European Integration Studies最新文献_第10页

Enhancement of Retail Consumer Loyalty in Latvia by Means of Social Media Communication 通过社交媒体传播提高拉脱维亚零售消费者忠诚度

IF 0.3

European Integration Studies Pub Date : 2020-10-22 DOI: 10.5755/j01.eis.1.14.26829

Iveta Linina, V. Vevere

{"title":"Enhancement of Retail Consumer Loyalty in Latvia by Means of Social Media Communication","authors":"Iveta Linina, V. Vevere","doi":"10.5755/j01.eis.1.14.26829","DOIUrl":"https://doi.org/10.5755/j01.eis.1.14.26829","url":null,"abstract":"Social media communication has become an important tool both in relying information to potential consumers, as well as in creating experience sharing opportunities. The purpose of this paper is to examine the impact of’ social media communication on the loyalty formation in retailing. The tasks to be carried out are: (1) to research theoretical framework of social media communication and loyalty; (2) to work out methodology for empirical research; (3) to carry out research on consumers’ perception of retail stores online communication. Within the framework of the current study the authors employed a method of customer survey. Applying the non-probability snowball sampling method the questionnaire was distributed via e-mails and Facebook groups (n=327). The general population in this research consisted of the economically active Latvia residents in 2020. The authors used 5-point Likert scale (1-low evaluation, 5 – very high evaluation). The SPSS program was used for this purpose, the following indicators were calculated: arithmetic mean (X ), Median (Me); Mode (Mo); Variation; Standard Deviation; Variation Coefficient. The research question posed in the article was the following: What role does social media play in enhancing consumer loyalty in retailing? \u0000Findings: 87% of all respondents have noticed the communication of Latvian retail store networks on social media and 60% of all respondents have chosen to follow the profile of social networks to one of them, which indicates the untapped opportunities of companies in this respect. Evaluating the communication of Latvian retail store chains, the arithmetic average is 2.68, but for communication on social media - 2.72. It means that in order to increase these indicators, Latvian retail store chains must develop a communication strategy taking into account both the values of the target audience and the basic principles of building relationships with customers. The current research results can serve as grounds for the strategy development.","PeriodicalId":51991,"journal":{"name":"European Integration Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2020-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73014807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Contemporary Innovation Challenges – Future of Adoption Artificial Intelligence: Case of Estonia 当代创新挑战-采用人工智能的未来:爱沙尼亚的案例

IF 0.3

European Integration Studies Pub Date : 2020-10-22 DOI: 10.5755/j01.eis.1.14.26143

V. Gavrilova, Natalie Aleksandra Gurvitsh-Suits

{"title":"Contemporary Innovation Challenges – Future of Adoption Artificial Intelligence: Case of Estonia","authors":"V. Gavrilova, Natalie Aleksandra Gurvitsh-Suits","doi":"10.5755/j01.eis.1.14.26143","DOIUrl":"https://doi.org/10.5755/j01.eis.1.14.26143","url":null,"abstract":"Nowadays artificial intelligence is gaining popularity and brings changes into everyday lives and business. Latest research outline various options and challenges related to the implementation of artificial intelligence in different fields (GarbuioL Kumar et.al, 2019; Tambe et.al 2019). It is obvious that its adoption will have a notable significant impact on certain industries. However, it also requires complete understanding and awareness of main constraints and benefits. The aim of the present research is to find out the possibilities of adoption of the artificial intelligence in accounting industry in case of Estonia and its impact on the role of the accountant in the future. \u0000The main research question focuses on whether Estonian accountants are aware of the new opportunities related to the implementation of artificial intelligence and their openness to these challenges. Authors conducted a survey among Estonian accounting professionals and the results revealed limited knowledge, with people being aware of the meaning but having little or no idea about the basic components of artificial intelligence and wide range of a potential application. \u0000During the research, it became obvious that only few companies in Estonia are already using artificial intelligence: among the main reasons of non-adoption are lack of experience, lack of qualified professionals and the general complexity. Authors believe that the results of this study provide a starting point for companies involved in providing various modern technical support for accounting industry and may contribute to the raising awareness and further development of active successful adoption of artificial intelligence in Estonia.","PeriodicalId":51991,"journal":{"name":"European Integration Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2020-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81511865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Trade in Services in the European Union 欧盟的服务贸易

IF 0.3

European Integration Studies Pub Date : 2020-10-22 DOI: 10.5755/j01.eis.1.14.25587

Ines Kersan-Škabić

{"title":"Trade in Services in the European Union","authors":"Ines Kersan-Škabić","doi":"10.5755/j01.eis.1.14.25587","DOIUrl":"https://doi.org/10.5755/j01.eis.1.14.25587","url":null,"abstract":"Services dominate in the creation of value added in national economies, especially in developed countries, and they have a growing trend in developing (emerging) economies. Their calculation is complex because they cover four modes of trade (according to GATS), and also because a part of the service value is hidden in the value of production/trade of manufactured goods. Their importance in foreign trade, despite the increasing trend, is still three times smaller than the value of trade in goods, and they are thus under-valued. This paper explains specific characteristics of foreign trade in services, provides analysis of the structure of service trade and highlights the limitation of wider trade expansion (i.e. liberalization of trade). The analysis employs statistical tools and secondary data and covers the EU member states. The EU is a very important player in the global arena and it is a net exporter of services, where richer member states are oriented to other business sectors, while the Central, East and South members are focused on travel. The EU members mainly trade between themselves. Service trade is faced with tougher restrictions in cross-border trade. The OECD measures these restrictions by the Services Trade Restrictiveness Index. The EU common market provides better conditions for the intra-EEA trade in services even though the protection differs among countries and it is more liberal for computer and telecom sectors while in accounting services and legal services the protection is high due to national legislations.","PeriodicalId":51991,"journal":{"name":"European Integration Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2020-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74923994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Restrictive Factors for Micro-Company Growth in Latvia 拉脱维亚微型公司成长的制约因素

IF 0.3

European Integration Studies Pub Date : 2020-10-22 DOI: 10.5755/j01.eis.1.14.26567

Ilona Beizitere, B. Sloka, Ieva Brence

{"title":"Restrictive Factors for Micro-Company Growth in Latvia","authors":"Ilona Beizitere, B. Sloka, Ieva Brence","doi":"10.5755/j01.eis.1.14.26567","DOIUrl":"https://doi.org/10.5755/j01.eis.1.14.26567","url":null,"abstract":"Every country is interested in entrepreneurship development as entrepreneurs form the basis for economic development, so academic researchers are looking for supportive and restrictive factors in business development. In Latvia, the majority of companies are micro and small enterprises. The aim of the paper is to investigate the restrictive factors related to the successful development of the company in Latvia, depending on the number of employees. Tasks of the research - evaluate the limiting factors influencing the development of micro-companies; find the most important factors that limit the involvement of employees and experienced managers in companies in the country, regions; compare the impact on companies by number of employees. Applied research methods: scientific publications and previous research analysis; survey of companies related of different aspects of business development; deeper analysis on factors limiting entrepreneurship development. The general population consists of all active companies registered in the Register of Enterprises of the Republic of Latvia in strategically important sectors. A questionnaire of our survey was developed for companies selected at random and the replies of 2511 companies, of which 1879 were micro-enterprises, were considered valid. The technical fieldwork of the survey was conducted by the Marketing and Public Opinion Research Center (SKDS) (interviewers conducted as CAWI - computerized web interviews). Data analysis was performed by SPSS, the main indicators of descriptive statistics were used for the analysis of survey data: indicators of central tendency or location - arithmetic mean, mode, median; indicators of variability - standard deviation, standard error of mean, range; cross-tabulations by regions and by number of employees, analysis of variance - ANOVA and factor analysis with varimax rotation. The results point to the main restrictions on business growth: increase of expenses on labour or production and unavailability of qualified employees or experienced managers.","PeriodicalId":51991,"journal":{"name":"European Integration Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2020-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90516153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Central and Eastern Europe: The New Core or the Periphery of Europe? 中欧和东欧:欧洲的新核心还是边缘?

IF 0.3

European Integration Studies Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0008

I. Karolewski

引用次数: 0

Introduction: Perspectives on European Unity and Diversity 导论:欧洲统一与多样性透视

IF 0.3

European Integration Studies Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0001

J. Arnason

{"title":"Introduction: Perspectives on European Unity and Diversity","authors":"J. Arnason","doi":"10.3366/edinburgh/9781474455893.003.0001","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474455893.003.0001","url":null,"abstract":"The introduction begins with a comment on the different periodizations and temporalities to be noted when reflecting on European integration as a long-term process. This is followed by a discussion of different interpretive frameworks. Comparative civilizational analysis provides distinctive approaches to the European experience, but with significant differences in focus. One school of thought posits a continuity of European civilization from ancient through medieval to modern times, while another prefers the model of a civilisational sequence, culminating in modernity as a new type of civilisation, and a third one regards the Eurasian macro-region as a civilisational zone, integrated through encounters and transfers. All these viewpoints are represented in the book. An alternative perspective stresses the context of global history and relates European transformations, including the most recent ones, to that background. A case is made for combining the two approaches, thus paving the way for closer analysis of Europe’s various regions, whose characteristics and situations are briefly discussed. The introduction then concludes with summaries of the following chapters.","PeriodicalId":51991,"journal":{"name":"European Integration Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79025444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Constitutionalism, Judicialisation and Human Rights in the Integration of European Society 欧洲社会一体化中的宪政、司法化与人权

IF 0.3

European Integration Studies Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0006

Paul Blokker

引用次数: 0

The Fall of the Habsburg Monarchy and the Crisis of Modern Europe: A Historical–Sociological Comparison 哈布斯堡王朝的衰落与现代欧洲的危机:历史社会学的比较

IF 0.3

European Integration Studies Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0004

Helmut Kuzmics

引用次数: 0

Scandinavia Within and Without Europe 斯堪的纳维亚半岛在欧洲内外

IF 0.3

European Integration Studies Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0009

B. Stråth

引用次数: 0

Europe in Crisis: The History, the Players and the Stakes 危机中的欧洲:历史、参与者和赌注

IF 0.3

European Integration Studies Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0005

Dennis Smith

引用次数: 0