{"title":"Pengaruh Kualitas Produk Harga Lokasi dan Promosi Terhadap Kepuasan Konsumen Pada Toko Kue AHK Keju di Kecamatan Teluk Segara","authors":"Rahmat Al Hidayat, Ovita Charolina, Widra Afriani","doi":"10.56135/jabnus.v3i1.158","DOIUrl":"https://doi.org/10.56135/jabnus.v3i1.158","url":null,"abstract":"The aim of this research is to find out the relationship between product quality, price, location and promotion on consumer satisfaction at the AHK Cheese cake shop, to find out how much influence product quality has on consumer satisfaction at the AHK Cheese cake shop, how much influence price has on consumer satisfaction at the shop AHK Cheese cake, how much influence does location have on consumer satisfaction at the AHK Cheese cake shop, how much influence does promotion have on consumer satisfaction at the AHK Cheese cake shop, how big is the influence of product quality, price, location and promotion on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District. Data collection methods include library research, observation, documentation and questionnaires. Data analysis techniques using data quality tests, classical assumption tests, multiple linear regression tests and hypotheses. The research results showed that product quality, price, location and promotion together (simultaneously) had a significant effect on consumer satisfaction at the AHK Cheese cake shop with a sig value of 0.000 < 0.05. The influence of product quality on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 8.3%, while the remaining 91.7% is explained by other factors. The magnitude of the influence of price on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 37.1% while the remaining 61.9% is explained by other factors. The influence of location on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 26.7% while the remaining 73.3% is explained by other factors. The influence of promotion on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 78.7%, while the remaining 21.3% is explained by other factors. The influence of product quality, price, location and promotion on consumer satisfaction at the cake shop. The AHK for Cheese in Teluk Segara District is 79.2% while the remaining 20.8% is explained by other factors. Thus, the AHK Cheese cake shop should also try to improve product quality, still pay attention to the prices set, and look for a more strategic location","PeriodicalId":518424,"journal":{"name":"Jurnal Administrasi Bisnis Nusantara","volume":"97 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140530367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengolahan Keuangan dan Aset Daerah Bengkulu Tengah District","authors":"Sudriyanti Putri, Edwarman Edwarman","doi":"10.56135/jabnus.v3i1.150","DOIUrl":"https://doi.org/10.56135/jabnus.v3i1.150","url":null,"abstract":"The purpose of this study is to analyze the collection and reporting system tax fund restaurant or restaurant in the DPPKAD Bengkulu Tengah District. Data analysis method used is descriptive analysis method with the type of Comparative (comparison). The results showed that the procedures for payments made by DPPKAD Bengkulu Tengah District have fit the decree with regulation Bupati Bengkulu Tengah Distict No. 40 of 2012 this can be seen from the way the payment of fees or taxes restaurants and restaurants based STPD received by a resident Taxes and Taxpayers pay the bill in a lump sum each month to the cashier DPPKAD Bengkulu Tengah District. Then after making the payment cashier will issue SSPD (Tax Payment Region) as evidence of taxpayer has made tax payments resotran and restaurants. The procedure for tax collection of restaurants and eating houses conducted by DPPKAD Bengkulu Tengah District not fit the decree regulation Bupati Bengkulu Tengah Distict No. 40 2012. This is due to the many obstacles that cause still difficult implemented a system of sanctions or fines. Comparison between reporting tax restaurants and restaurants by DPPKAD Bengkulu Tengah District with the uykfNo. 40 of 2012 Middle compliance. It can be seen from the dilkukan deposit by cash to the treasurer DPPKAD every day and preparing reports for accountability has been done by the treasurer DPPKAD","PeriodicalId":518424,"journal":{"name":"Jurnal Administrasi Bisnis Nusantara","volume":"86 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140530316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}