sphere of citizen science in Russia. Prospects and barriers to development 俄罗斯公民科学领域的数字化。发展的前景和障碍

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-12-19

E. Rassolova, K. Galkin

{"title":"Digitalization of the sphere of citizen science in Russia. Prospects and barriers to development","authors":"E. Rassolova, K. Galkin","doi":"10.26425/2658-347x-2023-6-2-12-19","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-12-19","url":null,"abstract":" The article examines the digitalization issues of scientific volunteering and the digitalization prospects of this industry using the example of various online initiatives of citizen science. The effectiveness problem of digital technologies for the implementation of citizen science projects is considered in the context of the experience of implementing specific programs of various volunteer projects in this area. The article analyzes the websites, documents and activity of five research projects in the field of citizen science on technical, natural science and humanitarian initiatives. The conducted research made it possible to determine the positive role of citizen science digitalization. However, the problems of digital gaps, as well as the insufficient digitalization of citizen science projects, create barriers to the full implementation of such projects, which also have a significant educational function. At the same time, the study also notes the important role of creating networks of such projects and expanding the large range participation of interested persons in such projects, which will contribute to the systematic and structural development of citizen science digital initiatives in the future. Of particular importance for the development of such initiatives is the volunteers’ involvement, as well as various interested persons, and the participation expansion in such initiatives of participants from small towns and the accessibility creation of such projects.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49019413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The distance learning impact on the quality of the educational process (according to the study results conducted at the State University of Management) 远程学习对教育过程质量的影响（根据州立管理大学的研究结果）

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-89-98

I. K. Shcherbakova

{"title":"The distance learning impact on the quality of the educational process (according to the study results conducted at the State University of Management)","authors":"I. K. Shcherbakova","doi":"10.26425/2658-347x-2023-6-2-89-98","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-89-98","url":null,"abstract":" Digitalization is gaining momentum at a rapid pace, affecting all spheres of society, including education, where, as a result of the global Covid-19 pandemic, a forced transition from full-time to distance learning, digital format was carried out. However, the quality of educational activities during this transition has significantly decreased, as evidenced by numerous studies in 2020-2023. Therefore, it is necessary to comprehend the main problems associated with the reduction of traditional classroom educational practices and the transition from offline learning format to online format. The study purpose is to clarify the students’ opinion about the quality of educational activities in the distance learning format; to identify difficulties encountered by participants in the educational process in connection with the emergency transition to online learning; to determine the prospects of the developed online learning system at the higher education level. To achieve this goal, theoretical and empirical research methods were used, as well as qualitative and quantitative analysis of the data obtained. The sample consisted of the responses of 100 1st-year students of the State University of Management who receive professional education in various fields of training. As a result of processing the students’ responses, a generally positive attitude towards distance education was noted, however, forced digitalization revealed the negative sides of this transition. In this regard, it is proposed to form recommendations on the need to develop the principles of an educational process combined system, providing for a combination of online and offline formats. In addition, the author’s task is to offer modern interactive techniques that will be used on online platforms in order to increase interest in learning and improve the quality of the educational process.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42271786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Students’ attitudes to social advertising: results of a study 学生对社交广告的态度：一项研究结果

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-81-88

A. Timokhovich, T. Filenko, A. S. Lelyakova

{"title":"Students’ attitudes to social advertising: results of a study","authors":"A. Timokhovich, T. Filenko, A. S. Lelyakova","doi":"10.26425/2658-347x-2023-6-2-81-88","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-81-88","url":null,"abstract":" The article presents the results of an empirical study aimed at studying the attitude of students to social advertising. The object of the empirical study is student youth. The subject of the study is the students’ attitude to the placement channels and modern technologies for attracting attention to social advertising. The topic of social advertising was chosen for the study – advertising aimed at helping homeless animals. The study was conducted in spring 2023 using a survey method. The study identified young people’s readiness to be involved in solving social problems; the work showed young people’s attitudes to channels of social advertising; this research determined the attitudes to the emotional component of social advertising and revealed attitude to new ways of attracting attention that are used in contemporary social advertising. The study results indicate that, firstly, most young people are ready to help shelters and foundations that support to homeless animals, however, young people are not ready to make an effort to find the necessary information; secondly, young people do not always notice social advertising, despite the fact that they actively use different media channels; thirdly, according to respondents, the most effective social advertising contains in the verbal or visual series direct encouragement to the target action; fourthly, in order to increase the level of involuntary attention of target groups to social advertising, it is necessary to use new techniques of visual impact on the audience using digital technologies. In conclusion of this article, findings and recommendations are formulated which can be applied in the development of social advertising campaigns.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44205634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Human-cloud platform promotion realization on the example of “Professionals 4.0” platform in “Gazprom neft” PJSC 以“Gazprom neft”PJSC“professional 4.0”平台为例的人云平台推广实现

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-30-39

L. G. Akhmaeva

{"title":"Human-cloud platform promotion realization on the example of “Professionals 4.0” platform in “Gazprom neft” PJSC","authors":"L. G. Akhmaeva","doi":"10.26425/2658-347x-2023-6-2-30-39","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-30-39","url":null,"abstract":" The article analyzes such concepts as the sharing economy model, gig economy model, economic uber model, human cloud platforms. The change in the perception of remote and hybrid employment forms by society in general and business in particular after the Covid-19 pandemic is considered in detail. Such primary manifestations of new approaches to the use of resources as coworking, coliving, carsharing, carpooling, timeshare are studied. In the course of the conducted research, the main drivers were discussed that international companies voice as key for accessing human cloud platforms, generally coinciding with the Russian companies’. Recommendations for working with projects in the flexible instruction mode were also highlighted, which should be taken into account by organizations that have decided to turn to the services of human cloud platforms, namely: the existing policy simplification and realization of procedures, readiness for discomfort and its minimization for employees, flexibility in the control of all types of resources, adaptation for the absence of “correct” answers. The article identified barriers to the conclusion of a contract for freelance performers and customer companies on the human cloud platform and proposed promotion channels for the Professionals 4.0 platform and similar human cloud platforms.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44464369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gifting representations’ analysis in the digital environment of Moscow museums 莫斯科博物馆数字环境中的馈赠表征分析

Tsifrovaia sotsiologiia Pub Date : 2023-06-27 DOI: 10.26425/2658-347x-2023-6-2-70-80

Удк, Vitaly D. Romanov

{"title":"Gifting representations’ analysis in the digital environment of Moscow museums","authors":"Удк, Vitaly D. Romanov","doi":"10.26425/2658-347x-2023-6-2-70-80","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-2-70-80","url":null,"abstract":" The article presents the research results of gifting online-representations of 170 museums in Moscow (federal, regional, private). Data collection and its interpretation were structured around the duality of the museum gift as a semantic unit representing the following categories: 1) appeals and requests from museums for different types of property support (new items or monetary donations); 2) gifts previously given to the museum, presented in electronic catalogues. The data collected from the materials of Moscow museums’ websites showed that appeals for assistance to museums, regardless of the type of charity, are the lot of a minority (8–15 %). In turn, 82 museums have systematized electronic catalogues, among them only 13 % clearly distinguish information about the way of items’ arrival and through a gift, including in a separate category of description. Considering a long history of philanthropists’ influence on the formation and development of museums, and evidence of existing museum support practices, the author does not argue about low intensity of donations in museum institutions, but offers to draw a conclusion about the relationship between low articulation of gift intentions and donations in the collections and functioning of the museum field in Moscow, its rules and shared norms.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42059600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Higher education, internet usage, and Chinese female’s identification with patriarchal perspective: An empirical analysis considering moderating effect 高等教育、互联网使用与中国女性男权观念认同:一个考虑调节效应的实证分析

Tsifrovaia sotsiologiia Pub Date : 2023-04-27 DOI: 10.26425/2658-347x-2023-6-1-79-88

Jiacheng Gao, Yue Liu

{"title":"Higher education, internet usage, and Chinese female’s identification with patriarchal perspective: An empirical analysis considering moderating effect","authors":"Jiacheng Gao, Yue Liu","doi":"10.26425/2658-347x-2023-6-1-79-88","DOIUrl":"https://doi.org/10.26425/2658-347x-2023-6-1-79-88","url":null,"abstract":"Based on data from a sample of 377 females in the 2018 Chinese General Social Survey, this study constructs a logit model considering moderating effect to estimate the effect of receiving higher education on the patriarchal perspective held by Chinese females, and examines the moderating effect of internet usage on the relationship between receiving higher education and the patriarchal perspective. As a result of the study, the authors came to the following conclusions. Firstly, receiving higher education will have a direct and significant improvement effect on the patriarchal perspective held by Chinese females, reducing their identification with the patriarchal perspective, especially for Chinese rural females. Secondly, internet usage will not directly have a significant effect on the patriarchal perspective held by Chinese females, but it will indirectly have a significant moderating effect on the patriarchal perspective held by Chinese rural females by receiving higher education. The more frequently Chinese rural females use the Internet, the weaker the effect of receiving higher education on their patriarchal perspective. Ultimately, when Chinese rural females use the Internet very frequently, receiving higher education will make them identify with the patriarchal perspective. Thirdly, the act of marriage will significantly strengthen the identification with the patriarchal perspective for both Chinese urban and rural females. However, engaging in household investment activities will significantly reduce the patriarchal perspective of Chinese urban females, while Chinese rural females will only gradually identify more with the patriarchal perspective as they grow older.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42970855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0